Si chinsinsi kuti kutsika kumayandikira kwambiri.

Mwezi umodzi inu mukupanga oposa 6 kanjedza ndi phindu wathanzi kumverera ngati baller….

Miyezi ina mumapanga ziwerengero zisanu osaphwanya ngakhale pang'ono. 

Mu positi yathu yapitayi, (gawo loyamba la mndandandawu), ndidawulula chifukwa chomwe ambiri otsitsa amakumana ndi zosemphana ndi zomwe amapeza komanso phindu ...

Kuti ndikupatseni mwachidule,

Ambiri omwe amasiya ntchito amakumana ndi zosagwirizana ndi phindu lawo komanso ndalama chifukwa ambiri aiwo amalakwitsa asanayambe kuwonetsetsa kuti bizinesi yawo ili okonzeka pang'ono.

Ichi ndichinthu chomwe ndidachiwona nditatha zaka zingapo zapitazi ndikugwira ntchito ndi omwe akutsika 6-8 ndi ma eCommerce brand.

 Koma kodi "sikelo yakonzeka" ndi chiyani? Ndiloleni ndifotokoze.

"Kukonzekera" kumatanthawuza momwe ntchito yanu yamalonda ikukwera.

Nthawi zambiri zimakhudzidwa ndi momwe ntchito zanu zatsiku ndi tsiku (magulu, machitidwe, ndi machitidwe) zimakulitsira.

Njira yosavuta yowonera ngati ntchito zanu zakonzeka ndikudzifunsa funso ili.

Mukadakhala kuti mukuwonjeza bajeti yanu yotsatsa 5x, chikuchitika ndi chiyani?

Zachidziwikire, zitha kukupangitsani kuti mugulitse malonda koyambirira, koma sipanatenge nthawi kuti muyambe kukumana ndi zovuta monga:

• Kusakonzekera zopanga zokwanira musanayambe kukulitsa, kumabweretsa kupsinjika kwachilengedwe ndipo pamapeto pake, kutsika kwa ROAS ndi phindu.
• Kutha kwa zinthu zoti muyese zomwe mwapambana zisanamwalire chifukwa gulu lilibe nthawi yokwanira yopeza zinthu zapamwamba kwambiri, kumabweretsa kutsika kwazinthu zomwe zimabweretsa kuchepa kwa ndalama.
• Matikiti apamwamba osathetsedwa kuchokera kwa makasitomala chifukwa gulu silingathe kuthana ndi kuchuluka kwadzidzidzi komwe kumadzetsa madandaulo apamwamba komanso PayPal / FB yoletsa maakaunti anu.
• Kukhala ndi maoda ochulukirapo omwe amaphonya tsiku lililonse, kumabweretsa kubweza ndalama zambiri.
• Mamembala a timu akutopa chifukwa cholemedwa ndi ntchito zofulumira.
• Mamembala am'magulu akuchoka chifukwa sangataye nkhawa, ndikukusiyani kuti mupikisane kuti mupeze ganyu yatsopano ndikuwaphunzitsanso kuyambira pomwepo

Ndi zina zambiri, zonse zomwe zimakutsogolerani kuti muwonongeke ngati bizinesi yanu sinakonzekere.

Ichi ndichifukwa chake zilibe kanthu kuti ndinu ogula wabwino kwambiri pazankhani, kapena ngati muli ndi malonda abwino.

Popanda ntchito zokwanira mu bizinesi yanu, ndizosatheka kukula.

Pomwe momwe bizinesi yanu ilili yokwanira, ndizosavuta kuti mukwere msanga, mosasinthasintha, komanso mopindulitsa. 

Ndi ntchito zomwe zakonzeka kale, mutha:

• Yesani zinthu zambiri mosasinthasintha, zomwe zimabweretsa kukula mwachangu komanso kosasintha
• Chitani mayesero ochulukirapo kuti muwonjezere kutembenuka kwanu & ROAS
• Awuzeni mamembala anu azichita bwino kwambiri ndikukhala opindulitsa kwambiri
• Chifukwa mamembala am'magulu anu akuchita bwino kwambiri, simuyenera kulembera anthu ochulukirapo ndalama zambiri ...
• Funsani gulu lanu kuti ligwirizane kwambiri, zomwe zimapangitsa kuti azigwira bwino ntchito
• Gwiritsani ntchito nthawi yocheperako moto ndikuwongolera mavuto
• Ikhoza kuzindikira phindu / kutayika kwanu kwa mwezi mpaka zana
• Ndipo ambiri. 

(Izi ndi zina mwa zomwe makasitomala athu amawona atatha kugwira ntchito nafe).

Ndiye mungatani kuti mutsimikizire kuti ntchito za tsiku ndi tsiku za bizinesi yanu ya eCommerce zakonzeka? 

Pali magawo atatu ofunikira pakukwaniritsa ntchito zanu kuti mukhale okonzeka. 

Ndipo kuti zolembazi zizifupikira, ndidagawanitsa magawo ofunikira a 3 m'magawo atatu osiyanasiyana

• Chigawo 1: Momwe Mungakulitsire Bizinesi Yanu Mwachangu Pofulumizitsa Zinthu Zanu Zoyeserera (CSF)
• Chigawo 2: Momwe Mungasinthire Mizati Yanu Yabizinesi Yofunika Kwambiri Kuti Mutha Kuchulukitsa Mosasunthika Komanso Mopindulitsa
• Chigawo 3: Momwe Mungachulukitsire Kugwira Ntchito Ndi Kugwira Mtima Kwa Gulu Lanu Kuti Muzipeza Zotsatira Zofanana

Kuti tikubwererenso mwachidule, timathandiza makasitomala athu kupititsa patsogolo zovuta zawo ndi masitepe 4:

• Khwerero 1: Dziwani zolinga zanu
• Khwerero 2: Dziwani Zinthu Zanu Zoyeserera (CSFs)
• Khwerero 3: Lembani Malangizo, Njira & Zoyeserera Zofunikira Kuti Mukwaniritse CSF Yanu
• Gawo 4: Kupha 

Ngakhale kukulimbikitsani kukulitsa zinthu ndi imodzi mwanjira zabwino kwambiri zokukwera mwachangu, mosasinthasintha, komanso mopindulitsa ...

Eni ake amabizinesi ambiri samachitabe chifukwa cha CHIMODZI.

"Ndilibe nthawi yoganizira zothanizira zovuta zanga"

Zikumveka bwino?

Ngati mukumva choncho, ndili ndi uthenga wabwino.

Chifukwa mu positi iyi, ndikhala ndikugawana: 

Momwe Mungasinthire Mizati Yanu Yabizinesi Yofunika Kwambiri Kuti Mutha Kuchulukitsa Mosasunthika Komanso Mopindulitsa

• Khwerero 1: Dziwani zolinga zanu
• Khwerero 2: Dziwani Zinthu Zanu Zoyeserera (CSFs)
• Khwerero 3: Lembani Malangizo, Njira & Zoyeserera Zofunikira Kuti Mukwaniritse CSF Yanu
• Gawo 4: Kupha 

Ngakhale kukulimbikitsani kukulitsa zinthu ndi imodzi mwanjira zabwino kwambiri zokukwera mwachangu, mosasinthasintha, komanso mopindulitsa ...

Eni ake amabizinesi ambiri samachitabe chifukwa cha CHIMODZI.

"Ndilibe nthawi yoganizira zothanizira zovuta zanga"

Zikumveka bwino?

Ngati mukumva choncho, ndili ndi uthenga wabwino.

Chifukwa mu positi iyi, ndikhala ndikugawana: 

Momwe Mungasinthire Mizati Yanu Yabizinesi Yofunika Kwambiri Kuti Mutha Kuchulukitsa Mosasunthika Komanso Mopindulitsa

• Khwerero 1: Dziwani zolinga zanu
• Khwerero 2: Dziwani Zinthu Zanu Zoyeserera (CSFs)
• Khwerero 3: Lembani Malangizo, Njira & Zoyeserera Zofunikira Kuti Mukwaniritse CSF Yanu
• Gawo 4: Kupha 

Ngakhale kukulimbikitsani kukulitsa zinthu ndi imodzi mwanjira zabwino kwambiri zokukwera mwachangu, mosasinthasintha, komanso mopindulitsa ...

Eni ake amabizinesi ambiri samachitabe chifukwa cha CHIMODZI.

"Ndilibe nthawi yoganizira zothanizira zovuta zanga"

Zikumveka bwino?

Ngati mukumva choncho, ndili ndi uthenga wabwino.

Chifukwa mu positi iyi, ndikhala ndikugawana: 

Momwe Mungasinthire Mizati Yanu Yabizinesi Yofunika Kwambiri Kuti Mutha Kuchulukitsa Mosasunthika Komanso Mopindulitsa

(Ndi momwe makasitomala athu adakwanitsira kumasula 90% ya nthawi yawo, kuti athe kuyang'ana pazowonjezera Zowonjezera Zowonjezera.)

Ndiye tidachita bwanji?

Tisanalowemo, mwina mungakhale mukuganiza kuti "Zipilala Zamalonda Zofunika Kwambiri" ndi ziti?

Kukupatsani tanthauzo losavuta…

Mizati yayikulu yamabizinesi ndi ntchito zomwe ndizofunikira kuti bizinesi yanu ikhalebe ndikuyenda bwino koma osafunikira kuti muchitepo kanthu. 

Zina mwa izi ndi izi:

Makasitomala anu
Kukwaniritsidwa
Finance
HR 

Monga mukuwonera, ntchitozi ndizofunikira kwambiri, koma zimadzazidwa ndi ntchito zomwe zimabwerezedwa ndipo zitha kugawidwa.

Mwachitsanzo, kukwaniritsidwa.

Ngakhale ndizofunika kwambiri, nthawi zambiri zomwe muyenera kuchita ndikutumiza maoda mu CSV, kutumiza kwa omwe akukupangirani, kenako dikirani kuti omwe akukutumizirani akubwezereni ma code otsata kuti mulowetsenso ku Shopify kapena PayPal.

Zowongoka kwambiri, koma zofunika kwambiri.

Chitsanzo china ndi utumiki wa makasitomala.

Komwe mumayankha maimelo a kasitomala akafika.

Apanso, zowongoka, koma zofunika kwambiri.

Komabe, cholakwika chodziwika bwino chomwe ambiri amagwa ndikuti nthawi zambiri amagwira ntchito pazinthu zazikuluzikulu zamabizinesi.

Mwachitsanzo, amatha maola ambiri patsiku akuyankha okha matikiti othandizira makasitomala, amayesa kupanga zotsatsa zamavidiyo okha, kapena amayesa okha mamembala atsopano.

Zonsezi zimatenga nthawi yayitali komanso mphamvu, ndipo koposa zonse, muziyang'ana kutali kuti muchepetse zovuta zanu zokulirapo.

Ichi ndichifukwa chake ambiri aiwo akuti alibe nthawi yoti aganizire zochulukitsa zovuta zawo.

Ndipo ngati mukufuna kukula mwachangu, mosadukiza, komanso mopindulitsa, muyenera kuyang'ana kwambiri kufulumizitsa makulitsidwe anu ovuta. 

Mu bungwe lathu, timathandizira makasitomala athu kuti azitha kusintha mizati yawo yayikulu yamabizinesi kuti athe kuwononga nthawi yochulukirapo kufulumizitsa zinthu zawo zofunika kwambiri.

Umu ndi momwe timachitira:

Mu bungwe lathu, timasintha mfundo zazikuluzikulu zamakasitomala athu popanga makina 4.

Ali:

• Machitidwe Opanga
• Machitidwe a Gulu
• Machitidwe Oyang'anira
• Kukhathamiritsa KA

(Ngati zikukusokonezani, musadandaule, ndikufotokozerani mwatsatanetsatane.)

1. Machitidwe Ogwira Ntchito 

Machitidwe ogwirira ntchito ndi njira zanu zonse mu bizinesi yanu, zolembedwa munjira zoyendetsera bwino (SOPs). 

Mwachitsanzo, pothandizira makasitomala, mudzakhala ndi machitidwe monga:

• Ma SOP amomwe mungagwiritsire ntchito pulogalamu ya CRM
• Zithunzi zamomwe mungayankhire kasitomala akafunsa funso lofananira ngati malonda awo ali kuti.
• Ma SOP pa momwe amayenera kuyankhira kasitomala mwachangu. 
• Ma SOPs ndi ma flowcharts amomwe angakulitsire mkangano wamakasitomala.

Pakapangidwe kazakanema, mudzakhala ndi machitidwe monga:

• Tsatanetsatane wamomwe mungalembere zolemba zamakanema
• Ma SOPs kuti kanemayo ayenera kukhala wautali bwanji komanso zomwe ayenera kukhala nazo
• Ma SOP amtundu wanji wamavidiyo omwe angagwiritsidwe ntchito
• Ma SOP amomwe mungasungire kanemayo kuti azitsatira pa Facebook

Cholinga cha izi ndikulemba ndondomeko iliyonse mu SOPs mu malangizo a pang'onopang'ono omwe ali omveka bwino, kotero kuti membala aliyense wa gulu, wakale kapena watsopano, angathe kuchita bwino ntchitoyi popanda kufunikira kuti muwasamalire.

Cholakwitsa chomwe anthu ambiri amapanga ndikuti amapanga njira popanda kuzilemba.

Amadumphira pa foni ndi membala wawo kuti afotokoze zomwe zikuchitika. Ndipo ngati alemba ntchito wina watsopano, amangowaimbiranso foni kachiwiri, kenako ndiwafotokozere zomwe zikuchitika.

Palibe zolembedwa kulikonse.

Ndipo atangoyitanidwa, amangopitiliza kukufunsani mafunso.

Ichi ndichifukwa chake kukhala ndi machitidwe ogwirira ntchito ndi gawo loyamba lopangira mizati yanu yayikulu yamabizinesi.

Chifukwa popanda machitidwe aliwonse omwe ali m'malo mwake, ndizosatheka kugawira ena ntchito moyenera ndikuwasintha. 

Ku bungweli, timathandizanso makasitomala athu kuti apange makina otumizira ena kuti awonetsetse kuti gulu litha kuyendetsa ndege.

Pofuna kuti positiyi isakhale yayitali kwambiri, ndichoka ulalo wa positi womwe ndidalemba kwakanthawi kochepa momwe timapangira magawo amakasitomala athu pogwiritsa ntchito chimango cha 3PDS. (Lumikizanani ndi ndemanga). 

2. Njira Zamabungwe 

Kachitidwe ka bungwe ndi kachitidwe ndi kapangidwe kake momwe bungwe lanu lonse limagwirira ntchito limodzi moyenera.

Zitsanzo zamabungwe ndi:

Tchati cha gulu
Kapangidwe ka malipoti
Momwe gulu lanu limalumikizirana
Zida zothandizira polojekiti
Buku lakampani
Njira yokwera
Njira yophunzitsira
Zambiri zachidziwitso

Ndipo ambiri. 

Ngati mungapeze kuti zinthu zasokonekera, zachisokonezo, osatsimikiza zomwe zikuchitika, kukhala ndi mipata yolumikizirana, zinthu sizikuchitika munthawi yake, kumenya nkhondo zambiri…

Ndi chifukwa chosowa kachitidwe kabungwe kabwino.

Ngati mukufuna kuti ndilembe zolemba zamomwe mungapangire makina, ndidziwitseni mu ndemanga pansipa! 

3. Njira Zoyang'anira (Zambiri)

Monga momwe dzinalo likunenera, awa ndi machitidwe opangidwa kuti aziwona zomwe zikuchitika mu bizinesi yanu. 

Timazigwiritsa ntchito kusonkhanitsa deta (chifukwa deta ndi golide m'badwo wathu) ndikuwona momwe tingagwiritsire ntchito zomwezo m'njira zabwino kwambiri kuti tikwaniritse magwiridwe antchito kuti makasitomala athu azitha msanga komanso mosavuta. 

Izi nthawi zambiri zimabwera ngati malipoti, mapepala, ndi zonena… ndipo ndikhulupirireni ndikakuwuzani kuti zonse zidzasintha mu bizinesi yanu mukadziwa momwe mukuchitira tsiku lililonse, sabata iliyonse komanso mwezi uliwonse. 

Ndizosintha masewera chifukwa mutha kupita komwe kuli gwero pakakhala vuto, mukudziwa komwe mungayike mphamvu zowonjezera, komwe mungadule zinthu, ndi zina. 

Zitsanzo za Observational Systems zomwe tidapangira makasitomala athu:

Kugulitsa:

• Kutsatsa kwatsiku ndi tsiku / Sabata ndi magwiridwe antchito
• NJIRA, CPA, Revenue, Adspend, Phindu
• Magwiridwe ochokera kumagalimoto osiyanasiyana
• Zotsatsa zotsatsa malonda ndi dashboard.

Kukwaniritsidwa: 

• Kudzetsa katundu
• Kuwongolera masheya ndi ziyerekezo

Zamalonda:

• Phindu & Kutayika pepala lomwe limawerengetsa mpaka zana

Kafukufuku wazogulitsa:

• Kukula kwa malonda kwa wofufuza aliyense wazogulitsa
• Makhalidwe a Scorecard 

Kuchita:

• PACE Ratio yowerengera kuchuluka kwa nthawi yomwe amawononga pazinthu zofunika osati zofunikira kwambiri

Ndi zina zambiri. 

Chofunika chofunika: Makina abungwe si makina opangidwa kuti azitha kuyang'anira gulu lanu, koma m'malo mwake ndizosiyana.

Makina abungwe amamangidwa kuti akupatseni mawonekedwe am'mlengalenga pazomwe zikuchitika mu bizinesi yanu popanda kutenga nawo mbali.

Munayamba mwamvapo kuti simukudziwa zomwe zikuchitika mu bizinesi yanu mutapuma masiku 3 - 4?

Ichi ndi chizindikiro kuti mukusowa machitidwe oyenera abungwe.

Ichi ndichifukwa chake ndikofunikira kwambiri kukhala ndi machitidwe amabungwe omwe amamangidwa pomwe mukusinthira mizati yanu yayikulu yamabizinesi. 

4. Kukhathamiritsa KA 

Optimization Systems ndi machitidwe omwe angakuthandizeni kukhathamiritsa ndikuwongolera magwiridwe antchito a gulu lanu, zotsatira, ndi magwiridwe antchito.

Optimization Systems mwina ndiofunika kwambiri koma nthawi zambiri samanyalanyazidwa omwe eni mabizinesi onse amafunikira.

Mukachita bwino, zingakuthandizeni pangani kukula kwakukulu.
Ndiroleni ndikuwonetseni chifukwa chake…

Monga tanenera kale, machitidwe okhathamira amathandizira gulu lanu kukonza magwiridwe antchito a gulu lanu.

Ingoganizirani ngati magwiridwe antchito a gulu lanu akusintha ndi 1% tsiku lililonse. Izi zikutanthauza kuti zotsatira zimachulukanso masiku 72 aliwonse. 

Chitsanzo chabwino cha kachitidwe kokhathamiritsa ndi cholumikizira chomangika kapena chosungira ma metrics kuti muwonetse momwe gulu lanu kapena dipatimenti ikuchitira bwino.

Mwachitsanzo,

Kusamalira Makasitomala - Timatsata momwe makasitomala amayankhira: Kodi tikuyankha mwachangu tikiti iliyonse?

Ndi deta, titha kutuluka ndi mayankho omwe angatithandizire kupititsa patsogolo makinawa.

 Kodi tingayankhe kwa aliyense kasitomala mu chikhato cha mphindi 30?

 Kodi tingathe kusintha izi popanga dongosolo?

 Kodi izi zingathandize bwanji kampani kukwaniritsa cholinga chake

Zopanga: Ndi zopanga zingati, makanema, ndi zithunzi, zomwe tikupanga tsiku lililonse?

 Ndi angati mwa iwo omwe adamaliza kusinthidwa atadutsa kuvomerezedwa

 Ndi zosintha zingati ndi kuvomera zomwe zidafunikira musanayambe kupanga?

 Kodi tingathe kuyendetsa bwino ntchito yonseyo ndikuisintha kuchoka pamadongosolo 5 kukhala njira zitatu kuti titha kuyambitsa zopanga zambiri?

 Kodi izi zingathandize bwanji kampani kukwaniritsa cholinga chake?

Kafukufuku Wazogulitsa - Ndi zinthu zingati zomwe tikupeza tsiku lililonse?

 Ndi zinthu zingati zomwe zidatumizidwa pa pepala la google zomwe zinali zobwereza?

 Kodi ndi kuchuluka kwanji kwa zinthu zabwino kwambiri zomwe membala aliyense wa gulu angapeze pakusintha kwa maola 8?

 Nchiyani chikuwapangitsa kuti atenge nthawi yayitali kuti apeze zinthu?

 Kodi tingathe kusintha njira yonseyi?

 Kodi izi zingathandize bwanji kampani kukwaniritsa cholinga chake?

Kuchokera pazotsatira zomwe zasonkhanitsidwa, timasanthula ndikuwona kuti ndi njira ziti zomwe ziyenera kudulidwa kwathunthu, zimafunikira kukonzanso kwakukulu, kapena zopinga zing'onozing'ono zomwe ziyenera kusinthidwa ndikuchotsedwa.

Kenako tinakhazikitsa dongosolo lomwe limatilola kuti tizibwereza mobwerezabwereza njira yoyeserera yoyeseza> kusonkhanitsa deta> kusanthula zotsatira> kusintha m'modzi m'modzi> kuwona ngati zosinthazo zasintha (kapena ayi).

Timachita izi mobwerezabwereza mpaka njirayi ikukhudza zotsatira zabwino za bizinesi.

Ngakhale kuti njirayi ingawoneke ngati yotopetsa komanso yowononga nthawi, zotsatira zake zimakhala zodzilipira nthawi zambiri.

Pali mayesero ambiri omwe tapanga kwa makasitomala athu omwe amawathandiza kuyambitsa zatsopano 20-30% tsiku lililonse.

Tangoganizirani mayeso angati azinthu zomwe amatha kuchita tsiku lililonse tikamayika izi pamwamba pa wina ndi mnzake.