Monga dziko lachitatu padziko lonse lapansi logulitsa kunja, Germany ndiye chuma chachikulu kwambiri ku Europe komanso msika waukulu kwambiri ku Europe wa eCommerce, komanso msika wachisanu padziko lonse lapansi wa eCommerce. Ili ndi intaneti yolowera kwambiri (93%). Mwa iwo, 83% ndi ogula pa intaneti, ndipo ndalama zambiri zogulira pa intaneti ndi 1355 Euros. Chifukwa chake, kuyambira eCommerce ku Germany ndi njira yabwino kwa otsitsa.

Mitengo ndi deta zonsezi ndizokwera kuposa avareji yaku Europe. Chifukwa cha kuchuluka kwa anthu aku Germany, zomangamanga zonse, komanso moyo wapamwamba, zidafikira phindu la madola 88 biliyoni kuchokera ku eCommerce mu 2020.

Mkufotokozera eCnsanja ya ommerce ku Germany

Amazon

Amazon.de ndi tsamba lachijeremani la Amazon. Amazon idakhazikitsidwa ku 1995 ku United States ndipo ili ku Seattle, Washington. Woyambitsa ndi Jeff Bezos.

eBay Germany Station

Ebay.de ndi tsamba laku Germany pansi pa eBay komanso malo ogulitsira pa intaneti komanso malo ogulitsira. eBay idakhazikitsidwa ku 1995 ku United States, woyambitsa ndi a Pierre Omidyar. Pakadali pano, ndi imodzi mwamagawo akuluakulu ogulira makasitomala aku Germany.

AliExpress

AliExpress ndi malo ogulitsira pa intaneti opangidwa ndi Alibaba makamaka pamsika wapadziko lonse, ndipo idakhazikitsidwa mwalamulo mu 2010. AliExpress ili ndi zinthu zambiri zamtengo wapatali komanso zotsika mtengo. Amakonda ogula ambiri aku Germany.

OTTO

OTTO ndi malo ogulitsira pa intaneti komanso kampani yayikulu kwambiri yotumiza makalata ku Germany. OTTO idakhazikitsidwa ku Germany mu 1949 ndipo ili ku Germany. Woyambitsa ndi Werner Otto. Mu 1995, tsamba logulira pa intaneti la otto.de lidakhazikitsidwa mwalamulo.

Real

Real.de ndi malo ogulitsira paintaneti aku Germany, omwe anakhazikitsidwa ndi Metro AG. Kuyambira mu 2019, Real ili ndi malo opitilira 200, omwe amapereka ma SKU opitilira 15 miliyoni ndi mafani 730,000 a Facebook.

Media markt

Media Markt ndiye wogulitsa wamkulu wamagetsi ku Europe. Media Markt idakhazikitsidwa ku Germany mu 1979 ndipo ili ku Germany. Pakadali pano, bizinesi ya Media Markt yakhudza Germany, Spain, Portugal, Belgium, Italy ndi France ndi maiko ena / zigawo, ndi malo ogulitsira opitilira 1,000.

zalando

Zalando ndi nsanja yogulitsira mafashoni ku Germany. Idakhazikitsidwa ku Germany mu 2008 ndi omwe adayambitsa Robert Gentz ​​ndi David Schneider, ndipo adalandira ndalama kuchokera ku Rocket Internet. Bizinesi ya Zalando yakhudza mayiko/magawo ambiri monga Germany, UK, France, Italy, ndi Spain.

Zosankha zomwe zingapambane / kusankha ku Germany

1. Zamagetsi zamagetsi

Chifukwa cha magawo ogwirizana kwambiri komanso gulu limodzi, zinthu zamagetsi zamagetsi nthawi zonse zimakhala chuma chamakampani ogulitsa e-commerce. Chidwi cha makasitomala aku Germany kugula zinthu zotere pa intaneti chidalimbikitsanso malonda ogulitsa pamalire ogulitsa aku China. Zina mwazo, ma foni a m'manja ndi zowonjezera, mawotchi anzeru, makompyuta ndi zowonjezera, ma drones, ndi osindikiza a 3D zonse ndizopanga nyenyezi zamagetsi zamagetsi zamagetsi.

2. Mipando yakunyumba ndi kulima dimba

Mu 2017, msika wanyumba zanyumba zaku Germany komanso msika wamaluwa udafika pa mayuro 68.7 biliyoni ndipo akuyembekezeka kupitilira mayuro mabiliyoni a 70.5 mu 2018. Malinga ndi zomwe eBay idachita, ogulitsa aku China amagulitsa nyumba imodzi yamaluwa kunyumba sekondi iliyonse pa eBay Germany. Mipando, zida zapanyumba, dimba lakunja, ndi zina zambiri ndi magulu ogulitsa kwambiri.

3. Auto mbali gulu

Bizinesi yamagalimoto ndi imodzi mwazinthu zomwe zimathandizira kwambiri chuma cha Germany. Pomwe kutumiza ukadaulo wamagalimoto otsogola ndi mtundu kudziko lonse lapansi, umwini waukulu wamagalimoto wapangitsanso Germany kukhala malo ofunikira otumizira zida zamagalimoto aku China.

Mu 2017, kukula kwa msika wa zida zamagalimoto aku Germany kudapitilira ma euro biliyoni 40. Chofunika koposa, ogula aku Germany apanga pang'onopang'ono chizolowezi chogula zinthu zamagalimoto kudzera munjira za eCommerce. Akuti mu 2025, kuchuluka kwa eCommerce kulowa muzinthu zamagalimoto aku Germany kudzafika 20%.

4. Zida zamasewera

Chuma chotukuka komanso chidziwitso chaumoyo zidabala msika wamphamvu wamasewera ku Germany. Mu 2017, ndalama zambiri zaku Germany pamasewera zidafika 725 Euros, ndipo 30% ya anthu adanena kuti apitiliza kukulitsa ndalama zawo pamasewera ndi masewera olimbitsa thupi mu 2018.

Kupatula apo, pali magulu opitilira 500 amasewera omwe amagulitsidwa ndi ogulitsa aku China ku msika waku Germany, ndipo kugulitsa kwawonjezeka mu 2017. Pakati pawo, magulu opitilira 400 afika pakukula kwazaka ziwiri pachaka. Kugulitsa kwanjinga ndi ma mopeds, zida zolimbitsa thupi, ndi masewera anyengo zinali zochititsa chidwi kwambiri.

5. Kupereka kwa mafakitale

Zida zamakampani ndizoyambitsa makampani aku China owoloka malire pa eCommerce. Ogulitsa omwe ali mgululi ndi akatswiri kwambiri, ndipo mpikisano wotsika kwambiri umatsimikiziranso zopezera phindu lokwanira kwa ogulitsa. Malinga ndi ziwerengero za eBay, Germany ndi msika wofunika kwambiri wopita kumayiko ena aku China omwe akutumiza kunja kwa eCommerce kunja kwa malonda ndi mafakitale. Kugulitsa kwake kumachitika pambuyo pa United States ndi United Kingdom, ndipo kukula kwake kumakhala koyamba pamasamba akulu.

Chifukwa chiyani kuyambitsa bizinesi yotsika ku Germany

Germany ndi chuma chambiri, ndipo kuchuluka kwa anthu olowera ku England kulinso kwakukulu. Izi zimachepetsa malire azilankhulo kwa anthu omwe akufuna kulowa mumsika waku Germany. Ajeremani amakonda kulipira ndi PayPal, kapena ma kirediti kadi; Njira zolipirira zimagwiritsidwanso ntchito kwa ena ogulitsa eCommerce.

Kugulitsa pamalire pakati pa ogulitsa pa intaneti aku Germany kukuwonjezeka. Mu 2015, 53% aku Germany azaka zapakati pa 15 ndi 79 adanena kuti adagula pa intaneti kuchokera kunja kamodzi kapena kangapo pasanathe chaka. Izi zakula pang'onopang'ono mpaka 62% mu 2018. Malinga ndi kafukufukuyu, pali zifukwa zikuluzikulu ziwiri zomwe ogula aku Germany amagulira zinthu zakunja: Chimodzi ndikuti mtengo wazogulitsa zakunja ndiwotsika, ndipo inayo ndikuti sangapeze zinthu zomwe iwo ndikufuna ku Germany.

Mwa onse ogula pa intaneti aku Germany, 65% anali atagulako m'maiko ena aku Europe, kenako China ndi 44%, kenako United States (32%) ndi United Kingdom (29%).

Ku Germany, kusiya ntchito kumakuthandizani kuti muzichita bizinesi yopanda chiopsezo popanda kusungira ndi kusamutsa zinthuzo. Izi zimakupatsani nthawi yochulukirapo yokulitsa bizinesi yanu kudzera pakutsatsa, kumanga ubale komanso kuthandizira makasitomala. Ndi CJdkulumikiza, njira zambiri zimachitika zokha, chifukwa chake simukuyenera kuwononga nthawi mukukonzekera ndikuitanitsa katundu. Malingana ngati kusiyana kwa msika kungadziwike, zopanga ndi zosiyanasiyana zitha kuperekedwa, ndipo mtundu wazogulitsa ndi ntchito zitha kuwongoleredwa, msika waku Germany wa eCommerce uli ndi mwayi wambiri.

Chifukwa chomwe muyenera kuyambitsa bizinesi ya eCom ndi CJdropshipping

CJdropshipping (CJ) idalembetsedwa mu 2014, idayamba ntchito yotsika mu 2015, ndipo nsanja ya CJ idakhazikitsidwa mwalamulo ku 2018. CJ imayang'ana kwambiri pa bizinesi yotsika, ndipo magulu omwe amagwiritsa ntchito kwambiri ndi ogulitsa ku Shopify, WooCommerce, eBay, Lazada ndi Shopee, etc. Ogulitsa amayang'ana kwambiri kutsatsa pomwe CJ imayang'anira kugula zinthu, kukonza zinthu ndi kutumiza. Zogulitsa zathu zafalikira padziko lonse lapansi, ndipo ndife kampani yodziwika bwino kwambiri pamsika wotsika.

Ubwino wa CJ:

• Palibe malipiro oyika / mwezi uliwonse;
• Palibe kuchuluka kwa dongosolo;
• Kusungirako kwaulere kwa zinthu za CJ;
• Kugula zinthu kwaulere ndi kulembetsa;
• Kumaliza kokwanira kwa madongosolo ndi kukonza;
• Nthawi yodalirika yoyendera ndi mtengo wololera;
• Malo osungiramo katundu padziko lonse: Malo osungiramo katundu padziko lonse lapansi;
• Custom ma CD / mtundu / chizindikiro choyera;
• Perekani ntchito Zosindikiza-Pa-Demand kwa ogula ndi ogulitsa;
• Yendetsani kuyendera kwabwino pa phukusi lililonse;
• Ndalama potumiza;
• Ntchito chithunzi / kanema kuwombera;
• 7 / 24 makasitomala othandizira