Ngati mukukonzekera kugwiritsa ntchito Amazon kuti mupange ndalama zochepa kapena kukulitsa mabizinesi anu a eCommerce, ndipo mukufuna kuwona kuti ndi njira iti yokwaniritsira yomwe ili yoyenera ndiye kuti nkhaniyi ndi yanu - apa tikukamba za kugulitsa pa Amazon mu 2022, kuyerekeza njira ziwiri zokwaniritsira zodziwika bwino. : Amazon FBA ndi Amazon Dropshipping.
Kugulitsa pa Amazon mu 2022
Ubwino wogulitsidwa pa Amazon 2022
Zikafika pakugulitsa pa Amazon, chimodzi mwazabwino kwambiri ndi momwe msika wapadziko lonse wa Amazon ungakhalire - mpaka pano, pali ogwiritsa ntchito 310 miliyoni padziko lonse lapansi pa Amazon, ndipo anthu opitilira 197 miliyoni amagwiritsa ntchito Amazon mwezi uliwonse.
The US ndi msika waukulu kwambiri, ndipo zinthu zoposa 4,000 zimagulitsidwa mphindi iliyonse.
Pamwamba pa izo, monga wogulitsa pa intaneti wamkulu kwambiri padziko lonse lapansi, Amazon idapeza njira yogulitsira pa intaneti komanso kukhazikitsidwa kwa zomangamanga, zomwe zimapangitsa kuti chilichonse chikhale chosavuta kuti ogulitsa ayambe ndipo ndi phindu lachiwiri lomwe anthu ambiri amasankha kusankha Amazon kuti ayambe bizinesi yawo. .
Zoyipa zogulitsa pa Amazon 2022
Komabe, pamodzi ndi kukula kosayimitsa kwa Amazon, mpikisano ukukula kwambiri, ndipo ndizowona - malinga ndi deta yochokera. wamalonda mkati, pali ogulitsa opitilira 3700 omwe alowa nawo masewerawa tsiku lililonse chaka chatha, ndipo chiwerengerochi chikukwera mu 2022.
Kupatula apo, zomwe zakhudzidwa ndi mliri komanso kukwera kwa mitengo, mtengo wogulitsa ku Amazon ukupitilira kukwera, 5% mafuta owonjezera ndi inflation yawonjezedwa kumitengo yonse ya Amazon FBA kuyambira Epulo 28, 2022, ndikusiya kukakamizidwa kochulukirapo.
Kodi Amazon ikadali yopindulitsa kapena ayi mu 2022? (makamaka mabizinesi ang'onoang'ono)
Pankhani ya deta yofufuza, yankho likadali, inde. Pali pafupifupi 2 miliyoni mabizinesi ang'onoang'ono ndi apakatikati pa Amazon pofika 2022, ndipo, 76% ya ogulitsa ma smb ndi opindulitsa.
Ponena za zomwe amapeza pakugulitsa, 22% amagulitsa kupitilira $10,000 pamwezi pafupifupi, ndipo pafupifupi gawo limodzi mwa magawo atatu a ogulitsa amazon amapeza phindu loposa 20%, ndipo 65% ya ogulitsa adapeza phindu lawo kuposa 10% mu 2022.
Kuchokera ku jungle scout
Makiyi opambana pa Amazon mu 2022
Choyamba, zitha kumveka ngati zofunikira, koma ndiye mfundo: aloleni makasitomala awone mtengo wokwanira womwe mungabweretse. Ndipo ndicho chilimbikitso chomwe makasitomala amafunikira asanaganize zogula.
Kunena zochulukirachulukira, pali njira zambiri zomwe zingatheke monga kupanga zowonjezera pamodzi ndi malonda anu, zitha kukhala zida zina kapena zinthu za digito, kapena ntchito zomwe zimatengera zomwe mukugulitsa, kupangitsa ogula kumva kuti ali ndi zonse zokonzeka popanda. kulipira kawiri;
Kapena mutha kugwiritsa ntchito ndemanga zoyipa zamalonda, kuti muwone zomwe makasitomala akudandaula nazo komanso zomwe zimawawawa, ndiyeno konzani malonda anu ndikupangitsa kuti mfundo zanu ziwoneke bwino patsamba latsatanetsatane.
Chachiwiri ndi chakuti mukufuna kudziwa mtundu wa ogulitsa Amazon amakonda, ndi kupezerapo mwayi zolimbikitsa zawo kuti muwonjezere mndandanda wanu. Kuonetsetsa kuti mukukulitsa chithandizo kuchokera papulatifomu ndi njira yofunikira yothandizira mabizinesi anu kupita patsogolo komanso otetezeka.
Kuwonjezera apo, mukufuna kusankha chitsanzo chogulitsa chomwe chili choyenera bizinesi yanu kuti mupewe ndalama zosafunikira. Kuti mukhale opikisana, pali njira zambiri zomwe mungafune kukonza, kutsitsa mtengo wazinthu, ogulitsa bwino, kutumiza, chitsimikizo, ndi zina zambiri.
Koma ndizovuta makamaka kwa eni ake a smb kusamalira chilichonse. Poyamba, titha kusankha njira yokwaniritsira yomwe ili yoyenera bizinesi yanu.
Amazon FBA
Kukwaniritsidwa kwa Amazon ndi ntchito yokwaniritsira yomwe yaperekedwa ndi Amazon. Ntchitoyi imaphatikizapo ndalama zonse zonyamula katundu - kuyambira kusunga katundu m'nyumba yosungiramo katundu mpaka kulongedza, kulemba zilembo, ndikutumiza kwa kasitomala.
Ngakhale ntchito zothandizira makasitomala zimayendetsedwa ndi Amazon.
Zomwe muyenera kuchita ndikutumiza zinthu zanu kumalo okwaniritsa a Amazon.
Ubwino wa Amazon FBA
- Yang'anani kwambiri pakuchita bizinesi yanu yapaintaneti
- Miyezo yotsika kwambiri yotumizira
- Palibe chifukwa chokhala tech-savvy kapena kukhathamiritsa kutembenuka kuchokera ku 0 kupita ku 1
- Zokonda zambiri kuchokera kwa makasitomala pofika ku Amazon Prime
- Mipata yowonjezera yowonjezera ndi chithandizo kuchokera ku Amazon
Chifukwa chake chimodzi mwamagawo abwino kwambiri a Amazon FBA ndikuti ndizovuta kwambiri, mukusiya zomwe mwalemba ndikutumiza kwa munthu wodalirika.
Amazon imasamalira chilichonse, ngakhale ntchito zamakasitomala, kotero ndinu omasuka kunjira izi kuti mutha kuyang'ana kwambiri zamalonda. Mumakondanso kuwona mitengo yotsika yotumizira yomwe imapindula ndi kukwaniritsidwa kwakukulu kwa amazon.
Kuphatikiza apo, simuyenera kukhala tech-savvy kapena kukhathamiritsa kusinthika kwamaphunziro kuchokera ku 0 mpaka 1 kuti mugulitse pa amazon, mindandanda yanu idapezanso mwayi wopeza ogwiritsa ntchito a Amazon Prime, omwe amatha kugula papulatifomu.
Pakadali pano, ogulitsa AMZ FBA amakonda kukhala ndi mwayi wokulirapo. mutha kuyendetsa malonda olipidwa, kupanga chizindikiritso chamtundu kudzera m'masitolo, zokhutira, ndi zina zotero ndikupeza mphamvu mumayendedwe anu - amakhulupirira kuti Amazon idzakulitsa mndandanda wanu ngati mutagulitsa ndi FBA.
Zoyipa za Amazon FBA
- Malipiro apamwamba kwambiri omwe muyenera kulipira Amazon poyamba
- Ndalama zambiri monga kukonzekera zosungira ndi kusunga kuti muyambe kugulitsa
- Mitengo yobwereranso yapamwamba komanso kutumiza kowonjezera
- Zovuta kupanga ubale wamakasitomala
Kulankhula za zomwe, drawback yoyamba yodziwikiratu ya Amazon FBA ingakhale, chindapusa cham'mwamba chomwe muyenera kulipira poyamba, kuphatikiza kuwongolera, kunyamula & kunyamula, kutumiza, ndi kusungirako, ndipo zonsezi zitha kubweretsa kupsinjika pamlingo wa phindu.
Kupatula ndalama zochokera ku Amazon, ogulitsa amafunikanso kugula zosungira ndikuzitumiza kumalo osungiramo katundu a Amazon kuti ayambe kugulitsa.
Kuphatikiza apo, Amazon imayika chidziwitso chamakasitomala patsogolo, ndizosavuta kuti makasitomala abweze zinthuzo ngati sakukhutira nazo.
Kwa ogulitsa, mitengo yobwezera ikhoza kukhala yokwera, ndipo mulibe chochitira koma kudya mtengo wake. Ku Amazon, ndizovutanso kwa ogulitsa kuti apange maubwenzi ozama ndi makasitomala popeza Amazon imakhala ndi chidziwitso chawo koma osati inu.
Amazon Dropshipping
Dropshipping ndi mtundu winanso wokwaniritsa womwe umayang'ana pakufunika. Ogulitsa amangofunika kudziwitsa ogulitsa akalandira maoda, ndipo wogulitsa amatumiza malondawo mwachindunji kwa kasitomala wa Amazon m'malo mwanu.
Ngati mukuganiza ngati dropshipping ndi yovomerezeka pa Amazon, yankho ndi inde, Amazon imalola kutsika pamsika wawo malinga ngati mutsatira malamulo awo.
Ubwino wa Amazon Dropshipping
- Imodzi mwa njira zosavuta zoyambira kugulitsa pa intaneti ndi zotchinga zochepa
- Chiwopsezo chotsika komanso mtengo woyambira chifukwa palibe chofunikira pamitengo yayikulu yakutsogolo
- Palibe chifukwa chogula zinthu
- Palibe chifukwa chopezera nyumba yosungiramo zinthu zosungirako
Chifukwa chake zikafika pazabwino za Amazon dropshipping, itha kukhala imodzi mwa njira zosavuta zoyambira kugulitsa pa intaneti, chotchinga cholowera ndi chocheperako, ndipo chiwopsezo chamitengo yakutsogolo ndichotsikanso chifukwa palibe chofunikira pakuyambitsa kwakukulu. mtengo.
Zomwe muyenera kuchita ndikupeza wothandizira wodalirika ndipo adzakwaniritsa zomwe akukulamulani. Simufunikanso kugula zinthu kapena, ngati mutero, mutha kupeza ogulitsa omwe angakusungireni zinthuzo popanda mtengo wowonjezera.
Mwachidule, dropshipping ndi mtundu wosavuta kuyamba kwa oyamba kumene omwe alibe chidziwitso chochepa.
Zoyipa za Amazon Dropshipping
- Kuwongolera kochepera pakukonza dongosolo
- Chiwopsezo chosowa katundu komanso kuwunika kwamakasitomala kosakwanira
- Kugwira ntchito molimbika pakusunga chitetezo cha akaunti ya Amazon
- Malire a phindu osakhazikika
Zosavuta nthawi zina zimabweranso ndi chiopsezo, kwa ogulitsa omwe amasankha dropshipping, wogulitsa wodalirika ndi wofunikira. Popeza mungakhale ndi mphamvu zochepa pakukonza madongosolo, simufunikanso kuwona kapena kukhudza chinthucho, wogulitsa amachita ntchito zonsezi.
Nthawi zina simungathe kupeza zenizeni zenizeni pamene katundu akutha, koma simukudziwa ndipo dongosolo latsopano likubwera, zomwe ndi chikhalidwe chomwe Amazon sichilandira, ndipo n'zovuta kuchepetsa chiopsezo cha makasitomala osauka. ndemanga popeza simukudziwa momwe kuwongolera khalidwe kumapangidwira.
Ndipo zonsezi zitha kukhala zowopseza chitetezo cha akaunti yanu yogulitsa, chifukwa mukudziwa kuti Amazon ili ndi malamulo okhwima ogulitsa.
Komanso, phindu lanu likhoza kukhala losakhazikika chifukwa mutha kutsika mtengo kuti mupambane bokosi logulira nthawi yomweyo Amazon imatenga gawo la ndalama zanu ndipo muyenera kukonzekera ndalama zowonjezera nokha, ndiye mutha kupeza phindu locheperako pamenepo.
Ndi iti yomwe ili yoyenera bizinesi yanu?
Ngati mukufuna kudziwa zomaliza, dzifunseni kuti cholinga chanu chogulitsa pa Amazon ndi chiyani? Ndi zoopsa zotani zomwe zimaloledwa kwa inu?
Ngati mukukonzekera kugulitsa kotetezeka kuti kukule pang'onopang'ono, Amazon FBA ikhoza kukhala chisankho chanu, kapena ngati mwakonzeka kutenga chiwopsezo kuti mutsegule bizinesi yanu kuti muyese chilichonse mwachangu popanda mtengo wakutsogolo, ndiye kuti kusiya ku Amazon ndi njira yopitira. .
Pamapeto pake, pali chinthu chinanso choti mudziwe kuti bizinesi ya eCommerce ikupitabe patsogolo ngakhale panthawi yachuma, popeza anthu amafunikabe kugula zomwe amafunikira ndipo masiku ano kugula pa intaneti kukupanga zizolowezi zathu zatsiku ndi tsiku, padzakhala anthu ambiri ogula pa intaneti. .
Ngakhale sizitanthauza kuti kugulitsa pa Amazon ndikosavuta ngati kale, mwayi watsopano ndi njira zosewerera masewerawa zimangobwera, ndipo nthawi zonse pamakhala anthu omwe amazisintha ndikuwonjezera chilichonse chomwe ali nacho.
