TikTok ndi nsanja yayifupi yam'manja yam'manja yomwe imapatsa opanga zinthu mwayi wofikira gulu lalikulu. Chiyambireni kukhazikitsidwa kwake mu 2016, omvera ake afika pa ogwiritsa ntchito oposa 800 miliyoni padziko lonse lapansi. Ndipo sizikuwonetsa zizindikiro zoyimitsa. Kutchuka kwake kochulukirako kwatenga chidwi chamitundu yayikulu, ndipo ogulitsa tsopano akuyang'ana pulogalamu yosangalatsa ngati mwayi wabizinesi. Nkhaniyi ikuthandizani kumvetsetsa momwe mungayambitsire TikTok njira yotsatsira pang'onopang'ono.

1. Ndani Ayenera Kutsatsa pa TikTok?

1.1 Mitundu Yoyang'ana Omvera Akulu Ndi Omwe Akuchita Nawo

TikTok imapezeka m'maiko opitilira 150 okhala ndi zilankhulo 70 padziko lonse lapansi. Koma izi zokha sizimapangitsa kukhala kosiyana ndi ntchito zina.

Ripoti lotulutsidwa ndi App Annie lidawulula kuti "Nthawi yapakatikati ya TikTok yogwiritsidwa ntchito pa ogwiritsa ntchito idakula mwachangu kuposa momwe mapulogalamu ena onse anafufuzira. Izi zikuphatikiza 70% ku US ndi 80% ku UK, kuposa Facebook ”mu 2020. Achinyamata achikulire pa Tiktok tsopano amakhala ndi mphindi 80 patsiku poyerekeza ndi Facebook 58.5 mphindi patsiku. Izi zikuwonetsa kuti ogwiritsa ntchito TikTok ali nawo pagulu. Ndipo omvera otanganidwa kwambiri, amakhala abwino pamalonda. Izi zikutanthauza kuti mutha kukhala ndi eyeball zambiri ndikuchita nawo bizinesi yanu.

Chifukwa chake ngati muli ndi bizinesi yomwe imagulitsa achinyamata ndipo mukuyang'ana omvera ambiri, otsatsa TikTok atha kukhala chisankho chabwino kwa inu.

1.2 Mitundu Yogulitsidwa ku Post-90s ndi Post-00s yokhala ndi Ndalama Zokwanira

Omvera ambiri a TikTok ndi achichepere: 63% ya ogwiritsa ntchito ku TikTok aku America ali pakati pa 10 ndi 29 wazaka. Komabe, kuchuluka kwa TikTokers azaka zapakati pa 25 ndi 54 kukukulira, ndipo kuchuluka kwa achikulire kwambiri papulatifomu ikuchepa.

Pakadali pano, malonda omwe akutsata post-90s ndi achinyamata post-00s apeza kasitomala wamkulu kwambiri.

1.3 Malonda Akuyang'ana Msika Wadziko Lonse

Mosiyana ndi makampani ena ambiri ochezera pa intaneti omwe adayamba bizinesi yawo ku US, TikTok idayamba kufalikira ku India ndipo imalandilidwanso m'maiko ena monga Russia, Mexico, ndi Pakistan.

TikTok tsopano ikupezeka m'maiko opitilira 140 ndi zilankhulo 70 padziko lonse lapansi. Makampani omwe akufuna kufufuza misika ina yakunja amatha kugwiritsa ntchito nsanja iyi.

2. Mitundu Yotsatsa ya TikTok

Pali mitundu iwiri ya zotsatsa za TikTok. Imodzi ndi TikTok Official Advertisement, ndipo inayo ndi yotsatsa malonda.

2.1 TikTok Kutsatsa Kwovomerezeka

Kutsatsa boma kwa TikTok kumaphatikizapo mitundu isanu yotsatsa. Izi ndi: zotsatsa zomwe zimadyetsedwa, zotsatsa za hashtag, zotsatsa malonda, zopititsa patsogolo, komanso zotsatsa

2.1.1 Zotsatsa Zotsatsa

Malonda a TikTok In-feed ndi makanema omwe amawonekera pakati pa makanema a ogwiritsa ntchito mukamadutsa patsamba la For You, lofanana ndi malonda omwe mumawona mukasanthula Nkhani za Instagram.

Zotsatsa:

• Kutalika: mpaka 60s, adalimbikitsa 9-15s
• Malo: Tsamba Lanu
• Sonyezani: chilili, chodzaza
• Thandizani mayitanidwe osiyanasiyana (mwachitsanzo, kutsitsa pulogalamu, lowetsani tsamba lovomerezeka, ndi zina zambiri)

Ma Metric Performance:

• kukhudzidwa
• kudina
• CTR
• Makanema owonera
• Kutalika kwamavidiyo (kutsekedwa mu 3s, kutsekedwa pambuyo pa masekondi 10)
• Avereji ya nthawi yowonera makanema
• Kuyanjana kwamavidiyo (amakonda, magawo)

Mlandu:

Maybelline TikTok adapanga kutsatsa komwe kumadyetsedwa ndi nyimbo zotsogola kuti akweze msika wake ndikudziwitsa anthu achinyamata ku Japan.

Zotsatsa mkati-zimaperekanso mwayi kwa ogwiritsa ntchito kuyika batani loyitanitsa pansi pamakanema. Mwachitsanzo, mutha kulimbikitsa ogwiritsa ntchito kuyitanitsa nthawi yomweyo, kutsitsa pulogalamu yanu, kapena kupita patsamba lanu kuchokera ku TikTok.

kuipa:

Zotsatsa izi zimalumikizana bwino ndi TikTok feed, zomwe zimapangitsa kuti zikhale zosavuta kusuntha mwachangu ndi ogwiritsa ntchito. Chifukwa chake pazotsatsa zapaintaneti, ndikofunikira kukopa omvera mumasekondi 2-3 oyamba a kanemayo ndikuletsa ogwiritsa ntchito kuti asayiwone.

2.1.2 Ads a Hashtag Ads

Chithu hashtag is another popular ad on TikTok. Pazovuta za hashtag, mtundu umafunsa ogwiritsa ntchito TikTok kuti ajambulitse okha kuti achite zinazake, monga kuvina, kenako ndikuzilemba ndi hashtag.

Zotsatsazi zimayikidwa pamwamba kapena pafupi ndi tsamba la Discovery, ndikudina pa hashtag kumabweretsa alendo ku TikToks kuchokera kuzomwezo.

Zotsatsa:

• Nthawi: 6days
• Malo: Pamwamba kapena pafupi ndi pamwamba pa Tsamba la Kupeza
• Phatikizanipo: Tsamba losiyana la zovuta zamtunduwu, lomwe limakhazikitsa mtunduwo, maulalo amtundu, malamulo azomwe zikuchitika, ndi makanema otchuka apano akuchita nawo
• Njira: Wogwiritsa ntchito adadina hashtag kuti athe kutenga nawo mbali pazovutazo

Mlandu:

Vuto la #eyeslipsface lopangidwa ndi elf Cosmetics ndichitsanzo. Elf Cosmetics idatengera ma hashtag kutsatsa ogwiritsa ntchito kuti alembe makanema omwe akuwonetsa kukongola kwawo kwachilengedwe ndi nyimbo zakumbuyo "Eyes.Lips.Face". Ophunzira atha kukhala ndi mwayi wopambana zodzikongoletsera za elf zokwana $ 250 ndi zinthu zosamalira khungu.

Chochitikacho pamapeto pake chidakhala vuto lofala kwambiri pa TikTok. Pafupifupi ogwiritsa ntchito 5 miliyoni adatenga nawo gawo pamwambowu ndipo adalandira mpaka masamba 7.7 biliyoni.

kuipa:

Zovuta za TikTok hashtag zimalimbikitsa kutengapo gawo ndikulimbikitsa kuzindikira za mtundu. Koma ilinso ndi vuto lake chifukwa chotsika mtengo kwambiri. Ngati chikwangwani chanu chikuwonekera patsamba la TikTok, mtengo ukhoza kufika $ 150,000. Zachidziwikire, palinso njira yochepetsera ndalama, ndiye kuti, kugwirira ntchito limodzi ndi otchuka pa intaneti ndikugwiritsa ntchito mphamvu zawo kutsatsa malonda / zochitika zanu.

2.1.3 Kutsatsa Kwama Brand

Zotengera ma brand ndizowonekera kwathunthu, kutsatsa kwamavidiyo atatu-mpaka-mphindikati omwe amawonekera munthu akangotsegula pulogalamuyi. Kutsatsa kumawonekeranso ngati zithunzi za static, ma GIF kapena makanema patsamba la For You. Chizindikirocho chimatha kuphatikizira hashtag kapena ulalo wa webusayiti.

Zotsatsa:

• Nthawi: 3-4s
• Malo: amawonetsedwa nthawi yomweyo pulogalamuyi ikatsegulidwa; Tsamba Lanu
• Sonyezani: chilili, chodzaza
• Phatikizanipo: zithunzi zosasunthika, ma GIF, makanema, ma hashtag osinthika, kapena ulalo watsamba lamtundu
• Ogwiritsa ntchito amangowona kutsatsa kamodzi patsiku, zomwe zikutanthauza kuti pamakhala mpikisano wochepa

Mlandu:

Aliraza Aliraza alimbza the #InMyDenim Challenge on TikTok. Chithunzi chakumanzere kwambiri pansipa ndi chithunzi chake chotengera.

Patatha masiku asanu ndi limodzi chitachitika kampeni, ogwiritsa ntchito 5,500 adapanga makanema ogwiritsa ntchito hashtag #InMyDenim. Chiwonetsero chonse cha makanema apitilira 10.5 miliyoni, omwe adatenga nawo gawo anali 14.3%, ndipo ogwiritsa ntchito oposa 12,000 adatsata akaunti ya Guess's TikTok.

kuipa:

Kutenga Brand ndi mtundu wotsatsa wokha. Ogwiritsa ntchito amangowona kutsatsa kwamtundu umodzi tsiku lililonse, chifukwa chake mtengo wake umakhalanso wokwera. Oyenera ma brand akulu omwe ali ndi ndalama zokwanira. Malinga ndi ziwerengero kuchokera ku Voluum.com, ngati pali ziwonetsero 5 miliyoni patsiku, zidzawononga $ 50,000 patsiku.

2.1.4 Kutsatsa Kwapamwamba

Kutsatsa kwapamwamba kwa TikTok ndikofanana ndi kujambula mtundu. Kusiyanitsa ndikuti zotsatsa zowonera sizikuphimba pazenera akangolowa kumene ogwiritsa ntchito. Amakhala ndi gawo loyamba lodyetsa pakadutsa masekondi atatu. Imawonetsedwa mpaka 3 -sekondi zamakanema athunthu osewera okha komanso mawu. Izi zimathandizira kukulitsa kuwonekera kwa mtundu.

Mawonekedwe:

• Nthawi: mpaka 60s
• Kumalo: koyamba kodyetsa pambuyo poti wogwiritsa ntchito atsegule pulogalamuyi
• Onetsani: Kanema wowongoka, wowonekera kwathunthu ndi sewero lokhazikika ndi mawu
• Kuyitanidwa kuchitapo kanthu kumatha kuwonjezedwa pansi pa kanemayo, komanso kulumikizana ndi masamba amkati kapena akunja

Mlandu:

Otsatirawa ndi a Balenciaga ogwiritsa ntchito zotsatsa zapamwamba kuti achulukitse kuchuluka kwa masamba awo.

Makanema okongoletsa kwathunthu, logo yomveka bwino komanso yachidule, kuphatikiza batani loyitanitsa kuchitapo kanthu, adapeza bwino zoposa 23 miliyoni, ndikudina pafupifupi 18%.

kuipa:

Ili ndi zolakwika zofananira monga zotsatsa mu chakudya ndipo zitha kunyalanyazidwa mosavuta ndi ogwiritsa ntchito TikTok. Chifukwa chake, makanema otsatsa ayenera kukhala ndi zowunikira zokwanira kukopa ogwiritsa ntchito.

2.1.5 Zotsatsa Zotsatsa

Zotsatsa zotsatsa ndizofanana ndi zosefera za Instagram za AR, ndipo ogwiritsa ntchito amatha kuwonjezera izi pazakanema zawo.

Zotsatsa:

• Nthawi: masiku a 10
• Njira: Wogwiritsa ntchito amagwiritsa ntchito mtundu winawake wamawu, mawu, ndi zosefera kuti apange makanema
• Limbikitsani ogwiritsa ntchito kuti azilumikizana mwachindunji ndi mtundu wanu
• Itha kuphatikizidwa ndi ma Hashtag amtundu kuti mutsutse kutsatsa

Mlandu:

Zotsatirazi ndichizindikiro chotsatsa chomwe chikuphatikiza zovuta za hashtag. PUMA adalimbikitsa mndandanda wawo wa Future Flash pansi pa #FlashOfFuture, ndipo mwambowu udalandira mamiliyoni 587.5 miliyoni.

2.2 Kutsatsa kwachilengedwe

Zotsatsa za Tiktok ndizokwera mtengo ndipo mwina sizingakhale zoyenera kwa aliyense. Chifukwa chake, mutha kupezerapo mwayi pamakanema a TikTok, kuphatikiza zomwe mwapanga, kupanga mayankho pagulu kudzera muzolemba za ogwiritsa ntchito ndi ndemanga, komanso tulukani pazotsatsa.

Mosiyana ndi zikhalidwe zikhalidwe, TikTok zomwe amakonda kutulutsa zimasinthidwa mwachangu kwambiri. Mitu ina itha kukhala yotchuka sabata ino, koma osati yotchuka sabata yamawa. Kusunga mayendedwe amakono ndikugwiritsa ntchito mitu yaposachedwa yopanga makanema mochenjera kungasokoneze funde laulere.

Otsatirawa ndi ena mwamasewera omwe anthu amakonda kuchita pa TikTok:

2.2.1 Kuphatikiza kwamavidiyo

TikTok imakhalanso ndi zosefera zambiri komanso zotsatirapo zapadera, ogwiritsa ntchito amatha kugwiritsa ntchito zoterezi komanso zotulukapo zapadera m'makanema awo. Kupanga limodzi ndi chimodzi mwazinthu zotchuka kwambiri, zomwe zimalola ogwiritsa ntchito kujambula kanema ndi makanema omwe amawakonda.

Nazi zitsanzo zina:

Zitsanzo zonsezi pamwambapa zili ndi malingaliro opitilira 100 miliyoni. Kuphatikiza apo, pali njira zopangira mogwirizana monga kuchita ndi kukonza nkhani. Muyenera kudziwa momwe mungagwiritsire ntchito ndikujambula makanema opanga opanga kuti mukope chidwi cha ogwiritsa ndikuwonjezera mafani.

2.2.2 Pangani kapena Gwiritsaninso phokoso

TikTok ili ndi laibulale yayikulu yopanga mawu, kuphatikiza nyimbo, zokambirana, makanema apa TV kapena makanema, kapena ndemanga zogwiritsa ntchito mosasintha. Wogwiritsa ntchito akangomveka mawu atsopano mu kanemayo, amasungidwa mulaibulale yamawu, kenako ogwiritsa ntchito ena amatha kuigwiritsanso ntchito.

Njira iyi imathandizanso oimba odziwika kuti akhale otchuka pa TikTok, monga Lil Nax X. Nyimbo ya Lil "Old Town Road" idayamba chidwi pa TikTok isanayambike pa intaneti. Kanema yemwe ali ndi hashtag #oldtownroad adapeza zojambula 100 miliyoni.

Atasinthiratu, Lil adakhala woyamba pa Billboard Hot 100 pamwamba pamndandanda wazaka 19, mbiri yakale kwambiri m'mbiri ya nyimbo zake.

2.2.3 Zovuta Zovina

Zovuta ndi imodzi mwazinthu zazikulu kwambiri pa TikTok, ndipo opanga akuwagwiritsa ntchito kale kuthamangitsa kukula kwawo ndikufikira mamiliyoni ambiri ogwiritsa ntchito pulogalamuyi. Pakati pa zovuta izi, zovuta zovina mosakayikira ndizowoneka bwino kuti mupeze malingaliro ambiri ndi kuyanjana.

Mwachitsanzo, muvuto la The Git Up, omwe adatenga nawo gawo adavina ndi nyimbo yomwe yasankhidwa ndi Blanco Brown, ena adakonzanso nyimboyo, ndipo ena adatsanzira Harvey Bass yemwe adayambitsa vutoli.

Ngakhale vutoli silinayambitsidwe ndi Brown kapena gulu lake, makanema ogwiritsa ntchito #thegitup adalandira mawonedwe opitilira 157 miliyoni. Nyimbo Blanco Brown walandiranso mawonedwe opitilira 127 miliyoni pa Spotify.

2.2.4 Kugwirizana ndi Anthu Otchuka paintaneti

Otsogolera ndiopanga omwe angayanjane nanu kuti agawane uthenga wanu ndi omvera awo. Kugwira ntchito ndi othandizira abwino kuti mugawane mtundu wanu ndi omvera anu kumatha kubweretsanso zabwino zotsatsa. Kafukufuku wa Tomoson adawonetsa kuti pa dola iliyonse yomwe imagwiritsidwa ntchito kutsatsa otchuka pa intaneti, malonda amatha kuyembekezera kubwerera kwa $ 6.50.

Pofunafuna munthu woyenera pa intaneti, mvetserani izi:

• Kufunika kwake: Ngati ndinu mtundu womwe umagulitsa zakumwa zamagetsi, sikoyenera kupeza wopangira zodzoladzola.
• Mphamvu: Chiwerengero cha mafani ndi kuchuluka kwa magwiridwe antchito, kuchuluka kwa zomwe amakonda, magawo, ndi ndemanga zitha kugwiritsidwa ntchito ngati zounikira.
• Kumalo: Kaya mtundu wanu ndi kampangidwe kakang'ono kwanuko kapena mtundu waukulu wapadziko lonse lapansi, mukufuna omvera omwe ali ndi chidwi kuti athe kugwiritsa ntchito zinthu zanu.

Mutha kupeza otsogolera mu Tsamba la Ogwiritsa ntchito patsamba lomwe lapezeka. Ingolowetsani mutu muzosaka zosaka.

TikTok tsopano imaperekanso chida choyimira chimodzi, Msika Wamlengi, kuti mgwirizano wamtundu ndi othandizira azigwirizana. Mmenemo, mutha kusaka wowongolera woyenera pogwiritsa ntchito zitsanzo ndi deta.

3. Njira Yoyambira Yopanga Zotsatsa za TikTok

Kutengera mtundu wa zotsatsa zomwe mukufuna kutsatsa, muyenera kulankhula ndi woyang'anira wotsatsa wa TikTok kapena kugwiritsa ntchito nsanja yawo yodzichitira. Nayi njira yoyambira yopanga zotsatsa za Tiktok.

3.1 Pangani Akaunti Yanu Yotsatsa

Musanayambe malonda anu oyamba, mufunika akaunti.

(1) Dinani Yambirani kuchokera the TikTok for Business landing page, ndiyeno lowetsani yanu dera > mtundu wamabizinesi > dinani Ena.

(2) Lembani tsatanetsatane> dinani kulembetsa

Pambuyo polembetsa, mutha kuyamba kutsatsa pa TikTok.

3.2 Pangani Kampeni

Zofanana ndi zotsatsa FB ndi zotsatsa za Google, TikTok imakhalanso ndi dongosolo loyang'anira: kampeni> gulu lazotsatsa> ad.

(1) Pitani ku kampeni tabu pamwamba pa Ads Manager ndikudina Pangani.

(2) Sankhani cholinga chanu. Kutengera zomwe mukufuna kutsatsa, mutha kusankha dziwani, tikambirane or mutembenuzire.

Mukapanga kampeni, TikTok idzakusamutsirani ku gawo la otsatsa.

3.3 Pangani Gulu Lotsatsa

(1) Sankhani mayikidwe anu otsatsa (kusungitsa mwadzidzidzi kumasankhidwa mwachisawawa).

(2) Sankhani fayilo ya mtundu wotsatsa, ulalo, dzina lowonetsa, avatarndipo momwe ogwiritsa ntchito amalumikizirana ndi zotsatsa.

(3) Sankhani ngati mungagwiritse ntchito njira zodzikongoletsera za TikTok. Imakhala ndi malonda pogwiritsa ntchito zithunzi, makanema, ndi makope anu kenako ndikuyeserera kuti muyesere.

(4) Sankhani chandamale cha omvera anu.

Mutha kuloza omvera anu kutengera kuchuluka kwa anthu komanso zofuna zanu. Muthanso kupanga omvera wamba kuchokera patsamba la kasitomala wanu, kuchuluka kwamawebusayiti, zochitika zamapulogalamu, kapena zotsatsa zam'mbuyomu.

Kuti mumange omvera anu patsamba lanu, muyenera kukhazikitsa TikTok Pixel patsamba lanu. TikTok Pixel itha kukuthandizani kukhathamiritsa zotsatsa zanu, kulumikiza kupambana kwa zotsatsa zanu ndi machitidwe a makasitomala anu patsamba lino.

(5) Sankhani pakati pa bajeti yatsiku ndi tsiku kapena moyo wanu wonse — yonse yomwe mudzagwiritse ntchito mukakhala otsatsa kapena kampeni

(6) Khazikitsani dongosolo lanu loyitanitsa.

(7) Dinani Np kupanga malonda atsopano.

3.4 Pangani Kutsatsa

(1) Kwezani makanema kapena zithunzi. TikTok isanduliza zithunzi kukhala kanema. Ndipo onetsetsani kuti mukutsatira Upangiri wotsatsa wa TikToks.

(2) Lembani malonda anu ndikusankha batani loitanira kuchitapo kanthu.

(3) Dinani kugonjera kulowa ndemanga yotsatirayi.

4. Fufuzani fayilo ya E@alirezatalischioriginal TikTok advertising

4.1 Gwiritsani ntchito Ads Manager

Kudzera pa kutsatsa kwa TikTok, mupeza:

• Momwe zilili pakutsatsa ndi zochitika
• CPM, CPC, CPA, CTR, kuchuluka kwa kutembenuka, ndi zina zambiri pazotsatsa zonse
• Kutsatsa kwamakono

Monga mapulogalamu ena azachuma, zotsatira zake zitha kutumizidwanso kunja ndikudina kamodzi kuti zithandizire kusanthula deta.

4.2 Pezani Zambiri pa Tsamba la Kampeni

Zofanana ndi zotsatsa pa Facebook, kutsatsa kwa TikTok kumatha kuwonanso kosanjikiza kampeni>Gulu la Otsatsa>Ad.

Muthanso kupanga tebulo lazidziwitso molingana ndi zomwe mukufuna, njira zopangira ndi izi:

(a) Sankhani masitepe

(b) Sankhani zina pamndandanda

4.3 Mtengo wotsatsa wa Tiktok

Matanthauzo a Maganizo:

CPC: Lipirani pakadinani

OCPC: Mtengo Wokonzedweratu Pakadina

CPM: Mtengo pamtengo uliwonse

CPV: Mtengo wowonera

Malinga ndi zosowa zosiyanasiyana za makasitomala osiyanasiyana, pali njira zingapo zolipirira. Otsatirawa akuwonetsa miyezo yaposachedwa yotsatsa ya TikTok.

• Kutenga kwa katundu: mipeni ya 5w patsiku, zowonetsedwa zowonetsa 500w;
• Kutsatsa kwapakati pazakudya: $ 10 pamalingaliro, zosachepera 600 pasadakhale
• Vuto la Hashtag: $ 150,000a sabata
• Fyuluta yamtundu, makanema ojambula: $ 80,000 patsiku

Kutsiliza

Ngakhale kutsatsa pa TikTok kumatha kukhala njira yachangu yolimbikitsira ogwiritsa ntchito. Musaiwale kuti nthawi zonse ndizomwe zili zofunika kwambiri. Zolemba zabwino zimayendetsa ogwiritsa ntchito kutsata zotsatsa pomwe zoyipa zimangobowola ogwiritsa ntchito, kapena ngakhale kusiya malingaliro oyipa kwa omvera.

Kugulitsa pa TikTok ikhoza kukhala ntchito yovuta. Koma mwachiyembekezo, ndi bukhuli, mudzatha kupanga zomwe zimawonetsa mtundu wanu. Musaope kuyesa zinthu zosiyanasiyana. TikTok ndi pulogalamu yatsopano, ndipo otsatsa ambiri amaganizira momwe akupitira.