Zodzikongoletsera zakhala zobiriwira nthawi zonse, makamaka m'zaka zaposachedwa, malonda a Zodzikongoletsera mumakampani a e-commerce akukwera kwambiri.

Tiyeni tiwone zambiri:

Mu 2019, malonda azodzikongoletsera aku US amagulitsa ma 8.365 biliyoni aku US. Mphamvu ya mliriwu mu 2020 idatsika mpaka madola 7.55 biliyoni aku US. Koma chaka chino yatenganso, pafupifupi madola 7.609 biliyoni aku US. Malinga ndi ziwerengero za Statista, 69% ya ogula aku America amagula zodzikongoletsera pa intaneti. Mu 2018, gawo la intaneti la msika wa North America Chalk linafika 22%, ndipo likuyembekezeka kuwonjezeka ndi 11% mu 2021. Pofika 2023, malonda a zodzikongoletsera padziko lonse akuyembekezeka kufika 340 biliyoni US dollars, ndipo pofika 2035 idzafika. 645 biliyoni madola aku US

Anthu 29 miliyoni amagula zokongoletsera tsiku lililonse. Mwachidule, pakugulitsa zodzikongoletsera:

• Msika ndi waukulu ndipo anthu ambiri angafune kugula;
• Pali mwayi wambiri wokulirapo pamsika uwu;
• Gululi pang'onopang'ono lakhala la digito, ndipo malonda a pa intaneti akupitilira kukwera.

Ndiye ndichifukwa chiyani kugulitsa kwa e-commerce kwa zinthu zodzikongoletsera kukukwera tsopano?

Izi ndichifukwa choti masitolo onse ogulitsa ndi ogulitsa amagulitsa masiteshoni odziyimira pawokha, nsanja, ndi njira zina zogulitsira kuwonjezera pamasitolo akunja. Nthawi yomweyo, chifukwa chakukula kwapa media media, kuwonetsa ndi kupititsa patsogolo zodzikongoletsera zama brand ndi ogulitsa zakhala zosavuta.

Pomaliza, anthu ochulukirachulukira amafunikira zida zamafashoni mwachangu pamtengo wokwanira, ndipo ndikosavuta kupeza zinthu zotere pa intaneti, zomwe zathandizanso kugulitsa zodzikongoletsera zamakompyuta mwachangu.

Kotero lero, timayang'ana makamaka momwe tingapangire zodzikongoletsera kuchokera kuzinthu ziwiri izi: 

• · Mankhwala mbali
• · Mankhwala gulu

Ngati simunayambe bizinesi yanu yapaintaneti, mutha kulozeranso malangizo ochokera Momwe Mungayambitsire Bizinesi Yodzikongoletsera Paintaneti 2022 kuti mumvetsetse poyambira.

Zambiri Zamalonda

Zodzikongoletsera zimakhala ndi izi:

√ Chogulitsacho ndi chopepuka, komanso chaching'ono mu kukula. Choncho zimangofunika malo osungirako pang'ono, ndipo sizovuta kuwononga panthawi yoyendetsa;

√ Phindu lazodzikongoletsera limatha kufikira 25% -75%, pali malo akuluakulu, ndipo mulibe miyezo yamitengo;

√ Pali mitundu yambiri yazodzikongoletsera, osati zida zokha zokha, komanso magulu ambiri atha kugawidwa muntchito ndi njira zopangira; itha kugwiritsidwa ntchito kuyang'ana pagulu linalake kapena magulu angapo;

√ Zitha kusinthidwa, ndipo phindu lazopanga mtengo wamalonda ndizabwino;

√ Zodzikongoletsera zilibe malire pakati pa amuna ndi akazi ndipo ndizokongola konsekonse.

Makhalidwewa akuwonetsanso kuti msika wa zodzikongoletsera uli m'njira yabwino kwambiri, koma kuti muwonjezere phindu la mankhwalawa muyeneranso kudziwa izi:

1. Zogulitsa: Mafashoni azodzikongoletsera ayenera kutsatira zomwe zikuchitikazo

Ngakhale masitayelo amitundu yazodzikongoletsera amakhala achikale, ogwiritsa ntchito ambiri akuyembekezerabe kukhala ndi zibangili zomwe zikugwirizana ndi mafashoni amakono. Anthu ambiri amafunitsitsa kugula ndi kukhala ndi masitaelo atsopano monga mitundu yotchuka, zida, masitaelo, ndi masitaelo.

Izi zimafuna kuti tizisamala nthawi zonse pamafashoni omwe olemba mabulogu azodzikongoletsa amagawana nawo.

2. Omvera: Cholinga ndikugawana ogwiritsa ntchito, osati aliyense

Msika wa zodzikongoletsera ndi waukulu kwambiri, koma mpikisano umakhalanso waukulu. Choncho m'malo "modya" msika wonse ndikugulitsa malonda kwa aliyense, yesetsani kufotokoza momveka bwino za omwe akugwiritsa ntchito malonda anu ndi msika kwa omwe mukufuna;

Mwachitsanzo, ngati mugulitsa zodzikongoletsera zapamwamba, omvera anu ayenera kukhala ndi mphamvu zogwiritsira ntchito ndalama, ndipo gulu lazaka lidzakhala lokwera, ndizofunikira pazogulitsa, satifiketi, ndi zina zambiri. Mutha kuyang'ana kutsatsa kwanu pa kutsatsa kwa Google, zomwe zili SEO, ndi zina;

Ngati mumagulitsa zodzikongoletsera zamafashoni, makasitomala omwe mukufuna kukhala nawo adzakhala achichepere. Chifukwa chake mudzalimbikira kwambiri pazama media, malingaliro odziwika, ndi zina zambiri, ndikugawana zosonkhanitsa zodzikongoletsera ndi mafashoni, ndi zina zambiri;

Ngati zogulitsa zanu ndizodzikongoletsera zamtundu winawake, yang'anani ogwiritsa ntchito omwe amakonda masitayelo awa. Atha kukhala ndi nkhawa ndi olemba mabulogu azamafashoni kapena zina zokhudzana ndi kalembedwe kameneka;

Mwachidule, lolani zigawo za omvera anu ndi kugulitsa kwa anthu awa.

3. Kutsatsa: Pali malo akuluakulu oyambira, omwe amafunikira njira zotsatsa zapadera

Mosiyana ndi zinthu zamagetsi kapena zinthu zina zogwirira ntchito zomwe zitha kuuzidwa mwachangu ndi mitengo, zokongoletsera nthawi zambiri zimakhala zomvera. Anthu atha kugula chodzikongoletsera chifukwa cha kapangidwe kapangidwe kake kapangidwe kake mwaluso, ndikupatsa miyala yamtengo wapatali kugulitsa malo ochulukirapo.

Koma funso nlakuti, momwe mungasangalatse ogwiritsa ntchito? Monga, Momwe mungalankhulire nkhani kuti muwonjezere mtengo wowonjezerapo wa chinthucho, kapena kuti mukwaniritse zosowa za ogwiritsa ntchito, kupeza mawonekedwe ofanana, kapena kugawana nawo zomwe akupanga pogwiritsa ntchito kanema kudzera pazanema kuti muwonjezere kutengapo gawo kwa ogwiritsa ntchito?

Mayankho awa onse amabwera poyesa ndikufufuza malingana ndi mawonekedwe a malonda. Chifukwa chake m'nkhani yotsatira, tikudutsa m'magulu anayi azinthu zodzikongoletsera komanso momwe tingagulitsire chilichonse.

Magulu azodzikongoletsera

Zogulitsa zamiyala yamtengo wapatali zimagawidwa m'magulu otsatirawa:

• Zodzikongoletsera zapamwamba zapamwamba;
• Mafashoni FMCG Chalk;
• Zodzikongoletsera zopangidwa ndi manja;
• Zodzikongoletsera zolimbitsa thupi

Magulu osiyanasiyana azinthu, kutengera mitengo yake, amayang'ana pamitundu ndi magwiridwe antchito, ndipo amakhala ndi malingaliro ndi malingaliro osiyanasiyana pakutsatsa.

1. Zodzikongoletsera zamtundu wapamwamba - akatswiri, nthano, ndi zokhutira

Zodzikongoletsera zapamwamba kwambiri ndizopangidwa mwaluso, monga mphete zaukwati, zodzikongoletsera zokumbukira, zizindikilo zapadera zamatchulidwe, ndi zodzikongoletsera zapamwamba. Zinthu zazikulu pazogulitsa zamtunduwu ndi izi:

• Mtengo wake ndi wokwera mtengo;
• Long makonda mkombero ndi kutsindika pa kasitomala;
• Zofunikira zapamwamba zazinthu, zambiri zamaluso zimafunikira;
• Kufunika kwapadera ndi kapangidwe kazinthu;
• Kufunika kwachizindikiro

Chifukwa chake, izi zimafuna kuti mtunduwo unene nkhani, kugwiritsa ntchito chidziwitso chaukadaulo kupanga zokhutira, kulabadira SEO, kugwiritsa ntchito zithunzi za 3D, kupanga mavidiyo azinthu, kapenanso kupanga zochitika zogulira mozama polola ogwiritsa ntchito kuyika ma selfies kuti adziwe mawonekedwe awo oyesera.

Chitsanzo chabwino ndi Taylor ndi Hart's makonda mphete webusayiti yomwe idakwanitsa 4.6 miliyoni USD / chaka pogulitsa mu 2019. Imalumikizana ndi makasitomala, imathandizira makasitomala kupanga, ndikufotokozera nkhani pazodzikongoletsera zilizonse, ndikupatsa mtundu uliwonse wamakhalidwe ndi malingaliro.

Pachiyambi pomwe, webusaitiyi inali yofanana ndi miyala ina yamtengo wapatali ya diamondi, yomwe imayenera kuwonetsa zinthu zosiyanasiyana. Pambuyo pake, webusaitiyi idayamba kuyang'ana kulumikizana ndi makasitomala, kumvetsetsa zosowa za makasitomala, ndikupanga zinthu zokhazokha kwa makasitomala malinga ndi malingaliro amakasitomala kapena zomwe akumbukira.

Webusaitiyi imagwiritsa ntchito kulankhulana mwatsatanetsatane komanso moleza mtima ndi makasitomala kuti adzutse kukumbukira maganizo pakati pa makasitomala, ndiyeno amauza kasitomala aliyense nkhani yokhudza zodzikongoletsera; amagwiritsa ntchito Kusindikiza kwa 3D ndi matekinoloje ena kuti makasitomala awone kapena kuyesa pa intaneti; imatsindika mfundo ya utumiki wa "zodzikongoletsera za moyo wonse".

Malumikizidwe amalingaliro awa, ukatswiri, ndi njira zogulitsa pambuyo pake zalola kuti mtunduwo udziunjike mwachangu ogwiritsa ntchito ndikuwonjezera malonda. Tsopano kugulitsa mphete zaukwati zomwe mumakonda patsamba lino zapitilira 60%.

Tiyeni tiwone zomwe zili patsamba lino.

Kondweretsani ogwiritsa ntchito - zokopa zamalonda - nkhani zosinthidwa ndi ndemanga kuchokera kwa ogwiritsa ntchito zomwe zimapangitsa ogwiritsa ntchito kukhala osangalala - kulimbikitsa ogwiritsanso ntchito - mayankho a akatswiri, kuthana ndi kukayikira - woimira mtundu wa malonda &

Tsamba lofikira la tsambalo limayamba ndi chithunzi chokoma, kunena kuti "mumapeza chikondi chanu m'moyo uno. Ichi ndi chochitika chachikulu. Mukhala amanjenjemera komanso osangalala, koma siziyenera kutero chifukwa chosankha mphete. ” Zimapereka malingaliro kwa ogula kuti atha kusiya zonse zotsalazo kuzizindikiro.

Kenako webusaitiyi imayamba kugawana masitayilo khumi apamwamba kwambiri. Ngakhale anthu ambiri amakonda makonda anu, sangathe kuzilingalira ndi mpweya wowonda. Izi zimalola ogwiritsa ntchito kukhala ndi lingaliro losamveka la 

Kenako, imawuza makasitomala njira zopezera upangiri - kuwonetsera ndi kuwunikira pa intaneti.

Chotsatira ndiye gawo lapaderadera kwambiri la tsambalo, nkhani ya makasitomala ndi zodzikongoletsera zachikhalidwe.

Zimatengera chithunzi chokoma chamakasitomala atavala mphete ya dayamondi, kufananiza dzina la kasitomala, ndi chiganizo kuchokera pakuwunika kapena malingaliro a kasitomala. Mtundu uwu wa carousel umawonetsedwa pamaso pa ogwiritsa ntchito onse ndikugawana nkhani zamakasitomala kuti asangalatse ogwiritsa ntchito ena. Kupatula apo, zomwe zili mkatizi ndizodziwikanso kwambiri ndi injini yosakira ya Google.

Gawo losangalatsa ndilakuti chizindikirocho chimasonyezanso ulemu wa kukondana amuna kapena akazi okhaokha ndikugawana nkhani zawo zosangalatsa ndi aliyense.

Nkhaniyo ikatha, ikupitiliza kuwonjezera mitundu yosiyanasiyana yazodzikongoletsera limodzi ndi ndemanga zamakasitomala kuti abwererenso ku mtundu womwewo.

Gawo lomwe likutsatira ndikuwonetsa ukatswiri, monga machitidwe, wopanga, chitsimikizo chakugula, ndi zina zambiri.

Ndipo fotokozerani komwe kwachokera malonda ndi ntchito yosinthidwa, kuti omvera athe kumvetsetsa zamalonda ndikuwonjezera chidaliro pamtunduwu.

Ndime yomaliza ikugogomezera zikhalidwe zamtengo wapatali za chizindikirocho, ndikugogomezeranso zapaderadera zomwe mwasankha. Mawu okopa ndi osangalatsa amalimbikitsa kusintha kwa ogwiritsa ntchito.

Nthawi yomweyo, webusaitiyi ilinso ndi gawo labwino kwambiri lophunzirira, lomwe limachepetsa njira. Mabatani ochitira monga [Sinthani makonda anu] angawoneke paliponse pamapu kapena tsamba lililonse lazogulitsa.

Kupewa njira zogulira mopambanitsa komanso zolemetsa ndizofunikira kwambiri pakugula kwapaintaneti. Gawo lililonse lowonjezera lidzawonjezera kutayika kwa wogwiritsa ntchito.

Webusaitiyi ilibe ma pop-ups okwiyitsa omwe amakhudza zomwe akugwiritsa ntchito. Webusaiti yonseyo ikupereka chidziwitso chapamwamba, ukatswiri, komanso wachifundo.

Magalimoto obwera kutsamba lawebusayiti ndi magalimoto ambiri akuwonetseranso kutsatsa kwazinthu zotsatsa.

2. Zida zogulira mafashoni zomwe zikuyenda mwachangu - zogwirizana ndi mafashoni, umunthu wamafashoni, kutsatsa kwapa media media

Zodzikongoletsera zamafashoni makamaka zimatanthauza zodzikongoletsera zomwe sizotsika mtengo ndipo zimapangidwa ndi zinthu zopangira kuti zikwaniritse mafashoni omwe alipo kale.

Mawonekedwe ali motere:

• Mtengo wake ndi wotsika mtengo komanso wosavuta kuti anthu avomereze;
• Zoyenera kutsatiridwa ndi chikhalidwe cha anthu, mgwirizano wa anthu otchuka, ndi kufalitsa;
• Kukhudzidwa ndi mafashoni, masitayelo amasintha pafupipafupi;
• Pali magulu ang'onoang'ono ogula;
• Mapangidwe omwe amatsindika zaumwini;
• Chogulitsacho chimatsindika umunthu ndi mapangidwe apamwamba, ndipo kufotokozera kumatsindika chidwi.

Zogulitsa zamtunduwu ndizoyenera kwa anthu azaka zikwizikwi komanso ogwiritsa ntchito m'nthawi ya Z, omwe amakonda kugawana ndikufalitsa mafashoni ndi umunthu pazinthu zapa media.

Instagram, Facebook, Pinterest, etc. ndizoyenera kusindikiza zithunzi zodzikongoletsera. Chiyero choyera cha tsamba lonse chimapangitsa kukhala kosavuta kuwunikira utoto ndi kapangidwe kazinthuzo.

Mwachitsanzo, Ulendo waku, ndimagalimoto okwana 23w + pamwezi, kuchuluka kwa anthu, kuchuluka kwa anthu osaka, ndi kuwongolera mwachindunji akaunti iliyonse pafupifupi 30%.

Mtengo wazinthu zomwe zili patsamba lathunthu ndizaku US $ 20-30, zomwe ndizogulitsa zomwe ogwiritsa ntchito amakonda kuzidya mopupuluma.

Magulu ogula nawonso ndi achichepere, ndipo 74% yamagalimoto amachokera ku YouTube.

YouTube imagwiritsa ntchito njira yotsatsira + anthu otchuka, yomwe ndi njira yodziwika bwino yomwe imagwiritsidwa ntchito ndi malo ochezera, kupeza anthu otchuka kuti azigwirizana pakujambula ndi kufananiza, kuvomereza makanema, komanso nthawi yomweyo kutsatsa.

Zaka Chikwi ndi ogwiritsa ntchito m'nthawi ya Z amakonda malingaliro a otchuka komanso kutsatsa malonda pazanema, zomwe ndizomwe zimawatsimikizira kugula kwawo.

3. Zodzikongoletsera zopangidwa ndi manja - zotsika zochepa koma amakondedwa ndi makasitomala; Kugawana zapa media media kumathandizira kufalitsa ogwiritsa ntchito

Zodzikongoletsera zopangidwa ndi manja zimaphatikizaponso zopangidwa mwakukonda kwanu. Mitengo imasiyanasiyana kuyambira kutsika mpaka kukwera. Apa tikulankhula makamaka za zodzikongoletsera zotsika mtengo zopangidwa ndi manja.

mbali mankhwala:

• Kutulutsa sikuli kwakukulu;
• Zapadera, zosavuta kuyambitsa kugawana ndi kufalitsa;
• Zoyenera kugulitsa pa nsanja za Etsy ndi Amazon;
• Niche mankhwala

Webusaitiyi Aziza Zodzikongoletsera idapangidwa kumapeto kwa Ogasiti 2020. Makalata azodzikongoletsera opangidwa ndi manja ndi niche, opangidwa ndikugwiritsidwa ntchito ndi munthu m'modzi, ndipo tsopano amalandira $ 5,000 pamwezi.

Poyerekeza ndi zodzikongoletsera zapamwamba, zomwe zimakhala ndi gulu lonse la akatswiri kuti liyang'anire ndi kupanga webusaitiyi, webusaitiyi yodzikongoletsera yopangidwa ndi manja ndi yosavuta komanso yoyenera kwa ogulitsa ndi amisiri ang'onoang'ono kuti agwire ntchito.

M'masiku oyambilira, chizindikirocho chimagwiritsa ntchito kutsatsa kwa Facebook, komwe sikunali kwabwino kwambiri. Pambuyo pake, zidatembenukira ku Instagram ndi Youtube, zomwe zidabweretsa magalimoto ambiri ndi kugulitsa tsambalo, ndipo pang'onopang'ono zidakhazikitsa mtundu.

Kuyang'ana kwake pakugawana nawo pazama media ndi njira yopangira zodzikongoletsera ndikugawana ukatswiri wazodzikongoletsera, makamaka makanema pa YouTube, omwe abweretsa chidwi kwa wolemba.

Ntchito zopangidwa ndi manja ndizosiyana ndi zibangili zina zopangidwa ndi misa. Ndiwosavuta, ogwiritsa ntchito ochepa komanso mafani, koma amachita zambiri mokhulupirika, ndipo amafunitsitsa kugawana ndi kupereka malonda.

4. Zodzikongoletsera zoboola thupi - zogulitsa zazing'ono, kugawana nawo zapa media

Zida zamthupi makamaka zimangotchula ndodo zamakutu, mphete za pamphuno, mphete zakutsogolo, mphete zam'mimba, ndi zina zambiri. Makhalidwe a mtundu uwu ndi awa:

• Achinyamata ambiri omwe ali ndi umunthu wapadera;
• Zing'onozing'ono koma zocheperapo kusiyana ndi magulu ena a zodzikongoletsera;
• Makamaka potengera kugawana ndi kutsatsa kwapa media

Zovuta ndi tsamba lawebusayiti lomwe limagwiritsa ntchito ndolo. Kuyambira kukhazikitsidwa kwake mu Meyi 2020, idapitilizabe kutumiza zithunzi za ndolo pa Instagram.

Pali otsatira 158,000 pa Pinterest komanso oposa 10 miliyoni pamwezi.

Palinso mafani 49,000 pa Instagram, ndipo chilichonse cholemba chili ndi zokonda masauzande ambiri.

Webusaitiyi imangokhala yogawana positi, ndipo zolemba sizigwiritsa ntchito kukwezedwa kwa anthu otchuka, URL yosavuta ya webusayiti ndi ma tag ena okhudzana nawo.

Webusaitiyi imagwiritsa ntchito pulogalamu yothandizana nayo ndipo imapereka ma komiti kuti akalimbikitse kugawana malingaliro.

Chifukwa chake, njira zikuluzikulu zotsatsira tsambali ndikugawana zoulutsira mawu, kapangidwe ka nsanja, ndi kupititsa patsogolo mgwirizano.

Zogulitsa zokha ndizapadera komanso zabwino ndipo mpikisano ndiwochepa. Popanda kutsatsa kapena kutchuka, imangosonkhanitsa anzawo pamasamba ochezera.

Powombetsa mkota

Gulu lazodzikongoletsera lili ndi msika waukulu, koma palinso mpikisano waukulu pamsika. Muyenera kupeza gawo loyenera ndikugulitsa zodzikongoletsera zanu kwa omvera.

Mitundu yamiyala yamtengo wapatali imafunikanso njira zosiyanasiyana zotsatsira. Ngati mumagulitsa zodzikongoletsera zapamwamba, muyenera kuyesetsa kwambiri kutsatsa ndi kunena nkhani zabwino za mtundu wanu ndi zinthu zanu; ngati kagawo kakang'ono kanu kakuyenda mwachangu zodzikongoletsera za ogula, ndiye kuti media media ndi nsanja yabwino kuti mulengeze ndikupeza anthu ambiri; pazodzikongoletsera zopangidwa ndi manja, muyenera kulabadira momwe mungagawire ndi kukonzekera kutentha kuti muwongolere kugula; Pomaliza, pazodzikongoletsera zopangidwa ndi manja, mukuyenera kupeza gulu linalake la anthu kuti mugulitse.

Ndizofunikanso kwa ogulitsa zodzikongoletsera kuti azitsatira zomwe mafashoni azichita komanso kudziwa zomwe anthu amachita.