Poyerekeza ndi njira zina zotsatsa zakunja, anthu ambiri amakonda kwambiri KOL malonda, makamaka pamalonda odutsa malire. Kuphatikiza pa zinthu zomwe zatha, zinthu zambiri zogula zomwe zikuyenda mwachangu, zovala zamafashoni, zapakhomo, ndi zofunikira zatsiku ndi tsiku zimatha kusankha malonda a KOL. Ogulitsa amatha kusankha magiredi osiyanasiyana a KOL ndi njira zotsatsa malinga ndi magawo osiyanasiyana a sitolo yawo kapena ntchito yamtundu wawo.
Kuchokera kuunikanso, kufotokozera ntchito zamalonda, kufananitsa mtundu waukulu, kagwiritsidwe kawo, KOL zosiyanasiyana, ndi njira zotsatsira zitha kukwaniritsa zosowa zosiyanasiyana za ogulitsa. KOL ili ndi chiyanjano chochuluka kuposa nyenyezi, kukwezedwa kwa zinthuzo ndi kwachibadwa, ndipo kukopa sikutsika. Komabe, momwe mungapezere KOL kuti abweretse magalimoto ku masitolo awo wakhala vuto lalikulu kwa ogulitsa ambiri.
Sankhani nsanja
Nthawi zambiri, ogulitsa ambiri amakonda YouTube, yotsatiridwa ndi Instagram, Facebook, Twitter, Pinterest, ndi Snap.
Magalimoto a YouTube mwina ndiwotchuka kwambiri pakanema wofufuza padziko lonse lapansi, ndipo ndi malo omwe "masheya" amatha kupangidwa. Kutalika kwamakanema, kumawonjezera kuchuluka kwamawonedwe amakanema. YouTube ndiyabwino kwambiri pazotulutsa, ndikupanga malonda kwakanthawi kochepa, ndipo ndi yabwino kwambiri kuti ikhale ndi mbiri yabwino. Ogulitsa akunja omwe akufuna kuwona malonda amapita ku YouTube.
Instagram ndi malo ochezera. Kugwiritsa ntchito kwake kumakhala kolimba pang'ono kuposa pa YouTube, koma magalimoto ali ngati mtsinje wamadzi, wodutsa. Instagram ndiyoyenera kudziwitsa za mtundu ndipo ili ndi mwayi pakuyamwa ufa komanso kuwulutsa kwamtundu.
Mphamvu ya Facebook ikupezeka pakuphatikizira komanso kugwiritsa ntchito mafani mobwerezabwereza. Komabe, ngakhale kuchuluka kwa anthu omwe agwiritsidwa ntchito ndi akulu, kuchuluka kwakuberekera kumakhala kotsika kwambiri chifukwa cha zoperewera.
Twitter makamaka ndimakalata amtundu wa media omwe amadzinenera okha tsiku lililonse.
Pinterest ndi Snapchat ndi magulu awiri atsopano ochezera. Pinterest ndiye malo ochezera a pa Intaneti, ndipo pali opanga ambiri. Gwiritsani ntchito Snapchat kwa ophunzira aku koleji, magulu achichepere, ndi kuchuluka kwamagalimoto.
Mwachidule, ngati malonda anu ali ndi gulu lapadera la anthu, zimathandiza kupeza KOL pa Pinterest ndikucheza mwachidule. Ngati chinthu chanu ndichopangidwa, YouTube ndi Instagram tikulimbikitsidwa chifukwa cha kuchuluka kwamagalimoto komanso kufalikira komwe kumapangitsa kuti malonda anu athe kuwonetsedwa.
Kuyang'ana KOL
Kusaka kwa Site
Mu bokosi lofufuzira pa webusaiti ya nsanja, lowetsani mawu achinsinsi a malonda kapena makampani, kampani, kapena dzina la anzanu, padzakhala KOL yambiri. Ngati chiwerengero cha KOL chopezeka chikadali chochepa kwambiri, ganizirani kukulitsa mawu omwe mukufuna.
Ganizirani za magawo ang'onoang'ono omwe katundu wanu ali, madera omwe amazolowera, magulu ogwiritsira ntchito ndi ati, ndikufotokozera mwachidule mawu osakira mitu yambiri. Mwachitsanzo, ngati mukugulitsa drone, gawo lalikulu la ogwiritsa ntchito drone ndi okonda kunja, mukhoza kufufuza maulendo kapena kunja. Drone ndi ya kujambula, mutha kusakanso kujambula.
Mukapeza chandamale cha YouTube KOL, mutha kuyang'ana akaunti yomwe idavomerezedwa ndi tchanelo chake komanso akaunti yolumikizidwa ndi malingaliro a YouTube. Mafomu ena a KOL ndi osinthika, mutha kuwonjezera zosintha pamawu osakira, monga kubwereza/kuyesa, momwe angachitire/maphunziro, ndi maupangiri atchuthi/zogula.
Google Search
Ngati malonda ake ndi a dziko kapena dera linalake, kupeza wolemba mabulogu ndi njira yabwino. Mabulogu ndi njira yofalitsa nkhani yomwe ili ndi magulu azigawo zambiri. Olemba mabulogu amatha kufikira omwe akuwatsata, ndipo njira yayikulu yosakira ndi "gulu lazogulitsa + ma blogi m'maiko / zigawo". Mwachitsanzo, ngati mukufuna blog yazenera ku France, ndiye kuti mutha kusaka "mabulogu azenera ku France" pa Google ndipo mutha kupeza ambiri olemba mabulogu.
Gwiritsani ntchito KOL Platform
Ubwino wa nsanja ya KOL ndikuti ndiyosavuta kulumikizana. Pulatifomu imatha kupereka zambiri zamagalimoto a akaunti ya KOL, yomwe ndi yabwino kwa inu kuweruza mtundu wa KOL. Mapulatifomu ena amakulolani kutumiza kampeni ku KOL zambiri m'magulu, ndikukupulumutsirani nthawi yochuluka.
Komabe, chiwerengero cha KOL pa nsanja ndi chochepa. Nthawi zina, KOL ambiri osagwirizana adzabwera pakhomo. Muyeneranso kulankhulana ndi kukambirana nokha, ndipo KOL pa nsanja ingapezeke mwachindunji pa chikhalidwe TV.
Pali nsanja zambiri za KOL, ndipo zimagawidwa m'mitundu yambiri. Chodziwika kwambiri ndi Famebit. Famebit ndi kampani ya YouTube, kotero chiwerengero cha KOL ndi chochuluka, ndipo deta ndi yolondola kwambiri. Ndipo mwayi umodzi wa Famebit poyerekeza ndi nsanja zina ndikuti sichiyenera kulipira poyamba. Mutha kuyambitsa kampeni kaye. Mukalemba ganyu bwino KOL, nsanja idzalipira peresenti inayake ya ntchito.
Mutha kugwiritsanso ntchito mwayi waulere papulatifomu ya KOL. Mwachitsanzo, yang'anani KOL kudzera pa socialbook.io. Kuwonera pa chimango ndi chaulere, mutha kukhazikitsa mtundu wa KOL ndi mafani. Mukayang'ana, musadina kuti muwone zambiri, chifukwa ndizolipira.
Mutha kutengera KOL ID yomwe mukufuna kuwona, kutsegula YouTube, kumata ID yakusaka, ndikutsegula njira yake.
Pezani An Agency
Bungweli litha kusankha KOL yoyenera malinga ndi zosowa zanu ndi bajeti, kuyambira kulumikizana ndi KOL, kukhathamiritsa kampeni yanu, kukonzekera malingaliro osiyanasiyana okhutira, mpaka kutsata zomwe zikukhudza pambuyo pake. Ntchito yoyimitsa kamodzi kuti ikuthandizeni kusunga nthawi yambiri. Makamaka makampani omwe alibe chidziwitso mu mgwirizano wa KOL, bungweli ndi chisankho chabwino.
Bungweli silidzangokhala ndi njira inayake pofunafuna KOL, ndipo adzakhala ndi ubale wokhazikika ndi KOL ambiri. Mtengo wake umasinthasintha, mosiyana ndi nsanja yomwe imayenera kulipira ndalama zokhazikika pamwezi kapena chindapusa chapachaka. Pali mabungwe ambiri a KOL, monga virtual nation, hire influence, ndi mediakix omwe amawunika kwambiri.
Onaninso KOL
Mphamvu zenizeni za KOL zambiri sizikugwirizana ndi kuchuluka kwa mafani konse, ndipo nthawi zambiri zambiri zimasanjidwa. Kuphatikiza apo, ngati KOL sinasankhidwe bwino kapena zomwe zimaperekedwa ndi KOL ndizolakwika, zikupweteketsani mtundu wanu. Ndipo si KOL yonse yomwe ili yoyenera kutsatsa mtundu wanu. Ngati simufufuza bwino pasadakhale, mutha kuwononga nthawi yambiri mtsogolo.
KOL ikhoza kuyesedwa kuchokera ku miyeso yotsatirayi
Chiwerengero cha mafani
Malingana ndi chiwerengero cha mafani, KOL ikhoza kugawidwa m'magulu atatu: micro, macro, ndi mega.
yaying'ono: 1000-10w
Ngakhale mafani si ambiri, kutenga nawo mbali kwa mafani nthawi zambiri kumakhala kwakukulu ndipo mafani ndi odalirika kwambiri. KOL imayang'ana pa niche inayake mwaukadaulo ndipo ROI idzakhala yapamwamba. Amakhalanso okonzeka kuthera nthawi yocheza ndi mafani awo. Micro KOL ndiyabwino kulumikiza, kuwunika kochulukirapo sikulipiritsa.
Zambiri: 10w-100w
Magalimoto ndi akulu ndipo kutenga nawo mbali mafani ndikosavomerezeka. Kuphatikiza apo, mtundu wazomwe zili ndizofunika kwambiri, ndipo zolipiritsa ndizokwera kwambiri. Kuti mukwaniritse mgwirizano ndi macro KOL ndizovuta, makamaka, muyenera kulipiritsa.
mega: 100w +
Magalimoto ndi akulu kwambiri ndipo milandu ndiyokwera kwambiri.
Mulingo uliwonse wa KOL ukhoza kukhala wosiyana. Pezani zomwe KOL imadaliranso ndi momwe bajeti yanu ilili, komanso mphamvu yanu yapanoyo ili bwanji. Kwenikweni, imatha kuwerengedwa molingana ndi muyezo wa madola 20 aku US pa mafani 1,000. Kukula kwa KOL, kumakhala kosavuta kuchita mogwirizana ndi zopanga zodziwika bwino. Ndikofunika kuti mabatani oyambira ayambe ndi micro KOL. Kuwonera kwamavidiyo ambiri a Micro KOL komanso kulumikizana kwa mafani kumakhala kwakukulu kwambiri kuposa zazikulu.
Othandizidwa kapena osathandizidwa
Mukawonera makanema apa YouTube pafupipafupi, mupeza kuti KOL ina iti "kanemayu amathandizidwa ndi mtundu wa xxx" koyambirira kapena kumapeto kwa kanemayo, komanso malongosoledwe. Izi makamaka chifukwa cha malamulo a US Federal Trade Commission a FTC. Onse a KOL akuyenera kuwonetsa ngati zomwe amalipirazo zidalipira ndi chizindikirocho kuti asapusitse omvera.
Pankhani yosankha kulipira kapena kusalipira KOL, makamaka zimadalira zolinga zanu zotsatsira kapena mtundu wanu wazinthu. Ngati mukungofuna kubweretsa zambiri ku mtunduwo pakanthawi kochepa, pangani kanema wosavuta woyika zinthu, ndipo mutha kupeza KOL yothandizidwa. Mutha kukambirana ndi a KOL pasadakhale zomwe kanemayo akuyenera kunena.
Ngati mukufuna kupeza chivomerezo cha KOL, ndikutsimikizira zowona za ntchito ya mankhwala, makamaka kuyesa, ndi bwino kupeza osathandizidwa. KOL iyi nthawi zambiri imangofunika chitsanzo chaulere, ndipo ena adzakubwezerani chitsanzocho. Nthawi zambiri, pindulani ndi malonda ogwirizana. Sichidzakhudzidwa ndi mbali ya chizindikiro ndipo idzawonetsa mbali yeniyeni ya mankhwala momwe zingathere.
Zosindikizidwa zokhudzana ndi zomwe zasindikizidwa
Ndibwino kuyang'ana zomwe zidawunikiridwa ndi KOL, zomwe mitundu ya opikisana nawo idagwiritsidwapo ntchito (makamaka opikisana nawo mwachindunji), kaya mutu wa tchanelo umagwirizana, komanso ngati ukugwirizana ndi momwe zinthu zilili. Kufunika kwa zinthu kumatsimikizira kusinthika kwa zomwe muli nazo.
Ngakhale m'gulu, mutha kugawa misika yambiri. Pali mabwalo ang'onoang'ono ambiri mumakampani opanga ma drone. Ena amagwira ntchito powunika ma drones apamwamba, ena amangosewera ndi zoseweretsa zachitsanzo, ndipo ena amangosewera ndi ma drones othamanga. Ngati muli pamlingo wa ogula ambiri ndikuyang'ana katswiri, mukhoza kunyalanyazidwa.
Mu bwalo laukadaulo, KOL imathanso kugawidwa m'mitundu iwiri, imodzi ndikuwunika kwaukadaulo wa gulu limodzi, ndipo inayo ndi gulu la ogula la 3C. Zakale zimakhala ndi mafani ochepa, kuwunika kumakhala mozama, akatswiri, komanso osathandizidwa.
Yotsirizirayi imayang'ana kwambiri kubweretsa malo ogulitsa zomwe zimagulitsidwa ndipo ili ndi mafani ambiri, omwe amakondanso kuthandizidwa. Mukhoza kusankha malinga ndi makhalidwe a msika. Ngati malonda anu ndi otchuka, monga mafoni am'manja, ndiye kuti mutha kupeza ogula a 3C KOL. Ndipo ngati mankhwala anu ali mumsika wa niche, ndi bwino kupeza akatswiri mu niche.
Kugwirizana kwa mafani
Chiwerengero chachikulu cha mafani sichikutanthauza kuti mafani onse amamukonda ndikumukhulupirira, osanenapo kuti KOL ena adzagula ufa wabodza. Ndipo kuchitapo kanthu kwa mafani kudzawonetsa mphamvu ya KOL YouTube Marketing ili ndi zidziwitso zitatu zodziwika bwino kuti muwunikire momwe kanemayo amagwirira ntchito, mutha kugwiritsa ntchito zidziwitso zitatuzi kuti muwunikire zomwe zimakusangalatsani za KOL.
Avereji ya mawonedwe pa mafani 100:
Mwachitsanzo, ngati muli ndi mafani 100, mawonedwe ambiri pavidiyo iliyonse ndi 20, omwe ndi 20%. Nthawi zambiri, mega KOL idzakhala pafupifupi 10%, macro idzakhala 20% -30%, ndipo yaying'ono ikhoza kukhala yoposa 30%, ngakhale yopitilira 100%. Deta yapamwamba, ndipamwamba kutchuka kwa kanema.
Izi sizingathe kufotokoza bwino kuti KOL inayake ndi yeniyeni komanso yogwira ntchito chifukwa kuchuluka kwa kuwonanso kumatha kutsukidwa. Mwachitsanzo, ndidayika vidiyoyi mumawebusayiti ena kapena maimelo, chifukwa chake ma data awiri otsatirawa akuyeneranso kuganiziridwa.
Chiwerengero cha zokonda pazowonera 100 komanso ndemanga pazowonera 100:
Deta ziwirizi zitha kuyimira bwino mtundu wa makanema, ngakhale zomwe zili ndizofunikira komanso momwe zimakondera KOL. Zimatenga kanthawi kuti anthu wamba ayambe kulumikizana ndi KOL ndipo mtengo wabodzayo ndiwokwera kwambiri.
Ma data awiriwa amakhalanso ndi malonda. Mulingo wofanana ndi wabwino kwambiri pa 4%, ndipo kuchuluka kwa ndemanga ndi 0.5%. Komabe, mulibe mavidiyo ambiri omwe amakwaniritsa izi. Mutha kugwiritsa ntchito buku lazachikhalidwe, pulogalamu yaulere ya Google Chrome, kuti muwone mwachindunji zomwe zimakhudzidwa ndi mafani a YouTube.
Makhalidwe amafani
Mwinanso omwe akuwatsata ali ndi zaka zakubadwa, jenda, komanso dziko. Kuphatikiza pazokhudzana ndi izi, muyenera kulingalira ngati gulu la mafani a KOL ndi omwe mukuwatsata akugwirizana kwambiri ndi zina zazikuluzikulu.
Ma nsanja ena monga Famebit amatha kupereka chidziwitso cha mafani a KOL. Muthanso kufunsa KOL kuti ipereke zidziwitso zofunikira, zomwe zitha kutumizidwa kunja kwa YouTube.
Wolamulira
Kaya KOL anena kuti ndi zowona komanso zovomerezeka kapena ayi zingakhudze chisankho cha mafani. Mutha kuwona ndemanga za mafani pansipa kanema aliyense. Ndizovomerezeka kwambiri kapena ayi.
Lumikizanani ndi KOL
Mutha kupeza adilesi ya imelo ya KOL yomwe mukufuna kulumikizana nawo patsamba la nsanja. Mwachitsanzo, mutha kupeza imelo pansi pazomwe zili "za" patsamba la YouTube ndikutumiza imelo yothandizirana.
Pali njira zina zolakwika zotumizira maimelo
Sititchula dzina, kutsatsa kwamagulu
- Mwachitsanzo. Moni, wokondedwa, ndikupatsani ndalama, mumandipangira kanema!
- Vuto la syntax
- Mwachitsanzo. Moni Anna uyu ndi Wendy mutha kundipangira kanema
- Maulalo a messy
- Palibe mawu oyamba azinthu, zongolumikizana ndi malonda.
- Mwachitsanzo. Wawa, Starry, chonde onani izi! http://www.xxxxxx.com
Musanatumize ulalo, dzipangireni zodziwikiratu zosavuta komanso zomwe mankhwala anu ali, ndiyeno muuzeni komwe ulalo wa mankhwalawo uli. Kupanda kutero, anthu angaganize kuti mukutumiza kachilombo ka Trojan, ndipo sakufuna kuziwona.
Mgwirizano yaitali nthawi yomweyo
Mwachitsanzo. Wawa, ndikufuna kuti ndikhale ndi mgwirizano wanthawi yayitali nanu.
Musanasankhe mgwirizano wanthawi yayitali, muyenera kugwira naye ntchito kamodzi kuti muwone zotsatira zake. KOL isankhanso makampani. Ngati mukufuna kuthandizana nawo kwanthawi yayitali, choyamba pangani mabwenzi nawo.
Malangizo a imelo
Khalani ndi mutu wabwino. Samalani kuti musakhale ndi mawu ovuta, monga "mgwirizano wamabizinesi, kutsatsa malonda", kupeŵa makalata kutsekedwa.
Zomwe zilipo zikuyenera kuwonetsa mphamvu za chizindikirocho. Choyamba, muyenera kudziwonetsera nokha, kenako lembani dzina la malonda anu. Malongosoledwe azogulitsa akuyenera kutsindika zazikulu ndi zabwino.
Samalani nthawi yotumiza maimelo. Kuti mugwirizane ndi dongosolo la KOL (onani kusiyana kwa nthawi), mutha kugwiritsa ntchito Gmailkutumizirani maimelo pafupipafupi kuti asasokonezedwe ndi madongosolo a anthu ena.
Onani ukatswiri wa KOL kuchokera pamawuwo
Nthawi zambiri pali zinthu ziwiri. Chimodzi ndi chakuti KOL idzafunsa mwachindunji za bajeti yanu. Winayo adzakupatsani fomu yonse ya mawu, yomwe idzasonyeze mtengo wa positi ndi kutalika kwa positi. Ndikwabwino kugwira ntchito ndi mtundu wachiwiri chifukwa zikuwoneka ngati akatswiri, ndipo mwina adagwirapo ntchito ndi anthu ambiri.
