Kutanthauzira njira yamitengo yazogulitsa zanu sikophweka.

Inde, zachidziwikire, mukufuna kulipiritsa zokwanira kuti muwonetsetse phindu lochulukirapo. Koma simukufuna kulipiritsa zambiri kotero kuti mumathamangitsa makasitomala omwe angakhalepo kutali.

Ndiye "Ndingapeze bwanji ndalama zokwanira zogulira mtengo?" “Bwanji ngati ndilibe aliyense kapena chilichonse chofanana ndi mankhwala anga?” "Ndingapeze bwanji njira yabwino yotsikira?"

Mukadakhala kuti mukudzifunsa mafunso awa, nkhaniyi ndi yanu.

Tiyeni tifufuze limodzi!

Kodi Phindu Labwino Ndi Chiyani?

Kutanthauzira malire anu a phindu kumatanthauza kuchuluka komwe mumawonjezera pamwamba pa mtengo wazogulitsazo, ndipo izi zitha kukhala paliponse kuyambira 10 mpaka 50%. Kuphatikiza apo, ambiri ogulitsa amapereka mitengo yawo yogulitsa pa 40 mpaka 50% poyerekeza ndi yamalonda.

Koma potengera phindu labwino, nthawi zonse kumakhala kusinthana kosakhazikika. Mutha kulipiritsa zambiri kuti muwonjezere masamba anu, koma ngati mulipira kwambiri mudzataya ndalama chifukwa makasitomala amangopita kusitolo ina yapaintaneti.

Malire omwe angakhalepo phindu nthawi zambiri amawonongeka motere:

Nthawi zambiri, malo ogulitsira omwe amakhala akutsika nthawi zambiri amakhala mgawo la 15 mpaka 20%. Izi ndichifukwa choti njira yotsika bizinesi nthawi zambiri imakhala yopanda phindu; imadziwika kwambiri chifukwa chosavuta komanso pachiwopsezo chochepa.

Komabe, mutha kugwiritsa ntchito zida zina kuti musankhe niche yoyenera ndikuzindikira gawo la msika wokhala ndi malire apamwamba.

Momwe Mungagulitsire Zinthu Zanu Pogwiritsa Ntchito Mitundu 7 Yamitengo iyi

Palibe njira imodzi yokhazikitsira mitengo yotsika. M'malo mwake, pali njira zambiri zamitengo, ndipo zonse zimakhala ndi nthawi komanso malo. Yemwe mungasankhe adzawona momwe mungagulitsire malonda ndi momwe mungawagulitsire kwa omvera anu.

Nayi njira zodziwika bwino zamitengo ya eCommerce:

1. amodzi Kusintha

Zowonjezera Zowonjezera ndi zosavuta. Ngati mwasankha pamalire omwe mungapange pazogulitsa zanu zonse. Tiyeni tiyerekeze ngati mukufuna malire a 20% pazinthu zanu. Kenako muwonjeza $ 4 pachinthu chomwe chimakuwonongerani $ 20. Chifukwa chake muzigulitsa $ 24.

Ndikukhazikika, ndizosavuta kukhazikitsa ndikosavuta kuyang'anira, koma phindu lanu lidzawonjezeka kapena kuchepa kutengera mtengo wamalonda wa zomwe mukugulitsa.

2. Kutulutsa Kwa Tiered

Ngati mukugulitsa mitundu yambiri yazogulitsa, kuyika matayala ndikofunikira kwa inu.

Ndi njirayi, mutha kusintha kuchuluka kwanu chifukwa cha mtengo wake wonse. Popeza kusiyana kwakukulu ndikuti simugwiritsa ntchito chodulira chomwecho panjirayo, mumakhala osinthasintha zambiri momwe mumakhazikitsira mitengo yanu.

Mwachitsanzo, mwina simungafune kugula kwa 20% pamtengo wa $ 400 chifukwa izi zitha kufika $ 80 pa unit. Izi zitha kukhala zochulukirapo poyerekeza ndi mpikisano wanu komanso zomwe omvera anu angakwanitse.

Pazithunzi, mungafune kugula kwa 50% pamtengo wa $ 10 kuti muwononge ndalama zanu. Ndi njira yolimbirana, mutha kuyika kuchuluka malinga ndi mtengo wogulitsira wa malonda.

3. MSRP (Mmakupalat Sosakanizidwa Rzovala Pmpunga)

Ngati mukuyesera kudziwa momwe mungagulitsire malonda anu, nthawi zina mutha kufikira phindu lanu ngati mutagwiritsa ntchito wopanga malingaliro ake pamsika (MSRP). Imeneyi ndiyo njira yosavuta komanso yachangu kwambiri yogulira malonda anu popeza mukukhazikitsa chisankho chanu pamlingo wokonzedweratu. Kwa ogulitsa pa intaneti akuyang'ana kuti ayambe mwachangu, iyi ikhoza kukhala njira yoti mupite!

Komabe, MSRP siyankho limodzi. Kumbukirani, mtengo wogwiritsira ntchito ndi zolipira zimasiyana m'masitolo. Chifukwa chake mungafunikire kugwiritsa ntchito mtundu wamitengo mwatsatanetsatane womwe ungakupatseni mwayi wopeza phindu.

4. Mitengo Yampikisano

Kwa oyamba kumene, njira yosavuta yogulira mtengo ndi kuzonda ena ochita nawo mpikisano ndikuwona momwe akukonzera mitengoyo. Pali zida zambiri kunja uko monga Prisync ndi DSM Tool yokuthandizani kutsata mitengo yampikisano.

Nthawi zambiri, ngati omwe akupikisana nawo ali kale ndi anthu ambiri ogula malonda awo, mutha kugulitsa zomwezo pamtengo womwewo kapena kusokoneza mpikisano wanu kuti mutha kuba zina mwazogulitsa.

5. Mitengo yama psychological

Njirayi ndi yokhudza mitengo yamtengo wapatali yogwiritsira ntchito psychology ya anthu. 

Chitsanzo chofala kwambiri pamitengo yamaganizidwe ndikukhazikitsa mtengo wake $ 99 m'malo mwa $ 100, kapena $ 9.99 m'malo mwa $ 10. Kuphatikiza apo, manambala ovuta samangoyang'ana: makasitomala sangayike batani la "kugula" ngati mtengo wake uli ngati $ 17.83. Chifukwa chake, ndibwino kuzungulira mpaka 99 senti yapafupi.

Njirayi ikhoza kuphatikizidwa ndi njira ina iliyonse yamitengo. Yesetsani kuti muwone momwe omvera anu amachitira.

Ngati muli ndi zinthu zomwe zimakhala zazikulu mosiyanasiyana kapena mitengo yamitengo, mutha kugwiritsanso ntchito njira ya "kanema wawayilesi" yamitengo. Zimapita motere:

Pa makanema, mutha kusankha pakati pa mbuluuli zazing'ono, zapakatikati, kapena zazikulu. Mitengo ndi:

Zikatero, ma popcorn apakatikati ndi onyenga. Nthawi zambiri, anthu amagula zazing'ono chifukwa chakulakalaka kapena amazipeza zazikulu chifukwa cha phindu. 

Chifukwa chake zomwe tingaphunzire kuchokera ku "kanema wawayilesi" ndikuti mutha kuyesa kukakamiza omvera anu kuti akweze phukusi kapena chinthu chodula kwambiri mwa kuwaponyera.

6. Mitengo yamtengo

Ichi ndi china chachikale koma chabwino: yesani kugwiritsa ntchito zotsatsa monga kugula awiri, kupeza imodzi kwaulere kapena kugula zitatu, pezani 50% kuchinthu chachitatu. Mukuwona mitengo yamtundu uliwonse pamagolosale. Ndi chifukwa zimagwira ntchito! Anthu nthawi zonse amakonda kupeza zabwino; zimawapangitsa kumva kuti kugula kunali chisankho chabwino pankhani zachuma osati cholakwika.

Mutha kugwiritsa ntchito njirayi m'sitolo yanu yapaintaneti kuti mulowetse phindu lanu pazinthu zochepa. Kuwonjezera zowonjezera pazinthu zazikulu ndi njira yabwino kwambiri yopezera katundu wanu.

7. Kutumiza Kwaulere Komanso

Njira yamitengoyi ingagwire bwino ntchito pazogulitsa matikiti otsika. Mu njira yaulere yophatikizira yaulere, mumagulitsa malonda a $ 0.00 ndipo mumangopatsa kasitomala ndalama zotumizira.

Mogwirizana ndi mtengo wotumizira, Ndikupangira kuti musapitirire $9.99. Panthawi imeneyo, anthu adzazindikira kuti mtengo wotumizira ukuphatikizapo mtengo wa malonda, ndipo mukuyesera kuwanyenga powalola kuganiza kuti mukupereka malonda kwa iwo kwaulere.

Njirayi imagwira ntchito bwino ndi zinthu zomwe mungagule ndikutumiza ndalama zosakwana $ 3 kapena $ 4 chifukwa zidzakhala zovuta kuthana ndi bizinesi yanu yonse.

Kutsiliza

Chachikulu chomwe muyenera kukumbukira pamitengo yotsika mtengo ndikuti musamangoganizira za iwo.

Sankhani njira ndikuyendetsa nayo. Ngati sizikugwira ntchito, yesani zina. Musaope kusintha njira yamitengo. Ngati izi sizikuyenda? Yesani china! Yesani njira zosiyanasiyana zamitengo m'sitolo yanu kuti mupeze zomwe zikukuyenderani bwino.