Mukakonzekera kulowa mu bizinesi ya eCommerce kapena kukulitsa malo anu ogulitsira, zogulitsa nthawi zonse limakhala funso lofunika kwambiri lomwe muyenera kulizindikira.

Muyenera kuti mwamvapo za lingaliro la "wopambana". Kutsata malonda opambana kuti mugulitse ndiko kofunika kuti bizinesi yanu iziyenda bwino.

Muyenera kungopeza chimodzi mankhwala opambana ndikuwapangitsa kuti agwire ntchito pamsika womwe mudzalowe nawo poyamba.

Kupatula apo, ziribe kanthu msika womwe mukukumba, bizinesi ndiyofunika kugula ndi kugulitsa.

Chifukwa chake funso limadza "momwe mungapezere zopambana?” Khulupirirani kuti ndi imodzi mwamitu yomwe imafunsidwa pafupipafupi kwa oyamba kumene.

Apa nkhaniyi yamaliza njira zisanu zothandiza Ankhondo akale omwe amagwetsa ntchito anzawo akusaka zinthu zomwe apambana.

Ⅰ. Pezani zomwe zikuchitika pa intaneti

Kufufuza zomwe zikuchitika ndi lamulo limodzi lofunikira pakupeza zotsitsa zomwe zatsika.

Chinthu choyamba chomwe mungachite ndikuyandikira pazomwe zikuchitika pakalipano. Gwiritsani ntchito kusanthula mawebusayiti monga Google Trends kuti muwone chidwi cha anthu pazosaka ndi zinthu zogulitsa kwambiri.

mumaganiza Google

Google Trends ndi mawonekedwe osakira omwe amawonetsa momwe mawu osaka amalowetsedwera pafupipafupi mu injini zosakira za Google pokhudzana ndi kuchuluka kwakusaka komwe kumachitika patsambalo pakanthawi. Chidachi chitha kugwiritsidwa ntchito pofananiza kafukufuku wa mawu osakira ndikupeza ma spikes omwe amayambitsa zochitika pamawu osakira mawu.

Ingolowetsani mawu osakira ndikuwona chidwi cha lingaliro lanu lopambana pa Google Trends, likuwonetsani chithunzi chonse ndi mawu ofananirako.

Mutha kudziwa mosavuta ngati mutuwo ukukula kapena kucheperachepera chidwi cha anthu posachedwa.

Kutenga Khrisimasi 2021 monga chitsanzo, mutafufuza pazomwe mungachite pa google mutha kupeza mutu wokhudzana ndi "Khirisimasi 2021”, chidwi cha anthu chikukwera kwambiri, zomwe zikutanthauza kuti anthu akulabadira izi. Mwina amayamba kufunafuna mphatso za Khirisimasi kwa mabanja awo, kapena zina zotero. Kotero sitepe yotsatira mungayesere kuyang'ana mapangidwe apadera kuti mulimbikitse chikondwerero chomwe chikubwera.

Ⅱ. Othandizira kafukufuku ndi nsanja zamsika

Njira yachiwiri yofikira kufupi ndi zomwe zikuchitika ndikuwona zomwe anthu akugulitsa pakadali pano.

Mutha kupita patsamba laogulitsa ngati AliExpress kuti muwone mitundu yazinthu zomwe zagulitsidwa komanso zomwe sizinagulitsidwe. Kapena mutha kudziwanso momwe zinthuzo zimagulitsira posachedwa. 

AliExpress

Kuphatikiza pa kuwunika zikwangwani ndi malingaliro osiyanasiyana azigawo zazogulitsa patsamba lawo, mutha kuyika mutu umodzi wazomwe mukufuna. Kenako mutha kuwona zinthu zonse zofananira zikuwonetsedwa pansipa zosanjidwa ndimasewera abwino, ma oda, mtengo, kapena fyuluta yomwe mwayika.  

Mwanjira imeneyi, ndizosavuta kuti mupeze zomwe zili zotchuka kwambiri zomwe aliyense akugulitsa. Koma izi zidzafikanso m'maso mwa ena akamafufuza zomwezo. Mukasankha kukumba mozama, mutha kuphatikiza zinthu zambiri monga madongosolo, mavoti a nyenyezi, ndemanga, ndi zina zambiri kuti muwunikire malondawo.

Chifukwa chake, bwanji kuyang'ana nsanja zodziwika zamsika ngati Amazon, eBay, ndi zina zotero? Chifukwa ali ndi gawo lalikulu pamsika mu eCommerce ndipo amatha kupereka zidziwitso zabwino kwambiri zomwe zimatchuka pamsika.

Makamaka, Amazon ili ndi gawo lalikulu kwambiri pamsika, komanso mitundu yosiyanasiyana yazogulitsa, ndipo tsamba lazogulitsa limasinthidwa ola lililonse, sichodabwitsa?

Ogulitsa Kwambiri ku Amazon

Kuwerengera kwa Ogulitsa Abwino Kwambiri ku Amazon kumatengera malonda a Amazon ndipo amasinthidwa ola lililonse kuti awonetse zomwe zagulitsidwa posachedwa komanso mbiri yakale pazinthu zilizonse zomwe zagulitsidwa ku Amazon. Chifukwa chake, mutha kukhala otsimikiza kuti zomwe mwapezazo ndi zapanthawi yake komanso m'njira yoyenera.

Adapanga magulu ndi magulu omwe amagulitsidwa bwino kwambiri pagulu kuti awonetse gawo lazinthu m'magulu awo osiyanasiyana kapena m'magulu pomwe zimawonekera.

Mwachitsanzo, ngati niche yanu ndi yosamalira ana, mutha kudina mugawo lapadera kuti mupeze zomwe zikuyenda.

eBay Watch Count

eBay Watch Count ndi chida china chothandiza kuti anthu azindikire zomwe angagulitse. Zimakupatsani mwayi wowona zinthu zotchuka kwambiri pa eBay. 

Mutha kusaka kutengera mawu ofunikira olumikizidwa ndi sitolo kapena niche yanu. Kuti mupeze zotsatira zina, ingoyesani kulowetsa mwatsatanetsatane. 

Mutha kugwiritsa ntchito Watch Count kuti mupeze zopambana pazosungira zanu pa intaneti. eBay imatsata mosalekeza ogwiritsa ntchito omwe amawonjezera malonda pazowonera zawo ndikuwonetsa zotsatira zenizeni zenizeni zakumadera osiyanasiyana. 

Zili bwino ngati mulibe mankhwala kapena malingaliro ena pano, mutha kugwiritsa ntchito Watch Count pakulimbikitsidwa! Pansi pa tabu "Chotani pa eBay?" mupeza zinthu zambiri zosiyanasiyana zomwe zikuchitika pano pakati pa ogwiritsa ntchito eBay.

Ⅲ. Gwiritsani ntchito mapulagini a zida kuti mukawonere data yamalonda

Kuzonda ochita nawo mpikisano ndi lamulo lina lagolide lomwe muyenera kutsatira mukamafuna zinthu zopambana.

Koma motani? Muyenera masamba ena azida zokuthandizani kutero. Kuwona zomwe masitolo ogulitsa otsika ndi otchuka akugulitsa pakadali pano ndi njira yabwino yosakira zinthu zomwe zikuwoneka bwino. Kuphatikiza apo, mutha kuphunziranso zambiri kuchokera kwa omwe akupikisana nawo powerenga zotsatsa, zopangira zawo, masitolo awo, ndi zina zambiri.

Woyang'anira Zamalonda

Commerce Inspector ndi pulogalamu yowonjezera yamphamvu kwambiri ya google yokhala ndi zinthu zambiri ndipo chofunikira ndi chaulere kugwiritsa ntchito!

Mutha kuyang'ana pa sitolo ya mpikisano wanu ndi Commerce Inspector. Mudzawona mwachidule malo ogulitsira, kuphatikiza magwero, zambiri zamalonda, zotsatsa zotsatsa, ndi mapulogalamu omwe agwiritsidwa ntchito. Kapena mutha kupita patsamba lazogulitsa zapamwamba kuti mukapeze zinthu zotentha kwambiri komanso momwe wogulitsa amagulitsira malonda, komanso zithunzi, makanema, ndi mafotokozedwe.

Palinso zolemba zapamwamba, zinthu zapamwamba, ndi magulu apamwamba a e-commerce patsamba la Trends. Mutha kukhazikitsa nthawi yamasiku 7 omaliza, lero, sabata ino, sabata yatha, mwezi uno, ndi mwezi watha. Kuchokera pamawu apamwamba, mutha kuwona zotsatsa za Facebook zomwe zili ndi chidwi kwambiri, kuti mudziwe zomwe zili zotchuka masiku ano.

ShopiStores

ShopiStores ndi chida chosungira masitolo abwino kwambiri a Shopify kwa inu ndipo ilinso yaulere!

Ikuwonetsani mndandanda wamasitolo abwino kwambiri a Shopify, kuphatikiza masitolo osagwetsa, ndipo ali pamndandanda kuyambira kumtunda mpaka kutsika. 

Ingodinani pa adilesi ya sitolo ndipo idzakutengerani kutsamba loyamba la sitolo. Batani la "Dinani Apa" lidzakutengerani kutsamba logulitsidwa kwambiri m'sitolo mwachindunji. 

Sellthetrend

Sellthetrend amawonedwa ndi ambiri otsitsa kuti ndiye opeza bwino kwambiri. Tsambali limafotokozedwa ngati "chida champhamvu chotsitsa 9-in-1". Imachita mokwanira pakuwunika kwake kwazinthu. ndipo ndi chida chabwino kwambiri chopezera zinthu zomwe zikuchitika komanso mawonekedwe. 

Pulogalamuyi imapereka zinthu zoposa ziwiri miliyoni zomwe zikugwira ntchito komanso zomwe zikuchitika, ndipo masauzande amawonjezerapo tsiku lililonse. Mwa kuneneratu kutengera kusankha kwa zinthu, Swllthetrend imathandizira ogwiritsa ntchito kupeza zomwe apambana.

Ⅵ. Gwiritsani ntchito mwayi wochezera

Mukasunthira pansi pazakudya zanu zapa media media, mutha kuti mwakumana ndi zotsatsa zambiri zomwe mwachita. Ndipo ichi chidzakhala chilimbikitso chanu kuti mupeze zomwe zingapambane!

Ndi pulogalamu iti yapa social media yomwe mumakonda? Tiktok? FB? Instagram? Youtube? Zonsezi zitha kugwiritsidwa ntchito kusaka zinthu zomwe zingapambane!

Pano ndikulemba nsanja zazikulu 6 zapa media media zomwe zili ndi ogwiritsa ntchito ambiri komanso mphamvu zomwe mungawagwiritse ntchito:

Facebook

TikTok

Instagram

Pinterest

Youtube

Malo ochezera a pa TV awa atha kukhala ndi cholinga cha omvera ndi zolinga zosiyanasiyana, malingaliro oti muwagwiritse ntchito kuti mupeze zomwe zapambana ndizofanana.

Padzakhala mitu yosiyanasiyana yomwe imafalikira papulatifomu tsiku lililonse kuyambira pomwe mitu iyi idalumikizidwa ndi anthu zikwizikwi kapena mamiliyoni. Kuseri kwa mitu yomwe ili mkamwakamwa, pali mwayi wobisika wazinthu zina zomwe zingakhale zotchuka posachedwa.

Chifukwa chake mutha kupeza zotsatsa zazinthu pazanema zili ndi mphamvu zazikulu zokopa ndikuchita nawo anthu ambiri. Anthu amachita, kuyankha, kuyika chizindikiro kwa ena, komanso kugawana nawo malonda awa.

Njira imodzi yothandiza ndikufufuza ma tag omwe akuyenda bwino kapena kuphunzira zotsatsa zomwe zapambana kuti muwone zomwe anthu amasamala nazo komanso zomwe akulabadira. Kenako mudzadziwa kuti ndi zinthu ziti zomwe zingakope zomwe mukufuna makasitomala anu.

Ⅴ. Kafukufuku wapaintaneti

Njira yomaliza yopezera zopambana ndiyosavuta. Palibe chosowa mafoni anu, osafunikira mapulogalamu, ngakhale osafunikira intaneti-Ingopita kukafunsira anthu omwe akuzungulirani, kapena pitani ku malo ogulitsa kuti mukafufuze.

Kafukufuku pamasitolo akuthupi.

Ngakhale zizolowezi zogulira anthu zasintha kwambiri panthawi ya COVID-19, anthu amakhalabe ndi mwayi wogula malonda pomwe adaziwona pamasom'pamaso. 

Malinga ndi kafukufuku wochokera Harvard Business Review, ogula omwe amagula zonse pa intaneti komanso m'masitolo ogulitsa amawononga ndalama zambiri poyerekeza ndi omwe amachita bizinesi ndi njira imodzi yokha. 

Chifukwa chake mutha kupita kumalo ogulitsira, kuti muwone zomwe akugulitsa ndi mtundu wanji wazogulitsa zomwe anthu amapita nazo kunyumba, ndi momwe amalumikizirana ndi danga ndi zinthu

Kafufuzidwe aka pamsika waulere osati pazogulitsa zokha komanso zomwe makasitomala anu amakonda ndi zizolowezi zanu zidzakuthandizani kwambiri mukamasankha zinthu zoti mugulitse m'sitolo yanu yapaintaneti.

Chitani Kafukufuku pakati pa anthu omwe akuzungulirani

Yesani kupereka mafunso kwa anzanu, ndi mabanja mukayamba kupeza zinthu zopambana.

Ndiwo "makasitomala omwe ali pafupi" pafupi nanu. Mwa kufunsa mafunso awo, mutha kudziwa momwe amagulitsira kuti muwawerengere. Kapenanso mutha kuwaitanira kuti ayese malonda omwe mudzagulitse kaye, kuti mupeze malingaliro awo, ndikuwone ngati akukonda chinthucho kapena ayi.

Poyerekeza ndi kuyesa zinthu pambuyo pa malonda, kulola anzanu kukuyesani kungakupulumutseni ndalama zambiri ndikuchepetsa chiopsezo.

Mochuluka kwa njira zisanu za momwe mungayang'anire zinthu zopambana. Mwachidule, zonse zili ngati kuchita homuweki pamene munali wophunzira kusukulu. Poyamba mungamve ngati mwasokonekera, koma musade nkhawa chifukwa tonse timamva choncho tikayamba kuphunzira zinthu zatsopano.

Zomwe mukufunikira ndikuchita kafukufuku wopikisana nawo ndipo mvetserani zomwe anthu akukamba pa intaneti posachedwa, chotsimikizika ndichakuti mutha kuthana ndi luso ndikupititsa bizinesi yanu pa intaneti pamlingo wina.