Mawonekedwe a eCommerce akusintha nthawi zonse, ndi mitundu yatsopano yamabizinesi ndi njira zokwaniritsira zomwe zikubwera nthawi ndi nthawi. Poganizira zakusintha kosalekeza kumeneku, kupeza njira yomwe mungatengere ndi malo ogulitsira pa intaneti a Amazon kungakhale kovuta, ndipo nthawi zina ngakhale kusokoneza mitsempha.
Koma tsoka, ziyenera kuchitidwa!
Pali mitundu ingapo yosiyanasiyana ya eCommerce, kuyambira kusindikiza pofunidwa ndikutsitsa mpaka FBM mpaka FBA ndi zina zambiri. Zomwe zikunenedwa, pakali pano, opambana kwambiri ndi i) Amazon FBA, yomwe imaphatikizapo kusaka chinthu pansi pa dzina la mtundu wanu ndikutumiza ku Amazon, ndi ii) Dropshipping, pomwe mumapempha wogulitsa kuti akutumizireni malondawo kwa kasitomala wanu m'malo mwanu.
Ndiye mumadziwa bwanji kuti ndi iti yomwe ili yabwino kwa inu? Kodi muyenera kuganizira chiyani?
Mu blog iyi, tisanthula mozama za FBA ndi dropshipping, kuphimba zabwino ndi zoyipa zawo komanso zomwe zimawapangitsa kukhala osiyana.
Kodi Amazon FBA ndi chiyani?
Amazon FBA, yomwe imadziwikanso kuti Kukwaniritsidwa ndi Amazon, ndi ntchito yokwaniritsa zomwe mwachita yoperekedwa ndi Amazon. Ntchitoyi imaphatikizapo ndalama zonse zonyamula katundu - kuyambira kusunga katundu m'nyumba yosungiramo katundu mpaka kulongedza, kulemba zilembo ndi kutumiza kwa makasitomala. Ngakhale ntchito zothandizira makasitomala zimayendetsedwa ndi Amazon. Zomwe muyenera kuchita ndikutumiza zinthu zanu kumalo okwaniritsa a Amazon.
FBA ndiye chisankho chokongola kwambiri kwa ogulitsa ambiri a Amazon chifukwa sikuti imangochepetsa zovuta zakukwaniritsidwa komanso imakupatsani mapindu monga kupeza Prime tag pamndandanda wanu. Mindandanda ikakhala ndi Prime tag, mutha kupeza zotsatsa zamtundu uliwonse komanso ma membala ambiri a Amazon Prime, omwe amadziwika kuti amawononga ndalama zambiri.
Ngakhale Amazon FBA ndi ntchito yokwaniritsa, nthawi zambiri imagwiritsidwa ntchito mofananamo ndi mitundu yosiyanasiyana yamabizinesi pa Amazon, kuphatikiza zilembo zachinsinsi ndikugulitsanso.
Chiyambi cha Amazon Private Label
Amazon Private Label (PL) ndi mtundu wotchuka wa e-commerce. Zimaphatikizapo kufufuza mankhwala omwe apambana, kupeza wopanga wina yemwe angakupangireni chinthucho, ndikugulitsa malondawo pansi pa dzina lachidziwitso chanu.
Chiyambi cha Kugulitsanso
Kenako, tiyenera kugulitsanso kapena kugulitsa. Ndikuchita kugula zinthu zambiri kuchokera kwa mtundu womwe ulipo, wopereka, wogawa, kapena wopanga (pomwe mtunduwo uli ndi ufulu wathunthu wazogulitsa) pamtengo wamba, kenako ndikugulitsanso kwa ogula a Amazon kuti apindule.
Kodi Dropshipping ndi chiyani?
Mwachidule, dropshipping ndi mtundu wamabizinesi komwe ogulitsa amatumiza zomwe amalandira kwa ogulitsa (nthawi zambiri, wogulitsa kapena wopanga), ndipo wogulitsa amatumiza malondawo kwa kasitomala. Simuyenera kukhala ndi zowerengera mukamachita bizinesi yotsitsa.
Dropshipping pa Amazon imachitika pogwiritsa ntchito Fulfillment by Merchant (FBM). Ndi chitsanzo chodziwika bwino cha ogulitsa ku Amazon makamaka chifukwa cha njira yosavuta komanso mtengo wotsika.
Zomwe muyenera kuchita ndikulemba zomwe mwagulitsa ku Amazon, kuyankha zomwe makasitomala akufunsa, dziwitsani gulu lachitatu mukayitanitsa, ndipo wogulitsa amayang'anira zina zonse.
Kodi Dropshipping imaloledwa pa Amazon?
Inde, Amazon imalola mchitidwe wotsitsa, koma ngati mutsatira malangizowo. Kugwira ntchito mogwirizana ndi malangizowo ndikofunikira chifukwa mutha kulangidwa ngati simutero.
Onani mfundo zonse za Amazon dropshipping pa izi kugwirizana. Komabe, apa pali zochepa zomwe zingakuthandizeni kuti muyambe:
- Muyenera kukhala ndi mgwirizano ndi wopanga kuti akudziweni (osati wina aliyense) ngati wogulitsa katundu wawo pama invoice onse omwe amayang'ana ndi kasitomala, zonyamula katundu, ndi zoyika zakunja.
- Asanatumize odayo kwa kasitomala, wogulitsa amayenera kuchotsa zonyamula, ma invoice, zoyika zakunja, kapena zidziwitso zina zowazindikiritsa ngati ogulitsa wamkulu.
- Muyenera kuvomera ndikukonza zobweza makasitomala osati ogulitsa anu
Ubwino ndi kuipa kwa Amazon FBA
Tsopano popeza takambirana mwatsatanetsatane zamitundu yonse yamabizinesi, ndi nthawi yoti tiwone zabwino ndi zoyipa zawo. Tiyamba ndi Amazon FBA poyamba.
ubwino
Easy Logistics
Ubwino waukulu wa ntchito FBA ndi mulibe nkhawa ndondomeko kukwaniritsidwa.
Amazon imayang'anira chilichonse, kuyambira pakusunga katundu mpaka pakuyika ndikutumiza. Izi sizimangochotsa zolemetsa zazikulu pamapewa anu, komanso zimakulolani kuyang'ana chithunzi chachikulu, ndiko kuti, kukulitsa sitolo yanu ya Amazon ndikubweretsa malonda ambiri.
Kufikira ku Prime
Chinthu chinanso chokhudza kugwiritsa ntchito FBA ndikuti mndandanda wanu ndi woyenera kutumiza kwa Prime. Ndi Prime, makasitomala anu amatumizidwa kwaulere tsiku limodzi.
Izi zimapangitsa makasitomala kukupatsani zokonda kwambiri akagula pa intaneti. Amasankha mindandanda yanu kuposa omwe akupikisana nawo, mumapeza malonda ambiri, masanjidwe anu amapita patsogolo, ndipo mindandanda yanu imakhala ndi anthu ambiri.
Kuphatikiza apo, baji ya Prime imakupatsaninso mwayi wofikira ku Amazon Prime user base yomwe yatha miliyoni 112 mamembala omwe amawononga ndalama zambiri pachaka kuposa $1,400.
Mwayi Wowonjezereka wa Kukula
FBA imakupatsani mwayi wambiri wokula ngati wogulitsa. Ogulitsa amatha kutsatsa malonda olipidwa, kupanga chizindikiritso chamtundu kudzera m'masitolo, zomwe zili, ndi zina zambiri. Kukulitsa bizinesi kumakhala kosavuta.
Mukachita bwino, kugulitsa kudzera pa FBA kungakupatseni phindu lalikulu.
kuipa
Capital Capital Yofunika
Pali zambiri zamtengo wapatali zomwe ogulitsa amakumana nazo poyambitsa bizinesi ya Amazon FBA. Kuyambira pakulembetsa chizindikiro mpaka kupeza, kupanga, kusanja, kukopera, zithunzi, ndi kutumiza malonda anu kumalo osungiramo zinthu a Amazon.
Zonse zitha kukhala zokwera mtengo kwambiri ndipo zingafunike ndalama zolimba, zomwe zingakhale zovuta kuziwongolera, makamaka mukangoyamba kumene.
Malipiro Akulu
Mtengo waukulu kwambiri wa Amazon ndi momwe amagwirira ntchito, ndipo amalipira ndalama zambiri. Mukapita kukwaniritsidwa ndi njira ya Amazon, muyenera kulipira chindapusa posungira, kusunga, ndi kutumiza.
Mpikisano Wapamwamba
Chiwerengero cha ogula ku Amazon chawonjezeka m'zaka zaposachedwa, komanso mpikisano mu FBA space.
Mpikisano waukulu ukhoza kuchepetsa mwayi wanu wopeza malonda ndipo mwina kulepheretsa maonekedwe anu, kutanthauza kuti kuzindikiridwa ngati wogulitsa FBA kungakhale kovuta.
Ubwino ndi kuipa kwa Dropshipping
Tsopano popeza tili ndi zambiri za Amazon FBA pansi. Tiyeni tipitirire ku dropshipping ndi zabwino ndi zoyipa zake.
ubwino
Ndalama Zochepa Zofunika
Dropshipping sifunikira ndalama zambiri kuti muyambire, chifukwa simuyenera kulowamo ndikupanga kupezeka kwakukulu.
Mukungoyenera kukambirana ndi omwe akukugulirani ndikukulipirani ndalama zotumizira. Chifukwa chake ngati muli ochepa pa bajeti kapena mukungoyamba pang'ono, dropshipping ndi njira yosavuta yopezera phindu.
Zochepa Zowonongeka Zowonongeka
Ndi dropshipping, mumakhala ndi mphamvu zokwanira zowongolera makasitomala anu. Mwayi woti ogula anu alandire katundu wowonongeka kapena wosayendetsedwa bwino ndi wocheperako popeza malonda amadutsa m'manja ochepa popita komwe akupita.
Muthanso kudzipulumutsa nokha kuvutitsidwa ndi kugulitsa pang'onopang'ono patchuthi komanso miyezi yogulitsa kwambiri pamene mukutumiza zowerengerazo m'malo momenyera malo m'malo okwaniritsira a Amazon.
Khama laling'ono
Chifukwa china chokondera dropshipping ndizovuta pang'ono zomwe muyenera kuchita kuti muyambe kuyendetsa.
Simufunikanso kuyang'anira mindandanda, kapena kudandaula za kutumiza zinthuzo; wogulitsa wanu wachitatu amakuchitirani zonse. Chifukwa chake ngati mukuyang'ana mtundu wabizinesi wopulumutsa nthawi, ichi chingakhale chisankho chabwino.
kuipa
Mphepete mwa Phindu Lochepa
Tiyeni tiyang'ane nazo, kutsitsa kungafune ntchito yocheperako komanso likulu laling'ono, koma poyerekeza ndi Amazon FBA, sikubweretsa phindu lalikulu.
Zambiri Zosakwanira
Mukamatsitsa, nthawi zambiri, wothandizira wanu sangakuuzeni chilichonse chomwe amagulitsa, ndikusiya mipata yazidziwitso. Izi zingapangitse kuti zikhale zovuta kuyankha mafunso, zomwe zingasiye malingaliro oipa kwa makasitomala omwe angakhale nawo.
Kukula Kwapang'onopang'ono
Ndi anthu ochepa okha omwe amatha kupanga dropshipping kuti igwire ntchito kwanthawi yayitali chifukwa palibe malo oti akule kapena kupanga mtundu. Zedi, mutha kupanga phindu pang'ono, koma bizinesi yanu nthawi zonse imasowa kukula komwe mutha kupeza ndi FBA.
Amazon FBA vs. Dropshipping - Kuyerekeza kwa Mutu ndi Mutu
Ndiye ndi njira iti yamabizinesi yomwe ili yabwinoko?
Yankho ndi…*drum roll*
Zimatengera!
Onse ali ndi zabwino ndi zovuta zawo, ndipo zonse zimatengera zolinga zanu pabizinesi yanu. Ngati simukufuna kutenga chiwopsezo kapena mulibe ndalama zokwanira zoyambira, ndiye kuti dropshipping ikhoza kukhala njira yabwino.
Ngati mukuyang'ana bizinesi yokhazikika yokhala ndi phindu lalitali komanso kukhala ndi ndalama zambiri, muyenera kupita ku Amazon FBA. Mutha kupanga sitolo yanu, kukulitsa mtundu wanu, ndi kupeza ndalama zabwino.
Nayi tebulo lofanizira onse a Amazon FBA ndi dropshipping:
| AMAZON FBA | KUGWETSA |
| Ali ndi chiopsezo chachikulu | Ali ndi chiopsezo chochepa (ngati achita bwino) |
| Wogulitsa ayenera kugula zinthuzo | Wogulitsa safunikira kukhala ndi zosungira |
| Amazon imayang'anira ndikuwongolera zinthu | Inventory ili m'manja mwa ogulitsa koma imayendetsedwa ndi ogulitsa |
| Phindu Lapamwamba | Phindu Lochepa |
| Likulu lalikulu likufunika | Likulu laling'ono likufunika |
| Mpikisano Wamphamvu | Mpikisano Wapamwamba |
| Zabwino kwa nthawi yayitali | Zabwino kwa nthawi yochepa |
Kuti Upange Up
Tidakambirana mbali zabwino ndi zoyipa za Amazon FBA ndi mitundu yamabizinesi otsika komanso kusiyana komwe kumawakhudza.
Tikukhulupirira kuti tsopano mukumvetsetsa bwino momwe ziwirizi zimagwirira ntchito ndipo mutha kudziwa zomwe zikukuyenererani bwino. Yakwana nthawi yoti tisiyane ndi inu kuti mutuluke ndikuyamba ulendo wanu wa Amazon!
Kugulitsa mokondwa!
