TikTok ipanga nsanja yake ya eCommerce

Mu theka lapitalo la chaka, TikTok adaphatikizana ndi Shopify, ndipo adakopa mamiliyoni amalonda odziyimira pawokha, ndikupanga gawo logulitsira makanema. Motsatizana, idayesa kutsatsa kotsatsa ndi Walmart. Mu february 2021, TikTok idakhazikitsa ntchito yamangolo ogula panthawi yoyeserera ku Indonesia ngati kuyesa. Pulojekiti yowonjezera ya TikTok ya eCommerce-TikTok Shop ilinso pakukonzekera kwathunthu.

TikTok Shop yatsogolera pakukhazikitsa TikTok Shop Seller University kwa ogulitsa aku Indonesia. Malinga ndi kufotokozera kuchokera patsamba lovomerezeka, TikTok Shop Seller University ndi malo ophunzitsira omwe amathandiza ogulitsa kupanga bizinesi pa TikTok. Zimapereka maphunziro athunthu pazida zogulitsa, ndondomeko zamapulatifomu, ndi zosintha za sitolo.

Chiwerengero cha ogwiritsa ntchito chawonjezeka mwa geometrically, mtundu wa pulogalamuyo umasinthidwa pafupipafupi. Ndipo malonda akutenga gawo lalikulu-uwu ndi momwe TikTok akukula m'zaka ziwiri zapitazi. Mu 2019, ogwiritsa ntchito padziko lonse lapansi a TikTok adakwera ndi 267% poyerekeza ndi 2018. Mu 2020, TikTok idaposa Facebook nthawi imodzi, ndikukhala pulogalamu yotsitsidwa kwambiri pa nsanja za iOS ndi Android mu 2020.

Nthawi yomweyo, njira yamalonda ya TikTok yakhala ikuwonekera bwino, ndipo idakula mwachangu kuchokera papulatifomu yolipira yotsatsa kupita papulatifomu ya eCommerce. Malinga ndi kuwunika kwamphamvu kwa ByteDance, kampani yomwe ili ndi TikTok, TikTok ikhala nsanja yachitatu yayikulu kwambiri ya eCommerce pambuyo pa Amazon ndi Shopify.

TikTok salinso chabe njira yotsatsira yolipira, ikupanga nsanja yophatikizira ya eCommerce

Ponena za bizinesi yotsatsa m'misika yakunja, Facebook idapanga pafupifupi $ 84.2 biliyoni, ndipo Google idapanga pafupifupi $ 146.9 biliyoni ku 2020. Poyerekeza, gawo la msika wa TikTok lidakali laling'ono, koma ziyembekezozi ndizopatsa chidwi. Ndikukula kwakachulukidwe kwa manambala, TikTok ikuwopseza zimphona zina za eCom, ndipo mawonekedwe a TikTok eCommerce ndichizindikiro chofunikira. 

Poyamba, kutsatsa kwa TikTok makamaka kudagawika pakutsatsa kowonekera, zovuta, komanso mayendedwe azidziwitso. Mu Disembala 2020, idakhazikitsa "pod" ntchito (mtundu wolipira kuti mugule magalimoto pamakhadi anu) ku Japan, Indonesia, ndi Thailand. Ponena za eCommerce, kuyambira mgwirizano ndi Shopify mu Okutobala 2020, maakaunti ochepa adatsegula ulalo wogula.

Kuphatikiza pa mlandu womwe unayambitsa ntchito yogula zinthu ku United States, kumayambiriro kwa chaka cha 2021, ntchito yogulitsira mavidiyo aku Indonesia yakhazikitsidwa, yomwe ingathe kutumizidwanso kumapulatifomu aku Southeast Asia eCommerce monga Shopee. Akuti ntchito yamangolo ogulira idzakhazikitsidwa kwathunthu mu Q3 2021. TikTok ndi Shopify adagwirizana kwa amalonda ku US tsopano, koma iyenera kukhala yotseguka kwa amalonda ku UK ndi malo ena aku Europe posachedwa.

Kukhazikitsidwa kwa TikTok Shop ndichachidziwikire kuti ndichofunikira kwambiri pakukopa osewera ambiri kuti atenge nawo gawo mu eCommerce function. Kuphatikiza pakuphatikiza zinthu papulatifomu yakunja kwa eCommerce kudzera m'ngolo zogulira, amalonda amathanso kutsegula malo ogulitsira pa TikTok (pakadali pano kwaogulitsa aku Indonesia).

Malinga ndi maupangiri aboma a TikTok Shop Seller University, amalonda omwe adalowa nawo pa TikTok Shop amatha kukweza zidziwitso zamalonda, kulandira maoda, kugulitsa kwathunthu ndikukonza zolipira, kutsatira ndikuwongolera maoda, ndikubweza ndalama kumbuyo. Ogulitsa ayenera kupereka:

• Zambiri zaumwini monga malo, nambala yafoni, ndi imelo adilesi;
• Zambiri zamabizinesi monga dzina la sitolo ndi adilesi yosungira;
• Zambiri zolembetsa bizinesi.

Atakhala oyenerera kugulitsa, amalonda amatha kuyendetsa ndikuwongolera mindandanda yamaoda ndi maoda pamalo ogulitsa. Pambuyo polembetsa ngati wamalonda wa TikTok Shop, akaunti yanu ya TikTok idzasinthidwa kukhala akaunti yamakampani. Batani la TikTok Shop liziwonetsedwa patsamba lachiwiri la tsambalo. Dinani kuti mulowe m'sitolo kuti muwone zinthu zonse.

Sitolo ya TikTok pakadali pano ili ndi mndandanda wathunthu wazogulitsa zamalonda, kuphatikiza njira zolembetsera, mfundo zaukadaulo, magulu oletsedwa, magulu azinthu zoletsedwa, mashelufu azinthu, kuyitanitsa mayendedwe, malangizo omwe ali m'sitolo, ndi kubweza ndalama.

Mwachitsanzo, Sitolo ya TikTok imaletsa kugulitsa mankhwala, zida zamankhwala, chakudya, mowa/fodya, ndi zinthu zina zofananira, ndi zinthu zina monga zodzikongoletsera, mawotchi, ndi zina ziyenera kulandira chilolezo cha gulu la TikTok musanagulitsidwe.

Pakadali pano, amalonda amatha kugulitsa katundu papulatifomu ya TikTok m'njira ziwiri: imodzi ndikugulitsa kudzera patsamba laumwini, ndipo inayo ndikupeza otchuka kuti azigulitsa katunduyo kudzera muothandizana nawo a TikTok.

Amalonda amatha kugulitsa malonda kudzera m'masamba awo ndikuwonetsa maulalo azinthu mumavidiyo afupiafupi ndi makanema amoyo. Ogwiritsa ntchito ena amatha kudina ulalo wogulira kuti alowe patsamba latsatanetsatane lazinthu zomwe zikugwirizana nazo powonera kanema kapena kuwonera makanema omwe akukhalapo.

Kuphatikiza apo, pulogalamu yothandizana ndi TikTok imalola amalonda kugwirizana ndi ma KOL papulatifomu kuti alimbikitse malonda. Ogulitsa amatha kuyika zambiri zamalonda kumalo ogulitsa ndikukhazikitsa dongosolo lotsatsa. Atha kuwonanso mndandanda wa KOL ndi ukadaulo wawo kudzera pa TikTok Creator Market, ndikusankha KOL yoyenera kuti mugwirizane. 

Malinga ndi tsamba lovomerezeka la TikTok Shop Seller University, TikTok pakadali pano ikulipiritsa ogulitsa TikTok ndalama zolipirira 2% yama voliyumu amtundu uliwonse. Kuphatikiza apo, TikTok kapena omwe amagwirizana nawo adzaperekanso kwa amalonda popereka ndi kulipira ndi kulipiritsa chindapusa.

TikTok Shop idzakhala mpikisano wamphamvu wa Amazon, Facebook, ndi Shopify

TikTok idalowa mwalamulo msika wapadziko lonse lapansi mu Ogasiti 2017. Mu Julayi 2018, TikTok idalengeza kuti yakhala vidiyo yachidule yotchuka kwambiri ku Japan, Indonesia, India, Germany, ndi mayiko ena. Pofika kumapeto kwa 2019, TikTok idakhala pulogalamu yachiwiri yotsitsidwa kwambiri padziko lapansi.

Pofika kumapeto kwa 2020, TikTok idaposa Facebook m'modzi mwamkuntho ndipo idakhala pulogalamu yotsitsidwa kwambiri padziko lonse lapansi pamapulatifomu a iOS ndi Android. Chiwerengero cha ogwiritsa ntchito chawonjezeka katatu poyerekeza ndi 2018. Zikuyembekezeka kuti pofika 2021, chiwerengero cha ogwiritsa ntchito mwezi uliwonse chidzapitirira 1.2 biliyoni.

Malungo a TikTok akakamizanso kukhazikitsa malo ochezera a pa TV monga YouTube, Facebook, ndi Snapchat kuti akhazikitse nawo makanema ofanana mu 2020.

Ponena za eCommerce, TikTok ikuyesera kupanga msika wachitatu womwe ndi wovuta kwambiri kuposa Masitolo a Facebook. Kuphatikiza apo, TikTok ili ndi majini abwino kwambiri pankhani yamavidiyo afupikitsa ndipo imagwira molimba mtima m'badwo wazaka chikwi ndi m'badwo wa Z. Izi ndizomwe zikuchitika mtsogolo, ndipo ndi zomwe Facebook ikuyenera kuchita mantha.

Tiyenera kudziwa kuti mawonekedwe a TikTok a eCommerce adzakhudza msika woyambirira, wolimba wa eCommerce padziko lonse lapansi.

Pamsika wapadziko lonse wa eCommerce msika: Amazon ili pamalo apamwamba pa nsanja ya eCommerce. Shopify imakulitsa zachilengedwe zodziyimira pawokha, ndipo nsanja zamagalimoto monga Google ndi Facebook zimapereka ma eCommerce traffic portals.

Njira zachilengedwe za nsanja ya eCommerce, masiteshoni odziyimira pawokha, ndi malo ochezera a pa Intaneti ndizokhazikika, ndipo malire pakati pawo ndi omveka. Kuwonekera kwa TikTok kwathandizira kusintha kwa msika wapadziko lonse wa eCommerce.

Monga nsanja yazosiyanasiyana, TikTok sikuti imangotumiza ma eCommerce osiyanasiyana, komanso kukonzekera nsanja yake ya eCommerce. Sitolo ya TikTok itha kukhala yotengera. Kuphatikiza apo, mu pulani ya TikTok ya eCommerce, omwe akutenga nawo mbali sikuti amangogula katundu ndi ogulitsa -opanga zinthu zambirimbiri / ma KOL akupanga magawo atsopano amagalimoto, ndiye kuti njira zogawa.

Mwanjira ina, TikTok imapangitsa kuti malire pakati pazomwe zili, chikhalidwe, ndi eCommerce asamveke bwino, ndipo ndikuphatikiza mitundu itatu yamapulatifomu.

Pamsika wapadziko lonse wa eCommerce, chomwe chili chosiyana ndi China ndikuti pali masiteshoni odziyimira pawokha omwe akulimbikitsidwa ndi Shopify pakadali pano. Koma izi sizikhudza "kusakanikirana kwakukulu" kwa TikTok ndi "kuwononga kwakukulu" - kumatha kupanga mpikisano ndi wosewera aliyense wa eCommerce. Chifukwa chake, mutha kuwona kuti mbali imodzi, imagwirizana ndi Shopify kutenga mitundu yonse yamasiteshoni odziyimira pawokha omwe amapezeka m'mitundu yawo. Ndipo kumbali ina, amafikira nsanja za eCommerce monga Wal-Mart. Panthawi imodzimodziyo, idakali ndi malo ambiri opangira eCommerce platform. Ku

TikTok yapanga pulogalamu yapakatikati ya eCommerce yachilengedwe yotsekedwa ku China, ndipo kwa TikTok, njira yachitukuko ya eCommerce ya TikTok imatha kupanganso, ndipo malingaliro ake ndi akulu kwambiri. M'kupita kwanthawi, TikTok idzakhala yotsutsa kwakukulu pamakampani azama TV padziko lonse lapansi, makampani otsatsa malonda, komanso nsanja za eCommerce.

Kodi ogulitsa pa intaneti angagwiritse bwanji mwayiwo?

Kukhazikitsidwa kwa malo ogulitsira TikTok mosakayikira ndi mwayi kwa ogulitsa pa intaneti.

Kumbali imodzi, ndi nsanja yatsopano ya eCom poyerekeza ndi Amazon ndi FB + Shopify, mpikisano sudzakhala wowopsa kwambiri, ndipo ndizosavuta kwa oyamba kumene.

Kumbali inayi, ogulitsa ali ndi zosankha zambiri. Mukalephera kuchita bwino ndi Shopify, mwina mutha kukwera ndi TikTok Shop. Ndipo ndi TikTok Shop yomwe ikulowa mumpikisano wa nsanja ya eCommerce, nsanja zina monga Amazon, eBay, FB Ads, ndi Google Ads zitha kusintha njira zawo, ndikutsitsa chindapusa chotsatsa kuti atenge zambiri zamsika.

Lowani masewera osewera ena asanalowe.

Pafupifupi makampani onse, mukamalowa pamsika, mumakhala ndi zabwino zachilengedwe kuposa omwe abwera mochedwa: mpikisano wochepera pamsika, komanso nthawi yokwanira yodzikundikira.

Pangani kafukufuku wamsika

Mosiyana ndi Facebook, komwe ogwiritsa ntchito azaka zonse, ndipo pafupifupi zaka za ogwiritsa ntchito FB zimakula chaka chilichonse, ogwiritsa ntchito ambiri a TikTok ndi achinyamata. Chifukwa chake ndikofunikira kupanga kafukufuku wamsika musanalowe mumsika, monga zomwe zimagulitsidwa bwino pakati pa achinyamata, ndi zinthu zomwe zapambana pa TikTok China.

Pezani wogulitsa wodalirika kukwaniritsa malamulo anu

Tsopano TikTok sikutha kupereka madongosolo ndi ntchito zotumizira, ndipo sizikuwoneka ngati zikupanga ntchitoyi posachedwa, kupeza wothandizira yemwe amathandizira kutsatsa, kuyitanitsa, ndi kutumiza padziko lonse lapansi kumathandiza kwambiri pakukulitsa bizinesi. CJdropshipping pakadali pano ndiye nsanja yabwino kwambiri yodzipangira yokha yokhala ndi zinthu zotsika mtengo kuposa AliExpress komanso nthawi zotumizira mwachangu.

Ndingayambe bwanji ndikukula ndi TikTok × Kuchotsa?

CJdropshipping ndi pulatifomu yophatikizira yolumikizira yomwe imapereka ntchito zotsitsa monga kukwaniritsidwa kwa oda yamagalimoto, kupeza zinthu, kusungira katundu, kutumiza katundu, ndi zina zotero. Simuyenera kupanga & kugulitsa katundu, kulongedza, kapena kutumiza dongosolo, zonse zomwe muyenera kuchita ndikutsatsa ndi ntchito zamakasitomala.