Kutsatsa kwa influencer ndiye gwero lalikulu la magalimoto, kuphatikiza zotsatsa za Google ndi zotsatsa za Facebook. Instagram, YouTube, Snapchat, etc., ndi nsanja zotsogola zomwe zimagwira ntchito "kutembenuza mphamvu yamphamvu." M'nkhaniyi, titenga Instagram monga chitsanzo chosonyeza momwe kutsatsa kwamphamvu kumagwirira ntchito, momwe mungapezere othandizira pa Instagram oyenera, komanso momwe mungapewere ndalama zam'tsogolo.
Kodi Kutsatsa ndi Chiyani?
Kwenikweni, ndi wolimbikitsa amene adatchula malonda kapena ntchito yanu, kapena tsamba lawebusayiti muzolemba zawo kapena nkhani, kapena bio. Otsatira awo amagula zinthuzo chifukwa chodalira ulamuliro wa wowatsogolera. Ndipo tidzamulipira wowongolera ndi chipukuta misozi chandalama imodzi kapena malipiro otengera ntchito. Nayi njira yatsatane-tsatane.
Choyamba, muyenera kupeza omwe akukulimbikitsani pa Instagram pazogulitsa zanu, kenako funsani omwe akukulimbikitsani kuti awonetse sitolo yanu ndikupanga nawo mgwirizano.
Chotsatira ndikutumiza zitsanzo zoyeserera kuti ayese, kuti otsogolerawo azitha kujambula zithunzi kapena kujambula kanema kuti akonzekere kutsatsa malonda anu. Ndiye, ndithudi, adzalimbikitsa malonda anu patsamba lawo. Ngati mudalipira kale chindapusa chimodzi, zonse zatha.
Ngati mgwirizano womwe mudapanga unali malipiro otengera ntchito, ndiye kuti mudzalipira omwe akukulimbikitsani pazogulitsa zanu. Funso lotsatirali likubwera, momwe mungapezere olimbikitsa a Instagram? Kodi mungapewe bwanji ndalama zam'tsogolo zotsatsa za influencer?
Momwe Mungapezere Othandizira Oyenera a Instagram?
Tisanayambe kusaka anthu okopa ngati nkhuku zopanda mutu, tikuyenera kudziwa gulu la anthu omwe tikulimbana nawo. Tikuyang'ana pa micro-influencer yemwe mafani ake ali pafupifupi 5k mpaka 10k.
Micro-influencer nthawi zambiri imakhala pakati pa 1k mpaka 100k otsatira, kuyang'ana pa niche kapena dera linalake. Ndipo ali ndi ubale wolimba ndi otsatira poyerekeza ndi Mega kapena Macro influencers.
Zifukwa zomwe timasankhira ma micro-influencers awa ndi omwe amamatira mwamphamvu ndi otsatira ndipo sapeza phindu pamasewerawa. Ena mwa iwo alibe mwayi wolowa nawo masewerawa, komabe amakhala ndi chidwi ndi zomwe akuchita. Chifukwa chake mukawapatsa tikiti yolowa nawo masewerawa, atenga mwayiwu ndikuyesera momwe angathere kuti agulitse malonda anu.
Tikuchepetsa zosaka zathu kukhala 5k mpaka 10k micro-influencers. Titha kugwiritsa ntchito mayendedwe akale - kugwiritsa ntchito matani nthawi kusuntha pa Instagram ndikuyang'ana omwe mukuganiza kuti ndi oyenera pazogulitsa zanu, kenako DM iwo. Kapena titha kugwiritsa ntchito mapulogalamu ena kuti atithandize kutsitsa omwe amalimbikitsa, monga Snapfluence, ndi Hyprbrands.
Mapulogalamu onsewa ndi ofanana, ndi injini yosaka yopezera oyambitsa a Instagram pochepetsa ndi hashtag kapena mawu amoyo wawo, malo, mtundu wanji omwe amawakonda, mtundu wanji omwe otsatira awo akufuna, kapena mwina nambala ya otsatira awo, zaka zawo. , jenda. Ndiye mukhoza kuwafunsa kuti mukambirane za mgwirizano wina.
Momwe Mungapewere Mtengo Wamtsogolo Wotsatsa Ma Influencers?
Mwambiri, chindapusa chandalama komanso zolipiridwa ndi komiti ndizoyimira ziwiri. Mutha kulipira chipukuta misozi musanapangitse otsatsa malonda anu kutumiza kapena kutumiza. Kwa otsogolera zazikulu, muyenera kulipira 500 $ -1000 $ chindapusa chamtsogolo kwa aliyense, zomwe ndizochuluka ndipo palibe amene angatsimikizire kuchuluka kwa malonda omwe angabweretse. Pakadali pano, maubwino osankha otsutsa ochepa akuwonetsedwa. Amangowalipiritsa 1/10 kapena ngakhale 1/20 mwaomwe amachititsa. Tsopano kugwiritsa ntchito koyambirira sikunalandiridwe konse.
Kupereka malipiro otengera ma komisheni ndiye chinsinsi chopewera chindapusa choyambirira. Othandizira adzalandira malipiro pa kuchuluka kwa malonda omwe adabweretsa. Nazi njira zitatu zowonera kuchuluka kwa omwe amagulitsa malonda.
Njira yoyamba ndikuwapatsa nambala yokwezera anthu. Chifukwa ma micro-influencers awa sanapindule kwenikweni ndi mbiri yawo monga momwe adawonetsera, amatha kuvomera zolipira zochokera ku bungwe. Mutha kuwapatsa nambala yokwezera, ndiyeno omwe amakulimbikitsani amatsatsa malonda anu pazambiri zawo kapena kutumiza positi ndi nambala yawo yotsatsira yapadera. Aliyense amene amagwiritsa ntchito code iyi pogula amaonedwa kuti amamukonda.
Nditengereni chitsanzo-Zoey20off. Aliyense amene adagwiritsa ntchito nambala iyi pogula adzatengedwa ngati wondikonda. Ngati tiyika mtengo wa 30% ndipo phindu ndi 10 $ pa chinthu chilichonse, mafani anga adagulitsa 100 patsiku. Izi zikutanthauza kuti ndiyenera kulandira $ 300 patsiku.
Njira ina yotsatirira momwe owalimbikitsa amathandizira ndikuwapatsa ulalo wachikhalidwe. Chofunikira ndikuti mumapanga pulogalamu yanu yolumikizana, ndipo otsogola amatha kugwiritsa ntchito ulalo wamtunduwu kuti abweretse malonda. Ndipo mutha kuwunika momwe mafani awo amagulira kudzera pulogalamu yanu yolumikizana. Pali mapulogalamu ambiri a Shopify omwe angakuthandizeni kupanga pulogalamu yolumikizana.
Zachidziwikire, njira yomaliza yowonera kuti ndi angati omwe amagulitsa malonda ndikuthamangitsa mokuwa mofuula m'modzim'modzi panthawi, kuti musasokoneze yemwe akukubweretserani malonda ambiri komanso amene akukubweretserani malonda ochepa. Nthawi zambiri, timayika 30% -50% ya phindu ngati kuchuluka kwa Commission. Ngati katundu wanu ndi wamtengo wapatali, mutha kutsitsa gawo lina la mtengo wa komishoni ngati ndalama zosinthira kapena zobweza.
Koma ngati malonda anu ali phindu laling'ono ndipo amasintha mwachangu, mungafune kuwonjezera kuchuluka kwa ntchito kuti mugulitse malonda. Chinthu chinanso chofunikira ndi chakuti ngati mukudziwa kuti wolimbikitsayu abweretsa zogulitsa zambiri, ingolipirani zolipiritsa, simukufuna kuti anthu ena aziluma keke yanu.
Kupeza olimbikitsa pamapulatifomu ena monga Snapchat, Youtube, TikTok, ndi zina zambiri, ndizofanana bola mutapeza pulogalamu yowunikira zowunikira kuti muchepetse kusaka. Ingoyambitsani bizinesi yanu yotsika mtengo ndipo simukufuna kulipira zotsatsa za Google kapena zotsatsa za Facebook? Yesani kutsatsa kwa influencer, zidzakudabwitsani.
