Vangangove vatengi vari kubhuroka kubva kune yako eCommerce saiti pasina kutenga kamwe chete? Iwe une vashanyi vazhinji vari kubhurawuza chitoro chako asi vasina zvakawanda zvekutengesa? Kana vashanyi vako vasiri kutendeuka zvachose, kana paine kudonha kamwe kamwe muyero yekutendeuka, yako yepasi inozotambura nayo.
Kuti udzivise mamiriro ezvinhu akadaro, danho rokutanga raunofanira kuita nderokuona chikonzero chikuru. Pane zvikonzero zvakawanda zvekuti vanhu vazeze kutenga kubva kwauri mushure mekushanyira chitoro chako chepamhepo. Muchikamu chino, tichaongorora nyaya dzinowanzo zivikanwa nei vatengi vachitadza kutenga mushure mekushanya. Iwe unogona ipapo kuvandudza chitoro chako nekudzivirira ese anouraya mhondi.
refu Website Nguva Yekupakurira
Webhusaiti yekurodha kumhanya yakakosha. Iyo inokurumidza kutakura saiti yako, zviri nani uye yechipiri account. Mawebhusaiti anoremedza mukati memasekonzi maviri ane avhareji bounce rate ye2%, nepo masayiti anotakura mumasekonzi mashanu achiona chiyero chebounce chinokwira kumusoro kwe9%.
Iyo inononoka kurodha saiti inogona kukonzera yakaderera mushandisi kuita uye kuwedzera iyo bounce rate. Nekudaro, zviri pachena kuti yako eCommerce saiti inoda kurodha nekukurumidza kuti isarasikirwa nechero mikana yekutengesa.
Pane nzira dzakasiyana dzaunokwanisa kugadzirisa mhondi yakadai yekutendeuka uye wopedzisira wavandudza yako saiti yekurodha kumhanya, sekudhawunirodha inokurumidza uye inopindura dingindira, uchishandisa yakamanikidzwa mifananidzo, kuderedza huwandu hwemaapplication akaiswa pasaiti yako sezvo akati wandei maapplication ari kuseri. saiti yako inogona kunonoka. Uye pakupedzisira, kuderedza redirects uye zvakaputsika zvinongedzo.
Yakashata Chigadzirwa Mufananidzo uye Chigadzirwa Tsananguro
Mifananidzo ine basa rekushandurwa. Izvo zvirinani zvigadzirwa zvechigadzirwa chako zvinotaridzika, zvakanyanya mukana wako wechigadzirwa mapeji kuti uchinje. Dzivisa tudiki, yakaderera-mhando, isina kujeka mifananidzo uchifarira makuru, akajeka, uye anonakidza mafoto kana iwe uchida kuvandudza kutendeuka. Iwe unogona zvakare kushandisa chigadzirwa mavhidhiyo kuhwina vatengi; vhidhiyo inoratidzirwa kuwedzera kubatanidzwa, uye iyo yakareba vanhu vanonamatira, ivo vanowanzoita shanduko.
Haisi iyo chete mhando yemifananidzo yechigadzirwa yakakosha, tsananguro yechigadzirwa chako ine basa zvakare. Manyorero aunoita tsananguro yechigadzirwa chako akakosha zvisingaite. Kunyora tsananguro yezvigadzirwa zvisina kunaka mukana mukuru wakarasika wekukwevera vatengi vako kuti vatenge chigadzirwa chako sezvo warasikirwa nemukana wekutaura nyaya yako uye kusiyanisa chigadzirwa chako kubva kune vakwikwidzi vako.
Mhinduro chete pane izvi ndeyekunyora zvirinani tsanangudzo yechigadzirwa pane kuve nemazwi asina zvaanoreva setsananguro yako. Pamusoro pezvo, tsananguro dzakanaka dzinobatsira SEO yako zvirinani uye kugadzirisa chinzvimbo chako pamainjini ekutsvaga.
Bhegi risinganzwisisike yekutengera
Hazvishamise kuti kangani vatengi vepamhepo vanokanganwa nezve izvo zvinhu zvavakawedzera kuchitoro chavo. Sekureva kwaShopify, izvi zvinowanzo kupomedzerwa pakuva nengoro yekutengera isingatarise pachayo. Iyi ndeimwe yeanonyanya kushandurwa mhondi ine akawanda eCommerce masaiti.
Imwe nzira yekugadzirisa izvi ndeye kushandisa pop-up kana diki animation kuratidza uye kuita kuti chingoro chive pachena. Iwe unogona zvakare kuve ne "ramba uchitenga / checkout" kufona kuita chiito kuyeuchidza vatengesi vepamhepo kuti vane zvinhu mungoro. Imwe mhinduro ingave kuisa bhatani rekubhadhara app muchitoro chako. Iyi mhando yeapp inozivisa vatengi kana angowedzera zvinhu pangoro yavo.
Kunyoresa Kunyoresa
Kana chitoro chako chichida vatengi vatsva kuti vagadzire account usati watenga, uri kudzikisa chiyero chako chekushandura. Sekureva kwezano, 25% yevatengi vepamhepo vanosiya kutenga kwavo kana vangomanikidzwa kugadzira account. Kuti unzwisise kuti yakawanda sei buzzkill iyi, tarisa nyaya yacho kubva pakuona kwemutengi. Vatengi vanouya kune yako saiti kuzotenga zvigadzirwa uye voenderera mberi nekubhadhara. Ipapo ivo vanokumbirwa kugadzira account, kugadzira password, uye kubatanidza avo email kero. Chiitiko ichi chinova chekudzima uye chinoguma nevatengi vanosiya saiti yako vasina kupedzisa kutenga.
Kugadzira yako Checkout maitiro ekushandura-ane hushamwari, iwe unofanirwa kuita iyo account yekugadzira inosarudzika Kana maakaunzi anoramba aripo ari chikamu chehurongwa hwekuvimbika kwako, unogona kuvakoka kuti vagadzire account kuburikidza neemail yavo mushure mekunge vatenga. Zvitoro zvakawanda zvepamhepo zvine mukana wekutora semuenzi / mushanyi kuitira kuti mutengi asagadzire account vasati vatenga. Pazasi pane Macy's online chitoro chekutarisa peji, uye iwo muenzaniso weiyi zano.
Yakaomeswa Checkout Maitiro
Vazhinji vevangangodaro vatengi vako vachasiya ngoro yavo uye vanozoenda kure newebsite yako uye vasingazombopedzisa maitiro kana maitiro acho akaomarara uye achinetesa. Kana iwe uchikwanisa kuvandudza yako Checkout maitiro, iwe ucha nyatso kuvandudza yako kutengesa ine hombe margin.
Heano maitiro aunogona kuvandudza yako Checkout maitiro uye kuita kuti iwedzere vatengi-inoshamwaridzika:
- Izvo zvakanaka kuve neyakawandisa-peji yekutarisa maitiro asi chengetedza yakajeka uye yakapusa.
- Ita shuwa kuti zviri pachena kuti vatengi vari kupi mukutarisa nzira, semuenzaniso, nebara yekufambira mberi.
- Yeuchidza vanhu zvavari kutenga, nemifananidzo yechigadzirwa pane peji rekutarisa.
- Sanganisira trust zvisimbiso uye ruzivo rwekutakura, saka ivo vanonyatso kuziva izvo zvavari kubhadhara.
Vatengi Vanofanira Kubhadhara Kutumira
Kutumira mutengo kunouraya kutendeuka. Ndicho chikonzero nei vazhinji eCommerce vatengesi vachipa mahara kutumira. Vanhu vazhinji vanosiya ngoro dzekutenga nekuda kwemitengo yakakwira, kunyanya mitengo yekutumira. Vatengi havadi kubhadhara mari yekuwedzera, kana iwe uchibhadharisa kutumira, funga nezve kuiita yemahara (kana kutowedzera mutengo wekutumira kune mutengo wechigadzirwa). Uye kana iwe uchinge uchinge uchipa wekutakura mahara, ita shuwa kuti vese vatengi vanogona kuzviona nekuzviisa pane yega peji resaiti yako.
Kushaikwa kweMubhadharo Nzira
Kubvuma nzira dzakasiyana dzekubhadhara kwakakosha. Fungidzira mutengi akawedzera zvigadzirwa mungoro uye achida kutarisa, asi obva aona kuti haakwanise kuenderera achibhadhara nekuti chitoro chako hachigamuchire imwe nzira yekubhadhara. Izvo zvingave zvinotsamwisa iwe zvese iwe nemutengi wako. Mapuratifomu akadai seShopify anogara achiuya neyavo nzira yekubhadhara kuitira kuti kana saiti yako isina nzira yekubhadhara asi zvese zvaunoda kuti uite kumisikidza chero nzira dziripo dzekubhadhara, dzinosanganisira: Shopify kubhadhara, kubhadhara nemari, uye 3 vatapi vekubhadhara mapato senge PayPal.
Kusava neRetargeting uye Kumisazve nzira
Kutengesazve chikamu chakakosha chechero eCommerce shanduko maitiro. Iyo inzira yekutora kutariswa kwevanhu vanouya kune yako saiti uye vobva vasina kupedza kutenga. Izvi zvakakosha nekuti vanhu vazhinji vanenge vasina kugadzirira kutenga pakushanya kwavo kwekutanga kunzvimbo yako. Wakamboona sei kana iwe ukasiya saiti wozoenda kuFacebook, iwe unoona ad yeiyo saiti saiti padivi pebhari?
Ndiko kushambadzira mukuita, uye kunoshanda kwazvo, kuwedzera kubatanidzwa uye shanduko. Iwe unogona zvakare kumhanyisa email retargeting mushandirapamwe kuti upe zvipo kune vanhu vakamboenda kune yako saiti, uye ratidza zvakakosha upsells kune vanhu vari kuongorora saiti yako. Kuisa chinopihwa chakakodzera pamberi pevanhu chaivo panguva yakakodzera kuchawedzera mwero wekutendeuka.
Mashoko ekupedzisira
Kuwana traffic kuchitoro chako ingori hafu yehondo. Iyo imwe hafu inosanganisira kushandura iyo organic kana yakabhadharwa traffic kuita kubhadhara vatengi kana vangori pane yako saiti. Uye iyo chete nzira yekuita izvozvo ndeyokugadzirisa yako webhusaiti chiyero chekushandura uye kubvisa kumusoro kutendeuka mhondi. Ndokumbira utarise zvakanyanya ichi chinyorwa sezvo chichigona kukubatsira iwe kunatsiridza chitoro chako uye yako yekutendeuka mwero zvakanyanya.
