Kusiya ngoro ishoko rinoshandiswa muCommerce kutsanangura mamiriro ezvinhu kana vatengi vachiwedzera zvigadzirwa kungoro dzavo dzepamhepo kana kutotanga maitiro ekutarisa asi vosiya saiti vasati vapedza kutenga. Vatengi vazhinji vanoshanyira chitoro chako chekudonhedza vanosiya ngoro dzavo vasati vapedza kutenga.
Avhareji yekusiiwa mwero i68%, zvichibva pane data rakaunganidzwa kubva makumi matatu nematatu akasiyana ekutenga ngoro yekusiya zvidzidzo. Kusiiwa kwengoro nderimwe rematambudziko akanyanya kukosha ekudonhedza mabhizinesi kuti akunde. Fungidzira traffic yese yako kuchitoro chako nekushambadzira, SEO, kushambadzira zvemukati, kushambadzira midhiya, kana kugadzira saiti inoyevedza yakaraswa mukutenga. Pane zvinhu zvakawanda zviri nyore zvaungaita kuti uchengetedze mitengo yengoro yako yakasiiwa pasi.
1. Ipa Multiple Payment Options
Iko kune data iro 56% yevatengi vepamhepo vanosarudza kuona dzakasiyana siyana nzira dzekubhadhara pakubuda. Izvo zvakakosha kuti uzive nezve yekubhadhara gateway uye yako mutengi persona kusarudza kubva kwakasiyana-siyana mukurumbira sarudzo dzekubhadhara. Iwo makadhi ekutanga anosanganisira Visa, Mastercard, American Express, PayPal, nezvimwewo Uye nhare dzekubhadhara nhare senge Apple Pay uye Google Pay vari kuwedzera kuve vanozivikanwa, kunyanya pakati pevechidiki zvizvarwa. Edza kupa senzira dzekubhadhara dzakawanda sezvinobvira kuti vatengi vasarudze kubva.
2. Vaka Kuvimba Mukuita Kutenga
Kuvimba kwakakosha kana vatengi vakatenga pane yako dropshipping chitoro. Uye vatengi vanopa ruzivo rwavo rwemunhu uye rwemari kuti vavimbe uye vanoda kumwe kusimbiswa pakuchengetedza data. Vatengi vazhinji vanosiya ngoro dzavo nekuti mabheti ekuvimba akange asipo.
Ita shuwa kuti unoratidza mabhechi ekuvimba anozivikanwa uye akajairika, akadai seVerisign, PayPal Yakasimbiswa, nezvimwe zvinozivikanwa chengetedzo logos. Kunze kwezvo, usakanganwe kuve neiyo SSL chitupa chakasimba. Kana isiri yemazuva kana kuiswa zvisina kunaka, vatengi vako vanozoona meseji yambiro mubrowser yavo kuti chinongedzo chinogona kunge chisina kuchengetedzwa.
3. Optimize Your Page Load Nguva
Pane data kubva kuVisual Webhusaiti Optimizer iyo eCommerce yekutenga ngoro yekushandura mitengo inodonha 7% yekunonoka kwesekondi imwe chete mukurodha peji rako. Saka zvinodikanwa kukwenenzvera nguva dzekuremerwa kwepeji rako uye edza kuzviita nekukurumidza sezvinobvira. Semuenzaniso, mapeji ako ekubhadhara anofanirwa kuve akakwenenzverwa sezvinobvira.
Edza kudzivisa mamiriro ezvinhu ayo mutoro wayo unononoka unokumbira vatengi vasina mwoyo murefu kuti vatore kutenga kwavo kune imwe nzvimbo. Mukuwedzera, mifananidzo yako inofanira kuenzanisa kunaka uye kukurumidza. Uye iwe unogona zvakare kudzikisira kushandiswa kwema ad network trackers, ma tag asina kunyatso shandiswa, social plugins, uye vamwe kukwirisa peji rako rekuremerwa nguva.
4. Deredza Kutumira Mutengo Shock
Vatengi vazhinji vanosiya ngoro dzavo dzekutenga nekuda kwemitengo inodhura yekutumira. Ita shuwa kuti mari yako yekutumira iri pachena apo mutengi ari kubhurawuza kuburikidza nezvigadzirwa zvako. Kuisa mwero wekutumira unonzwisisika wechitoro chako uye kupa kutumira kwemahara zvese zviri zviviri sarudzo huru. Uye kutumira kwemahara hakusi "yemahara".
Wedzera mari yekutumira kumutengo wechigadzirwa uye shandisa kutumira pachena seimwe yenzvimbo huru dzekutengesa. Kupa kutumira kwemahara ndeimwe yeakanyanya-anokurudzirwa eCommerce ekushambadzira mazano. Vatengi vanogona kuwedzera zvimwe zvinhu kungoro yavo yekutenga kuti vatumire mahara uye vazhinji vanowanzogamuchira sarudzo inononoka yekutumira.
5. Simbisa Mabhenefiti Panguva Yese Checkout
Izvo zvaizobatsira kana iwe ukasimbisa iyo mabhenefiti mukati mekutarisa kukurudzira vako vatengi 'chishuwo chekutenga. Iwo mabhenefiti mukati mekutarisa anowedzerawo ruzivo rwevatengi. Kana iwe ukashandisa "Uri kutenga izvi…" panzvimbo ye "Order Summary" pamusoro pechigadzirwa chigadzirwa pakutenga, iwe unosimbisa sarudzo yevatengi yekutenga nekunyengedza kukanganisa kwavo kuona kwevaridzi. Uye iwe unogona kuratidza yemahara kutumira meseji mukutarisa kwese.
6. Ita Navigation kubva kuShop kuenda kuCart Convenient
Vatengi vazhinji vanosiya ngoro nekuda kwekufamba kwakaoma. Iyo yakanyanya kugadzikana iwe yaunofamba nayo, ivo vanonyanya mukana vatengi vanonamatira pairi uye tarisa kunze. Pane nzira shoma dzinogona kukubatsira kuita kuti kufamba kuve nyore. Ziva zvinodonhedza kubva mushumo wekuyerera kwevatengi uye wozvigadzirisa.
Gadzira chiitiko chekutenga chisina musono kune vatengi vako. Usaite kuti vadzvanye peji kumashure kumashure mushure mekuwedzera chigadzirwa kungoro. Chengetedza ngoro ichionekwa pamapeji ese kuitira kuti vatengi vakurumidze kudzoka kungoro yekutengera kuti vapedze kubhadhara panguva yavo.
7. Shandisa Cart Kusiya Emails
Unogona kushandisa maemail ekusiya ngoro kana vatengi vasiya webhusaiti vasina kupedza kutenga kwavo. Uye iwe unogona kushandisa nhevedzano yeanopfuura imwe email kutevera nevatengi kudzamara ngoro yadzoserwa ichiramba. Vatengi vazhinji vanosiya ngoro yavo vasingazivi nekuda kwezviitiko zvekunze zvakaita sekuparara kwesaiti, kunonoka kurodha, kana nguva yesaiti.
Mumamiriro ezvinhu aya, maemail ekusiya ngoro anobatsira nekuti anoyeuchidza nekutungamira vatengi kudzokera kusaiti kunopedzisa kutenga kwavo. Iwe unogona zvakare kupa kuderedzwa kana yemahara kodhi yekutumira sechinhu chinokurudzira kune vatengi vanosiya ngoro dzavo. A Shopify App Intercart inogona kukubatsira nekuyeuchidza vatengi mushure meawa rimwe / zuva rimwe rekusiya ngoro yavo kumashure.
8. Wedzera Social Proof
Humbowo hwemagariro hunoratidza kuti zvigadzirwa zvako zvakabatsira sei vamwe kudzikisira kunetseka kuti vangademba kutenga zvigadzirwa. Iwe unogona kuwedzera humbowo hwemagariro kuchitoro chako nenzira dzakasiyana. Tevera nevatengi uye vakumbire kuti vanyore ongororo yechigadzirwa.
Feature wongororo pamapeji echigadzirwa uye rondedzero yezvipupuriro pane mamwe mapeji ekumhara esaiti yako. Wedzera zvikumbiro zvekupinza ongororo yevatengi nemifananidzo kuratidza vatengi kuti ndiani mumwe ari kutenga zvigadzirwa zvako uye kuti zvinotaridzika sei.
9. Shandisa Remarketing
Mamwe mamiriro ekusiya ngoro haagone kudziviswa, asi unogona kushandisa nzira yekushambadzira kudzoreredza vashanyi vekukie vakamboshanyira webhusaiti yako nemasevhisi ekushambadzira. Retargeting inobatsira iwe kuwedzera ruzivo rwemhando yako uye kushandura vashanyi kuve vatengi vanobhadhara.
Uye kuita zvekugarisana pasocial media mapuratifomu seFacebook, Twitter, uye Pinterest zvinoburitsa zvirinani kubatikana uye mhedzisiro nekuti vanhu vanogona kufarira, kugovana, uye kukurukura iyo ad positi. Ipa ads ane simba kune avo vatengi vanosiya zvingoro zvichibva pane zvigadzirwa zvavakaona kuti vaedze vozvihwina zvakare.
10. Ziva Mavuza Mufunnel Yako
Izvo zvinodikanwa kudhirowa seyakadzama yekushandura funnel kubva kune traffic kune yakabudirira kubhadhara kuti uve nemufananidzo wakajeka wemaitiro uye kuona kuvuza. Iwe unogona kuongorora mafambiro emushanyi uye nzira dzekushandura muGoogle Analytics kuti uone kuvuza mune yako yekushandura funnel.
Izvi zvinogona kukuratidza mabhodhoro pamapeji echigadzirwa uye mapoinzi uko traffic yako iri kudonha usati wasvika kungoro. Ipapo iwe unogona kunanga iwo mapeji kuti uone kuti ndedzipi gadziridzo dzinoda kuitwa kuti uvandudze ruzivo rwemushandisi.
