Kuenzaniswa nedzimwe nzira dzekushambadzira dzemhiri kwemakungwa, vanhu vazhinji vane hanya KOL kushambadzira, kunyanya yekuyambuka muganhu e-commerce. Pamusoro pezvigadzirwa zvehafu-zvakapedzwa, zvizhinji zvezvinhu zvevatengi zvinokurumidza kufamba, zvinhu zvemafashoni, zvinhu zvemumba, uye zvinodikanwa zvezuva nezuva zvinogona kusarudza KOL kushambadzira. Vatengesi vanogona kusarudza akasiyana maKOL mamakisi uye nzira dzekushambadzira zvinoenderana nematanho akasiyana echitoro chavo kana mashandiro emhando.

Kubva pawongororo, tsanangudzo yebasa rechigadzirwa, kusvika pakuenzaniswa kwemhando hombe, kutungamira mashandisirwo, akasiyana KOL, uye nzira dzekushambadzira dzinogona kusangana nezvinodiwa zvakasiyana zvevatengesi. KOL ine hukama hwakawanda kupfuura nyeredzi, kusimudzirwa kwezvigadzirwa kune zvakasikwa, uye kukwezva hakusi kwakaderera. Nekudaro, nzira yekuwana KOL yekuunza traffic kuzvitoro zvavo yave nzvimbo huru inorwadza kune vakawanda vatengesi.

Sarudza Platform

Kazhinji, vatengesi vazhinji vanofarira YouTube, ichiteverwa ne Instagram, Facebook, Twitter, Pinterest, uye Snap.

YouTube traffic inokwikwidza ndiyo inonyanya kufarirwa vhidhiyo chikuva chepasirese kutsvaga traffic, uye ndiyo nzvimbo iyo "stock" inogona kugadzirwa. Iyo yakakwira iyo vhidhiyo chiyero, iyo yakakwira iyo nhamba yevhidhiyo inoonekwa. YouTube inonyanya kukodzera kudhiraina, ichigadzira kutengesa kwenguva pfupi, uye inobatsira pakuvaka mukurumbira wechiratidzo. Vatengi vekunze vanoda kuona chigadzirwa vanowanzoenda kuYouTube.

Instagram inzvimbo yekudyidzana. Kubata kwayo mushandisi kune kusimba zvishoma pane paYouTube, asi traffic yakaita serukova rwemvura, inopfuura. Instagram inonyanya kukodzera kuzivikanwa kwemhando uye ine mukana mukunyudza hupfu uye kutepfenyura kwemhando.

Simba reFacebook rinowanikwa mukuunganidza uye kudzokorora kushandiswa kwevafeni. Nekudaro, kunyangwe hazvo huwandu hwevanhu vanoshandiswa hwakakura, mwero wekutakura wakanyanya kuderera nekuda kwekukanganisa kwealgorithmic.
Twitter inonyanya kuve nenhamba dzenhau-dzenhoroondo dzinozvizivisa zuva rega rega.

Pinterest uye Snapchat mapuratifomu maviri matsva emagariro. Pinterest ndiyo huru pasocial network, uye kune vakawanda vagadziri. Shandisa Snapchat yevadzidzi vekoreji, mapoka madiki, uye traffic iri pakati.

Muchidimbu, kana chigadzirwa chako chiine rakakosha boka revanhu, rine mukana wakanaka wekuwana iyo KOL paPinterest uye snap chat. Kana chigadzirwa chako chiri chigadzirwa cheyakajairwa, YouTube ne Instagram zvinokurudzirwa nekuda kwenzira dzakakura uye kufukidzwa kwakakura kunozoita kuti chigadzirwa chako chiwedzerwe pachena.

Kutsvaga KOL

Site Search

Mubhokisi rekutsvaga pawebhusaiti yepuratifomu, isa chigadzirwa kana indasitiri mazwi makuru, kambani, kana zita rezita rezera, pachava neKOL yakawanda. Kana iyo nhamba yeKOL yakawanikwa ichiri diki, funga kuwedzera mazwi ako ekunongedza.

Funga nezve madiki-zvikamu izvo zvigadzirwa zvako ndezve, ndeapi nzvimbo dzavanoshandiswa, ndeapi mapoka akasiyana evashandisi, uye muchidimbure mamwe mazwi makuru echinyorwa. Semuenzaniso, kana uri kutengesa drone, chikamu chikuru chevashandisi ve drone vanofarira kunze, unogona kutsvaga kufamba kana kunze. Iyo drone zvakare ndeyekutora mafoto, unogona zvakare kutsvaga kutora mafoto.

Mushure mekuwana chinangwa cheYouTube KOL, unogona kutarisa iyo account inokurudzirwa nechiteshi chake uye iyo account yakabatana nekurudziro yeYouTube system. Mamwe mafomu emukati eKOL anochinjika, unogona kuwedzera mamwe magadzirirwo kumazwi akakosha echigadzirwa, senge ongororo / bvunzo, maitirwo-e / dzidziso, uye madhiri ezororo / madhairekitori ekutenga.

Google Search

Kana icho chigadzirwa chiri cheimwe nyika kana dunhu, kutsvaga yemuno blogger iri sarudzo huru. Blogs inzira yakakosha yemidhiya ine yakafara mushandisi base yezvikamu. Aya mabloggi anokwanisa kusvika kunevashandisi vemunharaunda, uye nzira huru yekutsvaga "indasitiri yechikwata + mablog mumunyika / kumatunhu". Semuenzaniso, kana iwe uchitsvaga blog yewindo firimu muFrance, ipapo unogona kutsvaga "windows firimu mablog muFrance" paGoogle uye iwe unogona kuwana akawanda anotariswa mabloggi.

Shandisa Iyo KOL Platform

Chakanakira KOL chikuva ndechekuti zviri nyore kutaurirana. Iyo puratifomu inogona kupa traffic data yeKOL account, iyo yakakunakira iwe kutonga mhando yeKOL. Mamwe mapuratifomu anokutendera kuti utumire mushandirapamwe kune akawanda KOL mumabhechi, achikuchengetedza nguva yakawanda.

Nekudaro, iyo nhamba yeKOL pachikuva ishoma. Dzimwe nguva, KOL yakawanda isina hukama ichauya kumusuwo. Iwe zvakare unofanirwa kubata uye kutaurirana uri wega, uye iyo KOL pachikuva inogona kuwanikwa zvakananga pasocial media.

Kune akawanda emapuratifomu eKOL, uye akakamurwa kuva marudzi mazhinji. Iyo inonyanya kuzivikanwa ndeyeFamebit. Famebit ikambani yeYouTube, saka nhamba yeKOL yakawanda, uye data yacho yakanyatsojeka. Uye imwe mukana weFamebit uchienzaniswa nemamwe mapuratifomu ndeyekuti haidi kubhadhara kutanga. Unogona kutanga danidziro. Kana iwe ukabudirira kuhaya KOL, chikuva chinochaja imwe muzana yekomisheni.

Iwe unogona zvakare kutora mukana weiyo yemahara data pane KOL papuratifomu. Semuenzaniso, tsvaga KOL kuburikidza ne socialbook.io. Kuongorora pafuremu ndeyemahara, unogona kuseta iyo KOL mhando uye fan renji. Mushure mekutarisa, usadzvanya kuti uone iyo data, nekuti inobhadhariswa.

Unogona kuteedzera iyo KOL ID yaunoda kutarisa, vhura YouTube, unama yekutsvaga ID, uye vhura chiteshi chake.

Tsvaga An Agency

Iyo agency inogona kusarudza iyo KOL yakakodzera zvinoenderana nezvaunoda uye bhajeti, kubva kubata iyo KOL, optimize danidziro yako, kuronga akasiyana ezvinyorwa zvemukati, kune iyo inotevera inokanganisa yekutevera. One-stop service kuti ikubatsire kuchengetedza nguva yakawanda. Kunyanya kumakambani asina ruzivo muKOL kubatana, iyo agency isarudzo yakanaka.

Iyo agency haizoganhurirwe kune imwe chiteshi kana uchitsvaga KOL, uye ivo vanozove nehukama hwakasimba nevakawanda KOL. Mutengo wacho unoshanduka-shanduka, kusiyana nepuratifomu inoda kubhadharisa mari yakatarwa pamwedzi kana muripo wepagore. Kune akawanda masangano eKOL, akadai senyika chaiyo, hire pesvedzero, uye mediakix ayo ari epamusoro ongororo.

Ongorora KOL

Iko kukurudzira chaiko kwevakawanda veKOL hakuenzane nenhamba yevateveri zvachose, uye kazhinji data rinokweshwa. Uyezve, kana iyo KOL isina kusarudzwa zvakanaka kana ruzivo rwunounzwa neKOL rwakashata, zvinokuvadza zita rako. Uye kwete ese maKOL akakodzera kusimudzira yako mhando. Ukasaita tsvakiridzo yakanaka pamberi, unogona kutambisa nguva yakati gare gare.

KOL inogona kuongororwa kubva kune zvinotevera zviyero

Nhamba yevateveri

Zvinoenderana nehuwandu hwevateveri, iyo KOL inogona kukamurwa kuita nhanho nhatu: micro, macro, uye mega.

micro: 1000-10w

Kunyangwe vateveri vasina kuwanda, kutora chikamu kwevateveri kunowanzo kukwirira uye vateveri vanovimbika zvakanyanya. KOL inotarisa pane imwe niche nehunyanzvi uye ROI ichave yakakwirira. Ivo zvakare vanonyanya kuda kushandisa nguva vachifambidzana nevatsigiri vavo. Micro KOL iri nani kubatana, yakawanda yekuongorora haina muripo.

macro: 10w-100w

Traffic yakakura uye kutora chikamu kwevafeni kwakashata. Uye zvakare, mhando yezviri mukati inonyanya kukosha, uye mubhadharo zvakare wakakwira. Kuti uwane kubatana nemacro KOL kwakanyanya kuoma, kazhinji, unofanirwa kubhadharisa.

mega: 100w +

Traffic yakanyanya kukura uye mhosva dzakakwira.
Imwe neimwe KOL mubhadharo muyero unogona kunge wakasiyana. Tsvaga izvo KOL zvinoenderana nekuti yakawanda sei bhajeti yako, uye iripi rako razvino simba rechiratidzo. Chaizvoizvo, inogona kuverengerwa zvinoenderana neyakaenzana madhora makumi maviri emadhora ekuAmerica pamateveri chiuru. Iyo yakakura iyo KOL, iyo inonyanya kufarira kushandira pamwe neanozivikanwa mabrandi. Izvo zvakanakira kutanga-up zvigadzirwa kutanga ne micro KOL. Mazhinji micro KOL mavhidhiyo anoonekwa uye kushamwaridzana kweva fan zvakatokwirira kupfuura macro.

Kutsigirwa kana kusatsigirwa

Kana iwe uchiona YouTube mavhidhiyo kazhinji, iwe uchaona kuti vamwe KOL vachati "iyi vhidhiyo inotsigirwa ne xxx brand" pakutanga kana kupera kwevhidhiyo, pamwe nerondedzero. Icho chiri kunyanya mukupindura kumitemo yeUS Federal Trade Commission yeFTC. Ese maKOL anodikanwa kuti aratidze kana zvirimo zvakabhadharwa nechiratidzo kuti zvisatsause vateereri.

Kana iri sarudzo yekubhadhara kana kusabhadharira iyo KOL, zvakanyanya zvinoenderana nezvinangwa zvako zvekusimudzira kana rudzi rwako rwemukati. Kana iwe uchingoda kuunza kuratidzwa kwakawanda kune brand munguva pfupi, ita imwe yakapusa chigadzirwa kuisirwa vhidhiyo, uye iwe unogona kuwana inotsigirwa yeKOL. Unogona kukurukura neKOL pachine nguva izvo vhidhiyo inoda kutaurwa.

Kana iwe uchida kuwana chibvumirano cheKOL, uye kuratidza huchokwadi hwechigadzirwa basa, kunyanya kuita ongororo, zviri nani kuwana isingatsigirwe. Iyi KOL kazhinji inongoda sampu yemahara, uye vamwe vanodzosera sampu kwauri. Kunyanya, purofiti kuburikidza nekubatana kushambadzira. Izvo hazvizokanganiswe nedivi rechiratidzo uye zvicharatidza rutivi rwechokwadi rwechigadzirwa zvakanyanya sezvinobvira.

Zvakatsikiswa zvinoenderana nezvirimo

Zvakanakisa kutarisa kuti ndezvipi zvigadzirwa zvakaongororwa neKOL, izvo mabhureki evakwikwidzi akashandiswa nazvo (zvichida vakwikwidzi vakananga), kana dingindira rechiteshi rinoenderana, uye kuti rine hukama nekumisikidzwa kwechigadzirwa chako. Zvemukati zvinoenderana zvakanangana neshanduko yehuwandu hwezvirimo.

Kunyangwe muchikamu, unogona kugovera misika yakawanda. Kune akawanda madiki madenderedzwa muindasitiri ye drone. Vamwe vanoita basa rekuongorora madhironi epamusoro-soro, mamwe anongotamba nematoyi emhando, uye mamwe anongotamba nema drones emujaho. Kana iwe uri padanho revatengi uye uchitsvaga mumwe munhu nyanzvi, unogona kufuratirwa.

Mudenderedzwa retekinoroji, iyo KOL inogona zvakare kukamurwa kuita mhando mbiri, imwe inyanzvi yekuongorora yechikamu chimwe, uye imwe yacho i3C yevatengi yakazara chikamu. Yekutanga inowanzova nevashoma mafeni, kuongorora kwakawedzera zvakadzama, nyanzvi, uye yakawanda isina kutsigirwa.

Iyo yekupedzisira inotarisa kuunza chigadzirwa chekutengesa mapoinzi uye ine akawanda mafeni, zvakare anonyanya kufarirwa kutsigirwa. Iwe unogona kusarudza zvichienderana nemaitiro emusika. Kana chigadzirwa chako chakakurumbira, senge nharembozha, saka unogona kuwana imwe 3C mutengi KOL. Uye kana chigadzirwa chako chiri mumusika niche, zviri nani kuwana nyanzvi mune niche.

Fan engagement

Nhamba huru yevateveri hazvireve kuti vateveri vese vanomuda uye vanovimba naye, tisingarevi kuti vamwe KOL vachatenga hupfu hwenhema. Uye kubatikana kwevateveri kucharatidza zvechokwadi pesvedzero yeKOL YouTube Kushambadzira ine 3 yakajairika data yekuongorora mashandiro evhidhiyo, unogona kushandisa idzi 3 data kuongorora KOL fan kubatanidzwa.

Avhareji maonero pane 100 mafeni:
Semuenzaniso, kana uine zana mafeni, avhareji nhamba yemaonero pavhidhiyo imakumi maviri, inova makumi maviri%. Kazhinji, mega KOL ichave yakatenderedza 100%, iyo macro ichave 20% -20%, uye micro inogona kupfuura 10%, kunyange kupfuura 20%. Iyo yakakwirira data, iyo yakakwirira kufarirwa kwevhidhiyo.

Iyi data haigone kutsanangura zvizere kuti imwe KOL ndeyechokwadi uye inoshanda nekuti huwandu hwekuona hunogona zvakare kukweshwa. Semuenzaniso, ini ndakapinza vhidhiyo mune mamwe mawebhusaiti kana maemail, saka data mbiri dzinotevera dzinofanirwawo kutariswa.

Huwandu hwekufarira pane zana maonero uye nhamba yemashoko pane zana maonero.

Aya ma data maviri anogona kunyatsomiririra mwero wekugadzira wevhidhiyo, kunyangwe zvirimo zvakakosha uye fan fan yeiyo KOL. Zvinotora chinguva kuti munhu wepakati atange kutaurirana neKOL uye mutengo weiyo yekunyepedzera wakakwira zvakanyanya.
Aya ma data maviri zvakare ane zviyero zveindasitiri. Iyo yakajairika senge chiyero chakanakisa pa4%, uye chiyero chekupindura chiri 0.5%. Nekudaro, zviripo chaizvo kwete akawanda mavhidhiyo anosangana neichi chiyero. Iwe unogona kushandisa bhuku rezvemagariro, yemahara Google Chrome plugin, kuti utarise zvakananga data reYouTube rekubata fan.

Fani maitiro

Zvichida vashandisi vako vekwakananga vanoiswa mune yakatarwa zera, jenda, uye nyika nharaunda. Pamusoro pezvemukati-zvine chekuita, iwe unofanirwa kufunga kuti boka revateveri reKOL nevashandisi vako vanonangana zvakanyanya nezvimwe zvinhu zvakakosha.
Mamwe mapuratifomu akadai seFamebit anogona kupa hunhu hwevateveri veKOL. Iwe unogona zvakare kubvunza zvakananga KOL kuti ipe data rakakodzera, iro rinogona kutumirwa kunze kubva kumashure kweYouTube.

Mutongi

Kunyangwe KOL ichiti ichokwadi uye ine chiremera kana kwete inogona kukanganisa zvakananga danho rekutenga revateveri. Iwe unogona kutarisa kune vateveri 'zvirevo pazasi peimwe vhidhiyo. Izvo zvinonyanya kufadza kana kwete.

Bata KOL

Iwe unogona kazhinji kuwana iyo e-mail kero yeKOL iwe yaunoda kubata pawebhusaiti yeplatform. Semuenzaniso, unogona kuwana iyo e-mail pasi penyaya yakakodzera "nezve" pawebhusaiti yeYouTube uye utumire iyo yekudyidzana e-mail.

Pane dzimwe nzira dzisiridzo dzekutumira maemail

Hapana kutaurwa kwezita, kushambadzira kweboka

• Semuenzaniso. Mhoro, mudiwa shamwari, ndinokupa mari, iwe unondiitira vhidhiyo!
• Syntax kukanganisa
• Eg. Hi Anna uyu ndiWendy unogona kundiitira vhidhiyo
• Messy zvinongedzo
• Hapana chigadzirwa sumo, chingori chigadzirwa zvinongedzo.
• Semuenzaniso. Mhoroi, Nyeredzi, ndapota tarisa izvi! http://www.xxxxxx.com

Usati watumira chinongedzo, ita nyore kuzvizivisa uye kuti chigadzirwa chako chii, wozomuudza kuti chigadzirwa chinongedzo chiripi. Zvikasadaro, vanhu vanozofunga kuti uri kutumira hutachiona hweTrojan, uye zvachose havadi kuiona.

Yenguva refu mushandirapamwe ipapo

Semuenzaniso. Mhoroi, ini ndoda kuve neyakareba-nguva kubatana nemi.
Usati wafunga nezvekushandira pamwe kwenguva refu, unofanirwa kushanda naye kamwe chete kuti uone mhedzisiro. KOL inosarudzawo makambani. Kana iwe uchida kushandira pamwe navo kwenguva yakareba, zvirinani kutanga tanga kushamwaridzana navo.

Email mazano

Iva nemusoro wakanaka. Chenjera kuti usave nemazwi anorwadza, akadai sekuti "kubatana kwebhizinesi, kukwidziridzwa kwechigadzirwa", kudzivirira tsamba kuvharwa.
Izvo zvirimo zvinofanirwa kuratidza kusimba kwechiratidzo. Chekutanga pane zvese, iwe unofanirwa kuzvizivisa iwe, uye wobva wanyora zita rekuti chigadzirwa chako. Tsananguro yechigadzirwa inofanirwa kusimbisa zvakakosha uye zvakanakira.

Teerera kune iyo nguva yekutumira maemail. Kuti uenzanise chirongwa cheKOL (ona musiyano wenguva), unogona kushandisa Gmailkutumira maemail enguva dzose kudzivirira kukanganisa kune mamwe marongero evamwe vanhu.

Ona hunyanzvi hweKOL kubva mukotesheni

Panowanzova nemamiriro maviri. Imwe ndeyekuti KOL inobvunza zvakananga nezve bhajeti yako. Imwe yacho ichakupa fomu rakazara rekotesheni, iro rinoratidza mutengo weposvo uye kureba kwepositi. Zviri nani kushanda nemhando yechipiri nekuti inoita senge nyanzvi, uye inogona kunge yakashanda nevanhu vazhinji.