Kana tichitaura nezve dropshipping, vanhu vazhinji vangafunga nezvekudonha kuenda kuUS kana nyika dzeEurope. Asi, Latin America (LATAM) yakavewo imwe yepamusoro inokurumidza kukura eCommerce misika makore ano. Kune mabhizinesi eAmerica, ino ndiyo nguva yakakwana yekutanga bhizinesi munyika yavo. Kune vanodonha kunze kweAmerica, zvakare inguva yakanaka yekuwedzera bhizinesi ravo kunze kwenyika.
Asi kuvaka bhizinesi rakabudirira muLatin America hazvisi nyore, musika uyu uzere nekugona uye matambudziko panguva imwe chete. Kana chero muridzi webhizinesi akatanga kuita dropshipping ne zero kunzwisisa kwemusika wemuno, bhizinesi rinogona kusagara kwenguva refu.
Saka zvakakodzera kudonhedza kuLatin America? Ngatiwane mamwe mashoko muzvikamu zvinotevera.
Musika unokurumidza kukura
Kubva pakutanga kwezana ramakore re21, kutenga online kwave kwakakurumbira pakati peLatin America Consumers. Nedzimwe nzira dzekubhadhara dziripo mumari dzemuno uye kuwedzera kwevashandisi veinternet. Kuita kutenga kwedhijitari pamhepo kwave kwepasirese muLatin America Nyika.
Musika weColombia eCommerce uri kuwedzera pamwero we31% pagore, nepo indasitiri yeArgentina iri kuwedzera pamwero we24% pagore. Zvakare, kutengesa kwenharembozha muColombia neArgentina kunokwira ne64 muzana uye makumi mana neshanu muzana pagore. MuMexico, mari yemusika eCommerce inofungidzirwa kurova 45 miriyoni ne74,159. Aya ndiwo matatu chete emusika 2025 nyika. Zvakadaro maitiro akafanana aripo mudunhu rese.
Kutevera maitiro aya, vazhinji vanodonha vanoda kuwedzera bhizinesi ravo muLatin America. Asi pane imwe nguva, vanoona zvakaoma kukwira bhizinesi ravo munyika idzi. Semuenzaniso, zvakaoma kusvika kune vatengi veko vekuLatin America apo vazhinji vekune dzimwe nyika vanongoshandisa mutauro weChirungu. Kechipiri, imwe neimwe nyika yeLatin America yakawana yayo yepositi sevhisi system uye zvakaoma kuwana inokurumidza kuvimbika tambo yekutumira.
Nekudaro, zvakakosha kushanda newaanoshanda naye bhizinesi ane ruzivo muLatin America inodonha musika.
Various vanogona vatengi
COVID-19 yachinja anenge mararamiro emunhu wese pamwe nehupfumi hwenyika. Maererano ne Statista rekodhi ya2021, kune vanopfuura mamirioni mazana mana vashandisi veinternet pamhepo munyika gumi nenomwe muLatin America. Uye ikozvino nhamba iyi inotarisirwa kuwedzera mumakore anotevera zvakare.
Kune chero eCommerce kambani kana muridzi wechitoro, uyu musika wakakura une mukana mukuru. Asi mubvunzo ndewekuti, chii chinoda kuitwa kuti vawane vatengi ivavo?
Localization
Vazhinji vanodonhedza vanofunga kana nzira yekushambadzira yakaratidza kubudirira, saka inogona kuiswa chero kupi. Nekudaro, imwe nzira inoshanda kune vatengi veUS inogona kunge isingafadze vatengi veLatin America. Kunze kwezvo, vatengi vanogovanawo maitiro akasiyana ekutenga munzvimbo yese. Izvo zvakakosha kuti dropshippers vanzwisise zvakasiyana-siyana zvevatengi munyika imwe neimwe yakasiyana yeLatin America.
Semuyenzaniso, vatengi vekuUS vangada kuverenga zvemukati-based blogs kuti vasarudze kana votenga chigadzirwa. Asi muChile, vatengi vangada kutarisa mawebhusaiti ekuongorora pane kutenda zviri mumablog ega.
Zvakare, vatengi muBrazil kana Mexico vanowanzovimba zvinyorwa kupfuura zvinotumirwa kana kushambadza pasocial media. Zvinyorwa zvine chekuita nenhau dzichangoburwa zvingava zvinobudirira kukwezva vatengi.
Nokudaro, zvakakosha kupa peji yezvigadzirwa zvakasiyana-siyana zvinoshandurirwa mumutauro weko. Nekuti vatengi veLatin America vanosarudza kutsvaga nekutarisa zvigadzirwa mumutauro wavo wekutanga pane Chirungu.
Sezvo misiyano iyi iripo, anodonhedza anofanirwa kuita tsvakiridzo yakakwana nezvemusika unotangwa pamberi. Mushure mekuita tsvagiridzo, iyo dropshipper inofanirwa kufunga nezve kugarisa nzira dzekushambadzira. Nekuti maitiro enzvimbo akakosha pakuvaka kuvimbana pakati pemutengesi nevatengi.
Isa chinangwa pamberi
Kana vatengesi vachiwedzera bhizinesi ravo mumatunhu aya, kuisa chinangwa pamberi inzira inobatsira.
Mazuvano, vanhu vakawanda pasi rose havasi kungotenga chigadzirwa asi kutenga chiitiko kana zano panzvimbo. Izvi zvakafanana kune vanhu vekuLatin America zvakare.
MuBrazil neMexico, makambani anotsigira masangano anobatsira kana kutengesa eco-ushamwari zvigadzirwa angangogamuchirwa nenharaunda yeko. Zvinoratidza kuva nehanya nemhoteredzo haisisiri "yakanaka kuva" zano remakambani kana vatengesi vega. Inenge "inofanirwa kuve" yekutanga bhizinesi rakabudirira mazuva ano.
Kunze kwezvo, tsvakurudzo yakaratidza izvozvo makambani anonyanya kufambiswa nemamishinari kazhinji ane kutengesa kwakanyanya kana kushanda zvakanaka. Saka zvakare inzira inobatsira yekuita purofiti yakawanda uye rega vatengi vazive uye nemusoro mhando nyowani. Nekudaro, kana vanodonhedza vakada kupinda mumusika weLatin America, kuisa chinangwa kumberi kunovabatsira zvakanyanya pakutanga.
Nyika dzakanakisa dzekudonhedza kuLatin America
Bhuraziri
- Vagari: 212.6 mamiriyoni
- eCommerce musika mari: $15.59 bhiriyoni
- Avhareji yemari pamushandisi (ARPU): $379
Brazil ine 212.6 mamiriyoni evanhu. Pakupera kwa2020, iyo eCommerce musika mari yakasvika $15.59 bhiriyoni. Uye avhareji mari pamushandisi yakasvika kumadhora mazana matatu nemakumi mapfumbamwe nepfumbamwe muBrazil.
Kunze kwezvo, nekugamuchirwa kwakakura kwekuvhara network, vazhinji vekuBrazil vanokwanisa kuwana internet uye kutenga zvigadzirwa kuburikidza nemawebhusaiti akasiyana. Kudzoka muna 2020, 14 muzana yezvese zvigadzirwa zvakatengeswa muBrazil zvakatengwa pama smartphones nemalaptops.
Kare, zvikonzero zvakasiyana-siyana zvenhoroondo zvakaita kuti zvigadzirwa zvekutakura kuenda kuBrazil zvive chinhu chakaoma kuita. Maindasitiri mazhinji epasi rese akatadza kubatanidza bhizinesi ravo rekudonha mumusika uyu. Saka nevakwikwidzi vashoma vachipinda mumusika, indasitiri yeCommerce yeBrazil haina kukwikwidza zvakanyanya kupfuura muUS neEU nyika izvozvi.
Mekisiko
- Vagari: 128.9 mamiriyoni
- eCommerce musika mari: USD 15.8 bhiriyoni
- Avhareji yemari pamushandisi (ARPU): $334
Dropshipping indasitiri iri kuramba ichikura muMexico. Mugore 2020. inenge 15.8 bhiriyoni yemari yakagadzirwa muCommerce market. Uye paavhareji mushandisi wega wega anogona kuburitsa $334 mumari.
Sekureva kweStatista, vanopfuura zvikamu zviviri muzvitatu zvevatengi vepamhepo veMexico vakambotenga panzvimbo yepasirese.
Uyezve, mazuva ano pamusoro pe71% yevagari vemuMexico vanokwanisa kuwana internet, zvinoreva kuti vanhu vane mamirioni makumi mapfumbamwe vave vashandisi veinternet. Saka, Mexico haifanirwe kuregererwa kana uri kuronga kuwedzera bhizinesi rako pasi rose.
Matambudziko nematambudziko
Kutumira kusiri kuve nenguva
Kana zvasvika pakutumira, dambudziko guru reLatin America mitsetse yekutakura inogara iri nguva refu yekutumira. Kusavimbika kweposvo sevhisi, yakaoma tsika mutemo, uye nzira shoma dzekutumira, zvese izvi zvinoita kuti zvigadzirwa zvekutumira kuLatin America zvive basa rakaoma.
Nekudaro, dzimwe nguva vatengi vangangoda kumirira mamwe mavhiki 1-2 kuti vawane chigadzirwa chavakaodha. Saka kunyangwe makambani mazhinji ekutumira achiti zvinotora mavhiki e2 ekufungidzira kutumira kuendesa chigadzirwa, nguva yekutumira inogona kuramba ichiwedzerwa.
Nokudaro, kuitira kuti upe ruzivo rwakanakisisa rwekutenga kune vatengi, zvakakosha kushanda nekambani ine ruzivo uye inyanzvi yekutumira. Kana zvichidikanwa, iyo dropshipper inogona zvakare kubvunza kana kuhaya nyanzvi yemuno yekudonhedza kuti iwane ruzivo rwekutumira rwazvino uye nekugadzirisa matongerwo enzvimbo.
Zvigadzirwa hazvitaridzi sezvakatsanangurwa
Muindasitiri yekudonhedza, hazvifanirwe kuti vatengesi vabate icho chaicho chigadzirwa mumaoko avo. Saka dzimwe nguva kunyangwe vatengesi havazive kuti zvigadzirwa zvavo zvinotaridzika sei. Dambudziko iri rinogona kunge riri repasi rose kune vanodonha pasi rese.
Kune vatengi veLatin America, iri zvakare idambudziko rakakura. Kana vatengi vakagamuchira zvigadzirwa zvisingaenderane nezvavanotarisira, zvinogoneka zvikuru kuti vanodzosera chigadzirwa kana kukumbira kudzoserwa. Saka vasati vadonhedza vafunga zvekutumira, zvakakosha kuti utarise mhando uye kutaridzika kwezvigadzirwa.
Kana zvakanyanya kuomera mutengesi kuti atarise chigadzirwa zvakananga, mutengesi anogona zvakare kubvunza kambani yekutumira kana akavimbika anodonhedza mumiririri kuti ave nechokwadi chemhando yezvigadzirwa. Uye zvingave nani kana mutengesi achigona kupa mushure mekutengesa masevhisi akadai sekudzoka kana kudzosera mari kana mutengi anyatsogamuchira zvigadzirwa zvinonetsa.
Zvakakodzera Kudonhedza kuLatin America?
Chekupedzisira, mushure mekutarisa ruzivo rwese rwuri pamusoro, tinouya kumubvunzo pakutanga: Zvakakodzera kudonhedza kuLatin America?
Kubva pamaonero eCJ Dropshipping, isu tinotenda kuti Latin America imusika mukuru wekuwedzera bhizinesi redu. Zvichienderana neruzivo rwekutumira zvigadzirwa zvakasiyana kuenda kunyika dzeLatin America, CJ Dropshipping inokwanisawo kuwana makambani akanakisa ekutakura zvinhu anopa mitsetse yekutumira inokurumidza kuenda kuBrazil neMexico
Zvakadaro, makambani makuru akadai seAmazon neAliexpress akatonga musika weLatin America eCommerce, asi pachine nzvimbo yakawanda yezvitoro zvega nemabhizinesi madiki kuti akudziridze. Hazvina kuoma kufanotaura kuti vatengesi vakawanda uye vazhinji vachawana nzira dzekukunda matambudziko uye kuva anokunda mumusika uyu uri kusimukira.
