Semutengesi wechitatu pakukura pasirese, Germany ndiyo hupfumi hukuru muEurope uye imwe yemisika mikuru yeEuropean eCommerce, uye musika wechishanu mukurusa eCommerce munyika. Iyo ine yakakwira internet yekupinda mwero (93%). Pakati pavo, 83% vatengi vekutenga online, uye avhareji yekutenga online mari ndeye 1355 Euros. Saka, kutanga eCommerce muGermany isarudzo huru kune vanodonha.

Ese mareti aya uye data akakwira kupfuura avhareji yeEurope. Nekuda kwehuwandu hweGermany, zvivakwa zvakakwana, uye mararamiro epamusoro, yakasvika 88 bhiriyoni emadhora epurofiti kubva kuCommerce muna 2020.

Mmukati eCommerce chikuva kuGerman

Amazon

Amazon.de inzvimbo yeGerman inowanikwa neAmazon. Amazon yakavambwa muna 1995 muUnited States uye inotungamirwa neSeattle, Washington. Muvambi ndiJeff Bezos.

eBay Germany Station

Ebay.de inzvimbo yeGerman iri pasi peBay uye online okisheni uye yekutenga chikuva. eBay yakavambwa muna 1995 muUnited States, muvambi ndiPierre Omidyar. Parizvino, ndeimwe yemapuratifomu makuru ekutenga evatengi veGerman.

AliExpress

AliExpress ndeye online shopu yekutenga yakagadzirwa neAlibaba yakanangana nemusika wepasi rose, uye yakavhurwa zviri pamutemo muna 2010. AliExpress ine huwandu hukuru hwezvigadzirwa zvine mhando yepamusoro uye nemitengo yakaderera. Inosarudzwa nevatengi vemuno kuGerman.

OTTO

OTTO iri online yekutenga chikuva uye hombe tsamba-yekuraira kambani kuGerman. OTTO yakavambwa kuGerman muna 1949 uye inotungamirwa kuGerman. Muvambi ndiWerner Otto. Muna 1995, iyo otto.de online yekutengesa webhusaiti yakavhurwa zviri pamutemo.

zvechokwadi

Real.de ndeye online yekutenga chikuva cheGerman supamaketani emaketani, akavambwa neMetro AG. Kubva muna2019, Real ine zvitoro zvinodarika mazana maviri, ichipa anopfuura mamirioni gumi nemashanu eSKUs uye mafeni 200 epaFacebook.

Media mhete

Media Markt ndiye mutengesi mukuru wemagetsi muEurope. Media Markt yakavambwa muGerman mu1979 uye inotungamirwa kuGerman. Parizvino, bhizinesi reMedia Markt rakafukidza Germany, Spain, Portugal, Belgium, Italy neFrance nedzimwe nyika / matunhu, iine zvitoro zvinodarika chiuru zvemaketani.

Zalando

Zalando ipuratifomu yekutenga fashoni muGermany. Yakatangwa muGermany muna 2008 nevakatanga Robert Gentz ​​naDavid Schneider, uye yakagamuchira mari kubva kuRocket Internet. Bhizinesi reZalando rakabata nyika/matunhu akawanda akaita seGermany, UK, France, Italy, neSpain.

Inogona kukunda chigadzirwa / niche sarudzo kuGerman

1. Mutengi zvemagetsi

Nekuda kwehunhu hwenzvimbo dzakabatana zvikuru uye chikamu chimwe chete, zvigadzirwa zvemagetsi zvevatengi zvagara zviri pfuma yeiyo e-commerce indasitiri. Kushingairira kwevatengi veGerman kutenga zvinhu zvakadaro online kwafambisawo muganho wepamuganhu wekutengesa kutengesa kunze kwenyika kwevatengesi veChinese. Pakati pavo, mafoni emafoni uye zvishandiso, smartwatches, makomputa uye zvishongedzo, drones, uye 3D maprinta zvese zvigadzirwa zvenyeredzi muboka revatengi zvemagetsi.

2. Midziyo yemumba nekurima

Muna 2017, fenicha yekuGerman fenicha yekumba nemagadheni yakasvika 68.7 bhiriyoni euros uye inotarisirwa kudarika 70.5 bhiriyoni euros muna 2018. Maererano nedata reBay, vatengesi veChinese vanotengesa chigadzirwa chimwe chete chekurima pamba sekondi yega yega pa eBay yechiGerman saiti. Fenicha, midziyo yemumba, gadheni repanze, nezvimwe ndizvo zvikamu zvine kutengesa kukuru.

3. Auto zvikamu chikamu

Indasitiri yemotokari ndeimwe yekusimudzira kukuru kwehupfumi hweGermany. Ndichiri kuendesa kunze inotungamira tekinoroji yemotokari uye mabhureki kupasi, hukuru hwemuridzi wemotokari hwaitawo Germany nzvimbo yakakosha yekuenda kunze kwenyika kune vanotengesa zvikamu zvemotokari zveChinese.

Muna 2017, saizi yemusika weGerman auto parts yakapfuura mabhiriyoni makumi mana emaeuro. Zvinotonyanya kukosha, vatengi veGerman vakagadzira zvishoma nezvishoma tsika yekutenga zvigadzirwa zveauto zvikamu kuburikidza ne eCommerce chiteshi. Zvinofungidzirwa kuti muna 40, iyo eCommerce yekupinda chiyero cheGerman auto zvikamu zvigadzirwa zvichasvika makumi maviri%.

4. Midziyo yemitambo

Hupfumi hwakabudirira uye ruzivo rwehutano rwakabereka musika wakasimba wemitambo muGermany. Muna 2017, avhareji yekushandisa kweGerman pamitambo yakasvika 725 Euros, uye 30% yevanhu vakati vacharamba vachiwedzera mari yavo mumitambo uye kusimba muna 2018.

Kunze kwezvo, kune zvinopfuura mazana mashanu emitambo yemitambo inotengeswa nevatengesi veChinese kumusika weGermany, uye kutengesa kwakawedzera muna 500. Pakati pavo, zvikamu zvinopfuura 2017 zvakasvika kaviri gore negore kukura. Kutengeswa kwemabhasikoro nemamopeds, midziyo yekusimbisa muviri, uye zvemwaka zvemitambo zvainyanya kufadza.

5. Maindasitiri anowanikwa

Maindasitiri zvigadzirwa ndiyo yekumusoro kweChina yekuyambuka muganho eCommerce indasitiri. Vatengesi vanoshanda muchikamu ichi vane hunyanzvi, uye kukwikwidza kwakadzika-simbisa zvakare kunovimbisa yakaringana mibairo yevatengesi. Sekureva kwenhamba dzeBay, Germany musika wakakosha wekuenda kune China yekuyambuka muganho eCommerce kunze kwenyika yezvigadzirwa uye zveindasitiri zvigadzirwa. Kutengesa kwayo kuri chete mushure meUnited States neUnited Kingdom, uye huwandu hwayo hwekukura hunotanga kutanga pakati penzvimbo huru.

Nei uchitanga kudonhedza bhizinesi kuGerman

Germany hupfumi hukuru, uye mwero wekupinda wechiChirungu wakanyanya kwazvo. Izvi zvinoderedza mutauro unodzivirira vanhu vanoda kupinda mumusika weGerman. MaGerman anofarira kubhadhara nePayPal, kana makadhi echikwereti; nzira dzekubhadhara dzinowanzo shandiswa kune vamwe vatengesi veCommerce.

Kuyambuka muganho kutenga pakati pevatengi veGerman online vari kuwedzera. Muna 2015, 53% yevaGerman vane makore ari pakati pegumi neshanu kusvika makumi manomwe nepfumbamwe vakataura kuti vakatenga online kubva kunze kwenyika kamwe kana kupfuura mukati megore. Iyi data yakawedzera zvishoma nezvishoma kusvika pa 15% muna 79. Zvinoenderana neongororo iyi, pane zvikonzero zviviri zvinoita kuti vatengi veGerman vatenge zvigadzirwa zvekunze: Imwe ndeyekuti mutengo wezvigadzirwa zvekunze wakaderera, uye imwe ndeyekuti havagone kuwana zvigadzirwa ivo kuda kuGerman.

Pakati pevatengi vese vekuGerman online, 65% vaive vatenga mune dzimwe nyika dzeEurope, vachiteverwa neChina ne44%, ndokuzoteverwa neUnited States (32%) uye United Kingdom (29%).

MuGerman, kudonhedza pasi kunoita kuti iwe uite bhizimusi risina njodzi pasina kubata hesera uye kutakura zvigadzirwa. Izvi zvinokupa iwe yakawanda nguva yekukura bhizinesi rako kuburikidza nekushambadzira, kuvaka hukama uye sevhisi. With CJdkubvarura, maitirwo mazhinji anoitwa otomatiki, saka haufanire kupedza nguva uchigadzirisa odha uye kupinza zvigadzirwa. Chero bedzi panowanikwa musika musika, zvigadzirwa zvekugadzira uye zvakasiyana zvinogona kupihwa, uye chigadzirwa chigadzirwa uye sevhisi inogona kudzorwa zvakanaka, iyo yeGerman eCommerce musika ine yakawanda yakawanda mikana.

Nei iwe uchifanira kutanga eCom bhizinesi neCJdropshipping

CJdropshipping (CJ) yakanyoreswa mu2014, yakapinda muindasitiri inodonhedza mu2015, uye chikuva cheCJ chakatangwa zviri pamutemo mu2018. CJ inotarisa kudonhedza bhizinesi, uye makuru mapoka evashandisi vatengesi paShopify, WooCommerce, eBay, Lazada uye Shopee, etc.Vatengesi vanotarisa kushambadzira nepo CJ iri basa rekutenga zvigadzirwa, kurongeka kugadzirisa uye kutumira. Zvigadzirwa zvedu zvakapararira pasirese, uye isu ndisu inyanzvi kambani mune yekudonhedza indasitiri.

Zvakanakira CJ:

• Hapana mari yekuisa / mwedzi wega wega;
• Iko hakuna hushoma hwekuraira huwandu;
• Chengetedzo yemahara yezvigadzirwa zveCJ;
• Kutenga kwemahara kwechigadzirwa uye rondedzero;
• Kuzadza otomatiki kwemirairo uye kugadzirisa;
• Nguva yekufambisa yakavimbika uye mutengo unonzwisisika;
• Global warehouses: International warehouses pasi rose;
• Tsika kurongedza / mhando / chena label;
• Ipa Print-On-Demand masevhisi kune vatengi nevatengesi;
• Ita ongororo yemhando pasuru yega yega;
• Mari pakutumira;
• Product photo/video shooting service;
• 7 / 24 mutsigiri wekambani