Denda iri rachinja zvachose tsika dzevanhu dzekutenga uye bhizinesi reCommerce repasi rose harina kumira kukura muna 2021. Panyaya yedata kubva kuMastercard, US eCommerce sales yakawana imwe 11% kuwedzera kubva 2020 kusvika 2021.

Kwete muUS chete, sekureva kwekambani yekutsvagisa misika yePYMNTS, kushambadzira kwenhare mukutengesa kuyambuka muEurope kunotarisirwawo kuwedzera 70% mumakore mashanu anotevera. Kana iri yeMexican eCommerce musika, iri kuzoonekwawo kukura kwe100% muna 2022 izvo zvakafanotaurwa neAMVO.

Kutengeswa kwepamhepo kuri kupinda mukati, asi mhirizhonga yekugovera muna 2021 yakaunza vatengesi pamusoro penyika zvakanyanya misoro uye kurasikirwa mukati megore rose. Zvakadaro kukanganisa uku kuchiri kuenderera ikozvino.

Mari yekutumira & yekuchengetedza inokwira zvakanyanya asi iyo yakatarwa yekugadzirisa nguva yakareba kupfuura kare. Kubva pakusangana kwechiteshi kusvika kushomeka kwevashandi, kubva kuOmicron kuenda kunjodzi dzinongoitika dzoga. Kunenge 7,700 kunonoka ndege uye zvinopfuura zviuru zviviri nemazana mashanu kudzima ndege zvakanyorwa pasi rose panguva yezororo reKisimusi chete.

Zvinetso zveketani dzekutengesa zvichagadziriswa riini? Chii chatakatarisana nacho gore rino? Heino runyorwa rwezvinhu zvishanu zvakakosha zvekuona muna 5.

1. Kuchengeta mwero wepamusoro wezvinhu kunowanzova sarudzo yakawanda yevatengesi yekudzikisa mutengo wavo uye njodzi zvinobudirira.

Kana vatengesi vari kuita nhamburiko dzekudzikisa njodzi yekukanganiswa kunokonzerwa nedenda, zvinogara zvichiuya nemubhadharo wekubhadhara yakawanda kune cheni yekugovera. Zvakare, inflation inovawo chipingamupinyi pakubata mashandisiro avanoita mari uye purofiti inofungidzirwa.

Kuti uwane chiyero pakati penguva pfupi yekuita uye kuvimbika kwepamusoro, vatengesi vakawanda vanowanzosarudza kudzorera. Kuchengeta mazinga epamusoro ezvinyorwa munzvimbo dziri pedyo dzekuchengetera zvinhu ndeimwe yemhinduro dzakanakisa dzekuita izvi.

Kune vanodonhedza, nzira iyi inopesana nebhizinesi ravo modhi uye inovaunza yakawedzera kudzvanywa pamutengo.

Kuti vaderedze kushushikana kwavo pamutengo wekutenga uye kupfupisa nguva yekugadzirisa, CJ yakatanga imwe sarudzo. Vatengesi vanoda kubhadhara chete a 30% dhipoziti uye chengeta yavo yekutanga, ipapo dhipoziti preorder stock ichave yakagadzirira kushandiswa.

2. Mari yekutakura zvinhu mugungwa ichadzikama asi ichiri yakakwirira kupfuura zvayaive makore maviri apfuura.

Ndakadzidza chidzidzo muna 2021, kuchave nekwakawanda nzvimbo mungarava, midziyo yakawanda, uye zvimwe zvikepe pamusika wegungwa wekutakura zvinhu.

Kuwedzera kwe2-3% kwekutengesa kunze kwenyika nemidziyo kunotarisirwa kuitika. Kunze kwezvo, zvikepe zvepasi rose zvichasvetuka 1.5% nevamwe vatambi vatsva vari kuratidza muna 2022.

2022 ichaona kumwe kudzikira mumutengo wekutakura zvinhu mugungwa nekuda kweiyo nyowani. Sekureva kweForbes, mitengo yekutakura midziyo muUSA inofungidzirwa kudonha ne30% asi haikwanise kudzokera padanho rayaive makore maviri apfuura.

Yakatorwa kubva kuForbes

3. Kutakura nendege kunenge kuri kudiwa kwakasimba asi kushomeka kwevashandi kunogona kukonzera kunonoka kugadzirisa.

Parizvino, bhizinesi repasi rose eCommerce richiri kukura nekukurumidza uye kudzoka kubva kune vatengesi. Seimwe nzira yekufambisa kuenda kukutakura zvinhu mugungwa, kudiwa kwekutakura zvinhu nemhepo kucharamba kuchikwira ne13.2% muna 2022 zvichienderana nekufanotaura neIATA.

Nekudaro, musika wekutakura mhepo uri kuzosangana nematambudziko matsva sekushomeka kwevashandi. Uye kusaenzana pakati pekukura kwekuda uye kugona hakusati kwanyatso pora mumusika.

4. Vatakuri vanodzora mitengo, kuvandudza kushanduka uye kupfupisa kuita nguva ndiyo makiyi ekukura.

Nekukura kwemavhoriyamu eCommerce kutengesa, kudiwa kwekuzadzikiswa kweodha uye masevhisi ekutumira kuri kuwedzera nekukurumidza.

Zviripachena, kunyangwe vatakuri vematunhu vakaedza nepavanogona napo kuwedzera hunyanzvi hwekuzadzisa chinodiwa, vari kusvika pamuganhu wakaremerwa.

Carries icharamba yakabata mitengo, uye kune vatakuri vane mavhoriyamu akakura, panogona kunge paine sarudzo dzakawanda dzekuti vasarudze kubva.

Vatakuri vakakura vakaita seUSPS vataura kuti vachaunza yakawedzera kuwedzeredzwa cheni yekutakura yemuno muna 2022. Asi vachiri matambudziko mazhinji akamirira kuti vanhu vatye kuodzwa mwoyo senge kuwanda kwehuwandu, kushomeka kwevashandi, njodzi dzinongoitika dzoga, traffic, kupaka. , nezvimwewo.

Uye zvese izvi zvisina chokwadi zvinozoita kuti zvinyanye kuomera vafambisi kufungidzira huwandu panguva yemwaka wepamusoro.

Kune vatengi mazuva ano, chikumbiro chavo chikuru pasina mubvunzo chiri kukurumidza uye kuendesa kwakachengeteka. Nezvakataurwa, kuchinjika uye nguva yekuita kwakakosha kuti vatakuri vakure uye vape masevhisi ari nani.

Source kubva technavio

5. Kuvhiringwa kweketani yekutenga kuchaderedzwa asi hakugone kupera munguva pfupi.

Shanduko dzisingatarisirwe dzinobata vanhu nekukurumidza, zvisinei, zvinoita sekunge zvinotitora nekusingaperi kuti tidzoke kubva kune zvakasara.

Dzimwe nyanzvi dzakapa nguva yadzo yekufungidzira kusvika muna 2023, asi chivimbo chevanhu chinoita sechisina kugadzirira kunyangwe isu tajaira kurarama mu "new normal".

Nguva yega yega kubva zvino zvichienda mberi yakakosha kune vatengesi pasi rese kuti vaongorore manejimendi avo ezvekutengesa uye kugadzirisa hurongwa hwebhizinesi nenguva.