Zvishongo zvagara zviri chikamu chechigadzirwa chakasvibira, kunyanya mumakore achangopfuura, kutengeswa kweJewelry muindasitiri ye-e-commerce kwave kukwira zvakanyanya.

Ngatitarisei pane imwe data:

Mu2019, US jewelry e-commerce yekutengesa yaive 8.365 bhiriyoni US madhora. Kukanganiswa kwedenda iri muna 2020 kwakadzika kusvika pa7.55 bhiriyoni emadhora ekuAmerica. Asi gore rino yatora zvakare, inofungidzirwa pamamirioni 7.609 emadhora ekuAmerica. Zvinoenderana nehuwandu hweStatista, 69% yevatengi vekuAmerica vanotenga zvishongo pamhepo. Muna 2018, chikamu cheInternet chemusika weNorth America accessories chakasvika 22%, uye inotarisirwa kuwedzera ne11% muna 2021. Pakazosvika 2023, kutengesa zvishongo zvepasi rose kunotarisirwa kusvika 340 mabhiriyoni emadhora emadhora ekuAmerica, uye 2035 ichasvika. 645 mabhiriyoni emadhora ekuAmerica

Mamiriyoni makumi maviri nemapfumbamwe vanhu vanotenga zvishongo zuva rega rega. Zvichitaurwa zviri nyore, kune zvishongo zvinotengesa:

• Musika wacho wakakura uye vanhu vazhinji vangade kutenga;
• Kune yakawanda mikana yekukura mumusika uyu niche;
• Ichi chikamu chave zvishoma nezvishoma chave digitized, uye kutengesa kwepamhepo kwakaramba kuchikwira.

Saka nei e-commerce kutengesa kwezvishongo zvigadzirwa kuchisimuka izvozvi?

Izvi zvinonyanya kukonzerwa nenyaya yekuti zvese zvigadzirwa uye zvitoro zvevatengesi zvakawedzera zviteshi zvakazvimirira, mapuratifomu, uye dzimwe nzira dzekutengesa kuwedzera kune zvitoro zvepamhepo. Panguva imwecheteyo, nekuda kwekusimudzira kukurumidza kwemagariro enhau, kuratidzwa nekusimudzirwa kwezvishongo zvemakemikari nevatengesi zvave nyore.

Chekupedzisira, vanhu vazhinji uye vazhinji vanotsvaga zvekukurumidza-fashoni zvishongedzo pamutengo unonzwisisika, uye zviri nyore kuwana zvigadzirwa zvakadaro online, izvo zvakabatsirawo mukutengesa kweanokurumidza-fashoni zvishongo e-commerce.

Saka nhasi, isu tinonyanya kutarisa maitiro ekugadzira zvigadzirwa zvezvishongo kubva kune maviri anotevera maficha: 

• · Chigadzirwa maficha
• · Chigadzirwa chikamu

Kana usati watanga bhizinesi rako repamhepo parizvino, unogona zvakare kutarisa kune iwo matipi kubva Maitiro Ekutanga Bhizinesi Rezvishongo Zvepamhepo 2022 kuti unzwisise pekutangira.

Product Features

Zvishongo zvezvishongo kunyanya zvine zvinotevera hunhu:

√ Chigadzirwa chacho chine chiedza, uye chiduku muhukuru. Saka inongoda nzvimbo shoma yekuchengetedza, uye haisi nyore kukuvadza panguva yekufambisa;

√ Iyo purofiti yezvishongo inogona kusvika 25% -75%, kune yakakura nzvimbo yeprimiyamu, uye hapana imwe yemitengo yakajairwa;

√ Kune akawanda marudzi ezvishongo, kwete chete izvo zvinhu zvakasiyana, asi zvakare akawanda mapoka anogona kugoverwa mumabasa uye nzira dzekugadzira; inogona kushandiswa kutarisa pane chimwe chikamu kana akawanda mapoka;

√ Inogona kuve yakasarudzika, uye iyo purofiti margin yeyakagadzirwa chigadzirwa mutengo zvakare mukuru;

√ Zvishongo zvezvishongo hazvina miganhu yechikadzi uye zvinokwezva kwese kwese.

Aya maitiro anoratidzawo kuti musika wezvishongo uri munzira yakanaka kwazvo, asi kuti uwedzere purofiti yechigadzirwa iwe unofanirwa kuziva ruzivo rwunotevera:

1. Chigadzirwa: Iyo fashoni yezvishongo inofanirwa kuenderana neyakajairwa

Kunyangwe iwo masitayera ezvimwe zvikamu zvezvishongo ari echinyakare, vazhinji vashandisi vachiri kutarisira kuva nezvishongo zvinosangana nemafashoni azvino mafashoni. Vanhu vazhinji vane shungu dzekutenga uye kuva nezvitaera zvitsva senge dzakakurumbira mavara, zvishandiso, masitayera, uye masitayera.

Izvi zvinoda kuti isu tigare tichiteerera mafashoni maitiro akagovaniswa nevashongedzi mabloggi.

2. Vateereri: Chinangwa ndechekugovanisa vashandisi, kwete munhu wese

Musika wezvishongo wakakura kwazvo, asi kukwikwidza kwakakurawo. Saka pachinzvimbo che "kudya" musika wese uye kutengesa zvigadzirwa kune wese munhu, edza kujekesa nezve chinangwa chevashandisi vezvigadzirwa zvako uye musika kune chako chinangwa vashandisi;

Semuenzaniso, kana ukatengesa zvishongo zvepamusoro-soro, vateereri vako vanofanirwa kunge vane simba rakasimba rekushandisa, uye iro zera boka richava rakakwirira, nezvinodiwa zvehunhu hwechigadzirwa, zvitupa, nezvimwe. Unogona kutarisa kushambadzira kwako kushambadziro yeGoogle, zvemukati SEO, nezvimwe;

Kana iwe ukatengesa zvishongo zvemafashoni, vatengi vako vaunotarisisa vanozove vadiki. Saka iwe unozoisa simba rakawanda musocial media, kurudziro yevakakurumbira, nezvimwe, uye kugovera mamwe maunganidzwa ezvishongo uye fashoni mafambiro, nezvimwe;

Kana zvigadzirwa zvako zviri zvemarudzi-echishongedzo, tsvaga vashandisi vanoda iyi dhizaini. Ivo vanogona zvakare kuve nehanya nezve mafashoni mabloggi kana zvinoenderana zvemukati zveiyi dhizaini;

Muchidimbu, tarisa vateereri vako zvikamu uye mushambadzi kune vanhu ava.

3. Kushambadzira: Kune nzvimbo hombe yepamberi, inoda nzira dzakasiyana dzekutengesa

Kusiyana nezvigadzirwa zvemagetsi kana zvimwe zvigadzirwa zvinoshanda zvinokwanisa kukurumidza kutaurwa nemitengo, zvishongo zvinowanzo wedzera. Vanhu vanogona kutenga chigadzirwa chishongo nekuda kwekugadzirwa kwayo kwakasarudzika kana hunyanzvi, zvichipa zvishongo zvichitengesa imwe nzvimbo yepamberi.

Asi mubvunzo ndewokuti, sei kufadza vashandisi? Senge, Ungataure sei nyaya kuti uwedzere iyo yakawedzerwa kukosha kwechigadzirwa, kana kuzadzisa zvido zvevashandisi, tsvaga hunhu hunoenderana, kana kugovana maitiro ekugadzirwa kwechigadzirwa kuburikidza nevhidhiyo kuburikidza nemagariro enhau kuwedzera mushandisi kutora chikamu?

Mhinduro idzi dzese dziri mukuyedza uye kuongorora maererano nehunhu hwechigadzirwa. Saka muchinyorwa chinotevera, tiri kuenda nemana mana akasiyana ezvigadzirwa zvezvishongo uye nemashambadziro eumwe neumwe wavo.

Zvishongo zvezvishongo

Zvishongo zvee-commerce zvekutengesa zvinonyanya kukamurwa muzvikamu zvinotevera:

• Zvishongo zvepamusoro zvetsika;
• Fashion FMCG accessories;
• Zvishongo zvakagadzirwa nemaoko;
• Zvishongo zvekuboora muviri

Mapato akasiyana ezvigadzirwa, zvinoenderana nemutengo wavo, anotarisisa masitayera akasiyana uye mashandiro, uye vane akasiyana ekutengesa anotarisisa uye marongero.

1. Yakakwirira-kumagumo tsika yezvishongo - nyanzvi, kutaura nyaya, uye zvemukati

Zvishongo zvepamusoro-soro ndezve tsika-zvakagadzirwa, senge mhete dzemuchato, zvishongo zvekurangarira, mazita ezita akasarudzika, uye zvishongo zvemhando yepamusoro. Iwo makuru maficha erudzi urwu rwechigadzirwa anotevera:

• Mutengo wacho unodhura;
• Kurebesa kutenderera kutenderera uye kukoshesa basa revatengi;
• Zvido zvepamusoro zvezvinhu, ruzivo rwakawanda rwehunyanzvi runodiwa;
• Kukosha kwekusiyana uye kugadzirwa kwechigadzirwa;
• Kukosha kwekushambadzira

Naizvozvo, izvi zvinoda kuti mhando itaure nyaya, shandisa ruzivo rwehunyanzvi kuita zvemukati, teerera kune SEO, shandisa 3D mifananidzo, gadzira zvigadzirwa mavhidhiyo, kana kunyange kuita inonyudza yekutenga zviitiko nekubvumira vashandisi kurodha selfies kuti vazive maitiro avo ekuedza.

Muenzaniso wakanaka Taylor & Hart's yakagadzirirwa mhete webhusaiti iyo yakawana 4.6 mamirioni emadhora / gore mukutengesa muna 2019. Inotaurirana nevatengi, inobatsira vatengi kugadzira, uye inotaurira nyaya yechinhu chimwe nechimwe chezvishongo, ichipa yega chigadzirwa chigadzirwa uye manzwiro.

Pakutanga chaiko, webhusaiti yacho yaive yakangofanana nezvimwe zvishongo zvemadhaimani, izvo zvaifanira kuratidza zvigadzirwa zvakasiyana. Gare gare, webhusaiti yacho yakatanga kutarisa mukutaurirana nevatengi, kunzwisisa zvinodiwa nevatengi, uye kugadzira zvigadzirwa zvakasarudzika kune vatengi zvinoenderana nemafungiro evatengi kana ndangariro.

Iyo webhusaiti inoshandisa zvakadzama uye nemoyo murefu kutaurirana nevatengi kumutsa ndangariro dzepfungwa pakati pevatengi, uyezve inoudza mutengi wese nyaya inobata pamusoro pezvishongo; inoshandisa 3D Printing uye mamwe matekinoroji ekuti vatengi vaone kana kuedza pamhepo; inosimbisa chirevo chebasa che "zvishongo zvehupenyu hwose".

Aya hukama hwehukama, hunyanzvi, uye mushure-yekutengesa matanho akabvumira iyo brand kuti ikurumidze kuunganidza vashandisi uye kuwedzera kutengesa. Ikozvino kutengeswa kwemhete dzemuchato dzemunhu pawebhusaiti iyi dzapfuura 60%.

Ngatitariseiwo zvese zvemukati webhusaiti.

Varairidzi vashandisi - chigadzirwa chinokwezva - nyaya dzakagadziriswa uye makomendi kubva kuvashandisi izvo zvinoita kuti vashandisi vanetseke pamoyo - vanokurudzira vatengi zvakare - mhinduro dzehunyanzvi, bvisa kusahadzika - brand kukosha mutsigiri &

Peji rewebhu webhusaiti rinotanga nemufananidzo unotapira, richiti "iwe unowana rudo rwako muhupenyu huno. Ichi chiitiko chikuru. Unotya uye unofara, asi hazvifanire kunge zviri nekuda kweringi. ” Inoburitsa manzwiro kune vatengi kuti ivo vanogona nechivimbo kusiya zvimwe zvese zvinhu kune iyo brand.

Ipapo iyo webhusaiti inotanga kugovera gumi epamusoro akakurumbira mhete zvitaera. Kunyangwe vanhu vazhinji vachida kugadzirisa, ivo havagone kufunga nezvayo kunze kwemweya mutete. Izvi zvinobvumira vashandisi kuve nepfungwa isina kujeka ye 

Tevere, inotungamira vatengi kune nzira dzekubvunzurudza-showroom uye kubvunzana online.

Inotevera ndiyo inonyanya kukosha chikamu chewebhu webhusaiti, nyaya yevatengi uye yechinyakare zvishongo.

Zvinotora mufananidzo unotapira wemutengi akapfeka mhete yedhaimondi, inoenderana nezita remutengi, uye mutsara kubva pakuongorora kana manzwiro emutengi. Iri rudzi rwecarousel rinoratidzwa pamberi pevashandisi vese vachigovana nyaya dzevatengi kufadza vamwe vashandisi. Kunze kwezvo, izvi zvirimo zvakare zvakakurumbira zvakanyanya neGoogle yekutsvaga injini.

Chikamu chinoyemurika ndechekuti mucherechedzo unoratidzawo kuremekedza rudo rweungochani uye vanogovana nyaya dzavo dzinofadza nemunhu wese.

Mushure meiyo nyaya, inoenderera ichiwedzera masitayera akasiyana ezvishongo pamwe nekutarisisa kwevatengi kuti vadzokere kuchiratidzo chaiko.

Nhanho inotevera inotevera kuratidza hunyanzvi, senge tsika tsika, dhizaini, garandi yekutenga, nezvimwe.

Uye tsanangura kunobva chigadzirwa uye neyakagadzirirwa sevhisi, kuitira kuti vateereri vagowana kuwedzera kunzwisiswa kwezvigadzirwa uye kuwedzera kuvimba muchiratidzo.

Ndima yekupedzisira inosimbisa tsika dzakasiyana dzechiratidzo, uye zvakare inosimbisa hunyanzvi hwekugadzirisa. Iyo pamoyo uye inokwezva sirogani inokurudzira mushandisi kuita.

Panguva imwecheteyo, webhusaiti zvakare ine yakanaka kwazvo ficha yekudzidza kubva, iri kurerutsa maitiro. Zvekuita mabhatani senge [Gadzirisa yako mhete] inogona kuoneka kwese kwese pasi peimwe chigadzirwa mepu kana peji.

Kudzivisa zvakanyanyisa uye zvinonetsa kutenga maitiro kwakakosha kune chiyero chekutengesa chechiitiko chekutenga online. Imwe neimwe nhanho yekuwedzera ichawedzera kurasikirwa kweanogona kushandisa.

Iyo webhusaiti haina chero inogumbura pop-ups inokanganisa ruzivo rwemushandisi. Webhusaiti yese inopa pfungwa yemhando yepamusoro, hunyanzvi, uye tsitsi.

Webhusaiti traffic uye main traffic inoratidzawo kushanda kweye brand brand kushambadzira.

2.Mafashoni anomhanya-mhanya vatengi zvekushandisa - zvinoenderana nemafashoni mafashoni, hunhu hwemafashoni, zvemagariro midhiya kushambadzira hunhu

Fashoni zvishongo zvishongedzo zvinonyanya kureva zvishongo zvisina kudhura uye zvakagadzirwa nezvinhu zvekugadzira kusangana nemafashoni aripo.

Zvimiro zvinotevera:

• Mutengo wacho wakachipa uye zviri nyore kuti veruzhinji vagamuchire;
• Inokodzera kukwidziridzwa kwesocial media, kushandira pamwe kwevakakurumbira, uye kuparadzira;
• Zvichikanganiswa nemaitiro emafashoni, masitayera anochinja kazhinji;
• Kune mamwe mapoka evatengi vechidiki;
• Dhizaini inosimbisa hunhu;
• Chigadzirwa chinosimbisa hunhu uye dhizaini dhizaini, uye tsananguro inosimbisa kufarira.

Rudzi rwechigadzirwa rwakanyanya kukodzera kumamirioni uye vashandisi munguva yeZ, avo vanowanzofarira kugovera nekuparadzira dzakasiyana fashoni nehunhu zvishongedzo pasocial media.

Instagram, Facebook, Pinterest, nezvimwewo zvakakodzera kuburitsa mifananidzo yezvishongo. Iyo chena kumashure kweiyo peji rese inoita kuti zvive nyore kujekesa iwo ruvara uye dhizaini yechigadzirwa.

Semuyenzaniso, En Route, ine 23w + pamwedzi yakazara traffic, yemagariro traffic, yekutsvaga traffic, uye yakananga traffic yega account yega yeanosvika makumi matatu muzana.

Mutengo wechigadzirwa pawebhusaiti rese unenge wakakomberedza US $ 20-30, chinova chigadzirwa icho vashandisi vanowanzoshandisa nekukurumidza.

Mapoka evatengi ari zvakare madiki, uye 74% yemagariro traffic anobva kuYouTube.

YouTube inoshandisa yekushambadzira + mukurumbira nzira yekukurudzira, inovawo nzira huru inoshandiswa nevezvenhau, kutsvaga vane mukurumbira kuti vabatirane mukutora mifananidzo nekufananidza, kukurudzira mavhidhiyo, uye panguva imwechete kushambadzira.

Millennials uye vashandisi munguva yeZ vanofarira kurudziro yevakakurumbira uye kusimudzira mhando pasocial media, iri simba rinowedzera pakutenga kwavo.

3. Zvishongo zvakagadzirwa nemaoko - zvakaburitsa zvishoma asi zvinodikanwa nevatengi; zvemagariro midhiya kugovana kunotyaira kushandiswa kwevashandisi

Zvishongo zvakagadzirwa nemaoko zvinogadzirawo zvigadzirwa zvakagadzirwa. Mitengo yacho inosiyana kubva pasi kusvika kumusoro. Pano isu tiri kunyanya kutaura nezve zvakachipa zvakashongedzwa nemaoko zvishongo.

Product zvinhu:

• Kubuda hakusi kukuru;
• Yakasiyana, iri nyore kukonzeresa kugovana uye kuparadzira;
• Inokodzera kutengesa paEtsy uye Amazon mapuratifomu;
• Niche zvigadzirwa

The website Aziza Zvishongo yakasikwa pakupera kwaNyamavhuvhu 2020. Tsamba tsika dzakagadzirwa nemaoko zvishongo niche chigadzirwa, inogadzirwa uye inoshandiswa nemunhu mumwe, uye ikozvino inowana $ 5,000 pamwedzi.

Zvichienzaniswa nezvishongo zvepamusoro-soro, izvo zvine chikwata chenyanzvi chekugadzirisa nekugadzira webhusaiti, iyi webhusaiti yezvishongo yakagadzirwa nemaoko iri nyore uye yakakodzera kune vatengesi vadiki nemhizha kuti vashandise.

Mumazuva ekutanga, iyo mhando yaishandisa kushambadzira kweFacebook, iyo yanga isina kunaka kwazvo. Gare gare, yakashanduka ikava Instagram neYouTube, iyo yakaunza yakawanda traffic uye kutengesa kune webhusaiti, uye zvishoma nezvishoma yakatanga brand.

Kutarisa kwaro pasocial media zvemukati kugovana inzira yekugadzira zvishongo uye kugovana hunyanzvi hwezvishongo, kunyanya mavhidhiyo kuYouTube, ayo akaunzira munyori zvakanyanya.

Mabasa akagadzirwa nemaoko akasiyana nezvimwe zvishongo zvakagadzirwa nevakawanda. Ivo vane niche, nevashandisi vashoma uye mafeni, asi ivo vari kuita zvakanyanya kutendeka, uye vanofarira kugovana nekukurudzira zvigadzirwa.

4. Muviri wekuboora zvishongo - zvigadzirwa zve niche, kugovana midhiya

Zvishongedzo zvemuviri zvinonyanya kureva nzeve dzemapfupa enzeve, mhete dzemhino, zvindori zvepamberi, mhete dzemudumbu, nezvimwewo hunhu hwerudzi urwu rwechigadzirwa ndeichi:

• Vechiduku vakawanda vane unhu hwakasiyana;
• Zviduku asi zvisinganyanyi kukwikwidzana kupfuura mamwe mapoka ezvishongo;
• Zvikuru zvichibva pakugovanisa social media nekusimudzirwa

Impuria iyo webhusaiti inonyanya kushandisa mhete. Kubva pakagadzwa muna Chivabvu 2020, yakaenderera mberi nekuisa mifananidzo yemhete pa Instagram.

Kune 158,000 vateveri paPinterest uye vanopfuura mamirioni gumi ekuona pamwedzi.

Kune zvakare ma49,000 mafeni pa Instagram, uye yega yega posvo ine zviuru zvekufarira.

Iyo webhusaiti ndeye kunyanya yekugovana posvo, uye iwo maposta haatombo shandisa mukurumbira kusimudzira, ingori nyore webhusaiti URL uye mamwe maratidziro ane hukama.

Iyo webhusaiti inoshandisa chirongwa chekubatana uye inopa makomisheni kukurudzira kurudziro yekugovana.

Naizvozvo, nzira huru dzekushambadzira dzewebhusaiti ndeyekugovana midhiya, dhizaini dhizaini, uye kusimudzira mubatanidzwa.

Chigadzirwa chaicho chakasarudzika uye niche uye makwikwi acho ari mashoma. Pasina kushambadzira kune mukurumbira kana kushambadzira, ichiri kukurumidza kuunganidza vateveri vayo pasocial media.

Kuunganidza

Chikamu chezvishongo chine musika wakakura, asi kune zvakare makwikwi makuru mumusika. Iwe unofanirwa kutsvaga yakakodzera niche chikamu uye tengesa zvishongo zvako kune vakatariswa vateereri.

Mhando dzakasiyana dzezvishongo dzinodawo nzira dzakasiyana dzekutengesa. Kana iwe ukatengesa yakakwira-mwero tsika zvishongo, iwe unofanirwa kushandisa yakawanda basa mukushambadzira uye nekutaura nyaya dzakanaka pamusoro peako mhando uye zvigadzirwa; kana yako niche iri yekukurumidza-inofamba yevatengi zvishongo, saka zvemagariro midhiya ipuratifomu yakanaka yekuti iwe ushambadze uye uwane yakawanda traffic; yezvishongo zvakagadzirwa nemaoko, iwe unofanirwa kutarisisa maitiro ekugovana uye preheating kutungamira kutenga; chekupedzisira, yezvishongo zvakagadzirwa nemaoko, iwe unofanirwa kutsvaga boka rakatarwa revanhu rekushambadzira.

Izvo zvakare zvinobatsira kune vatengesi vezvishongo kuti vafambirane nemafashoni mafashoni uye uzive izvo zvinofarirwa nevanhu.