Iyo eCommerce landscape inogara ichishanduka, iine mhando dzebhizinesi nyowani uye sarudzo dzekuzadzisa dzinouya nguva nenguva. Kufunga nezveaya anoramba achichinja masimba, kutsvaga nzira yekutora nechitoro chako chepa online Amazon inogona kuve dambudziko rakakura, uye dzimwe nguva kunyangwe nerve-racking.
Asi maiwe, zvinofanira kuitwa!
Kune akawanda akasiyana eCommerce modhi, kubva pakudhinda pane kudiwa uye kudonhedza kuFBM kuenda kuFBA nezvimwe. Izvo zviri kutaurwa, parizvino, iyo yakabudirira zvakanyanya i) Amazon FBA, iyo inosanganisira kutsvaga chigadzirwa pasi pezita rako remhando uye nekuendesa iyo kutumira kuAmazon, uye ii) Dropshipping, kwaunokumbira mutengesi kuti atumire chigadzirwa kumutengi wako pachinzvimbo chako.
Saka unoziva sei kuti ndeipi sarudzo yakanakira iwe? Chii chaunofanira kufunga?
Mune ino blog, tichaita ongororo yakadzama yeFBA uye kudonha, tichivhara zvakanakira nezvayakaipira uye izvo zvinovaita kuti vasiyane.
Chii chinonzi Amazon FBA?
Amazon FBA, inozivikanwawo seKuzadzikiswa neAmazon, ibasa rekuzadzisa iwe rinopihwa neAmazon. Iyo sevhisi inosanganisira yakazara pick-pack-chikepe dhiri - kubva pakuchengeta zvigadzirwa mudura kusvika pakurongedza, kunyora uye kutumira kune mutengi. Kunyangwe mabasa ekutsigira vatengi anobatwa neAmazon. Zvese zvaunofanirwa kuita kutumira zvinhu zvako kunzvimbo dzekuzadzikisa dzeAmazon.
FBA ndiyo yakanyanya kunaka sarudzo yevazhinji vatengesi veAmazon sezvo isingangodzikisi matambudziko ekuzadzisa asiwo inokupa mabhenefiti sekuwana Prime tag pane yako rondedzero. Kana rondedzero iine Prime tag, iwe unogona kuwana ega ekufambisa ekusimudzira uye hwaro hombe hweAmazon Prime nhengo, dzinozivikanwa kushandisa hombe.
Nepo Amazon FBA iri sevhisi yekuzadzisa, inowanzoshandiswa zvakafanana nemhando dzakasiyana dzebhizinesi paAmazon, kusanganisira yakavanzika label uye kutengesa zvakare.
Nhanganyaya kuAmazon Private Label
Amazon Private Label (PL) yakakurumbira e-commerce modhi. Zvinosanganisira kutsvagisa chigadzirwa chinokunda, kutsvaga mugadziri webato rechitatu anogona kukugadzirira chigadzirwa, uye wozotengesa chigadzirwa pasi pezita rako rechiratidzo.
Nhanganyaya kune Reselling
Tevere, tinofanirwa kutengesa kana kutengesa. Icho chiitiko chekutenga zvigadzirwa muhuwandu kubva kune iripo mhando, mutengesi, mushambadzi, kana mugadziri (apo mhando ine kodzero dzakakwana kune chigadzirwa) nemutengo wakazara, uye wozochitengesa kune vatengi veAmazon kuti vawane purofiti.
Chii chinonzi Kudonhedza?
Zvichitaurwa zviri nyore, kudonhedza imhando yebhizinesi apo vatengesi vanoendesa odha yavanogashira kune mutengesi (kazhinji, mutengesi kana mugadziri), uye mutengesi anobva atumira chigadzirwa zvakananga kumutengi. Iwe haufanirwe kubata hesiti kana uchimhanyisa bhizinesi rekudonhedza.
Kudonhedza paAmazon kunoitwa uchishandisa Kuzadzikiswa neMutengesi (FBM). Iyo yakanaka yakakurumbira modhi kune vatengesi veAmazon kunyanya nekuda kweiyo yakareruka maitiro uye yakaderera pamusoro pemitengo.
Zvese zvaunofanirwa kuita kunyora chigadzirwa chako paAmazon, pindura kubvunza kwevatengi, zivisa wechitatu kana odha yaiswa, uye mutengesi anobata zvimwe.
Dropshipping inobvumidzwa paAmazon?
Ehe, Amazon inobvumira tsika yekudonha, asi pane iyo mamiriro ekuti iwe unotevera nhungamiro. Kushanda mukati memirairo kwakakosha nekuti unogona kurangwa kana ukasadaro.
Tarisa uone yakazara Amazon inodonhedza marongero pane izvi batanidzo. Nekudaro, heano mashoma ekukubatsira kuti utange:
- Iwe unofanirwa kuve nechibvumirano nemugadziri kuti vanokuzivisa iwe (uye hapana mumwe munhu) semutengesi wezvigadzirwa zvavo pamainvoice ese anotarisana nevatengi, masiripi ekurongedza, uye kurongedza kwekunze.
- Asati atumira odha kumutengi, mutengesi anofanira kubvisa chero masiripi ekurongedza, ma invoice, ekunze kurongedza, kana rumwe ruzivo rwunovazivisa semutengesi mukuru.
- Iwe unofanirwa kugamuchira uye kugadzirisa kudzoka kwevatengi uye kwete mutengesi wako
Zvakanakira uye Zvakaipa zveAmazon FBA
Zvino zvatakurukura izvo zvekutanga zveese mabhizinesi modhi zvakadzama, yave nguva yekutarisa mune zvakanakira nezvazvakaipira. Tichatanga neAmazon FBA kutanga.
zvayakanakira
Easy Logistics
Mukana wakakurisa wekushandisa FBA haufanirwe kunetseka nezvekuzadzisa maitiro.
Amazon inobata zvese, kubva pakuchengetedza chigadzirwa kusvika pakurongedza uye kutumira. Izvi hazvingobvisi mutoro wakakosha kubva papfudzi rako, asi zvakare zvinokutendera kuti utarise pamufananidzo wakakura, ndiko kuti, kukura chitoro chako cheAmazon uye kuunza kumwe kutengesa.
Access To Prime
Chimwe chinhu chikuru pamusoro pekushandisa FBA ndechekuti yako rondedzero inokodzera Prime shipping. NePrime, vatengi vako vanowana yemahara yezuva rimwe kutumira.
Iyi sarudzo inoita kuti vatengi vakupe zvimwe zvaunofarira pavanenge vachitenga online. Ivo vanosarudza rondedzero yako pamusoro pevakwikwidzi vako, iwe unowana kutengesa kwakawanda, masanjiro ako anovandudza, uye rondedzero yako inowedzera traffic.
Uyezve, iyo Prime bheji zvakare inobvumidza iwe kuti uwane mukana weiyo Amazon Prime mushandisi base iyo yapfuura mamiriyoni 112 nhengo dzine avhareji yekushandisa pagore inopfuura $1,400.
Mikana Yekuwedzera Yakawanda
FBA inokupa iwe mikana yakawanda yekukura semutengesi. Vatengesi vanogona kumhanyisa kushambadza kunobhadharwa, kugadzira chitupa chekuzivikanwa kuburikidza nezvitoro, zvirimo, nezvimwe uye kuwana kukwidziridzwa mumigwagwa yavo. Kuwedzera bhizinesi kunova nyore.
Kana waitwa nemazvo, kutengesa kuburikidza neFBA kunogona kukupa purofiti yakakura.
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Huru Huru Inodiwa
Kune akawanda epamusoro mutengo wevatengesi vanotarisana nawo pavanotanga bhizinesi reAmazon FBA. Kubva pakunyoresa mucherechedzo kuenda kukutsvaga, kugadzira, kunyora, kunyora, mifananidzo, uye kutumira chigadzirwa chako kudura reAmazon.
Zvese zvinogona kudhura zvakanyanya uye zvinogona kuda mari yakasimba, inogona kunetsa kubata, kunyanya kana uchangotanga.
Mari Yakakwira
Mutengo mukuru weAmazon mashandiro ayo ekugadzirisa zvinhu, uye vanobhadharisa mari yakawanda pazviri. Paunenge uchienda mukuzadzikiswa neAmazon nzira, iwe unofanirwa kubhadhara mubhadharo wekutora zvinhu, kuchengetedza, uye kutumira.
High Competition
Huwandu hwevatengi paAmazon hwakawedzera mumakore achangopfuura, uye ndizvo zvakaitawo makwikwi munzvimbo yeFBA.
Makwikwi epamusoro anogona kuderedza mikana yako yekuwana kutengesa uye pamwe kukanganisa kuoneka kwako, zvichireva kuti kuonekwa semutengesi weFBA kunogona kuoma.
Zvakanakira uye Zvakaipa zvekudonha
Zvino zvatava neruzivo rweAmazon FBA pasi. Ngatienderere mberi kune dropshipping uye zvayakanakira nezvayakaipira.
zvayakanakira
Mari shoma Inodiwa
Kudonhedza hakudi mari yakawanda kuti utange, sezvo usingade kupinda mese uye kuvaka huvepo hwakakura.
Iwe unongoda kutaurirana nemutengesi wako uye kubata muripo wekutumira. Saka kana iwe uri mupfupi pabhajeti kana kungotanga diki, kudonhedza inzira inoshamwaridzika muhomwe yekuita purofiti.
Zvishoma Kukuvadzwa Inventory
Nekudonha, iwe une hutano huwandu hwekutonga pane yako mutengi ruzivo. Mikana yekuti vatengi vako vagamuchire zvinhu zvakakuvadzwa kana kubatwa zvisina kunaka zvishoma sezvo zvigadzirwa zvichipfuura nemaoko mashoma munzira kuenda kwavanoenda.
Iwe unogona zvakare kuzvichengetedza iwe kunetseka kwekutengesa kunononoka panguva yezororo uye yepamusoro yekutengesa mwedzi sezvo iwe uchitumira zvakananga hesiti pane kurwira nzvimbo munzvimbo dzekuzadzikisa dzeAmazon.
Little Effort
Chimwe chikonzero chekuda kudonhedza idiki pane kusaita basa raunofanirwa kuisa mukusimudza nekumhanya.
Iwe haufanire kutonga zvinyorwa, kana kunetseka nezve kutumira hesitori; wako wechitatu-bato mutengesi anokuitira zvese. Saka kana iwe uchitsvaga yenguva-inochengetedza bhizinesi modhi, iyi inogona kuve yakanaka sarudzo.
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Yakaderera-Profit Margin
Ngatizvitarisei, kudonhedza kungangoda basa rakaderera uye mari idiki, asi tichienzaniswa neAmazon FBA, haina kutakura mibairo yakakwira.
Mashoko Asina Kukwana
Paunenge uchidonhedza, nguva zhinji, mutengesi wako haakuudze yega yega yega yechigadzirwa chavo, achisiya kumashure ruzivo. Izvi zvinogona kuita kuti zvive zvakaoma kupindura mibvunzo, izvo zvinogona kusiya maonero asina kunaka kune vangangove vatengi.
Kukura Kushoma
Vashoma vanhu vanogona kuita kuti dropshipping ishande kwenguva refu sezvo pasina nzvimbo yekukura kana kuvaka brand. Chokwadi, unogona kuita purofiti shoma, asi bhizinesi rako rinogara richishaya kukura kwaunogona kuwana neFBA.
Amazon FBA vs. Dropshipping - Musoro-ku-Musoro Kuenzanisa
Saka ndeipi bhizinesi modhi iri nani?
Mhinduro ndeiyi…*drum roll*
Zvinoenderana!
Ivo vese vane zvakanakira uye nekuipa kwavo, uye zvese zvinoenderana nezvinangwa zvako zvebhizinesi rako. Kana iwe usingafarire kutora njodzi kana usina mari yakakwana yekutanga nayo, saka kudonhedza kunogona kuve sarudzo yakanaka.
Kana iwe uchitsvaga bhizinesi rakatsiga rine purofiti yenguva refu uye uine yakakosha mari, saka iwe unofanirwa kuenda kuAmazon FBA. Unogona kuvaka chitoro chako, kukura brand yako, uye ita mari yakanaka.
Heino tafura inofananidza zvese Amazon FBA uye kudonha:
| AMAZON FBA | KUDZIVA |
| Iine njodzi yepamusoro | Iine njodzi yakaderera (kana yakaitwa nemazvo) |
| Mutengesi anofanira kutenga inventory | Mutengesi haafanire kuve neiyo inventory |
| Amazon inodzora uye inogadzirisa zvinyorwa | Inventory iri mukutonga kwemutengesi asi inotungamirirwa nemutengesi |
| Higher Profits | Lower Profits |
| Capital capital inodiwa | Mari shoma inodiwa |
| Makwikwi Akanyanya | High Competition |
| Zvakanaka kwenguva refu | Zvakanaka kwenguva pfupi |
To Sum It Up
Takakurukura zvakanaka uye zvakaipa mativi eAmazon FBA uye kudonhedza mabhizinesi modhi uye mutsauko unovasanganisa.
Tinovimba iwe ikozvino wava nekunzwisisa kuri nani kwemashandiro maviri aya uye unogona kuona izvo zvinokukodzera iwe zvirinani. Yave nguva yekuti isu tiparadzane uye iwe uende kunze uye utange rwendo rwako rweAmazon!
Anofara kutengesa!
