Kutanga kubva munaNovember 17th, 2020, iyo nyowani mutemo wezuva nezuva kushambadzira bhajeti muganho uye kurambidzwa kweiyo nyowani account yekuvhura huwandu yaitwa, nechinangwa chekuwedzera huwandu hwevamhando yepamusoro vatengi. Ngatitarisei mutemo mutsva.
Facebook Nyowani Mitemo
1. Daily advertising bhajeti muganhu
Kune varidzi vatsva veFB account vasina kuvhura account yavo neye Facebook mumiririri, mushure mekuvhura FB account yekushambadzira, varidzi veakaundi vanozove neyekutanga zuva nezuva kushambadzira bhajeti muganho we $ 450.
2. Hierarchical setting yemazuva ese ekushambadzira bhajeti
Facebook inokamura mazinga enjodzi emaakaundi ad kunyangwe akanyoreswa maakaunti kana ekare maakaundi uye inoseta miganhu yemazuva ese. Muganho wemari kubva kumusoro kusvika pasi i$1500, $450, $350, uye $100. Iyi kupatsanurwa haina mhedzisiro yakaipa kune vashambadziri vane njodzi shoma.
Pane kudaro, ivo vanogona kunakidzwa nepamusoro-soro kushambadzira bhajeti pane zvakajairwa, nepo vashandisi vane njodzi huru vachizoiswa ine yakaderera yemazuva ese yekushambadzira mutengo. Mudiki rangarira: kana account yako yakabviswa kubva pamazuva ese ekushambadzira bhajeti kurambidzwa, uye account yako ine njodzi huru mukuongorora. Mune ino kesi, Facebook icharamba ichigadzirisa account yako yemazuva ese kusevha muganho.
3. Kurambidzwa kweiyo itsva Facebook ad account nhamba
Muna Chikunguru 2020, Facebook yakapa mutemo mutsva wekuti vamwe vashambadziri vanokwanisa chete kugadzira anosvika manomwe maakaundi ekushambadzira (7 maakaundi matsva anoreva huwandu hweakaundi akavhurwa nevamiriri vese) uye acharamba achigadzirisa huwandu hweakaundi nyowani zvichienderana nengozi yekuongorora. iyo main ad account.
Panguva ino, Facebook yakawedzera iyi account nhamba yezvirambidzo kune vese vashambadziri veFacebook vangave vashandisi varipo kana marejista matsva. Uye hunhu hwekuvhura maakaundi matsva ekushambadzira huchabva pane iyo huru ad account yengozi yekuongorora. Iyo yakanyanya-njodzi yekushambadzira maakaundi inorasikirwa nemvumo yekuvhura maakaundi matsva. Mamwe maakaundi 'kuvhura qualification anogumira kubva 5-15 maakaundi zvichienderana neakasiyana ongororo yengozi. Zvisinei, kurambidzwa uku hakushandi kune vashambadziri vane ngozi shoma.
4. Tarisa mapeji e fan zvakasimba
Kutanga kubva kuQ4, Facebook yakawedzera ongororo yayo yemapeji e fan, ndapota nyatsoteerera kune anotevera mapoinzi: avatar, chivharo mufananidzo, kambani profil, zvinyorwa, zita re fan peji, uye kudyidzana chaiko nevatengi. Kana paine imwe poindi isingagutsikane, iyo fan peji inovharika zviri nyore, zvino zvinozoita kuti ad account yako ivharwe kana kuti ad irambidzwe.
Maitiro Ekudzora FB Ad Account Risk Chikamu?
Idzi shanduko dzese dzichakanganisa ad account yako. Zviripachena, Facebook inonyanya kutarisisa pane ad account njodzi yekuongorora izvozvi. Chenjerera mutsara uye kutevera mutemo nguva dzose ndiyo kiyi. Iwe uchafanirwa kuve nechokwadi chekuti FB yako ads inotevera Facebook kushambadzira marongero uye Facebook nharaunda inotonga. Kunze kweizvozvo, heano mamwe matipi anobatsira ekugadzirisa yako FB ad uye kuderedza account njodzi.
1. Usashandise nhoroondo yapfuura ruzivo
Kana account yako yeFB (kwete yebhizinesi account) yakavharwa kana kuti ad yakarambidzwa, usamboedza kushandisa ruzivo rwemunhu rwawakashandisa kuakaundi yako yapfuura kunyoresa account itsva. Izvi zvinongoita kuti zvinhu zvitonyanya kuipa, kwete kusvika nyaya yekukwidza nyaya isati yavharwa.
2. Gadzira account yebhizinesi yenyaya yega yega
Kufananidza iyo imwe nyaya account kune inoenderana bhizinesi account. Uye tonga maakaundi pasi pezvidzidzo zvakasiyana zvakasiyana.
3. Iva nehunyanzvi fan peji
- Ita shuwa kuti peji re fan rinogona kuvhurwa zvakajairika (Vhura kunzvimbo dzese & vanhu, usavanda kubva kune dzimwe nzvimbo);
- Avatar, mufananidzo webutiro, uye zita re fan peji rinoda kuenderana nezita rechiratidzo;
- Iyo mbiri yekambani inofanirwa kupedzwa neruzivo rwakakodzera rwekusangana, kero yewebhusaiti, chimiro chekambani, nezvimwe
- Ita shuwa kuti brand inoenderana, uye zvinotumirwa papeji ye fan zvinofanirwa kuenderana nemhando yakataurwa mu ad link;
- Shingaira pindura kune zvinodiwa nevatengi, gadzira kudyidzana kwakanaka nevatengi, uye pindura kune zvichemo zvevatengi uye wongororo dzakaipa mukati memazuva manomwe.
4. Ads haifanire kuve nemabhatani anorasisa
Iwo mabhatani emifananidzo mumufananidzo kana vhidhiyo ari emanyepo mabhatani uye haakwanise kunongedza kune yekumhara peji nekudzvanya bhatani bhatani. Isu tinokurudzira kubvisa zvinhu izvi muFB yako kushambadzira: "bhatani rekutanga", "kumbomira bhatani", yekunyepera ziviso icon, mabhokisi ekutarisa, mabhatani eredhiyo, kana mabhatani ayo anoreva akawanda sarudzo / zviito uye zvakare mbeva chikomba.
5. Usawedzera mavara akawandisa kumufananidzo wekushambadza
Funga nezvekuisa mazhinji ezvinyorwa munzvimbo yekushambadzira kwete pane pamufananidzo wekushambadza. Kana iwe uchifanira kushandisa zvinyorwa, ndapota shandisa font diki uye udzikise iwo huwandu hwemavara kuti uderedze chikamu chemavara mumufananidzo.
6. Kune zvigadzirwa zvinoshanda, yako FB ad haigone kutarisa pane chikamu chemuviri wemunhu
Kunyanya kana iwe uchisimudzira zvigadzirwa zvekusimba, uye hutano uye runako zvigadzirwa, haufanirwe kushandisa iyo "pamberi uye mushure mekuenzanisa" mufananidzo. Inoshanda kune zvakawanda zvemukati zvinosanganisira mamiriro ehutano ane hukama, kurasikirwa nebvudzi, skincare, kuonda, uye kurapwa kana mazino kuvhiyiwa.
