TikTok ichagadzira yayo eCommerce chikuva
Muhafu yegore yadarika, TikTok yakabatana neShopify, uye yakakwezva mamirioni evatengesi vakazvimiririra, vachigadzira vhidhiyo yekutenga chinhu. Mukukurumidza kutevedzana, yakaedza live-kutepfenyura kutengesa neWalmart. Muna Kukadzi 2021, TikTok yakatanga basa rekutengesa ngoro panguva yekurarama-kutenderera muIndonesia semuyedzo. TikTok's eCommerce yekuwedzera chirongwa-TikTok Shop iri zvakare mukugadzirira kuzere.
TikTok Shop yakatungamira mukutanga TikTok Shop Seller University yevatengesi veIndonesia. Zvinoenderana netsananguro kubva kune yepamutemo webhusaiti, TikTok Shop Seller University inzvimbo yekudzidzisa iyo inobatsira vatengesi kukudziridza bhizinesi paTikTok. Iyo inonyanya kupa yakazara yakazara seti yezvishandiso zvevatengesi, marongero epuratifomu, uye zvigadziriso zvechitoro.
Huwandu hwevashandisi hwakawedzera geometrically, iyo app vhezheni inovandudzwa kazhinji. Uye iyo yekutengeserana maficha ari kutora yakakura chikamu-iyi ndiyo iri kusimukira maitiro eTikTok mumakore maviri apfuura. Muna 2019, TikTok's global user base yakawedzera ne267% zvichienzaniswa ne2018. Muna 2020, TikTok yakapfuura Facebook mune imwechete yakadonha, ikava iyo yakanyanya kudhawunirodha app paIOS uye Android mapuratifomu muna 2020.
Panguva imwecheteyo, nzira yekushambadzira yeTikTok yave kuwedzera kujeka, uye yakakurumidza kugadzirwa kubva kune yakabhadharwa kushambadzira chikuva kuenda kune eCommerce chikuva. Zvinoenderana nekuongororwa kwesimba kweByteDance, iyo kambani ine TikTok, TikTok ichave yechitatu-yakakura eCommerce chikuva mushure meAmazon uye Shopify.
TikTok haisisiri chete yakabhadharwa yekushambadzira chikuva, iri kuvandudza kuita yakabatanidzwa eCommerce chikuva
Nezve kushambadzira bhizinesi mumisika yekukunze kwenyika, Facebook yakagadzira madhora zviuru mazana masere nemazana masere nemazana masere, uye Google yakaita madhora zviuru zana nemakumi mapfumbamwe nemazana mapfumbamwe emadhora muna 84.2. Mukuenzanisa, chikamu chemusika weTikTok uchiri mudiki, asi tarisiro yacho inoshamisa. Nekukura nekukurumidza kwenhamba dzevashandisi, TikTok inosungirwa kuisa tyisidziro kune mamwe maEcom giants, uye TikTok's eCommerce dhizaini chiratidzo chakakosha.
Pakutanga, kushambadzira kweTikTok kwainyanya kuve kwakakamurwa kuve pachena-screen kushambadzira, kupokana, uye kuyerera kweruzivo. Muna Zvita 2020, yakatanga "pod" basa (rudzi rwekubhadharira-kutenga-traffic maficha eakaundi account) muJapan, Indonesia, neThailand. Panyaya yeCommerce, kubvira kubatana neShopify muna Gumiguru 2020, mashoma maakaundi akavhura iyo yekubatanidza link.
Pamusoro pemuyedzo wekutangisa basa rekutenga muUnited States, pakutanga kwa2021, basa rekutengesa ngoro yeIndonesia live vhidhiyo rakatangwa, iro rinogona kuendeswa kuSoutheast Asia eCommerce mapuratifomu akadai seShopee. Zvinonzi basa rengoro yekutenga richatangwa zvizere muQ3 2021. TikTok neShopify zvakashandira pamwe chete kune vatengesi muUS izvozvi, asi inofanirwa kuvhurika kune vatengesi muUK nedzimwe nhepfenyuro dzeEurope munguva pfupi iri kutevera.
Kuvhurwa kweTikTok Shop zviri pachena chiitiko chakakosha chekukwezva vamwe vatambi kuti vatore chikamu mu-in-app eCommerce basa. Pamusoro pekubatanidza zvigadzirwa pane zvekunze eCommerce mapuratifomu kuburikidza nezvitoro zvekutengesa, vatengesi vanogona zvakare kuvhura zvitoro zvakananga paTikTok (parizvino ndeyevatengesi veIndonesia chete).
Zvinoenderana nematipi epamutemo eTikTok Shop Seller University, vatengesi vakabatana neTikTok Shop vanogona kurodha ruzivo rwechigadzirwa, kugamuchira maodha, kutengesa kwakazara uye kugadzirisa mubhadharo, kutevedzera uye kutonga maodha, uye kugadzirisa kudzoserwa kumashure. Mutengesi anofanira kupa:
- Ruzivo rwemunhu rwakadzama senge nzvimbo, nhamba yefoni, uye email kero;
- Ruzivo rwekutanga rwebhizinesi sezita rechitoro uye kero yekuchengetera;
- Bhizinesi rekunyoresa ruzivo.
Mushure mekuve vanokwanisa kutengesa, vatengesi vanokwanisa kushanda nekugadzirisa zvigadzirwa zvinyorwa uye maodha munzvimbo yemutengesi. Mushure mekunyoresa seTikTok Shop mutengesi, yako TikTok account inozongo shandurwa kuita account yemubatanidzwa. Iyo TikTok Shop bhatani rinoratidzwa pane yechipiri tebhu yeiyo account nhoroondo peji. Dzvanya kuti upinde muchitoro kuti uone zvigadzirwa zvese.
TikTok Shop parizvino ine seti yakakwana yezvakatemerwa zvekutengesa zvigadzirwa, zvinosanganisira nzira dzekunyoresa, zvehungwaru marongero, zvikamu zvechigadzirwa zvakarambidzwa, zvikamu zvechigadzirwa zvakatemerwa, masherufu echigadzirwa zvakatemwa, marongero ezvekufambisa, dhairekitori zvemukati zvechitoro, uye kudzorera kudzoserwa kwemari.
Semuenzaniso, TikTok Shop inorambidza kutengeswa kwezvinodhaka, zvishandiso zvekurapa, chikafu, doro/fodya, uye zvimwe zvigadzirwa zvine hukama, uye zvimwe zvigadzirwa zvakaita sezvishongo, wachi, uye zvishongedzo zvinofanirwa kuwana TikTok mvumo yechikamu isati yatengeswa.
Parizvino, vatengesi vanogona kutengesa zvinhu papuratifomu yeTikTok munzira mbiri: imwe ndeyekutengesa kuburikidza nechavo peji, uye imwe yacho kutsvaga vakakurumbira kusimudzira zvinhu kuburikidza nehukama hweTikTok.
Vatengesi vanogona kutengesa zvigadzirwa kuburikidza nemapeji avo ega uye kuratidza zvigadzirwa zvinongedzo mumavhidhiyo mapfupi uye mavhidhiyo ehupenyu. Vamwe vashandisi vanogona kudzvanya chinongedzo chekutenga kuisa iyo yakadzama ruzivo peji yechigadzirwa chinoenderana kana uchiona zvirimo zvevhidhiyo kana kuona mavhidhiyo aripo.
Uye zvakare, iyo TikTok yakabatana chirongwa inobvumira vatengesi kuti vabatane neKOLs pachikuva kusimudzira zvigadzirwa. Vatengesi vanogona kurodha ruzivo rwechigadzirwa kunzvimbo yevatengesi uye kugadzira chirongwa chekusimudzira. Ivo vanogona zvakare kuona iyo KOL runyorwa uye hunyanzvi hwavo kuburikidza neTikTok Musiki Musika, uye sarudza iyo yakakodzera KOL yekushandira pamwe.
Zvinoenderana newebsite yepamutemo yeTikTok Shop Mutengesi Yunivhesiti, TikTok parizvino inobhadharisa vatengesi veTikTok Shop muripo we2% yehuwandu hwekutengesa hweodha yega yega. Uye zvakare, TikTok kana vanobatana navo vachapawo vatengesi kuendesa uye kubhadhara mabasa uye kubhadharisa mari yebasa.
TikTok Shop ichave mukwikwidzi akasimba weAmazon, Facebook, uye Shopify
TikTok yakapinda zviri pamutemo mumusika wepasi rose muna Nyamavhuvhu 2017. Muna Chikunguru 2018, TikTok yakazivisa kuti yave inonyanya kufarirwa vhidhiyo pfupi application muJapan, Indonesia, India, Germany, nedzimwe nyika. Pakupera kwa2019, TikTok yanga yave yechipiri yakanyanya kudhawunirodha app munyika.
Pakupera kwa2020, TikTok yakapfuura Facebook mune imwe yakadonha uye yakave yakanyanya kudhawunirodha pasi rose paIOS uye Android mapuratifomu. Nhamba yevashandisi vanoshingaira yakapetwa katatu kana ichienzaniswa ne2018. Zvinotarisirwa kuti ne 2021, nhamba yevashandisi vanoshingaira pamwedzi ichapfuura 1.2 bhiriyoni.
Iyi fivhiri yeTikTok yakamanikidzawo kusimbisa enhau enhau mapuratifomu akadai seYouTube, Facebook, uye Snapchat kuti vatange akafanana mafupi mafirimu mabasa muna2020
Panyaya yeCommerce, TikTok iri kuyedza kuvaka yechitatu-bato musika iyo yakaoma kupfuura Facebook Shops. Zvakare, TikTok ine yakanakisa majini mumunda weiyo pfupi vhidhiyo uye yakasimba inobata iyo yemireniyamu chizvarwa uye Z chizvarwa. Aya ndiwo maitiro emangwana, uye ndizvo chaizvo zvinofanirwa kutyiwa neFacebook.
Izvo zvinofanirwa kucherechedzwa kuti TikTok's eCommerce dhizaini ichave nekukanganisa kune yekutanga yakagadzikana, yakajeka-yakatsanangurwa eCommerce musika kutenderera pasirese.
Mune yepasi rose eCommerce musika chimiro: Amazon inotora chinzvimbo chepamusoro chepuratifomu eCommerce. Shopify inokura yakazvimirira chiteshi ecology, uye mapuratifomu emigwagwa akadai seGoogle neFacebook anopa eCommerce traffic portals.
Iyo ecological pateni yepuratifomu eCommerce, zviteshi zvakazvimirira, uye social media zvakadzikama, uye miganhu iri pakati pavo yakajeka. Kubuda kweTikTok kwakawedzera shanduko mumusika wepasi rose eCommerce.
Sechinhu chakasiyana-siyana chemukati, TikTok haisi chete yekusiyanisa eCommerce, asi zvakare kuronga yayo yega eCommerce chikuva. TikTok Shop inogona kunge iri prototype. Zvakare, muTikTok's eCommerce chirongwa, vatori vechikamu havasi ivo chete vatengi vevatengesi uye vatengesi-vasingaverengeke zvemukati vagadziri / maKOLs ari kugadzira matsva akapatsanurwa materu enzira, ndokuti, nzira dzekuparadzira.
Mune mamwe mazwi, TikTok inoita kuti miganhu pakati pezviri mukati, zvemagariro, uye eCommerce zvisisanyatso kujekesa, uye mubatanidzwa wemhando idzi nhatu dzemapuratifomu.
Mumusika wepasi rose eCommerce, chii chakasiyana neChina ndechekuti kune zvimwe zviteshi zvakazvimiririra zvinosimudzirwa neShopify mumamiriro ezvinhu aya. Asi izvi hazvikanganisi TikTok's "hombe fusion" uye "hombe spoiler" kuwedzera-inogona kuumba makwikwi chero eCommerce mutambi. Naizvozvo, iwe unogona kuona kuti kune rumwe rutivi, inobatana neShopify kutora marudzi ese ezviteshi zvakapararira zvakazvimiririra zviripo mumhando dzega. Uye kune rimwe divi, inosvika kune eCommerce mapuratifomu akadai seWal-Mart. Panguva imwecheteyo, ichine yakawanda nzvimbo yekuvaka yayo eCommerce chikuva. To
TikTok yakagadzira in-app eCommerce ecological yakavharwa loop muChina, uye yeTikTok, TikTok's eCommerce nzira yekuvandudza inogona kuburitswazve, uye fungidziro yakanyanya kukura. Mukufamba kwenguva, TikTok ichave inonetsa zvikuru kumakambani makuru epasirese enhau, makambani ekushambadzira, uye kunyange eCommerce mapuratifomu.
Vatengesi vepamhepo vanogona sei kutora iwo mukana?
Kuvhurwa kweTikTok Shop hapana mubvunzo mukana wevatengesi vepamhepo.
Kune rimwe divi, iri nyowani eCom chikuva ichienzaniswa neAmazon uye FB + Shopify, makwikwi acho haazove anotyisa zvakanyanya, uye zviri nyore kwazvo kune vanotanga.
Kune rumwe rutivi, vatengesi vane zvimwe zvisarudzo. Kana iwe usingakwanise kuita budiriro neShopify, pamwe unogona kukwira neTikTok Shop. Uye neTikTok Shop ichipinda mumakwikwi eCommerce papuratifomu, mamwe mapuratifomu akaita seAmazon, eBay, FB Ads, uye Google Ads vangangogadzirisa maitiro avo, uye kudzikisa mari yekushambadzira kuti vatore mamwe musika mugove.
Pinda mutambo vamwe vatambi vasati vaita.
Kune inenge yese indasitiri, iyo yekutanga iwe yaunopinda mumusika, iwe une mabhenefiti echisikigo pane vanononoka-vanouya: kushoma kukwikwidza mumusika, uye yakakwana nguva yekuunganidza.
Ita tsvakurudzo yemusika
Kusiyana neFacebook, uko vashandisi vanobva kumazera ese, uye avhareji yezera revashandisi veFB inokura gore rega rega, vazhinji vashandisi veTikTok vechidiki. Saka zvakakosha kuti uite tsvagiridzo yemusika usati wapinda mumusika, sezvinotengesa zvakanaka pakati pevechidiki, uye zvigadzirwa zvinokunda paTikTok China.
Tsvaga anovimbika mutengesi kuti muite zvamakarayira
Iye zvino TikTok haikwanisi kupa maodha ekugadzirisa uye kutumira masevhisi, uye hazviratidzike sekusimudzira sevhisi munguva pfupi iri kutevera, kutsvaga mutengesi anotsigira kutsvagirwa kwechigadzirwa, kuodha kurongeka, uye kutumira kwepasirese kunobatsira zvakanyanya kukwirisa business. CJdropshipping parizvino ndiyo yakanakisa oto-odha inozadzisa chikuva ine zvigadzirwa zvakachipa kupfuura AliExpress uye nekukurumidza nguva dzekutumira.
Ndingaite sei kutanga & kuyera neTikTok × CJdropshipping?
CJdropshipping ndeye yakasanganiswa yekudonhedza chikuva iyo inopa kudonhedza masevhisi senge auto odhiyo kuzadzikiswa, chigadzirwa kutsvaka, warehousing, parcel kutumira, nezvimwe zvakadaro. Haufanire kutora & pre-stock zvigadzirwa, kurongedza, kana kutumira iyo odha, zvese zvaunofanirwa kuita kushambadzira uye kushandira vatengi.
