TikTok ipfupi-fomu nharembozha vhidhiyo chikuva inopa vanogadzira zvemukati mukana wekusvika nharaunda yakakura. Kubva payakatangwa muna 2016, vateereri vayo vakura kusvika vanopfuura 800 miriyoni vanoshanda pasi rese. Uye hazviratidzi zviratidzo zvekumira. Kuwedzera kwayo kukurumbira kwakabata kufarira kwemhando huru, uye vatengesi vava kutarisa iyo inonakidza app semukana webhizinesi. Ichi chinyorwa chichakubatsira iwe kunzwisisa maitiro ekutanga TikTok yekushambadzira nzira nhanho nhanho.

1. Ndiani Anofanirwa Kushambadza paTikTok?

1.1 Mhando Dzinotsvaga Vateereri Vakakura uye Vanobatanidzwa

TikTok inowanikwa munyika dzinopfuura zana nemakumi mashanu nemitauro makumi manomwe pasirese. Asi izvo zvoga hazviite kuti zvionekwe kubva kune zvimwe zvinoshandiswa.

Chirevo chakaburitswa neApp Annie chakaratidza kuti "TikTok avhareji nguva yemwedzi inoshandiswa pamushandisi yakakura nekukurumidza kupfuura ingangoita chero mamwe maapps akaongororwa. Izvi zvinosanganisira 70% muUS uye 80% muUK, kupfuura Facebook ”muna 2020. Vechidiki vechidiki paTiktok ikozvino vanoshandisa maminetsi makumi masere pazuva kana zvichienzaniswa neFacebook's 80 maminetsi pazuva. Izvi zvinoratidza kuti vashandisi veTikTok vanoita vateereri. Uye zvakanyanya kuita vateereri, zvirinani zvigadzirwa. Izvi zvinoreva kuti iwe unokwanisa kuwana akawanda eziso uye kubatanidzwa kune rako bhizinesi

Saka kana iwe uine bhizinesi rinotengesa kuchizvarwa chevechidiki uye iri kutsvaga vateereri vakakura uye vanoita, TikTok kushambadzira inogona kunge iri sarudzo yakanaka kwauri.

1.2 Zvikwata Zvinotengeswa kuPost-90s uye Post-00s neMari Inokwana

Ruzhinji rwevateereri veTikTok vanhu vadiki: 63% yevashandisi veAmerican TikTok vari pakati pemakore gumi nemakumi maviri nemapfumbamwe ekuberekwa. Zvisinei, nhamba yeTikTokers pakati pemakore makumi maviri nemashanu nemakumi mashanu nemashanu iri kuwedzera, uye nhamba yevakuru vadiki papuratifomu iri kuderera.

Saka parizvino, marangi anotarisana neshure-makumi mapfumbamwe nemakumi masere epashure-90s anowana iyo hombe inogona kuve mutengi base.

1.3 Brands Inotarisa Musika Wepasi Pose

Kusiyana nemamwe makambani enhau enhau akatanga bhizinesi ravo muUS, TikTok yakatanga kuenda kuhutachiona muIndia uye inogamuchirwa mune dzimwe nyika dzakaita seRussia, Mexico, nePakistan.

TikTok yave kuwanikwa mune dzinopfuura nyika zana nemakumi mana nemitauro makumi manomwe pasirese. Mhando dzinoda kuongorora mimwe misika yekunze dzinogona kushandisa zvizere chikuva ichi.

2. TikTok Kushambadzira Mhando

Iko kune kazhinji mhando mbiri dzeTikTok kushambadzira. Imwe ndeye TikTok Yepamutemo Kushambadzira, uye imwe yacho kushambadzira kwekugadzira.

2.1 TikTok Yepamutemo Kushambadzira

TikTok yepamutemo kushambadzira inosanganisira mashanu marudzi eshambadziro. Iwo ndeaya: mu-feed ads, yakashambadza hashtag ads, brand takeover ads, yepamusoro yekutarisa kushambadzira, uye yakamisikidzwa mhedzisiro ads

2.1.1 In-Feed Ads

TikTok In-feed ads mavhidhiyo anoonekwa pakati pevashandisi 'mavhidhiyo kana iwe uchipururudza kuburikidza Newe Iwe peji, zvakafanana neshambadziro dzaunoona iwe paunotarisa pa Instagram Nyaya.

Kushambadzira Zvimiro:

• Nguva yakareba: anosvika makumi matanhatu, akakurudzirwa 60-9s
• Nzvimbo: Yewe peji
• Ratidza: simuka, yakazara-skrini
• Tsigira dzakasiyana siyana kudaidzira-kuita (semuenzaniso, kurodha pasi app, pinda webhusaiti yepamutemo, nezvimwewo)

Performance Metrics:

• chidhidho
• the clicks
• CTR
• Vhidhiyo maonero
• Kureba kwekuona vhidhiyo (yakavharwa mu3s, yakavharwa mushure memasekonzi gumi)
• Avhareji vhidhiyo yekuona nguva
• Kukurukurirana kwevhidhiyo (kufarira, kugovera)

Mhosva:

Maybelline TikTok yakagadzira in-feed kushambadzira nemumhanzi unokwezva kuti uwedzere mugove wayo wemusika uye kuziva chiziviso pakati pevechidiki chizvarwa muJapan.

In-feed ads zvakare inobvumidza vashandisi vayo kuisa yekufona-kune-kuita bhatani pazasi pevhidhiyo. Semuenzaniso, unogona kukurudzira vashandisi kuisa odha ipapo ipapo, tora yako app, kana enda wakananga kune webhusaiti yako kubva TikTok.

payakaipira:

Aya ads anosanganiswa zvakanaka neTikTok feed, izvo zvinoita kuti zvive nyore kukurumidza kutsvaira nevashandisi. Saka kune-yekudyisa ads, zvakakosha kukwezva vateereri mumasekonzi maviri-2 ekutanga evhidhiyo uye nokudaro kumisa vashandisi kuti vasatarise.

2.1.2 Akashambadza Hashtag Ads

Vaishu hashtag is another popular ad on TikTok. Mune yakashomeka hashtag dambudziko, mucherechedzo unobvunza vashandisi veTikTok kuti vateedzere vhidhiyo ivo pachavo vachiita chimwe chinhu, senge dhanzi chaiyo, vozoitumira ine hashtag yakatsanangurwa.

Aya ma ads anoiswa kana padyo nepamusoro peiyo Discovery peji, uye kubaya pane iyo hashtag inotungamira vashanyi kuunganidzwa weTikToks kubva kune imwecheteyo dambudziko.

Kushambadzira maficha:

• Nguva Yakareba: 6days
• Nzvimbo: At kana padyo nepamusoro peiyo Discovery Peji
• Sanganisira: Yakaparadzaniswa yemhando yekushomeka peji, iyo iine kuiswa kweiyo brand, ma brand maratidziro, mitemo yezviitiko, uye azvino ano akakurumbira mavhidhiyo ari kutora chikamu mune dambudziko
• Maitiro: Mushandisi anodzvanya paiyo hashtag kuti atore chikamu mune iri dambudziko

Mhosva:

Iyo #eyeslipsface dambudziko rakagadzirwa ne elf Cosmetics ingori muenzaniso. Elf Cosmetics yakagamuchirwa yakashambadza hashtag kushambadzira kubvunza vashandisi kutumira mavhidhiyo anoratidza kwavo kwese kwese nemumhanzi wepashure "Eyes.Lips.Face". Vatori vechikamu vaizove nemukana wekuhwina madhora mazana maviri nemazana ezvigadzirwa zve elf uye zvigadzirwa zvekuchengetedza ganda.

Ichi chiitiko chakazopedzisira chave chinetso chakapararira zvakanyanya paTikTok. Vashandisi vanosvika mamirioni mashanu vakapinda muchiitiko ichi uye vakagamuchira kusvika 5 bhiriyoni peji maonero.

payakaipira:

TikTok hashtag zvinonetsa zvinokurudzira kubatanidzwa uye chivakwa chekuziva chiratidzo. Asi zvakare ine yayo yekumashure yekuve yakanyanya kudhura. Kana bhana rako rikaonekwa pane Discovery peji reTikTok, mutengo unogona kusvika kusvika kumadhora zana nemakumi mashanu. Ehezve, pane zvekare nzira yekudzikisa mutengo, ndiko kuti, kubatana pamwe nevanozivikanwa veInternet uye kushandisa simba ravo kusimudzira zvigadzirwa / zviitiko zvako.

2.1.3 Adhi Yekutora Yekutengesa

MaBrand takeovers akazara-skrini, matatu-kusvika-mashanu-echipiri vhidhiyo kushambadza iyo inoratidza kumusoro kana munhu angovhura iyo app. Zviziviso zvakare zvinoonekwa semifananidzo yakamira, maGIF kana mavhidhiyo pane peji rako reWewe. Iyo mhando inogona kusanganisira inodzvanya hashtag kana webhusaiti link zvakare.

Kushambadzira maficha:

• Nguva Yakareba: 3-4s
• Nzvimbo: inoratidzwa ipapo kana iko kuvhurwa. Yewe peji
• Ratidza: simuka, yakazara-skrini
• Sanganisira: mapikicha akamira, maGIF, mavhidhiyo, zvinobatika hashtag, kana brand webhusaiti link
• Vashandisi vanogona kungoona imwe yakashambadzirwa yekutora kushambadza pazuva, zvinoreva kuti pane makwikwi mashoma

Mhosva:

Guess Jeans yakasimudzira iyo #InMyDenim Dambudziko muenzaniso paTikTok. Mufananidzo wekuruboshwe-pazasi ndewechiratidzo chayo chekutora skrini.

Mazuva matanhatu mushure memushandirapamwe, vashandisi ve5,500 vakagadzira mavhidhiyo vachishandisa iyo hashtag #InMyDenim. Huwandu hwese hwekutaridzwa kwevhidhiyo hwakapfuura mamirioni gumi nemashanu, chiyero chekutora chikamu chaive 10.5%, uye vanopfuura 14.3 vashandisi vakateedzera Guess's TikTok account.

payakaipira:

Brand Kutora ndeye yakasarudzika yekushambadzira modhi. Vashandisi vanogona kungoona chete yemhando yekutora kushambadza zuva rega rega, saka mutengo wayo zvakare wakakwira. Inokodzera mhando hombe nemari yakakwana. Zvinoenderana nenhamba kubva kuVoluum.com, kana paine mamirioni mashanu ekuonekwa pazuva, zvinoda madhora zviuru makumi mashanu pazuva.

2.1.4 Top View Ads

TikTok yepamusoro yekutarisa kushambadzira yakafanana neyemhando yekutora. Musiyano uripo wekuti ma ads ekuona haavhare iyo skrini nekukurumidza kana vashandisi vapinda. Ivo vanotora yekutanga In-feed post mushure memasekonzi matatu. Inotaridza kusvika makumi matanhatu-masekondi eiyo yakazara-skrini vhidhiyo ine auto-kutamba uye kurira. Izvi zvinobatsira kuwedzera maratidziro echiratidzo.

Features:

• Nguva yakareba: anosvika makumi matanhatu
• Nzvimbo: kutanga mu-feed post mushure mekunge mushandisi avhura iyo app
• Ratidza: simuka, yakazara-skrini vhidhiyo ine auto-kutamba uye kurira
• Iko kushevedzera-ku-chiito kunogona kuwedzerwa pasi pevhidhiyo, pamwe nehukama kune zvemukati kana zvekunze mapeji

Mhosva:

Iyi inotevera inyaya yeBalenciaga vachishandisa ekushambadzira epamusoro ekuwedzera traffic kune avo ezvitoro mapeji.

Yakajeka yakazara-skrini vhidhiyo, yakajeka uye yakapfupika brand logo, pamwe chete neinosheedzera kuita chiito bhatani, yakabudirira kuwana zvinopfuura mamirioni makumi maviri nematatu ekuratidzira, neinodzvanya-kuburikidza chiyero cheinenge 23%.

payakaipira:

Iine zvikanganiso zvakafanana se-in-feed ads uye saka zvinogona kurerutswa nyore nevashandisi veTikTok. Naizvozvo, kushambadzira mavhidhiyo kunofanirwa kuve neakakosha zvakakwana kukwezva vashandisi.

2.1.5 Akashambadzirwa Mhedzisiro ma ads

MaBranded mhedzisiro kushambadza kwakafanana neye Instagram's AR mafirita, uye vashandisi vanogona kuwedzera izvi zvakakosha mhedzisiro kumavhidhiyo avo.

Kushambadzira maficha:

• Nguva yakareba: Mazuva e10
• Maitiro: Mushandisi anoshandisa brand-yakatsanangurwa yakasarudzika mhedzisiro, kutaura, uye mafirita kuita mavhidhiyo
• Kurudzira vashandisi kuti vabatanidzane zvakananga neako brand
• Inogona kusanganiswa nemhando yeHashtag kupikisa kushambadzira

Mhosva:

Izvi zvinotevera zvakajairwa kushambadzira musanganiswa unobatanidza iyo hashtag dambudziko. PUMA akasimudzira yavo Yekupedzisira Flash nhevedzano pasi pe #FlashOfFuture, uye chiitiko ichi pakupedzisira chakagamuchira 587.5 mamirioni maonero.

2.2 Kushambadzira kwekugadzira

Tiktok kushambadzira zviri pamutemo parizvino zvinodhura uye zvinogona kunge zvisina kukodzera munhu wese. Naizvozvo, iwe unogona kutora mukana weTikTok's vhidhiyo maficha, sanganisa yako chigadzirwa maficha, gadzira mhinduro dzeveruzhinji kuburikidza nemushandisi repost uye makomendi, uye zvakare kubuda mukushambadzira.

Kusiyana neyakajairwa midhiya enhau, TikTok's inozivikanwa kufambisa zvemukati inogadziridzwa nekukurumidza zvakanyanya. Mimwe misoro inogona kuve inozivikanwa vhiki ino, asi isingafarirwe svondo rinouya. Kugara uchienderana nemaitiro uye kushandisa yazvino inopisa misoro kuita mavhidhiyo kunogona nehungwaru kukwenya mafungu emahara traffic.

Izvi zvinotevera mimwe mitambo inowirirana paTikTok:

2.2.1 Vhidhiyo yekubatanidza

TikTok zvakare ine akawanda mafirita uye akasarudzika mhedzisiro, vashandisi vanogona kushandisa aya mafirita uye akakosha mhedzisiro mumavhidhiyo avo. Co-kugadzirwa ndeimwe yeanonyanya kufarirwa mhedzisiro mvumo, ichibvumira vashandisi kurekodha vhidhiyo yekudyidzana nevhidhiyo yavanofarira.

Heino mimwe mienzaniso:

Yese ari pamusoro mienzaniso ane anopfuura anopfuura mamirioni zana maonero. Uye zvakare, kune nzira dzekudyidzana senge yekuita uye kusimudzira nyaya. Iwe unofanirwa kuziva mashandisiro uye nekupfura yekugadzira -kugadzira mavhidhiyo kukwezva vashandisi 'kutarisisa uye kuwedzera mafeni.

2.2.2 Gadzira kana Reuse ruzha

TikTok ine raibhurari ine ruzha rwakakura, kusanganisira mavhidhiyo erwiyo, hurukuro, TV kana mabhaisikopo ehurukuro, kana zvitaurwa zvemushandisi. Kana mushandisi akangoburitsa ruzha rutsva muvhidhiyo, ichazoponeswa muraibhurari yezwi, uyezve vamwe vashandisi vanogona kuishandisa zvakare.

Iyi nzira inobatsirawo vamwe vaimbi vanozivikanwa kuti vazive mukurumbira paTikTok, senge Lil Nax X. Rwiyo rwaLil "Old Town Road" rwakatanga kutariswa zvakanyanya paTikTok isati yaita hutachiona online. Vhidhiyo ine hashtag #oldtownroad yakawana mamirioni zana ekuonekwa.

Mushure mekubatanidzwazve, Lil akaronga pekutanga paBillboard Hot 100 yepamusoro akarova machati kwemavhiki 19, rekodhi refu kwazvo munhoroondo yemumhanzi basa.

2.2.3 Dambudziko Rekutamba

Matambudziko ndiwo mamwe emaitiro akakura paTikTok, uye mhando dzehunyanzvi dzave kutodzishandisa kukurumidza-kuona kukura kwavo uye kusvika mamirioni evashandisi paapp. Pakati pezvipingamupinyi izvi, dambudziko rekutamba hapana mubvunzo fomu rinobata maziso kuti uwane huwandu hukuru hwemaonero nekudyidzana.

Semuenzaniso, muThe Git Up challenge, vatori vechikamu vakatamba nechimhanzi chakasarudzwa kubva murwiyo rwezita rimwechete naBlanco Brown, vamwe vakarongazve rwiyo pachavo, uye vamwe vakateedzera magadzirirwo aHarvey Bass uyo akatanga kuburitsa dambudziko.

Kunyangwe iri dambudziko risina kutanga naBrown kana nechikwata chake, mavhidhiyo achishandisa #thegitup tag akagamuchira anopfuura mamirioni gumi nemashanu ekuonekwa. Rwiyo Blanco Brown akagashirawo anodarika zviuru zana nemakumi manomwe nenomwe ekuona paSpotify.

2.2.4 Shandira pamwe neVanozivikanwa paInternet

Vanofurira ndivo vagadziri vanozobatana newe kugovana meseji yako nevateereri vavo. Kushanda neanokurudzira akakodzera kuti ugovana maraki yako nevateereri vavo kunogona kuunza kudzoka kukuru kushambadziro yako. Chidzidzo cheTomoson chakaratidza kuti pamadhora ega ega anoshandiswa pakushambadzira kunozivikanwa pamhepo, zvigadzirwa zvinogona kutarisira kudzoka kwemadhora 6.50.

Paunenge uchitsvaga akakodzera internet mukurumbira, teerera kune anotevera mapoinzi:

• Kukosha: Kana iwe uri mhando inotengesa zvinwiwa zvesimba, hazvina kukodzera kuti uwane chinogadzirisa chinogadzirisa.
• Kufuridzira: Huwandu hwevateveri uye chiyero chekudyidzana kwe fan, huwandu hweanofarira, masheya, uye makomendi zvinogona kushandiswa sekuratidzira zviratidzo.
• Nzvimbo: Kunyangwe chako hachizi chidiki chemuno chiratidzo kana hombe yepasi rose mhando, iwe unoda anokonzeresa vateereri vateereri kuti vawane zvigadzirwa zvako.

Iwe unogona kuwana vanopesvedzera muVashandisi tebhu reiyo peji rekutsvaga. Ingo pinda musoro mubhawa rekutsvaga.

TikTok ikozvino inopawo imwechete-yekumira chishandiso, Musiki Musika, kune nyore kubatana kwemakambani uye vanokurudzira. Mariri, iwe unogona kutsvaga akakwana influencer uchishandisa mienzaniso uye data.

3. Yekutanga Maitiro ekugadzira TikTok Ads

Zvichienderana nerudzi rwekushambadzira iwe kwaunoda kumhanyisa, iwe unofanirwa kutaura kune TikTok kushambadzira maneja kana kushandisa yavo yega-yekushandira chikuva. Pano, ndiwo maitiro ekutanga ekugadzira Tiktok ads.

3.1 Gadzira Yako Yekushambadzira Akaundi

Usati watanga kushambadzira kwako kwekutanga, iwe uchazoda account.

(1) Dzvanya Tanga kubva iyo TikTok yeBhizinesi kumhara peji, uye wozopinda yako nharaunda > mhando yebhizinesi > bhaiza Next.

(2) Zadza yako mashoko> bhaiza nyoresa

Mushure mekunyora, unogona kutanga kushambadza paTikTok.

3.2 Gadzira Mushandirapamwe

Kufanana neFB kushambadzira uye kushambadzira kweGoogle, TikTok zvakare ine chimiro chechimiro: kambeyini> boka rekushambadzira> ad.

(1) Enda kune iyo Campaign tab kumusoro kweAds Manager uye tinya sika.

(2) Sarudza chinangwa chako. Zvichienderana nezvinangwa zvako zvekushambadzira, unogona kusarudza vanoziva, funga or pindura.

Paunogadzira mushandirapamwe, TikTok inozongoendesa kune yako chikamu cheboka.

3.3 Gadzira boka reAd

(1) Sarudza kushambadzira kwako kuiswa (otomatiki kuiswa kunosarudzwa nekutadza).

(2) Sarudza iyo kukwidziridzwa mhando, URL, kuratidza zita, avatar, uye nzira iyo vashandisi vanofambidzana nayo kushambadza.

(3) Sarudza kana uchishandisa TikTok's otomatiki yekugadzira optimization. Iyo inovaka kushambadza uchishandisa yako mifananidzo, mavhidhiyo, uye kuteedzera uye wozoramba uchizviedza ivo iwe.

(4) Sarudza yako Vateereri Target.

Iwe unogona kunanga vateereri vako zvichibva pane huwandu hwevanhu uye zvaunofarira. Iwe unogona zvakare kugadzira yakasarudzika vateereri kubva kune yako mutengi profaili, webhusaiti traffic, app chiitiko, kana yapfuura kushambadzira kubatanidzwa.

Kuti ugadzire vateereri vetsika kubva kuwebsite traffic, unofanirwa kuisa TikTok Pixel pawebhusaiti yako. TikTok Pixel inogona kukubatsira kukwidziridza shambadziro dzako, uchibatanidza kubudirira kwezvako kushambadza kune hunhu hwevatengi vako pawebhusaiti.

(5) Sarudza pakati pebhajeti rezuva nezuva kana rehupenyu-hwese hwauchazoshandisa mukati mehupenyu hweaseti yakatarwa kana mushandirapamwe

(6) Seta yako yekubhidha chirongwa.

(7) Dzvanya Next kugadzira chiziviso chitsva.

3.4 Gadzira Chiziviso

(1) Isa vhidhiyo kana mifananidzo yemifananidzo. TikTok ichashandura ichiri mifananidzo kuva vhidhiyo. Uye iva nechokwadi chekutevera TikTok's kushambadzira nhungamiros.

(2) Zadza mukopi yekushambadza uye sarudza yekufona bhatani bhatani.

(3) Dzvanya bvuma kuisa inotevera kushambadzira ongororo.

4. Ongorora iyo EAnokuda TikTok kushambadza

4.1 Shandisa Ads Maneja

Kubudikidza ne TikTok's yekumashure kumashure, iwe unowana:

• Ikozvino mamiriro ezve kushambadza uye zviitiko
• CPM, CPC, CPA, CTR, chiyero chekushandura, uye mamwe metric ezvese kushambadzira
• Ikozvino kushambadzira shandisa

Kunge mamwe software eruzhinji, mhedzisiro yacho inogona kutumirwa kunze nekamwechete kuti ifambise ongororo yedata.

4.2 Wana Dhata Rakawanda paPeji Yemushandirapamwe

Zvakafanana neyekushambadzira yeFacebook kumashure, TikTok's yekushambadzira kumashure inogona zvakare kutaridzwa nhurikidzwa nedare kuburikidza Campaign>Ad Ad>Ad.

Iwe unogona zvakare kugadzira tafura yedata zvinoenderana nedhata iwe raunoda, nhanho dzekusika dzinotevera:

(a) Sarudza dheti renhamba

(b) Sarudza zvimwe zviyero kubva pane izvo zvinyorwa

4.3 Tiktok advertising mutengo

Tsanangudzo dzeMitemo:

CPC: Bhadhara nekudzvanya

OCPC: Yakagadziridzwa Mutengo PaKudzvanya

CPM: Mutengo nezviuru zvinoonekwa

CPV: Mutengo pamaonero

Zvinoenderana nezvakasiyana zvinodiwa nevatengi vakasiyana, pane dzakasiyana nzira dzekubhadhara. Izvi zvinotevera zvinoratidza zvazvino TikTok kushambadzira ekuchaja zviyero.

• Kutora kweBrand: 5w mapanga pazuva, yakavimbiswa 500w kuratidzwa;
• In-feed kushambadzira: $ 10 pamaonero, angangoita mazana matanhatu ekuratidzira pamberi
• Hashtag dambudziko: $ 150,000a vhiki
• Brand firita, yehupenyu maficha: $ 80,000 pazuva

mhedziso

Kunyangwe kushambadza paTikTok inogona kunge iri yekukurumidza nzira yekuvaka zvimiro zvevashandisi. Usambofa wakakanganwa zvinogara zviri zvemukati pachazvo izvo zvinonyanya kukosha. Zvemukati zvemukati zvinotyaira vashandisi kuti vatevere kushambadza nepo zvisirizvo zvemukati zvinongobhidha vashandisi, kana kutosiya zvakashata pane vateereri.

Kushambadzira paTikTok kunogona kunge kuri basa rinotyisa. Asi ndinovimba, negwara rino, iwe unozokwanisa kugadzira zvemukati zvinoita kuti zita rako rionekwe. Usatya kuedza zvinhu zvakasiyana. TikTok chirongwa chitsva, uye vazhinji vashambadziri vari kufunga zvinhu kunze sezvavanoenda.