Influencer kushambadzira ndiyo hombe sosi yetraffic, kuwedzera kune Google ads uye Facebook ads. Instagram, YouTube, Snapchat, nezvimwewo, ndiwo mapuratifomu anotungamira anoshandira "kushandura simba rekuita simba." Muchikamu chino, isu tichatora Instagram semuenzaniso wekuratidza mashandiro anoita kushambadzira, maitiro ekutsvaga akakodzera Instagram influencers, uye maitiro ekudzivirira mutengo wepamberi.
Chii chinonzi Influencer Kushambadzira?
Chaizvoizvo, inokurudzira yakataura zvigadzirwa kana sevhisi yako, kana webhusaiti mune yavo post kana nyaya, kana bio. Vateveri vavo vanozotenga zvigadzirwa nekuda kwekuvimba nechiremera cheanofurira. Uye isu tichabhadhara mupesvedzeri nemubhadharo wemari imwe chete kana komisheni-yakavakirwa kubhadhara. Heino nhanho-ne-nhanho nzira.
Kutanga, iwe unozofanirwa kutsvaga iwo chaiwo Instagram influencers kune zvigadzirwa zvako, wobva wabata ava vanofurira kuti vaunze chitoro chako uye uite chibvumirano navo.
Nhanho inotevera ndeyekutumira sampu yekuyedza kuti vazviedze, saka vanofurira vanogona kutora mimwe mifananidzo kana kupfura vhidhiyo kugadzirira kusimudzira zvigadzirwa zvako. Ipapo, hongu, ivo vanosimudzira zvigadzirwa zvako pane yavo peji. Kana iwe wakatobhadhara mari yekomisheni yekutanga, ikozvino maitiro apera.
Kana chibvumirano chawakaita chaive chekomisheni-yakavakirwa kubhadhara, saka iwe unozobhadhara vanofurira pane yako yekutengesa. Unouya mubvunzo unotevera, sei kuwana iwo chaiwo Instagram influencers? Nzira yekudzivirira sei mutengo wepamberi wekushambadzira kushambadzira?
Nzira yekuwana iyo Yakakodzera Instagram Influencers?
Tisati tatanga kutsvaga vanofurira sehuku isina musoro, isu tinofanirwa kuziva kuti nderipi boka revanofurira ratiri kunanga. Isu tiri kunanga kune micro-influencer ine fan base iri kutenderera 5k kusvika 10k.
Micro-influencer inowanzova pakati pe1k kusvika ku100k vateveri, inotarisa pane imwe niche kana nzvimbo. Uye ivo vane hukama hwakasimba nevateveri vachienzaniswa neMega kana Macro influencers.
Zvikonzero nei tichisarudza aya madiki-influencers ndeaya ane kunamatira kwakasimba nevateveri uye ivo havaite purofiti kubva kumutambo uyu. Vamwe vacho havana kana mukana wekuti vapinde mumutambo, asi vanongove neshungu nezvavari kuita. Saka kana iwe ukavapa tikiti rekupinda mumutambo, ivo vanobata mukana uyu uye vanoedza nepavanogona napo kushambadzira zvigadzirwa zvako.
Tiri kudzikisa huwandu hwedu hwekutsvaga kusvika pa5k kusvika 10k micro-influencers. Isu tinogona kushandisa nzira yechinyakare-kushandisa matani enguva kutsvaira pa Instagram uye tichitsvaga iwo aunofunga kuti akakodzera zvigadzirwa zvako, wobva watumira iwo DM. Kana isu tinogona kushandisa mamwe maapplication kutibatsira kudzikisa pasi iwo chaiwo anofurira, seSnapfluence, uye Hyprbrands.
Ese maapplication aya akafanana, injini yekutsvaga yekutsvaga Instagram influencers nekudzikisira ne hashtag kana nguva yebio yavo, nzvimbo, rudzi rwavanofarira, rudzi rwavanofarira vateveri vavo, kana pamwe nhamba yevateveri vavo, zera ravo. , murume kana mukadzi. Ipapo unogona kuvabata kuti ukurukure kumwe kubatira pamwe.
Nzira Yekudzivirira Kumberi Mutengo weInfluencers Marketing?
Pakati pese, muripo wemari wakabhadharwa uye komisheni-yakavakirwa mubhadharo ari maviri komisheni mamodheru. Iwe unogona kubhadhara imwe yemari yemari kuripwa vasati vafuridzira vatumira zvigadzirwa zvako muhupenyu hwavo kana posvo. Kune macro-influencers, iwe uchafanirwa kubhadhara mazana mazana mashanu emadhora -500 madhora ekumberi kune yega yega, yakawanda uye hapana anozopa vimbiso yekutengesa kwavachaunza. Panguva ino, zvakanakira kusarudza micro-vanokurudzira zvakasimbiswa. Ivo vanongobhadharisa 1000/1 kana kunyangwe 10/1 yeavo vanowanzo furira. Ikozvino mari yekumberi yave kusingagamuchirwe.
Kupa komisheni-yakavakirwa mubhadharo ichave kiyi yekudzivisa muripo wepamberi. Vanofurira vanogashira mubhadharo pahuwandu hwekutengesa kwavakauya. Hedzino nzira nhatu dzekutevera kuti vangani vatengesi vanofurira vakawana.
Nzira yekutanga iri kuvapa kodhi yekusimudzira yega. Nekuti ava vadiki-vafurira havana kunyatso purofiti kubva kubio yavo sezvavakaratidza, ivo vanowanzogamuchira muripo-wakabhadharwa. Unogona kuvapa kodhi yekusimudzira, uye ipapo vanofurira vanosimudzira zvigadzirwa zvako pane yavo bio kana kutumira positi ine yavo yakasarudzika kodhi yekusimudzira. Chero ani anoshandisa kodhi iyi kutenga anozoonekwa semufanidzi wake.
Nditore semuenzaniso-Zoey20off. Chero ani akashandisa kodhi iyi kutenga anozoonekwa sefani yangu. Kana isu tikaisa mutengo wekomisheni ku30% uye purofiti i10 $ pachinhu chimwe chete, vateveri vangu vakaita 100 kutengesa pazuva. Izvi zvinoreva kuti ndinofanira kugamuchira 300$ yezuva.
Imwe nzira yekutevera maitirwo evanokurudzira ndeyekuvapa yavo tsika yekubatanidza. Chaizvoizvo iwe unogadzira yako yakabatana chirongwa, uye vanokurudzira vanogona kushandisa yetsika link kuunza kutengesa. Uye iwe unogona kuyera yavo yevanoda 'yekutenga kugona kuburikidza neyako yakabatana chirongwa. Kune akawanda maShopify mapurogiramu anogona kukubatsira iwe kuti uite chirongwa chekubatana.
Ehe, nzira yekupedzisira yekuona kuti vangani vapesvedzera vawana ndeyekumhanyisa kusheedzera mumwe nemumwe panguva, kuti usazokanganisa kuti ndiani arikuunzira kutengesa kwako uye ndiani arikuunzira kutengesa kushoma. Kazhinji, isu tinoseta 30% -50% yepurofiti seyero rekomisheni. Kana zvigadzirwa zvako zviri zvemhando yepamusoro zvigadzirwa, unogona kudzikisa imwe muzana yemutengo wekomisheni sekuchengetedza kwekuchinjana kana mari yekudzorera.
Asi kana zvigadzirwa zvako zviri zvidiki pundutso uye zvine kukurumidza kudzoka, ungangoda kuwedzera mwero wekomisheni kutyaira kutengesa. Chimwe chinhu chakakosha ndechekuti kana iwe uchiziva uyu anofurira achaunza kutengesa kwakawanda, ingobhadhara muripo wepamberi, haudi kuti vamwe vanhu varume keke rako.
Kutsvaga vanopesvedzera pane mamwe mapuratifomu seSnapchat, Youtube, TikTok, nezvimwewo, zvakangofanana chero iwe uchiwana iyo chaiyo inofurira 'data yekuongorora app kurerutsa maitiro ekutsvaga. Ingo tanga bhizinesi rako rekudonhedza uye usingade kubhadhara iyo yepamusoro yekushambadzira mitengo neGoogle ad kana Facebook ad? Edza kupesvedzera kushambadzira, zvinokushamisa iwe.
