Munguva pfupi yapfuura, pane zvimwe zvinogadziridzwa kumaseting ads kubva kuFacebook kubva munaGunyana 21, 2021. Zvigadziriso zvitsva zveFB Ads zvinogona kuunza kuomerwa nevashambadziri vari kuedza kushandisa data yevateereri kuwedzera ruzivo rwevatengi. Uye munyaya ino, ngatifambei kuburikidza rudzi rweshanduko rwachatiunzira.
Update pamusoro Targeting Kuwedzera
Facebook ichango shandisa Targeting Kuwedzera ku Yakadzama Targeting (kusanganisira huwandu hwevanhu, kufarira, kana maitiro) uye kutaridzika Kuwedzera kunoenderana nekuita.
Kwidziridzo pane Shanduko API Settings
Iwe unozokurudzirwa kumisikidza iyo yekushandura API pasi pePixel yekumisikidza sarudzo.
| Tsvaga zvimwe nezve FB ads matipi pano! |
Nezve kugadzirisa pane Targeting Kuwedzera
Kazhinji: Kusvika ikozvino, chikamu che Facebook advertising maakaunti achiri kukwanisa kumhanya pasi pemagadzirirwo ekuwedzera kwevateereri, panguva iyi, vamwe vatotanga kuvhura kuwedzera kwevateereri. Kubva pakuona kwenguva refu, maitiro acho anozopedzisira atendeukira kune itsva yekuwedzera yevateereri modhi uye izvi zvinogona kusadzimwa zvakare.
Yakadzama Targeting Kuwedzera uye Kutaridzika Kuwedzera
Mukutaura kwetsananguro kubva kuFacebook:
"Kuwedzera kwawakavavarira kunogona kubatsira kuvandudza mashandiro ako emushandirapamwe nekubvumira sisitimu yedu kusvika kune boka rakakura revanhu kupfuura iwe wawakatsanangura mune yako yakadzama sarudzo dzekutarisa.
Iwe unogona kushandisa iyi sarudzo kana iwe uchida kuti isu tiratidze kushambadza kwako kune vamwe vanhu vatinofunga kuti vanokuwanzira iwe zvakawanda uye / kana zvakachipa mhedzisiro. Sisitimu yedu inoisa tarisiro yekuwedzera kana ichiona kuti kuita kudaro kunogona kuvandudza mashandiro.
Zvichienderana nechinangwa chako chemushandirapamwe, kunongedzera kuwedzerwa kunogoneswa (uye hakugone kuchinjwa) kana kudzimwa nekutadza (asi kunogona kupihwa). ”
Iyo yekutanga vhezheni yeDzidziso Yekutarisa yakavhurwa nekutadza, zvakadaro inogona kudzimwa pamawoko. Asi mune akagadziridzwa marongero, sarudzo haigone kuvharwa futi.
Tsananguro dzepamutemo
Tsananguro yepamutemo yakafanana neiyi:
Kana sisitimu yedu ikawana mikana irinani yekuita kunze kwevateereri vako, tarisiro yekuwedzera inotibvumidza kuti tiite zvine mutsindo kuratidza kwatinoona kuita kuri nani uye tinogona kuwedzera vateereri vako kuwedzera mikana yakafanana. "
Kuzviisa zvakapusa: Facebook inofungidzira kuti vashambadziri vanofanirwa kutarisira kuona mushandirapamwe unogara wakaenzana kana kutovandudza.
Kana iwe uchida kuzviyedza, unogona kumhanyisa mamwe ads samples uye kumirira kuti uone mhedzisiro. Kudzikisira nhanho yekudzika pasi, unogona kutanga kubva panzvimbo, zera, murume kana mukadzi, uye mutauro.
Mashandiro anoita Shanduko API
Maererano netsananguro dzepamutemo: “ Shanduko API yakagadzirirwa kuumba yakananga uye yakavimbika kubatana pakati pekutengesa data (senge zviitiko zvewebhusaiti uye Shanduko dzepamhepo) Kubva kuseva yako, chikuva chewebhusaiti kana CRM kuFacebook. Iyi data yekushambadzira inobatsira kushambadzira kwesimba, kugadzirisa, uye kuyera paFacebook kuitira kuti ma ads ako aratidzwe kune vanhu vanogona kunge vachifarira.
Pane zvakawanda zvingasarudzwa zvaunogona kushandisa kumisikidza Shanduko API. Kubatanidzwa kwakawanda hakudi mugadziri, uye kana ukashandisa chikuva chebhizimisi chakadai seShopify unogona kumisikidza iyo Shanduko API nekungobaya-bata chete. ”
Iwe unozokurudzirwa kumisikidza iyo yekushandura API pasi pePixel yekumisikidza sarudzo. Uye chaizvo, ndizvo zvinokurudzirwa nevashandisi nekuti zvichave zvakanaka kuti Pixel ibate yakawanda iriko data uye kuvandudza kushambadzira kwepamhepo.
