Ngaba wakha weva nge Temu yokuthenga app? Ngo-2022, le app entsha yaseTshayina ye-eCommerce yangena kwimarike yaseMelika kwaye ngequbuliso yaba yenye yezona zinto zidumileyo zokuthenga. Ukusukela oko iTemu yapapashwa ngokusemthethweni e-US, kuthathe iintsuku ezili-15 kuphela ukuba le app yokuthenga ibe yeyona app ikhutshelwayo kwivenkile yeApple app.

Khona yintoni kanye kanye uTemu? Ingaba le app yokuthenga ithandwa njani ngexeshana nje elifutshane? Ukuba ngoku usebenzisa i-eCommerce, eli nqaku lilapha ukuze wazi ngakumbi malunga neTemu.

Yintoni uTemu?

Hayi lusetyenziso lokuthenga oludumileyo oluqaliswe e-US ekuqaleni kukaSeptemba 2022. Njengendawo yokuthengisa entsha ezisa iimpahla ezenziwe eChina kubathengi baseNtshona, iTemu ijolise ekuboneleleni ngeyona nkonzo yokuhambisa inqanawa kunye namava okuthenga kakhulu kubathengi bayo.

Abantu abaninzi bamthelekisa noTemu Shein kuba zombini zidumileyo iiplatifti zokuthenga kwi-intanethi kwiminyaka yakutshanje. Nangona kunjalo, ngokungafaniyo noShein ngokukhethekileyo ekuboneleleni ngeempahla zabasetyhini, iTemu ibonelela ngamakhulu eendidi zeemveliso ezahlukeneyo ukusuka kwiimpahla, izilwanyana zasekhaya, kunye nezixhobo zasekhitshini ukuya kwi-elektroniki. Ngokusisiseko, unokufumana yonke into oyifunayo kubomi bakho bemihla ngemihla kwiTemu.

Ngapha koko, zonke iimveliso ezikwiTemu zixabiso eliphantsi kakhulu xa zithelekiswa namanye amaqonga okuthenga akwi-Intanethi anje Amazon kwaye EBay. Nokuba ezinye iimveliso sele zinexabiso eliphantsi kakhulu xa kuthelekiswa neemveliso ezikwiimarike, iTemu iseza kubonelela ngezaphulelo ezingakumbi kwezi mveliso.

Ngazo zonke izinto ezikhuphisanayo, iQela ngequbuliso latsala inani elikhulu labantu. Kwaye ekubeni uTemu wabonakala kwimarike, kubonakala ngathi i-eCommerce market yase-US i-Amazon ilawula iminyaka emininzi iya kutshintsha.

Imvelaphi kaTemu

I-Temu yasekwa yiPDD Holdings, inkampani efanayo eyafumana i-app edumileyo yaseTshayina yokuthenga iPinduoduo. Phambi kokuba uTemu eze emarikeni, abathengi abaninzi basentshona ngekhe balive igama elithi Pinduoduo ngaphambili. Kodwa kwilizwe lase China, iPinduoduo sele iyindawo eyaziwayo yokuthenga ukusukela ngo-2016.

Ixhaswa zizigidi zababoneleli kwinethiwekhi eTshayina, iPinduoduo iphumelele ukukhula kweshishini okumangalisayo unyaka nonyaka. Kwaye le mpumelelo yePDD Holdings isekelwe kwisicwangciso sayo sokuthengisa kunye neendlela zamaxabiso.

Xa ixesha lifika ngo-2022, iPDD Holdings ithatha isigqibo sokwandisa ishishini layo kwimarike yaseMelika kwaye ijoyine indlela yorhwebo lwamazwe ngamazwe. Ngoko ke, ukufunda kwimpumelelo yeShein kunye ne-Aliexpress, iTemu ifakwe kubathengi base-US.

Kutheni iimveliso zeTemu zitshiphu kangaka?

Xa ungena kwiwebhusayithi esemthethweni kaTemu, unokufumana yonke into kujongano lomsebenzisi ikuxelela ukuba iimveliso zitshiphu. KwiTemu, abathengi banokuthenga ngokuthe ngqo iimveliso ngamaxabiso athengiswayo, angabizi kakhulu kuneemveliso zaseAmazon.

Kubathengisi abanamava kunye noosomashishini, ukufumana iimveliso ezinexabiso eliphantsi kubaboneleli baseTshayina akukho nzima kangako, kuba abarhwebi bahlala befumana amaxabiso athengiswayo kubaboneleli babo. Nangona kunjalo, kubathengi abaninzi abaqhelekileyo, ukuthenga iimveliso ngamaxabiso athengiswayo kusengumbono omtsha.

Ke, xa iTemu ingene kwimarike njengeqonga lokuthenga kubathengi, imithetho yexabiso yentengiso ye-eCommerce eqhelekileyo yase-US yatshintshwa ngequbuliso.

Xa ixabiso leemveliso zeCommerce, abaninzi abathengisi kufuneka bacinge malunga nokubandakanya iindleko zokuthengisa kunye neentlawulo zokuthumela, ngoko ke ishishini linokuba nenzuzo ubuncinane. Kodwa kwiTemu, uninzi lweemveliso zibonakala zithengiswa ngamaxabiso ngaphandle kokuqwalasela naluphi na uhlahlo lwabiwo-mali lokuthengisa kunye nenzuzo.

Oku kungenxa yokuba endaweni yokufumana intengiso, uTemu uyazi ukuba ukufumana abathengi kubaluleke kakhulu kwiqonga elitsha lokuthenga kwi-Intanethi. Ngokuhlawulela iindleko eziphezulu zentengiso kunye neentlawulo eziphezulu zokuthumela kumazwe ngamazwe, iTemu isebenzisa iimali ezinkulu ezibonelelwa yiPDD Holdings ukuphuhlisa uluntu lwabathengi. Ke kwinqanaba langoku, uninzi lweemveliso zeTemu zithengiswa ngamaxabiso angenangeniso kwaphela kubaboneleli.

Kodwa kutheni le nto iPDD Holdings ikhethe ukwenza oku nokuba ingadala ilahleko kwishishini labo? Ukuqonda oku, kufuneka sijonge kwisicwangciso soShishino sikaTemu.

Yintoni iBusiness Strategy kaTemu?

UColin Huang, umseki kunye nowayesakuba yi-CEO ye-Pinduoduo, ukhe wathi kudliwano-ndlebe lweendaba ukuba "Imfihlo ephumeleleyo yePinduoduo ayikaze ibe malunga nokulwa ngamaxabiso namanye amaqonga, endaweni yoko, inqaku eliphambili limalunga nendlela ochaphazela ngayo ukuziphatha kwabathengi ngokwenza abathengi baneliseke. ”. Lo mbono uhambelana ncakasana kwaye ucacisa isicwangciso seshishini sangoku sikaTemu kwimarike yaseMelika.

Ngoku, makhe sijonge ukuba zeziphi iindlela ezisetyenziswa nguTemu ukufikelela impumelelo.

Yanelisa abaThengi ngamaxabiso aphantsi

Inyathelo lokuqala elenziwa nguTemu ukwanelisa abathengi libonisa amaxabiso aphantsi kakhulu kunye nezaphulelo. Ukwenza oku, uTemu kufuneka acuthe uhlahlo lwabiwo-mali oluchithwa kwimveliso nganye kangangoko kunokwenzeka. Ke, ixhaswa ngumboneleli omkhulu womnatha wePDD Holdings, uTemu ufumana ezona mpahla zinexabiso eliphantsi kwimarike yaseTshayina.

Ke ukuba ababoneleli bafuna ukusebenzisana noTemu, kufuneka bakhuphisane ngexabiso omnye nomnye. Kwaye kuphela umthengisi onelona xabiso liphantsi unokuthengisa iimpahla zakhe kwaTemu. Ke ngoko, ababoneleli beTemu phantse abanawo amandla othethathethwano lokugqiba ngamaxabiso eemveliso.

Ngaphandle koko, njengenqanaba lokuqala lokungena kwimarike yamazwe ngamazwe, iPDD Holdings yahlawula iindleko zentengiso kunye namaxabiso okuthumela ngeenqanawa ezininzi zeemveliso zaseTemu. Ke abathengi base-US banokonwabela ngexabiso eliphantsi okanye inkonzo yasimahla yokuthumela ngaphandle kweendleko ezongezelelweyo ngokusebenzisa iTemu.

Ke, xa abathengi beodola iimveliso ezivela kwaTemu, baya kufumana iimveliso zithengiswa ngexabiso eliphantsi. Nje ukuba abathengi baqhelane namaxabiso aphantsi kunye neenkonzo ezibonelelwa nguTemu, kuya kuba nzima ukubabuyisela ekusebenziseni amanye amaqonga okuthenga.

Phuhlisa imikhwa yabaThengi

Ukuthunyelwa kwamahhala, ukubuya okulula, kunye nesaphulelo sokuthenga okokuqala, le migaqo ayintsha kubathengi base-US. Kwiqonga lokuthenga kwi-intanethi, ngamanye amaxesha kusisiseko ukuba nenye okanye zonke ezi nkonzo. Ukuze kuphuculwe amava okuthenga abathengi, uTemu ubanga ukuba banokubonelela ngazo zonke ezi nkonzo.

Akuthandabuzeki ukuba inkampani yeTemu iya kuzama konke okusemandleni ayo ukufezekisa ezi nkonzo kwinqanaba lokuqala leshishini. Nangona kunjalo, ukwenza abathengi baziqhelanise nokuthenga eTemu rhoqo, iPDD Holdings kufuneka yenze okungakumbi kunokubonelela ngeenkonzo ezisisiseko.

Ke, Ngokusekwe kumgaqo-nkqubo wePinduoduo, iTemu ivumela abathengi ukuba bacele ukubuyiselwa imali nokuba yintoni na imveliso. Okungaphandle zezi 3 iintlobo zeemveliso.

• Izinto ezinxitywayo, ezihlanjiweyo, ezonakeleyo, ezinethegi, ukupakishwa, okanye isitikha sococeko esisusiweyo okanye iseti engaphelelanga.
• Izinto ezibhalwe njengezingabuyiswayo.
• Izipho zasimahla.

Ngaphandle koko, ukuba abathengi abanelisekanga ngokuthenga kwabo okokuqala kwiTemu, banokufumana iinkonzo zokubuyisela simahla phakathi kweentsuku ezingama-90 emva kokuthenga.

Zonke ezi nzame zenzelwe ukuphuhlisa imikhwa yomthengi yokusebenzisa iTemu rhoqo ekuthengeni iimveliso zobomi bemihla ngemihla. Xa abathengi besetyenziselwa ukuthenga kwiTemu, iqonga liya kuqala ukucebisa iimveliso ezinamaxabiso aphezulu ukufumana inzuzo yexesha elide.

Intengiso yintsholongwane

Indlela yentengiso yentsholongwane kaTemu iphinde yaphinda impumelelo yePinduoduo eTshayina. Ngokusebenzisa imali yokwenyani njengomvuzo, uTemu ukhuthaza abathengi ukuba bameme abahlobo ukuba basebenzise amaqonga. Ngamawakawaka ezimemo ezivela kumakhaya kunye nabahlobo, abasebenzisi beTemu banyuka ngesantya esingakholelekiyo yonke imihla.

Ukufumana umvuzo "wamahhala", abanye abantu bathumele izimemo ezifanayo kumaqonga oluntu afana Reddit ukufumana abantu abaninzi ukuba bajoyine lo mkhwa. Kukho neevidiyo ezininzi zokudanisa kwi TikTok ukucenga abantu ukuba bafumane imali ngokusebenzisa uTemu. Kwaye abanye abantu bade benze lo msebenzi wesingxungxo ukuze bafumane umvuzo othe rhoqo.

Ngokusebenzisa indlela yokuthengisa intsholongwane enempembelelo enjalo, iTemu nayo ngokuthe ngcembe yakha isiseko sedatha yabathengi bayo ukuze ikhule kwixesha elizayo.

I-Temu iyichaphazela njani iShishini lokulahla?

Ukusukela oko uTemu ebonakala kwintengiso, ngequbuliso iye yaba yenye yezona zinto zidumileyo zokuthenga e-US kwaye yade yacela umngeni kwiAmazon. Uninzi lwe-dropshippers lufumanisa ukuba lusiba sisoyikiso esikhulu kumzi-mveliso we-dropshipping. Ukuba bonke abathengi baphendukela ekusebenziseni iTemu, i-eCommerce market structure yangaphambili e-US ayisayi kubakho.

Nangona kunjalo, ukunyuka kukaTemu akuthethi ukufa kwe-dropshipping. Emva kwayo yonke loo nto, iqela labathengi ekujoliswe kulo phakathi kwe-dropshippers kunye neTemu linomahluko omkhulu.

Ngaphambi kokuba uTemu eze emarikeni, amaqonga anje ngeAliexpress kwaye Wish sele ekhona kwintengiso ixesha elide. Ukuba abathengi bakhetha ezona mveliso zinexabiso eliphantsi kwaye bacinga ukuba ixabiso lelona xabiso libalulekileyo leemveliso, baya kuguqukela kwi-Aliexpress kwasekuqaleni.

Ke nangona kuyinyani ukuba iTemu inokuthatha isixa esikhulu sabathengi kwimarike yase-US, ayisayi kutshintsha undoqo woshishino lwe-eCommerce.

Ukongeza, kwiminyaka edlulileyo, iiplatifomu ezininzi zokuthenga kwi-Intanethi zivukile kwaye zawa. Iqonga lokugqibela lokuthenga kwi-intanethi elisebenzisa isicwangciso soshishino esifanayo njengoTemu Ndinqwenela. Ngenani elihlayo labathengi kunye nengeniso ephumayo, ngoku ixabiso lesitokhwe se-Wish lihlala lihla liye ekupheleni. Ngaba uTemu uya kuba ngomnye uMnqweno kwixesha elizayo? Okwangoku, akukho mntu unokuxela.

Ngaba iiDropshippers zingasebenzisa iTemu njengoMboneleli weDropshipping?

Eyona ngxaki inkulu yokwehla kwaTemu kukupakishwa. Kuba iTemu ihlala iprinta ilogo yayo ngaphandle kwepasile, akunakwenzeka ukwenza i-dropshipping engaboniyo kubantu abaninzi.

Ukuba usebenzisa iTemu njengomthengisi wakho wedrophu, abathengi banokufumanisa ngokulula ukuba uvela phi umthengisi wokuqala. Ke yonke ipasile oyithumelayo inokukhokelela ekulahlekelweni ngabathengi. Ke ngoko, ukuhla kwiTemu kuyenzeka kwaye iidropshippers nazo zingayenza. Kodwa iselukhetho olubi kwishishini lokulahla ixesha elide, kwaye mhlawumbi yiyo loo nto iTemu dropshipping app ilinganiswe kuphela njenge-3.7 kwi. Shopify app store.

Ngokungafaniyo noTemu, CJdropshipping ibonelela ngeenkonzo zokulahla iimfama zasimahla ezingabandakanyi nayiphi na i-invoyisi okanye ulwazi lomthengisi kwiphakheji. Xa kuthelekiswa noTemu, iCJdropshipping ikwasebenza ngoosomashishini be-eCommerce. Ke, i-CJdropshipping iyayiqonda into efunekayo kumashishini eCommerce. Ukuba ujonge umthengisi owehlayo ngelona xabiso liphezulu, i-CJdropshipping lukhetho olungcono.

Kufuneka benze ntoni abathengisi ukuze bakhuphisane noTemu?

Nangona isiseko somzi mveliso we-dropshipping singayi kutshintsha ngenxa yempembelelo kaTemu, iselukhuphisana olukhulu kwabaninzi abalahlayo kuba iyakuthatha indawo enkulu yekeyiki kwimarike yaseMelika. Ke, nazi iingcebiso eziluncedo kwiidropshippers ukwazi ukukhuphisana noTemu.

Gxininisa kuMahluko weeMveliso

Ukwahlula kwemveliso sisitshixo sokuqala kwimpumelelo. Kuba iTemu igxile ekuthengiseni iimveliso zobomi bemihla ngemihla ngexabiso eliphantsi ezixabisa iidola ezimbalwa kuphela, oko kuthetha ukuba iimveliso zabo zinokufumaneka kuyo yonke indawo kwimarike. Iimveliso ezinjalo azizodwa kwaye zihlala zijongeka zitshiphu kwaye zinethuba eliphezulu lokuba nesiphene.

Ke ngoko, ixesha elininzi uTemu akakwazi ukwanelisa abathengi abathatha ubomi obungcono. Ke eyona ndlela yokwanelisa aba bathengi kukubonelela ngeemveliso ezizodwa ezinexabiso eliphezulu. Umzekelo, ukuthengisa ubucwebe obutofotofo kunye nobuchwephesha be-elektroniki yindlela elungileyo yokutsala abathengi abanqwenela ukuphila ubomi obutofotofo njengabantu abaninzi kwi-Instagram.

Ukongeza ixabiso elingakumbi kwiimveliso, unokukhetha kwakhona ukufaka isicelo ukupakishwa kwesiko kwiimveliso zokwenza iimveliso zakho zibukeke zikhethekileyo kwaye zinesitayile.

Kuphephe Imfazwe Yexabiso

Inzuzo enkulu yeTemu yimali eninzi ebonelelwa yiPDD Holdings. Ke ngotyalo-mali olukhulu ekuqaleni, iTemu inokubonelela ngelona xabiso liphantsi kwimarike nokuba oku kungakhokelela kwilahleko kwinzuzo. Ke, kuba uninzi lwe-dropshippers lubaleka ishishini okanye oosomashishini beenkampani ezincinci. Kuyinto engenakwenzeka ukuba nayiphi na i-dropshipper iphumelele umlo wamaxabiso ngokuchasene nentsebenziswano enkulu njengoTemu.

Ke ngoko, indlela elumkileyo iya kuba kukuphepha naluphi na uhlobo lwemfazwe yexabiso ngokuchasene noTemu. Ngapha koko, amashishini amaninzi enzelwe ukwenza ingeniso. Ukuba akukho nzuzo yokufumana, ngoko akukho sizathu sokwenza ishishini kwindawo yokuqala. Ukuba ufumanisa ukuba iTemu ithengisa imveliso efanayo njengawe, endaweni yokuba uqalise ukuthoba ixabiso, zama ukucinga ngezinye iindlela zokutsala umthengi.

Iingxaki zikaTemu

Kwakhona, nangona uTemu enokufumana oyena mboneleli waseTshayina unexabiso eliphantsi, kodwa ixabiso eliphantsi ayisiyiyo eyona ilungileyo. Kuba uTemu uhlala ekhetha abona baboneleli ngexabiso eliphantsi, kunzima kakhulu kwiifektri ezininzi zaseTshayina ukusebenza nabo.

E-China, ingxaki yeemveliso zePinduoduo yaziwa kakhulu phakathi kwabathengi baseTshayina. Kuba ababoneleli phantse bangenzi nzuzo ngokusebenza nePDD Holdings, ababoneleli abaninzi bangathanda ukwenza iimveliso ezineziphene ukuze bafumane ubuncinci bengeniso. Olu hlobo lokusika iikona ekugqibeleni lubangele iimeko ezininzi zabathengi abafumana iimveliso ezikumgangatho ophantsi.

Ukusuka kuphononongo lwabathengi beTemu, kubonakala ngathi le ngxaki isekho emva kokuba isungulwe iinyanga ezininzi. Umzekelo, kwi Trustpilot, kukho amakhulu ophononongo olubi malunga nendlela abathengi abafumana ngayo amava okuthenga amabi kwiTemu.

Ukuyishwankathela, nangona iTemu lusetyenziso oluyimpumelelo lokuthenga olunokuthi lukhokelele ishishini le-eCommerce lase-US kwixesha elitsha, isenezinto ezininzi ezisilelayo ekufuneka ziphuculwe. Ukuba i-Temu ifuna ukugcina ishishini lexesha elide kunye nokulinganisa e-US, endaweni yokunika amaxabiso aphantsi, i-PDD Holdings kufuneka yenze imizamo engakumbi yokuphuhlisa inkqubo yokuzaliseka okulungileyo kwaye inkonzo yokuthumela ngenqanawa.