Asikho isidingo sokugcizelela ukuthi kubaluleke kangakanani namuhla ukuba nesu lokumaketha lebhizinisi. Ikakhulukazi embonini eyehlayo, imodeli yebhizinisi eqhudelana kakhulu ngenxa yobungozi bayo obuncane kanye nokukhululeka okulinganiselwe. Ithrafikhi ingukhiye, uma abantu bengena esitolo sakho, maningi amathuba okuthi isitolo sakho sidume.
Namuhla sizoxoxa ukuqala kanjani isikhangiso esikhokhelwayo nokuthi uzosebenzisa malini? Nayi ividiyo ye-Youtube esiyenzele lesi sihloko, zizwe ukhululekile ukuyibuka.
Ngaphambi kokuthi siye phambili, sidinga ukwazi ukuthi kunezinkundla ezihlukene zokukhangisa ku-inthanethi, ikakhulukazi izikhangiso ze-Facebook, nezikhangiso ze-Google. Lezi izinkundla ezimbili eziyinhloko zezikhangiso ongahle ufune ukufaka kuzo izikhangiso zakho, futhi zihlukile kwenye yazo.
Uma ngisebenzisa amagama alula ukutshela ukuthi yimuphi umehluko omkhulu phakathi kwezikhangiso ze-Google nezikhangiso ze-Facebook Inhloso yekhasimende.
Izikhangiso zikaGoogle
Izikhangiso ze-Google zilungele ukufinyelela amakhasimende abonisa inhloso yokuthenga okuphezulu. Umgomo wezikhangiso ku-Google ukukhombisa isikhangiso esifana ncamashi nalokhu abantu abakuseshayo. Isibonelo, uma uthayipha "impahla yasekhishini" ku-Google, isikhangiso somkhiqizo wommese wasekhishini singase sibonakale kuwe, sivela ngoba uhlose ukuthenga. Isikhangiso sommese wasekhishini ngeke sivele kubantu abafuna "ithoyizi elingcono kakhulu lezingane".
Izikhangiso ze-Facebook
Kepha Izikhangiso ze-Facebook zehlukile. I-Facebook ikuvumela ukuthi ukhangise kubantu abangawufuni umkhiqizo wakho, kepha bavezwa isikhangiso sakho kokuphakelayo kwabo kwezindaba. Isibonelo, uma ungumama wezingane, kuyaqondakala ukuthi ubona zombili izikhangiso zomkhiqizo wommese nezikhangiso zamathoyizi, kanye neminye imikhiqizo ongakaze uhlose ukuyithenga.
Kuze kube kulesi sigaba, besesivele sinokuqonda okuyisisekelo komehluko phakathi kwalezi zinkundla ezimbili. Izikhangiso ze-Google zinhle kakhulu ekufinyeleleni amakhasimende lapho ebonisa inhloso yokuthenga okuphezulu. Ibasiza ngalokho asebekufuna.
Ngakolunye uhlangothi, Izikhangiso ze-Facebook zinikela ngamakhono wokukhomba anamandla futhi zikuvumela ukuthi ufinyelele kubantu abangazi nokuthi umkhiqizo wakho ukhona. Kukusiza ukuthi ukhombe labo okungenzeka babe ngamakhasimende akho. Abanayo inhloso yokuthenga imikhiqizo yakho okwamanje, kodwa isikhangiso sakho singaba nentshisekelo kubo.
Manje kufanele ngikhethe maphi amapulatifomu esikhangiso? I-Google noma i-Facebook?
Hhayi-ke, kuya ngokuthi, ukhetha ngokusekelwe kunhloso yakho. Ngifuna ukukhuluma ngokuthi azikho izinkundla “ezingcono kakhulu” eziqondile, zonke zinobuhle nobubi bazo, futhi kunezici eziningi ezihlukahlukayo ezimeni ezahlukahlukene.
Kodwa ngokuvamile, uma ibhizinisi lakho liyimodeli ye-B2B njengoba umkhiqizo wakho ubhekelela amanye amabhizinisi, ngingaphakamisa ukuthi ukhethe izikhangiso ze-Google ukuze uqale ngazo. Kepha kubathumeli abaningi be-drop, ukukhangisa kwe-Facebook kuyisinqumo esihle ongaqala ngaso.
Yenza ukuhlolwa kwesikhangiso
Ngaphambi kokuthi utshale imali eningi ezikhangisweni, kufanele wenze isiqiniseko sokuthi lowo ofuna ukuwukhangisa wumkhiqizo abantu abafuna ukuwuthenga. Uma kungenjalo, ungamosha izinkulungwane zamadola ezikhangisweni kodwa ungatholi ukuthengiswa.
Ungathola imikhiqizo ewinayo ngokwenza “uhlolo lwesikhangiso” lomkhiqizo wakho. Isibonelo, uma unemikhiqizo emisha esandleni, ungakha izikhangiso ezihlukene zemikhiqizo ehlukene ukuze uthole ukuthi yimiphi imikhiqizo esebenza kangcono kakhulu.
Ngokuvamile, ngingaphakamisa ukuthi utshale u-$5/ngosuku kumkhiqizo ngamunye, futhi ugcine izinsuku ezi-4 ukuze ubone umphumela. Ngemva kwezinsuku ezingu-4, uma lo mkhiqizo ungakwenzi nzuzo, vele umise leso sikhangiso bese uqhuba esinye.
Ngakho ukuhlolwa ngakunye komkhiqizo kuzokubiza u-$20. Asenze izibalo. Uma unemikhiqizo engu-20 esandleni, lokho kuzoba ngu-$20*20=$400. Lena imali oyisebenzisile ezikhangisweni zokuhlolwa komkhiqizo.
Lawula okuguqukayo
Kodwa khumbula ukuthi udinga ukulawula okuguquguqukayo lapho wenza isivivinyo, ngaphandle kwalokho, awuhloli lutho ngalesi sikhathi. Qiniseka ukuthi unemikhiqizo efanayo noma izethameli ezifanayo esivivinyweni ukuze ukwazi ukuthola izinkinga kwenye yazo ukuze wenze ukulungisa.
Ungahlola umkhiqizo owodwa ngezethameli eziningi noma ungahlola imikhiqizo eminingi ehlukene ngohlobo olulodwa lwezethameli.
Isilingo nephutha
Uma usaqala, kungathatha isikhashana ukuthola ukuthi umkhiqizo owinayo, futhi ukugxila kulezo zikhangiso ezisebenza kahle kakhulu, kuyinqubo yokuzama nephutha. Udinga imali ethile kuyo yonke inqubo yokukhipha izikhangiso kuqala bese ubulala ezinye izikhangiso ezingasebenzi, futhi ugxile ezikhangisweni ezithola impumelelo.
Ongakwenza ukubeka u-$5 ngosuku ngomkhiqizo futhi uqondise izethameli ezihlukene, ubone ukuthi noma yiziphi kulezo zikhangiso ezenza izinguquko, futhi ubonise ukuthi iziphi ezithola inani eliphezulu lokuchofoza, ukuhlanganyela okuningi, kanye nokuphambukisa ithrafikhi kuwebhusayithi yakho. . Misa lezo zikhangiso ezingakutholi izinzuzo.
Umgomo ukuqoqa idatha
Kufanele wazi ukuthi inhloso yezikhangiso zakho akukhona ukwenza ukuthengisa. Umgomo uwukwenza ucwaningo lwemakethe futhi ujwayele izethameli zakho. Ekuqaleni, idola ngalinye olitshalayo esikhangisweni elokuthenga idatha oyidingayo, futhi idatha engcono kakhulu ozoyithola yilapho uvula izikhangiso zakho, ubuka okwenzekayo, futhi uzizwa ungaphandle kwemakethe.
Qhubeka udlala izikhangiso ezenza inzuzo. Phinda futhi ukhulise lezi zikhangiso. Isibonelo, uma uthumela u-$5 ngosuku ngesikhangiso futhi senza ukuthengisa okumbalwa futhi sikunikeze inzuzo, yenza isikhangiso esifanayo futhi usebenzise u-$10 ngosuku kuleso sikhangiso esenza imali. Isikhangiso sesibili cishe sizothola impumelelo.
Amazwi wokugcina
Amanye amagama okugcina. Inani lemali okufanele ulitshale ezikhangisweni lincike ekutheni singakanani isabelomali sakho. U-$5 dollar wanele futhi uyindlela engabizi kakhulu yokuqala, hamba uyohlola imikhiqizo, uthole ulwazi oludingayo, yini esebenzayo nokuthi yini engezwakali ingekho emakethe. I-$5 ngeke ikunikeze u-$10,000 wenzuzo yansuku zonke, ulwazi olubalulekile.
Indlela ofunda ngayo isistimu yesikhangiso ukuthi uhlangabezana nayo. Kufana nokufunda ukubhukuda, awusoze wafunda ukubhukuda ngokubuka amavidiyo we-youtube kuphela, kufanele ugxumele echibini lokubhukuda, futhi uzwe ngaphandle kwamanzi. Uma uba nolwazi oluningi, yilapho uzoba nolwazi oluningi. Kuyafana nokwenza ibhizinisi.
