Ungaqala Kanjani Ibhizinisi Lehla?
Nawa amanye amathiphu amafushane wokukusiza ukuthi uqale elakho ibhizinisi lokwehla.
1. Khetha i-Niche
Kunezindlela ezimbili ongazithatha lapho ukhetha i-niche. Uma ukuthengisa kuyizinto eziza kuqala kuwe ngakho-ke ukubheja kwakho okuhle ukwenza ucwaningo. Khomba izinhlobo zemikhiqizo edingeka njalo futhi uthole indlela elungile yokwethula leyo mikhiqizo endaweni ethile.
Enye indlela iwukucabangela izinto ozithanda ngokweqiniso. Uma usuyazi imikhiqizo engcono kakhulu ezungeza intshisekelo ethile, kungaba lula kakhulu ukubhekelela leyo niche. Ukuba nombono ocacile wezinhlobo zamakhasimende ozama ukuwakhomba kuzokusiza ukuthi wenze ukuthengisa kuqhubekele phansi.
2. Yakha Uphawu
Uma usunombono wokuthi angobani amakhasimende akho nokuthi yimiphi imikhiqizo okungenzeka ukuthi azoyithenga, kuwukuhlakanipha ukucabangela ukuthi uzoyethula kanjani imikhiqizo kuwo. Ngamanye amazwi, uhlose ukwenzani ibhizinisi lakho?
Ubungeke uthenge ubucwebe obuhle kumuntu ongahleliwe ekhoneni lomgwaqo? Abathengi abangahle ngeke bathenge imikhiqizo kuwebhusayithi ebukeka ifana nayo yonke eminye. Kufanele ugqame kuwo wonke umuntu futhi indlela engcono kakhulu yokwenza lokho iwukuba udale Umhlahlandlela Wokwenza Ibhrendi.
Ingabe unayo ilogo noma iphalethi ethile yombala ozoyisebenzisa? Siyini isakhiwo sewebhusayithi yakho, futhi yimaphi amafonti alubonisa kangcono umkhiqizo wakho? Ingabe i-oda ngalinye lizofika ngamaphakheji angokwezifiso? Lezi yizinto zonke okufanele uzicabangele lapho wakha Umhlahlandlela Womkhiqizo.
3. Thola Abahlinzeki Abathembekile
Abahlinzeki obakhethayo bazokwakha noma baphule umkhiqizo wakho, ngakho-ke kubaluleke kakhulu ukuthi ukhethe ngokusekelwe ekuthembekeni. Uma uphakeme ochungechungeni lokuhlinzeka kuzosho ukuthi amamajini enzuzo yakho azoba banzi kangakanani.
Lokhu kusho ukuthi abantu abambalwa abaphakathi kwakho nomkhiqizi bazovumela inzuzo enkulu. Ungase ufune ukugunyaza imikhiqizo esivele iyakhiqizwa, okusho ukubeka ilogo yakho emkhiqizweni osuwenziwe kakade.
Noma ungase ufune ukulebula ngokuyimfihlo umkhiqizo. Okusho ukuthi unento yangokwezifiso eyenzelwe umkhiqizo wakho kuphela. Noma ufuna ukumane uthengise imikhiqizo evela kuwebhusayithi yakho hhayi okunye.
Noma ngabe yikuphi, umphakeli wakho ozokuthumela le mikhiqizo egameni lakho. Ngakho-ke kubalulekile ukubuza ukuthi iyiphi indlela yokuthumela esebenza kangcono kuwe nakumakhasimende akho.
I-4. Logistics
Njengamanje, kunezigaba ezine ze-Dropshipping Methods: ukulethwa kwe-commercial express, i-China post, ulayini okhethekile, kanye ishede phesheya kwezilwandle.
Okokuqala, khetha indlela efanele yokuthumela ngokuhambisana nezici zomkhiqizo (usayizi, uhlobo, njll.). Okwesibili, izindlela zokuthumela ngemikhumbi kufanele zihambelane nezinga lokuthumela, izidingo zokugunyazwa kwempahla, kanye namandla ezindawo ezihlukene zezimakethe.
Okokugcina, abakwa-dropshippers kufanele babhale ngokucacile zonke izici zezindlela zokuthumela ezinikeziwe kumakhasimende, njengokuthi kungathatha isikhathi esingakanani nokuthi imikhiqizo ithunyelwa kuphi.
5. Yakha iwebhusayithi yakho
Manje njengoba zonke izinto zobuchwepheshe seziphumile, nansi ingxenye yokudala yokuqhuba ibhizinisi lakho. Khumbula Isiqondiso Sokwenza Amabhrendi esishiwo ngaphambili, manje yisikhathi sokusebenzisa lolo lwazi. Kubalulekile ukubhekisela kumhlahlandlela wakho lapho uklama iwebhusayithi yakho nazo zonke izimpahla zayo.
Lokhu kuzoqinisekisa ukuthi umkhiqizo wakho ufinyelela izinga eliphezulu lokungaguquguquki. Ekugcineni, ufuna iwebhusayithi yakho ibukeke njengochwepheshe ngangokunokwenzeka. Lapho ikhasimende elingase likwazi ukukwethemba ngokwangempela, maningi amathuba okuba uthole indali.
Izinga lesevisi yamakhasimende olinikezayo lizoqinisekisa izinga eliphezulu lokugcinwa. Ngenkathi izikhangiso zakho nokuthembeka kuzodonsa amakhasimende amasha. Qiniseka ukuthi wenza amakhasi asho ngokucacile imininingwane yakho yokuxhumana, Izinqubomgomo Zokubuyisela, kanye Nezimfihlo kanye nekhasi le-FAQ elijwayelekile.
6. Ithrafikhi nokukhangisa
Ukuthengisa yikona okwenza imali kulo mkhakha futhi ungahamba kuze kube manje ngomlomo. Kubalulekile ukuba nolwazi oluthile lwe-SEO lapho udala isitolo sakho. Ngakho ngaleyo ndlela izinjini zokusesha zizothanda iwebhusayithi yakho lapho amagama angukhiye asetshenziswa amakhasimende angaba khona.
Ungase ukhethe ukudala ibhulogi yesitolo sakho ukuze uhambise ithrafikhi ohlwini lwakho. Kodwa kuze kube manje indlela ephumelela kakhulu yokuthola isitolo sakho phambi kwamehlo alungile ukwazi kahle izikhangiso ze-Facebook.
Siphakamisa kakhulu ukuthi uchithe isikhathi esithile ucwaninga izisekelo ze-Facebook Ad Manager. Kuzosiza ngokudelela ukuthumela abantu abalungile kuwebhusayithi yakho. Futhi kuye ngokuthi iwebhusayithi yakho iklanywe kahle kangakanani nokuthi izikhangiso zisebenza ngempumelelo kangakanani kuzonquma izinga lakho lokuguqulwa, noma imvamisa othengisa ngayo.
Khumbula ukuthi izitolo eziningi ze-e-commerce zinezinga lokuguqulwa elingu-1-2%. Lokhu kusho ukuthi kuzo zonke izivakashi eziyi-100 kungenzeka ukuthi uthole ukuthengisa okukodwa noma okubili. Ngakho-ke ithrafikhi engaphezulu ongayishayela esitolo sakho, maningi amathuba okuthi uguqule ukuthengisa.
