Siyithola kanjani imodeli yebhizinisi le-dropshipping?
I-CJDropshipping ingenye yezinkampani zokuqala ezinikezela ngempahla ephansi e-China futhi ilwela ukuhlinzeka ngesixazululo sako konke kosomabhizinisi abasafufusa. Ekuqaleni iqala njengomkhiqizi wobucwebe ku-alibaba.com naku-aliexpress.com, i-CJ Dropshipping yakhula ngokushesha yaba umphakeli wezinto eziningi zebhizinisi emhlabeni jikelele.
Sithole imodeli yebhizinisi eyehlayo lapho sigcwalisa ama-oda osomabhizinisi othile. UJuan (Co-Founder in Trafilea) ungowase-Iceland, ngaleso sikhathi ayesengumfundi onyakeni wakhe wokuqala enyuvesi ehlala ethengisa amakhulukhulu FAST and Furious Necklace.
Sazibuza ukuthi kungani umuntu oyedwa angathenga imigexo eminingi kangaka ayithumele emhlabeni wonke, ecela ukuthi angaze ayithumele leyo nto nge-invoyisi. Ekugcineni sakhuluma noJuan ngeSkype futhi kungekudala ngemuva kwalokho sahlela umhlangano endlunkulu yethu eChina. Siqhubeke saba ngabalingani bebhizinisi abahlala njalo sathengisa imikhiqizo ebiza izigidi
Lezi kwakuyizinsuku zokuqala zokwehla, imodeli yebhizinisi yayingenalo negama elifanele ngaleso sikhathi. Futhi ngenxa yokuthi yayisentsha, yayingalawulwa ngokuyinhloko. Kwakufana “nentshonalanga yasendle,” lapho kwakubhekwa khona noma yini. Futhi njengamaphayona amaningi, uvame ukuya lapho imali ikhona.
Ukuthengisa imikhiqizo enegama kalula
Mayelana nokwehla, lokhu kusho ukuthi ungathengisa kalula imikhiqizo enezimpawu ngaphandle kokudinga ilayisense. Impela kwakuyindawo empunga, kodwa saqhubeka nokuthengisa amathani emigexo kaHarry Potter. Kodwa-ke, ngokuhamba kwesikhathi uJuan wabhekana nezinkinga ngesango lakhe lokukhokha, futhi kungekudala ngemva kokuba i-Facebook ivimbe i-akhawunti yakhe. Kwase kucaca ukuthi ukusebenza kule ndawo empunga kwakungeke kusimame. Futhi wayeka ngokushesha ukuthengisa okuthengiswayo okunegama ukuze avune okuthile okusebenzayo.
Mangisho ukuthi iTrafilea isikhule yaba yinkampani enkulu kusukela ngo-2016. Bangongqondongqondo bezokumaketha futhi bazilawula kahle kakhulu kangangokuba bakwazi ukukhuphukela endaweni abayibambe namuhla. Ngemuva kokuthatha isinqumo sokushintsha imikhiqizo, uJuan wabe esegxila ekukhangiseni i- umcamelo wendlovu.
Ukuthola imikhiqizo ewinayo
Nokho lokhu kwakungomunye umkhiqizo wendawo empunga, njengoba i-IKEA yayithengisa into efana kakhulu ngaleso sikhathi. Kodwa uJuan wayazi ukukhangisa futhi ngangazi ukuthi zakhiwa kuphi, ngakho ngokushesha saba nomunye owinile ezandleni zethu. Besithumela amaphakheji njengokuhlanya, bekuyisimo sokuwina kithi sobabili. Ngezinkulungwane zamayunithi athengiswa nsuku zonke ngalowo mkhiqizo kuphela. Uyabona ukuthi bekuhlanya kanjani lapha.
Bekuyizinyanga ezimbalwa ezimangalisayo kubo bobabili iTrafilea neCJ Dropshipping. Sobabili sibone ukukhula okukhulu kusuka emikhiqizweni embalwa nje ewinayo. Ngeke ngichaze kabanzi mayelana nezindlela zakhe, kodwa uJuan wayekwazi ngempela ukukhetha abawinile. Ngiyaqiniseka ukuthi uchithe amahora amaningi ecwaninga futhi ehlola imikhiqizo kanye nezindawo zayo. Kodwa ngenkathi ethungatha umkhiqizo “ohlale uluhlaza” uJuan eTrafilea wakwazi ukuthola enye i-niche enkulu — UKWENZA UMZIMBA
Thina lapha kwa-CJ sikhuluma nenqwaba yabadonsi phansi futhi iningi labo lithola ukuthi kunzima ukwenza ukuthengisa okungaguquki unyaka wonke. Iyeke i-niche eyodwa/izethameli ezihlosiwe. Ngakho umqondo wokuthi umkhiqizo ungahlala “uhlala uluhlaza” unyaka wonke uzwakala njengenganekwane kubantu abaningi.
Inkinga ukuthi abantu abaningi bavamise ukuthengisa imikhiqizo engenamashalofu amancane. Okusho ukuthi ngokuhamba kwesikhathi umkhiqizo noma i-niche izogcwala. Osomabhizinisi abahlakaniphile bazivumelanise nezimo ngokuthengisa ukunikezwa okujikelezayo kwe amagajethi ahlukene. Lapho umkhiqizo uvalwa bavele bawushintshele komunye bese beqala yonke inqubo yokukhangisa futhi. Abanye bavele bangasinaki isitolo sabo izinyanga ezimbalwa njengoba benza ukuthengisa kuphela engxenyeni ethile yonyaka.
Imikhiqizo yokuhlola
Ukuthengisa i-shapewear ekugcineni kwaba yi-niche ewinayo kaJuan, nohlobo lwakhe lokuqala i-EMPETUA. Waqale wahlola ukusebenza kwayo esebenzisa i-Aliexpress. Wathola umkhiqizo ofanele kodwa akazange aneliseke ngezikhathi zokuthutha ezingahambisani. Kamuva ngakhetha i-CJ Dropshipping njengoba sijwayele ukuletha ukulethwa kumakhasimende ngokushesha ngeviki.
Kuyisu elihle lokuhlola umkhiqizo nge-Aliexpress bese ukala nge-CJ uma usuthole owinile. Ungafunda kabanzi mayelana nenqubo lapha. Akuvamile ukuthi sigcwalise amakhulukhulu ama-oda kusukela lapho sisuka khona. Futhi ngibalula impumelelo yakhe esheshayo ekuklameni umkhiqizo ngaphambi kokwethulwa.
Ngemuva kwamahora ocwaningo nokuhlolwa ukuze abone ukuthi umkhiqizo uyasebenza yini, wenza ukuthi ama-Sourcing Agents ethu axhumane nabakhiqizi abaningi ukuze enze ngokwezifiso umugqa wesiginesha wezingubo zokuma. Bekuyinqubo yokulungisa osayizi ukuze balingane nezimakethe zaseYurophu nezaseMelika. Sizothumela ama-silhouette okugcina kubakhiqizi abahlukene abasakazeke kulo lonke izwe, kusukela e-Guangzhou, Fujian, Shenzhen, Yiwu, Zhuji, naseJiangxi ukuze sithole amanani angcono kakhulu.
Lapho kwenziwa ama-prototypes sasibe sesihlola ikhwalithi ngaphambi kokuthumela angcono kakhulu kuJuan ukuze agunyazwe. Kwakungelula, kodwa sasazi ukuthi uJuan unokuthile okukhethekile futhi wayenamandla amakhulu okumaketha umkhiqizo ngendlela efanele. Ngomkhiqizo wakhe ophakeme nolwazi ekukhangiseni kuhlanganiswe nekhono lethu lokunikeza ukuthunyelwa okusheshayo, siphinde saba nomunye ophumelele ezandleni zethu.
Izimfihlo zomkhiqizo ophumelelayo
Into eyodwa eqinisekise impumelelo yabo kwaba ukupakisha kwesiko. Asigcinanga ngokusiza ekutholeni umkhiqizo kodwa futhi sibe nabathumeli beposi bangokwezifiso kanye namaphakethe enziwe. Cishe akekho noyedwa kwabaqhudelana naye uJuan owayenalokhu. Okwamenza wagqama futhi kwanikeza inkampani yakhe ukwethembeka okwengeziwe. Amakhasimende akhe ahlabeke umxhwele, evame ukuthumela izinto azithengile kuFacebook naku-Instagram.
Ngo-2017, i-EMPETUA ibikhipha amayunithi asuka e-China kuphela. Lokhu kusho ukuthi ama-oda ngokuvamile athatha izinsuku ezingu-20+ ukufika. Babethola izikhalo, okuyinto engelona neze ibhizinisi. Ngo-2018 babehlose ukuthatha indlela yasekhaya yokwehlisa i-dropshipping.
Thina lapha e-CJ sasivule isikhungo sethu sokuqala sokugcwalisa e-US ngaleso sikhathi. Ngakho-ke ngokwemvelo, sibone esinye isimo sokuwina kuwo wonke umuntu. Babuze amakhasimende abo aseMelika ukuthi bazokhokha yini ama-dollar angu-5 ngaphezulu kokuhamba kwezinsuku ezingu-2-5. Futhi imiphumela yanikeza u-yebo omangalisayo. Phakathi nezinyanga ezi-3 baphinde bafaka amabhrendi futhi bahambisa konke ukusungula kwabo e-US futhi bathunyelwa ekhaya kuphela.
Ukwandisa ibhizinisi ngesu elihle lokumaketha
Manje owaziwa nge-Shapermint, uJuan wakwazi ukukala ibhizinisi lakhe lisuka embonweni nje liya kwelinye lezinkampani eziphumelela kakhulu ze-e-commerce kuwebhu. Ibingenzi inzuzo ekuqaleni futhi idinga nokutshalwa kwezimali kwasekuqaleni.
Kodwa ngokumaketha okuphakeme kanye nomkhiqizo owenziwe ngokwezifiso, uJuan ukwazile ukwakha izinga eliphezulu lokugcinwa kwamakhasimende. Akagcinanga nje ngokuba nomkhiqizo ongawuthola kuphela nge-Shappermint, kodwa amakhasimende ayevame ukuthenga amayunithi amaningi unyaka wonke. Ngoba nje ukwazile ukwakha ukwethembeka komkhiqizo wakhe.
Isebenzisa inhlanganisela yezikhangiso ze-FB/IG, ukumaketha nge-imeyili, nokubonwa kumanethiwekhi amakhulu nokushicilelwe, i-Shappermint ibusa ngokoqobo i-niche yokubumba umzimba. Futhi ngesevisi yamakhasimende ehlukile, uyakwazi ukugcina amakhasimende ejabule ngakho-ke maningi amathuba okuthi abuye ukuze athenge okwengeziwe.
Njengoba kunje manje nasesikhathini esizayo, amabhrendi kuphela akwazi ukufinyelela iphuzu lokusimama. Kungaba ukuhlakanipha ukufaka lokhu esu lakho jikelele. Kubalulekile ukuthi osomabhizinisi babe nohlobo oluthile lweNkombandlela Yokumaketha, Isu Lokukhangisa, neSu Lokukala ngaphambi kokuthi baqale ibhizinisi elisha.
Le mibhalo emi-3 izokusiza ukuthi ufinyelele izinga eliphezulu lempumelelo yomuntu siqu. Nakuba zingashintsha ngokuhamba kwesikhathi, kuhlale kukuhle ukuqala endaweni ethile. Kubalulekile futhi ukuthi ucabangele ukuthi ulihlela kanjani ibhizinisi lakho. Ngokuphazima kweso, ungakwazi ukwehlisa kabili izindleko ngeyunithi ngayinye, kodwa uma ufaka uphawu ngendlela efanele, ikhasimende lingase lithenge amayunithi amaningi ngokuthenga ngakunye futhi libuyisele okwengeziwe emugqeni.
Lokhu kungahlelwa njengokuthi (Isu lokumaketha=Imali encane ekuthengeni okukodwa+Amamajini amakhulu kumayunithi amaningi athengiswa ngomsebenzi ngamunye+Ukugcinwa kweKhasimende okusekelwe ku-Brand Credibility) Lesi isibonelo esisodwa kuphela samathuba angenamkhawulo wendlela yokuhlela ibhizinisi namafaneli okuguqulwa. Thina lapha kwa-CJ dropshipping siyakunxusa ukuthi ukhiphe isakhiwo esikusebenzela kangcono.
