Wake wezwa nge Uhlelo lokusebenza lokuthenga lwe-Temu? Ngo-2022, lolu hlelo lokusebenza olusha lwe-Chinese eCommerce lwangena emakethe yase-US futhi kungazelelwe lwaba olunye lwezinhlelo zokusebenza zokuthenga ezaziwa kakhulu. Njengoba i-Temu yashicilelwa ngokusemthethweni e-US, kuthathe izinsuku eziyi-15 kuphela ukuthi lolu hlelo lokusebenza lokuthenga lube uhlelo lokusebenza oludawunilode kakhulu esitolo sezinhlelo zokusebenza ze-Apple.

Pho uyini ngempela uTemu? Ngabe lolu hlelo lokusebenza lokuthenga ludume kanjani ngesikhathi esifushane kangaka? Uma njengamanje usebenzisa i-eCommerce, le ndatshana ilapha ukuze ukwazi okwengeziwe ngeTemu.

Uyini uTemu?

Esedlule iwuhlelo lokusebenza lokuthenga oludumile olwaqalwa e-US ekuqaleni kukaSepthemba 2022. Njengendawo yemakethe entsha eletha izimpahla ezenziwe e-China kubathengi baseNtshonalanga, i-Temu ihlose ukunikeza isevisi yokuthutha ehamba phambili kanye nolwazi lokuthenga olukhulu kumakhasimende ayo.

Abantu abaningi baqhathanisa noTemu Shein ngoba zombili ziyizinkundla zokuthenga eziku-inthanethi ezidumile eminyakeni yakamuva. Kodwa-ke, ngokungafani no-Shein ogxile ekuhlinzekeni ngezingubo zabesifazane, uTemu unikeza amakhulu ezigaba zemikhiqizo ehlukene kusukela ezingutsheni, izilwane ezifuywayo, namathuluzi asekhishini kuya kugesi. Ngokuyisisekelo, ungathola yonke into oyidingayo empilweni yakho yansuku zonke kuTemu.

Ngaphezu kwalokho, yonke imikhiqizo eku-Temu ishibhile ngendlela emangalisayo uma iqhathaniswa nezinye izinkundla zokuthenga eziku-inthanethi ezifana nalezi Amazon futhi EBay. Ngisho noma eminye imikhiqizo isivele ishibhile ngempela uma iqhathaniswa nemikhiqizo esemakethe, i-Temu isazonikeza izaphulelo ezengeziwe kule mikhiqizo.

Ngazo zonke izici ezincintisanayo, Ithimba livele laheha inqwaba yabantu. Futhi njengoba uTemu evele emakethe, kubonakala sengathi imakethe yase-US eCommerce i-Amazon ebusa iminyaka eminingi izoshintsha.

Imvelaphi kaTemu

I-Temu yasungulwa yi-PDD Holdings, inkampani efanayo eyathola uhlelo lokusebenza lokuthenga oludumile lwaseShayina i-Pinduoduo. Ngaphambi kokuthi uTemu eze emakethe, abathengi abaningi basentshonalanga kungenzeka ukuthi abakaze bezwe igama elithi Pinduoduo ngaphambilini. Kepha ezweni laseChina, i-Pinduoduo isivele iwuhlelo lokusebenza lokuthenga olwaziwayo kusukela ngo-2016.

Isekelwa izigidi zabahlinzeki benethiwekhi e-China, i-Pinduoduo yazuza ukukhula kwebhizinisi okumangalisayo unyaka nonyaka. Futhi le mpumelelo ye-PDD Holdings isekelwe isu layo lokumaketha nezindlela zokubeka amanani.

Uma isikhathi sifika ku-2022, i-PDD Holdings inquma ukwandisa ibhizinisi layo emakethe yase-US futhi ijoyine umkhuba wokuhweba ngamazwe ngamazwe. Ngakho-ke, ukufunda empumelelweni kaShein no-Aliexpress, iTemu yethulwa kubathengi base-US.

Kungani Imikhiqizo yeTemu Ishibhe Kangaka?

Uma ufaka iwebhusayithi esemthethweni ye-Temu, ungathola yonke into kusixhumi esibonakalayo ikutshela ukuthi imikhiqizo ishibhile. E-Temu, amakhasimende angathenga imikhiqizo ngokuqondile ngamanani athengiswayo, ashibhe kakhulu kunemikhiqizo eku-Amazon.

Kuma-dropshippers anolwazi nosomabhizinisi bebhizinisi, ukuthola imikhiqizo eshibhile kubahlinzeki baseShayina akunzima kangako, ngoba abathengisi ngokuvamile bangathola amanani entengo ezitolo ezinkulu kubahlinzeki babo. Kodwa-ke, kubathengi abaningi abavamile, ukuthenga imikhiqizo ngamanani e-wholesale kusewumqondo omusha.

Ngakho-ke, lapho uTemu esengenile emakethe njengendawo yokuthenga yebhizinisi nekhasimende, imithetho evamile yamanani emakethe ye-eCommerce yase-US yashintshwa kungazelelwe.

Lapho intengo yemikhiqizo ye-eCommerce, abathengisi abaningi kufanele bacabange ngokufaka izindleko zokumaketha kanye nezindleko zokuthumela, ngakho-ke ibhizinisi lingaba okungenani libe nenzuzo. Kodwa kwaTemu, imikhiqizo eminingi ibonakala ithengiswa ngamanani ngaphandle kokucabangela noma yisiphi isabelomali sokumaketha kanye nenzuzo.

Lokhu kungenxa yokuthi esikhundleni sokuthola ukuthengisa, uTemu uyazi ukuthi ukuthola amakhasimende kubaluleke kakhulu endaweni entsha yokuthenga ku-inthanethi. Ngokukhokhela izindleko zokumaketha eziphakeme kanye nezimali eziphakeme zokuthutha zamazwe ngamazwe, i-Temu isebenzisa izimali ezinkulu ezinikezwe i-PDD Holdings ukuthuthukisa imiphakathi yayo yabathengi. Ngakho-ke esigabeni samanje, imikhiqizo eminingi ye-Temu ithengiswa ngamanani angenayo nhlobo inzuzo kubahlinzeki.

Kodwa kungani iPDD Holdings ikhethe ukwenza lokhu noma ngabe kuzodala ukulahleka kwebhizinisi labo? Ukuze sikuqonde lokhu, kufanele sibheke isu likaTemu Lebhizinisi.

Liyini Isu Lebhizinisi likaTemu?

U-Colin Huang, umsunguli kanye no-CEO wangaphambili we-Pinduoduo, wake wathi engxoxweni nabezindaba ukuthi “Imfihlo yokuwina ye-Pinduoduo ayikona neze ukulwa ngamanani namanye amapulatifomu, kunalokho, iphuzu elibalulekile limayelana nendlela othonya ngayo ukuziphatha kwabathengi ngokwenza amakhasimende aneliseke. ”. Lo mbono ufana nse futhi uchaza isu lamanje lebhizinisi likaTemu emakethe yase-US.

Manje, ake sibheke ukuthi yiziphi izindlela eziqondile uTemu azisebenzisayo ukuze azuze impumelelo.

Yenelisa Abathengi ngezintengo ezishibhile

Isinyathelo sokuqala uTemu asenzayo ukwanelisa abathengi ukufakazela amanani ashibhe ngendlela emangalisayo nezaphulelo. Ukwenza lokhu, uTemu kufanele ehlise isabelomali esichithwa kuwo wonke umkhiqizo ngendlela engenzeka ngayo. Ngakho, esekelwa inethiwekhi enkulu yabahlinzeki be-PDD Holdings, uTemu uthola ukukhetha izimpahla ezishibhe kakhulu emakethe yaseShayina.

Ngakho uma abahlinzeki befuna ukubambisana noTemu, kufanele bancintisane ngentengo bodwa. Futhi umphakeli kuphela onenani eliphansi kakhulu ongathengisa izimpahla zakhe kwa-Temu. Ngakho-ke, abahlinzeki be-Temu cishe abanawo amandla okuxoxisana okunquma amanani emikhiqizo.

Ngaphandle kwalokho, njengesigaba sokuqala sokungena emakethe yamazwe ngamazwe, i-PDD Holdings yakhava izindleko zokumaketha nezintengo zokuthumela zemikhiqizo eminingi e-Temu. Ngakho-ke amakhasimende ase-US angajabulela insiza yokuthumela eshibhile noma yamahhala ngaphandle kwezindleko ezengeziwe ngokusebenzisa i-Temu.

Ngakho-ke, lapho amakhasimende e-oda imikhiqizo kwaTemu, azothola ukuthi imikhiqizo ithengiswa ishibhile ngendlela emangalisayo. Uma amakhasimende esejwayele amanani ashibhile namasevisi ahlinzekwa uTemu, kuzoba nzima ukuwabuyisela ekusebenziseni ezinye izinkundla zokuthenga.

Thuthukisa Imikhuba Yekhasimende

Ukuthunyelwa kwamahhala, ukubuyisela okulula, kanye nesaphulelo sokuthenga sokuqala, le migomo ayimisha kubathengi base-US. Ngenkundla yokuthenga ku-inthanethi, kwesinye isikhathi kuyisisekelo ukuba neyodwa noma zonke lezi zinsizakalo. Ukuze kuthuthukiswe ulwazi lokuthenga lwamakhasimende, uTemu uthi angahlinzeka ngazo zonke lezi zinsizakalo.

Akungabazeki ukuthi inkampani yakwaTemu izozama konke okusemandleni ayo ukufeza lezi zinsizakalo ekuqaleni kwebhizinisi. Kodwa-ke, ukwenza abathengi bajwayele ukuthenga ku-Temu njalo, i-PDD Holdings idinga ukwenza okungaphezu nje kokuhlinzeka ngezinsizakalo eziyisisekelo.

Ngakho-ke, Ngokusekelwe kunqubomgomo ye-Pinduoduo, i-Temu ivumela amakhasimende ukuthi acele ukubuyiselwa imali noma ngabe umkhiqizo uyini. Okuhlukile yilezi zinhlobo ezi-3 zemikhiqizo.

• Izimpahla ezigugile, eziwashiwe, ezilimele, ezinamathegi, ezipakishiwe, noma zenhlanzeko zisusiwe noma ziyisethi engaphelele.
• Izinto ezilebulwe njengezingabuyiswa.
• Izipho zamahhala.

Ngaphandle kwalokho, uma abathengi benganelisekile ngokuthenga kwabo kokuqala ku-Temu, bangathola nezinsiza zamahhala zokubuyisela phakathi kwezinsuku ezingu-90 ngemva kokuthenga.

Yonke le mizamo ihloselwe ukuthuthukisa imikhuba yekhasimende yokusebenzisa i-Temu njalo ekuthengeni imikhiqizo yempilo yansuku zonke. Uma amakhasimende esejwayele ukuthenga ku-Temu, inkundla izoqala ukuncoma imikhiqizo enamanani aphezulu ukuze ithole inzuzo yesikhathi eside.

Ukuthengisa Ngegciwane

Indlela yokuthengisa ye-viral kaTemu iphinde yaphinda impumelelo ye-Pinduoduo e-China. Ngokusebenzisa imali yangempela njengomvuzo, uTemu ukhuthaza abathengi ukuthi bameme abangani ukuze basebenzise amapulatifomu. Ngezinkulungwane zezimemo ezivela ku-hommy nabangani, abasebenzisi be-Temu bakhula ngezinga elingakholakali nsuku zonke.

Ukuze bathole umklomelo "wamahhala", abanye abantu bathumele izimemo ezifanayo ezinkundleni zokuxhumana njenge Reddit ukuze uthole abantu abaningi ukuthi bajoyine ithrendi. Kukhona namavidiyo amaningi okudansa TikTok ukunxenxa abantu ukuthi bathole imali ngokusebenzisa uTemu. Futhi abanye abantu baze benze lokhu kube yitoho ukuze bathole imali engenayo njalo.

Ngokusebenzisa indlela yokumaketha yegciwane lesandulela ngculaza enethonya, iTemu nayo kancane kancane yakha imininingwane yamakhasimende ayo ukuze ikhule esikhathini esizayo.

I-Temu Iwuthinta Kanjani Imboni Yokwehlisa?

Njengoba i-Temu ivela emakethe, isiphenduke enye yezinhlelo zokusebenza zokuthenga ezaziwa kakhulu e-US futhi yaze yaphonsela inselelo i-Amazon. Abaningi be-dropshippers bathola ukuthi sekuba yingozi enkulu embonini eyehlayo. Uma wonke amakhasimende ephendukela ekusebenziseni i-Temu, ukwakheka kwemakethe ye-eCommerce yangaphambilini e-US ngeke kusaba khona.

Nokho, ukuphakama kukaTemu akusho ukufa kwe-dropshipping. Phela, iqembu lamakhasimende okuhlosiwe phakathi kwama-dropshippers noTemu linomehluko omkhulu.

Ngaphambi kokuthi uTemu eze emakethe, amapulatifomu afana ne-Aliexpress ne-Wish asevele ekhona emakethe isikhathi eside. Uma amakhasimende ekhetha imikhiqizo eshibhile futhi ecabanga ukuthi intengo iyinani elibaluleke kakhulu lemikhiqizo, khona-ke angaphendukela ku-Aliexpress kwasekuqaleni.

Ngakho-ke noma kuyiqiniso ukuthi iTemu ingathatha inani elikhulu lamakhasimende emakethe yase-US, ngeke isawushintsha umnyombo womkhakha we-eCommerce.

Ngaphezu kwalokho, eminyakeni edlule, izinkundla eziningi zokuthenga ku-inthanethi zivukile futhi zehla. Inkundla yokugcina yokuthenga ku-inthanethi esebenzisa isu lebhizinisi elifanayo nelikaTemu Wish. Ngenani elinciphayo labathengi kanye nemali engenayo ekhuphukayo, manje intengo yesitoko ye-Wish ilokhu yehla kakhulu. Ngabe uTemu uzoba esinye iSifiso esikhathini esizayo? Okwamanje, akekho ongasho.

Ingabe i-Dropshippers ingasebenzisa i-Temu njengomhlinzeki we-Dropshipping?

Inkinga enkulu yokwehla kwempahla kwaTemu ukupakisha. Ngoba uTemu uvamise ukuphrinta ilogo yakhe ngaphandle kwephasela, akunakwenzeka ukwenza i-blind dropshipping kubantu abaningi abalahlayo.

Uma usebenzisa i-Temu njengomphakeli wakho we-dropshipping, amakhasimende angathola kalula ukuthi umhlinzeki wangempela uvelaphi. Bese kuthi wonke amaphasela owathumelayo ekugcineni aholele ekutheni ulahlekelwe amakhasimende. Ngakho-ke, ukwehliswa kwe-Temu kuyenzeka futhi ama-dropshipers angakwenza futhi. Kepha kuseyinketho embi ebhizinisini elehlayo lesikhathi eside, futhi mhlawumbe yingakho uhlelo lokusebenza lwe-Temu dropshipping lulinganiselwe kuphela njengo-3.7 ku- Shopify isitolo sohlelo lokusebenza.

Ngokungafani noTemu, I-CJdropshipping inikeza izinsiza zamahhala zokwehla kwempumputhe ezingafaki noma iyiphi i-invoyisi noma ulwazi lomhlinzeki ephaketheni. Uma kuqhathaniswa noTemu, i-CJdropshipping iphinde isebenze ngokukhethekile nosomabhizinisi be-eCommerce. Ngakho-ke, i-CJdropshipping iyaqonda ukuthi yini edingekayo kumabhizinisi eCommerce. Uma ufuna umphakeli owehlayo ngentengo engcono kakhulu ye-wholesale, i-CJdropshipping iyisinqumo esingcono.

Yini Okufanele Abathengisi Bayenze Ukuze Baqhudelane NoTemu?

Yize isisekelo somkhakha we-dropshipping singeke sishintshe ngenxa yethonya likaTemu, iseqhudelana kahle nama-dropshippers amaningi ngoba kuzothatha ingxenye enkulu yekhekhe emakethe yaseMelika. Ngakho-ke, nazi izeluleko eziwusizo zama-dropshippers ukwazi ukuncintisana noTemu.

Gxila Ekuhlukaniseni Imikhiqizo

Ukuhlukaniswa kwemikhiqizo kuyisihluthulelo sokuqala sempumelelo. Njengoba uTemu egxile ekuthengiseni imikhiqizo eshibhile yansuku zonke ebiza amadola ambalwa kuphela, kusho ukuthi imikhiqizo yabo ingatholakala yonke indawo emakethe. Imikhiqizo enjalo ayiyona into ehlukile futhi ngokuvamile ibukeka ishibhile futhi inethuba elikhulu lokuba nesici.

Ngakho-ke, isikhathi esiningi uTemu akakwazi ukwanelisa amakhasimende athatha indlela yokuphila engcono. Ngakho indlela engcono kakhulu yokwanelisa lawa makhasimende ukuhlinzeka ngemikhiqizo eyingqayizivele enenani eliphezulu. Isibonelo, ukuthengisa ubucwebe bukanokusho nezinto zikagesi ezisezingeni eliphezulu kuyindlela enhle yokuheha amakhasimende afisa ukuba nempilo enhle njengabantu abaningi ku-Instagram.

Ukwengeza inani elengeziwe emikhiqizweni, ungaphinda ukhethe ukufaka isicelo ukupakisha kwesiko emikhiqizweni ukwenza imikhiqizo yakho ibukeke ihlukile futhi isesitayeleni.

Gwema Impi Yamanani

Inzuzo enkulu yeTemu imali yayo enkulu ehlinzekwa yi-PDD Holdings. Ngakho ngokutshalwa kwezimali okukhulu ekuqaleni, i-Temu inganikeza inani eliphansi kakhulu emakethe noma ngabe lokhu kungaholela ekulahlekelweni kwenzuzo. Ngakho-ke, njengoba ama-dropshippers amaningi engabagijimi bebhizinisi ngabanye noma osomabhizinisi bezinkampani ezincane. Akunakwenzeka ukuthi noma yimuphi owe-dropshipper awine impi yentengo ngokumelene nokubambisana okukhulu njengoTemu.

Ngakho-ke, indlela ehlakaniphile kungaba ukugwema noma yiluphi uhlobo lwempi yentengo ngokumelene noTemu. Phela amabhizinisi amaningi enzelwe ukwenza inzuzo. Uma kungekho nzuzo ongayithola, khona-ke asikho isidingo sokwenza ibhizinisi kwasekuqaleni. Uma uthola ukuthi uTemu uthengisa umkhiqizo ofanayo nowakho, esikhundleni sokuqala ukwehlisa intengo, zama ukucabanga ngezinye izindlela zokuheha ikhasimende.

Amaphutha kaTemu

Futhi, noma uTemu engathola umphakeli oshibhe kakhulu waseShayina, kodwa oshibhe kakhulu akuyona into ehamba phambili. Ngenxa yokuthi uTemu uhlala ekhetha kubahlinzeki abashibhe kakhulu, kunzima ngempela ukuthi izimboni eziningi zaseShayina zisebenze nabo.

E-China, inkinga ngemikhiqizo ye-Pinduoduo yaziwa kakhulu phakathi kwabathengi baseShayina. Njengoba abahlinzeki bempahla becishe bangenzi nzuzo ngokusebenza ne-PDD Holdings, abahlinzeki abaningi bangathanda ukwenza imikhiqizo enesici ukuze bathole okungenani inzuzo encane. Lolu hlobo lokunqamula amakhona lugcine luholele ezimweni eziningi zokuthi amakhasimende athole imikhiqizo esezingeni eliphansi.

Kusukela ekubuyekezweni kwamakhasimende kwe-Temu, kubonakala sengathi le nkinga isekhona ngemva kokuba yethulwe izinyanga ezimbalwa. Ngokwesibonelo, on I-trustpilot, kunamakhulu ezibuyekezo ezingezinhle mayelana nokuthi amakhasimende akuthola kanjani ukuthenga okubi ku-Temu.

Ukukufingqa, nakuba i-Temu iwuhlelo lokusebenza lokuthenga oluyimpumelelo olungaholela imboni ye-eCommerce yase-US enkathini entsha, isenezihibe eziningi okudingeka ithuthuke. Uma uTemu efuna ukugcina ibhizinisi lesikhathi eside futhi akhuphuke e-US, esikhundleni sokumane anikeze amanani ashibhile, i-PDD Holdings idinga ukwenza imizamo eyengeziwe yokuthuthukisa uhlelo oluhle lokugcwalisa futhi isevisi yokuthumela.