You may face some unique challenges when running a dropshipping store on Shopify or WooCommerce or other ecommerce platforms. And you may be worried about long shipping times, bad products, unreliable suppliers, etc. However, there is still something that you can control when you run a dropshipping business, such as product description, product photography. Product photography can make a lasting impression on customers and make you more competitive than your competitors. And great product photography isn’t easy to achieve. It is a good idea to take your own product photographs rather than use supplier photographs or steal them from another seller. So how to stand out your product photograph? The article will introduce key factors for great product photographs and give 7 product photography tips for your dropshipping store.
Key Factors For Great Product Photographs
High-quality means high resolution and clean background. It is a good idea to keep all images the same size with a square shape and no less than 1000 pixels, 1600 is better. Thus, they will look much better on collection and product pages. In addition, you’d better use plain and white backgrounds which allow your products to shine and be the center of attention.
You need to show the product at multiple angles or even use 360-degree photographs. This can get your customers closer to the experience of actually seeing the product in real life and they are more likely to buy it. Furthermore, get some focused shots of the product for customers care about detail parts they use every day. And if you use models or contextual backgrounds, try to make them relevant to the interests or your best customers.
Product Photography Tips For Your Dropshipping Store
1. Setup your lighting
Many photographers consider that the most important part of product shots is the lighting. Photography is nothing without light. And you can make a camera look more respectable with the right lighting.
It’s good to start off using natural light which is soft, always available, predictable and easy to work with. Just pick your biggest north-facing window, put a table next to it and play around with how the light hits your product. You can also use flashes and constant lighting which is trickier and more costly. And when it comes to using the camera’s built-in flash and a flash diffuser, it is good to have a diffuser. The diffuser helps create a more natural light look. Avoid using different types of light in an image. And don’t forget that the distance of the light plays a role with closer light leading to a harder light look.
2. Attention to the background
There are many different ways to achieve great shots and each has its own challenges and benefits. You can have a standard white background for your product photos. A plain white background works well for standard product photos. You can also use bokeh which is a blur effect done by a specific type of lens to create cool backgrounds for your products. What’s more, you can also use backgrounds with patterns that complement the product. Just according to personal preference and what works for your particular products to choose the way.
In addition, consider the colors in your product to make sure that there is color contrast between your product and background. It’s also a good idea to Google for the same item to see what professionals are doing with their stock photos. You can also use color psychology to capture the right emotions for your products. Most electronics like desktops, phones, and tablets are shot with a sleek black background because black symbolizes sophistication and security.
3. Make your photos accurate and plentiful
Depends on the type of product, most products need to have several photos from multiple angles and situations to make your photos accurate and plentiful. And grabbing multiple angles can be done in two ways. One is to move the product itself around the staging environment. The other is to take the camera off the tripod to move around yourself. It is a good idea to do both and see how they come out. What’s more, it is necessary to include close-up shots. Customers prefer to see the texture and the little details that make up your product. And if your product is available in several different colors, showcase the full spectrum of product colors. If you sell jewelry or a product with fine details, using a macro setting on your camera to capture the little details.
4. Use a Tripod
It is necessary to use a tripod when shooting a lot of products all at once. A tripod has many benefits. It can keep the camera steady which can make your photographs sharp and keep the camera in the same exact position so your angle will stay the same for every image. What’s more, it can free up your hands so that you can reposition your products to take different angles.
5. Edit your photographs
The post-production work is just as important as the process of taking a photograph. You need to use image-editing software like Photoshop, Lightroom, Windows Live Photo Gallery or Picasa to edit and enhance your photographs after you’ve shot your product photography. For example, you may need to do some form of editing, such as adding effects, cropping, enhancing color, retouching, or removing the background from an image, etc. You should also be true to the product and show it how it is. Just adjust the color balance of the photo to ensure that the colors in the photo match those in real life, and only tweak the brightness and contrast to give it a more professional look.
6. Be consistent
It is important to keep in mind that your product photography should be consistent. Make sure all of your images follow the same look. And creating a product photograph template is an easy and efficient way to make your product photographs be consistent. You can start by choosing a size you’ll use across your dropshipping store. It can be anywhere between 1200px and 1600px on the longest side which is large enough for an effective zoom function and to use across social media.
7. Show crowdsourced photography
Incentivize your first few customers to provide photo reviews of their purchase. There is a state from review software company Yotpo that casual style photos from customers can actually increase customer conversions by up to 25%. They give customers a better way to showcase the features that are important to them. In addition, user-generated photos create a more engaging conversation around your product and help potential customers imagine it as their own.
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