The very common question about dropshipping jewelry – is the market saturated? The answer is: No.
So what is it that makes jewelry the ever-green niche to sell? First, you need to know some unique features of this very kind of product.
#1 Small and lightweight
First, jewelry is light and small in size, which makes the shipping cost comparatively low. Another good thing about jewelry is that it won’t be damaged easily during transportation.
Take YaFeini’s package as an example, when the customer receives the package, there’s gonna be a bag, and this little white box attached with protecting cushion, and inside the box, there’s going to be the jewelry and a polishing cloth, which you’ll be able to clean your jewelry with.
#2 High-profit margin
The profit margin of jewelry can reach 25%-75%, there’s a huge profit space, and there is no certain pricing standard, the most important thing is to create the visual identity, which is a piece of cake if you choose the product with the right design.
Speaking of which, YFN also offers customized products, like this name necklace, you can choose the material from copper, silver, and gold, and get yourself special nameplate jewelry.
#3 Various types help to build your own business
Jewelry products have various types, which can be used to focus on a certain category or multiple categories. You can build your business surrounding a certain kind of material, for example, silver. Or you can also build your business around special features or functions.
Like YFN, they have products like photo necklaces, which means you can personalize the picture you want in the necklace and even carve some special text on it.
They also have a product with a meaningful function – an urn necklace, which is basically, you can put the ashes of your pet in the necklace so to commemorate the loved one. This product you can also find in their CJ store.
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𝐃𝐫𝐨𝐩𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞…. 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐁𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.
Most people fail with their dropshipping store because they are not unique.
There are so many people starting with dropshipping right now, it’s no longer the secret way of making money online but has become very mainstream.
Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online.
But do you know what the sad thing is?
Most of them don’t put any effort into their dropshipping store.
They open their store, import some products without changing anything, and start advertising.
This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.
Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions, and so on will definitely not help you!
So you might be asking yourself “HOW DO I SUCCEED WITH DROPSHIPPING THEN”
Here are a few tips to help you out:
𝟏 - 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞
Don’t try to copy everything to save some time! I see people literally copy and paste descriptions from aliexpress suppliers, take content from other stores and copy/paste it on their store and then wonder why they are not getting sales.
It’s because you are stealing content from other unsuccessful stores, you need to be unique and different and make everything on your store specific to your brand and at the same time personalise it to your customers and buyer persona.
Some key areas to focus on and unique at with your store are:
Product Images - Product Descriptions - Site Design - Brand Persona etc
𝟐 - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟
Here’s a sales secret for you, people always buy what others are buying and what that shows us is people look at other customers' opinions and experience before deciding if they should buy your product or not.
In order to win here, you need to have product reviews and ratings.
A study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.
Millennials, in particular, trust user-generated content 50% more than other media.
This should be enough reason for you to understand how important reviews are and if you want to build a successful store, you need to have reviews.
𝟑 - 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐬𝐞 & 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭
Look at what your competition is doing, what is working for other people, what other stores lack and then improve your store based on your findings.
This is an easy way to dominate any market and in relation to a dropshipping store, here are a few examples of what I mean:
- If your competitor doesn’t offer PayPal for checking out, then offer PayPal.
- If your competitor doesn’t have trust badges, then add trust badges.
- If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).
And there are many more examples!
I hope you get my point.
Those were 3 of many tips on how to succeed with dropshipping despite it becoming more and more competitive.
Hope this helps you, if you have any questions leave them in the comments below and i’d be happy to answer them.
Wish you all the best.
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Example on high-quality jewelry supplier — YFN Jewelry
There are three types of suppliers, manufacturer, wholesale, and local hand-made artisans. Obviously, it’s not very realistic to dropship the handmade jewelry, since the price of which can be a bit too high, and it’s very time-consuming, when one style becomes a hot-selling product, the supply won’t be able to keep up with the demand.
So if you are looking for product quality, good design, and a smooth supply chain, YFN would be a great choice.
YFN was established in 1998, which means they’ve been producing jewelry for more than 20 years.
If you keep doing something for 20 years, there’s no way you are not a pro on it. Just like YaFeiNi, with two decades of experience, they are absolutely an industry-leading brand when it comes to jewelry, you can trust your business with their technology and production.
To be honest, the first difference can tell is their price, almost every piece is around 20 dollars, and this is not a common price compared to most accessories people choose to dropship with.
However, the reason behind the price difference is the producing cost. YaFeiNi persists to offer the best quality with an eye-catching design, all products they sell use real 925 silver and authentic crystals, you can also find 10K/14K/18K gold-filled jewelry too.
In a nutshell, from silver to gold, zircon to diamond, all kinds of metal and stones are broadly and flexibly used in YaFeiNi’s products, as they believe that, jewelry is more than a shiny piece, it should be last for a long time to contain the joyful moments and meaningful memories behind.
Choosing YFN as your supplier, also means that you don’t have to worry about supply consistency. With 3 factories in China, they are able to produce 40,000 pieces monthly, and with their own professional design team, they are able to update their products twice a week.