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5.51% of Consumers Continue to Shop After the Holidays! Personal Care & Home Products are Still the Mainstream! | eCommerce Weekly News

During the epidemic, there was a surge in the number of people who had pets for warmth and companionship. These pet friends will continue to drive consumer shopping habits into 2022.

eCommerce News Weekly Update Vol 31.

This week we prepared five eCommerce news for you to catch up with.

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𝐃𝐫𝐨𝐩𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞…. 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐁𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.⁣

Most people fail with their dropshipping store because they are not unique.⁣

There are so many people starting with dropshipping right now, it’s no longer the secret way of making money online but has become very mainstream.⁣

Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online. ⁣

But do you know what the sad thing is?⁣

Most of them don’t put any effort into their dropshipping store.⁣

They open their store, import some products without changing anything, and start advertising.⁣

This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.⁣

Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions, and so on will definitely not help you!⁣

So you might be asking yourself “HOW DO I SUCCEED WITH DROPSHIPPING THEN”⁣

Here are a few tips to help you out: ⁣

𝟏 - 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞⁣

Don’t try to copy everything to save some time! I see people literally copy and paste descriptions from aliexpress suppliers, take content from other stores and copy/paste it on their store and then wonder why they are not getting sales. ⁣

It’s because you are stealing content from other unsuccessful stores, you need to be unique and different and make everything on your store specific to your brand and at the same time personalise it to your customers and buyer persona. ⁣

Some key areas to focus on and unique at with your store are: ⁣

Product Images - Product Descriptions - Site Design - Brand Persona etc⁣

𝟐 - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟⁣

Here’s a sales secret for you, people always buy what others are buying and what that shows us is people look at other customers' opinions and experience before deciding if they should buy your product or not. ⁣

In order to win here, you need to have product reviews and ratings.

A study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.⁣

Millennials, in particular, trust user-generated content 50% more than other media.⁣

This should be enough reason for you to understand how important reviews are and if you want to build a successful store, you need to have reviews. ⁣

𝟑 - 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐬𝐞 & 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭

Look at what your competition is doing, what is working for other people, what other stores lack and then improve your store based on your findings. ⁣

This is an easy way to dominate any market and in relation to a dropshipping store, here are a few examples of what I mean: ⁣

- If your competitor doesn’t offer PayPal for checking out, then offer PayPal.⁣

- If your competitor doesn’t have trust badges, then add trust badges.⁣

- If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).⁣

And there are many more examples!⁣

I hope you get my point.⁣

Those were 3 of many tips on how to succeed with dropshipping despite it becoming more and more competitive. ⁣

Hope this helps you, if you have any questions leave them in the comments below and i’d be happy to answer them. ⁣

Wish you all the best.⁣

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2021 UK consumer spending up 5.9% over 2019! Online retailer sales jump 62%!

According to Barclaycard, consumer spending by Brits in 2021 is 5.9% higher than in 2019. Thanks largely to increased online shopping and record levels of savings, the amount Brits save as a percentage of their total disposable income in early 2021 rises from 16% to nearly 20%, making it the second-highest level since records began in 1963.

Online retailers saw a 62% increase in sales compared to brick-and-mortar stores. With longer stays at home, sales of DIY and pet products have increased significantly, with sales at UK pet retailers increasing by 29.1%.

Demand for electronics was also high in the UK in 2021, with spending on gaming consoles also up 10.3%. Sports and outdoor retailers saw a 21.9% increase in sales. Sporting goods, apparel, health and beauty retailers all saw a boost in sales.

More than 8,000 USPS employees quarantined as global logistics experience another round of outbreaks

The United States Postal Service (USPS) delivered a satisfactory end-of-year peak season – parcel delivery on-time rate of nearly 90%, an improvement of 1.24% from the previous quarter.

As the New Year begins, the United States Postal Service (USPS) is experiencing another round of challenges from the new crown epidemic. As of Christmas Eve 2021, approximately 6,500 postal workers were in quarantine due to the virus. This week, that number has risen to 8,000.

Not only the U.S. Postal Service (USPS), but logistics companies around the world are experiencing staff shortages as omicron spreads rapidly. In aviation, more than 2,000 U.S. flights were canceled on Jan. 2 local time, and more than 11,000 flights worldwide were delayed or canceled.

Fashion category leads global online market growth

According to international market research firm research and markets’ e-commerce market report, approximately 10% of online sales are expected to be in the hands of the fashion industry between 2020 and 2025.

That’s because as the epidemic continues. Sales in the global fashion market will continue to shift online.

The report says U.S. online retail sales of apparel and accessories will grow 19% year-over-year from 2018 to 2020, making it the fastest-growing product category in the region.

2022 trend forecast, personal care home products are still the mainstream of shopping!

Shopify Product Director Amir Kabbara says consumers are expected to place more emphasis on personal health in the new year, with beauty and wellness products such as sleep gummies, massage guns, filters, exercise mats, and hair and skin-care products continuing to sell well.

Johnson, an Etsy trend expert, said “People are finding that creative products are bringing joy to their lives, especially when they make them themselves.

On Shopify, toys, games, and DIY materials are among the top-selling categories in 2021, highlighting that consumers are looking for creative and fun selling points.

During the epidemic, there was a surge in the number of people who had pets for warmth and companionship. These pet friends will continue to drive consumer shopping habits into 2022.

More than 38% of U.S. holiday shoppers plan to return items, 51% of consumers continue to shop after the holidays

The holiday shopping season is nearing its end. In this succession of holidays, many U.S. consumers have purchased gifts for themselves or their family and friends.

After conducting a holiday shopping survey of more than 1,000-holiday shoppers, U.S. coupon site RetailMeNot found that more than 38 % of shoppers will return holiday gifts they don’t want.

The survey also found that holiday shopping will continue into the new year, with about 51 percent of shoppers saying they will continue holiday shopping after Christmas.

As for the reasons for continuing to shop after the holidays, 48 percent of respondents said they will look for better value after holiday deals, 34 percent said they plan to shop on their own, and 9 percent said they will buy items they were unable to purchase on Black Friday and during the holiday season due to stock shortages.