eCommerce News Weekly Update Vol 29.
This week we prepared five eCommerce news for you to catch up with.
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I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less
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𝐃𝐫𝐨𝐩𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞…. 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐁𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.
Most people fail with their dropshipping store because they are not unique.
There are so many people starting with dropshipping right now, it’s no longer the secret way of making money online but has become very mainstream.
Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online.
But do you know what the sad thing is?
Most of them don’t put any effort into their dropshipping store.
They open their store, import some products without changing anything, and start advertising.
This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.
Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions, and so on will definitely not help you!
So you might be asking yourself “HOW DO I SUCCEED WITH DROPSHIPPING THEN”
Here are a few tips to help you out:
𝟏 - 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞
Don’t try to copy everything to save some time! I see people literally copy and paste descriptions from aliexpress suppliers, take content from other stores and copy/paste it on their store and then wonder why they are not getting sales.
It’s because you are stealing content from other unsuccessful stores, you need to be unique and different and make everything on your store specific to your brand and at the same time personalise it to your customers and buyer persona.
Some key areas to focus on and unique at with your store are:
Product Images - Product Descriptions - Site Design - Brand Persona etc
𝟐 - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟
Here’s a sales secret for you, people always buy what others are buying and what that shows us is people look at other customers' opinions and experience before deciding if they should buy your product or not.
In order to win here, you need to have product reviews and ratings.
A study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.
Millennials, in particular, trust user-generated content 50% more than other media.
This should be enough reason for you to understand how important reviews are and if you want to build a successful store, you need to have reviews.
𝟑 - 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐬𝐞 & 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭
Look at what your competition is doing, what is working for other people, what other stores lack and then improve your store based on your findings.
This is an easy way to dominate any market and in relation to a dropshipping store, here are a few examples of what I mean:
- If your competitor doesn’t offer PayPal for checking out, then offer PayPal.
- If your competitor doesn’t have trust badges, then add trust badges.
- If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).
And there are many more examples!
I hope you get my point.
Those were 3 of many tips on how to succeed with dropshipping despite it becoming more and more competitive.
Hope this helps you, if you have any questions leave them in the comments below and i’d be happy to answer them.
Wish you all the best.
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Shopify targets the German e-commerce market
Shopify is working hard to expand into the German e-commerce market, according to foreign media reports. In October 2021 Shopify entered into a partnership with audio streamer Spotify, allowing artists to sell their wares directly to fans through the Spotify app.
Initially open only to listeners in Australia, Canada, New Zealand, the UK, and the US, the feature has now been successfully launched in Germany and is rapidly gaining traction.
Shopify has partnered with several shipping companies in Germany, including UPS, DHL, FedEx, USPS, Royal Mail, and many more, making Shopify’s parcel delivery capabilities much greater and further strengthening its position in the German market.
eBay’s latest announcement: sellers must provide SSN or ITIN
Recently eBay said that from January 2022, annual sales of more than $ 600 sellers, must provide it with a 9-digit social security number (SSN) or personal tax identification number (ITIN), which can continue to sell on eBay.
The move is reportedly announced in the wake of the IRS’s introduction of a new tax bill (1099-K) that requires all sellers with annual sales of more than $600 to fill out a federal tax report.
eBay added that if a seller sells an item for less than its cost, it will not be taxed. And this means that sellers of “used items” and “refurbished items” will not be taxed.
eBay platform shopping boom will continue after Christmas
Although the Black Friday network to Christmas sales peak is coming to an end, after Christmas has been throughout January, eBay sees buyers still continue to the eBay platform to search for items and shopping.
We saw 3.1 billion searches on the eBay platform between Christmas and the end of January last year, and sellers continue to search for great value items on the eBay platform after Black Friday, and there is still plenty of consumer demand in the marketplace.
Therefore, we recommend that sellers extend the duration of their Promoted Listings portfolio campaigns to boost sales during the peak season and the Chinese New Year of 2022 will start at the end of January, it’s time to restock to avoid the impact of CNY.
eBay’s gross merchandise volume (GMV) from 2nd quarter 2014 to 2nd quarter 2021
Shopify launches NFT trading service! Sellers can create and sell NFT items
A few days ago Shopify announced on Twitter the launch of a service to sell NFT items, through which sellers can create and sell NFT items in their stores.
With this new service, sellers can create NFTs on the Ethereum, Polygon, Near, and Flow blockchains and accept payments through Shopify Payments, ShopPay, and cryptocurrency gateways or bank cards.
Data show Australians could spend $240 billion around Christmas with travel product recovery
Foreign media reported that most Australians are expected to spend around Christmas this year without decreasing enthusiasm despite experiencing blockades, reduced income, and travel restrictions this year.
The Commonwealth Bank’s Household Spending Intentions (HSI) index is understood to have hit a new high in November, reaching 110.3 points, the highest level since the outbreak.
the HSI reflects people’s spending activity and their spending intentions. Stephen Halmarick, the bank’s chief economist, said the data showed that Australia’s economic recovery from the recent outbreak had gained momentum.