Dropshipping News Weekly Update Vol.11
Here are five pieces of dropshipping news for you to catch up with.
1. eBay plans to update bargaining functions – Best Offer
To improve the efficiency of sellers’ order transactions, eBay announced that it is studying a new bargaining function, which is expected to be launched before the end of 2021. This function enables the seller 48 hours to decide whether to accept a buys’ bargain. If the seller sets the upper and lower limits of acceptance in the listing, eBay will automatically decide whether to accept or reject the bargain according to the settings.
2. Google Advertising will implement a new crackdown policy in September
On August 3, Google announced that it would ruthlessly crack down on multiple violations of advertising policies from September, and adopt a three-strike-out policy for violations. Google will start the crackdown with the following aspects: encouraging dishonest behavior; promoting unapproved items, related products such as guns and gun parts, explosives, other weapons, and tobacco. The new execution plan applies to all companies that use Google advertising.
It is reported that the advertiser will only receive a warning for the first violation of the policy. If the violation continues, the advertiser will receive a “first strike” warning, and a 3-day account detain; for the next violation, the advertising account will be detained for 7 days; and for the third violation, the account will be directly closed.
3. eBay plans to enter Mexico, its largest Latin American market
According to reports, eBay plans to enter Mexico, which is its largest Latin American market. This move will create more jobs in Mexico. In 2020, Latin America became the fastest growing e-commerce region in the world. At the same time, Mexico has become the fourth fastest-growing e-commerce market in the world with a growth rate of 62%. This makes Mexico a preferred choice for eBay’s Latin American market deployment strategy. It is estimated that Mexico will occupy 27% of the Latin American market in 2021, about $35 billion, second only to Brazil.
4. US companies call for import tariffs cut
According to the report, a few days ago, representatives of nearly 36 most influential business organizations such as US retailers, chip manufacturers, and farmers wrote letters to Trade Representative Dai Qi and Treasury Secretary Yellen, calling on the Biden government to restart negotiations with China and to cut import tariffs, so as not to drag down the US economy.
The letter stated that China has met the “important benchmarks and commitments” in the first phase of the 2020 trade agreement, including opening the market to US financial institutions and reducing some of the US regulatory obstacles to China’s agricultural exports. When the US government formulates policies, it should also give priority to the interests of domestic workers and eliminate tariffs that have increased costs and harmed the interests of the United States.
5. TikTok and Shopify relationship agreement extended to the Middle East
According to the reports, this cooperation will make it easier for Shopify merchants to use the TikTok community. Merchants will be benefited from the core functions of TikTok For Business Ads Manager through Shopify.
Shant Oknayan, TikTok’s general manager in the Middle East, Africa, Turkey, and Pakistan, said that the cooperation between TikTok and Shopify in the Middle East would provide merchants with a unique platform to engage and connect with customers in a participatory and creative way.
Facebook Group Discussion
Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.
---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards--- ... See MoreSee Less
𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠..
1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚
When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.
In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.
So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.
Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.
2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚
Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.
Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.
To optimize the conversion of your Facebook ads, these are the most important metrics to look at:
- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)
If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!
After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.
3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝
There’s one thing that you should remember when advertising on Facebook:
Test, test, and test!
So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.
You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.
Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.
When testing different ads, remember to try out different marketing angles as well.
I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.
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Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less
another working day ☕️☕️☕️ ... See MoreSee Less
I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less