Categories
About Dropshipping Academy What

How Much Will US Consumer Spend on Halloween? Amazon VS Shopify Who has More Traffic? … This Week’s Dropshipping News!

Dropshipping News Weekly Update Vol.18. Here are five pieces of dropshipping news for you to catch up with.

Dropshipping News Weekly Update Vol.18. Here are five pieces of dropshipping news for you to catch up with.

Amazon and eBay account for more than half of the market share in Europe

The Cross-Border Commerce Europe report shows that in 2020, the European cross-border e-commerce market including the United Kingdom, Switzerland, and Norway had sales of 198.5 billion euros, of which 115.4 billion euros came from e-commerce platforms. Among them, Amazon and eBay had the largest share, with 44.3 billion euros and 22.8 billion euros respectively, occupying more than half of the European market share. In addition, China’s AliExpress (second place) and Alibaba website (12th place) were also popular among European consumers, ranking relatively high.

Shopify’s single-season visits surpassed Amazon for the first time

According to data from Similarweb on September 23, Shopify’s average monthly unique visitors in the second quarter of this year reached 1.16 billion, and Amazon’s number of visitors was 1.10 billion. Shopify surpassed Amazon for the first time. Similarweb expects this gap to continue to widen, Shopify will attract 1.22 billion visitors in the future, while Amazon will attract only 1.13 billion.

U.S. consumers will spend $10.1 billion on Halloween

According to a survey by the National Retail Federation (NRF), US consumer spending on Halloween-related goods this year is expected to hit a record high of 10.14 billion U.S. dollars, which is much higher than the 2020 level of 8.05 billion U.S. dollars. Compared with the same period last year, the number of people planning to celebrate Halloween in the United States this year has increased. 65% of Americans plan to celebrate or participate in Halloween events, which is close to the pre-epidemic level (68%). At the same time, this year’s consumers also plan to start shopping for Halloween earlier than ever. 45% of consumers said they plan to start shopping for Halloween products this month, and 39% plan to start shopping in the first two weeks of October.

To prevent fraud, Google will open the historical advertising information of advertisers to users

As frauds on the platform have been reported, Google will begin to provide users with more information about advertisers. Google’s “About this ad” menu will display basic information about the advertiser, as well as all other ads they have placed in the past 30 days, to help users better judge whether the advertiser is trustworthy.

Southern California port congestion sets record

Shipping logistics giant Maersk predicts that serious congestion in major global cargo ports will continue at least until the end of this year. As the autumn and winter shopping season approached, a large number of merchants began to place orders in advance to prepare goods, which put further pressure on the cargo routes from Asia to the United States. Due to rising shipping costs, some US retailers are planning to raise prices, and American consumers will spend more on holidays at the end of this year.

Facebook Group Discussion

14 hours ago

Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.

---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards---
... See MoreSee Less

View on Facebook

15 hours ago

𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠⁣..

1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚⁣

When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.⁣

In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.⁣

So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.⁣

Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.⁣

2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚

Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.⁣

Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.⁣

To optimize the conversion of your Facebook ads, these are the most important metrics to look at:⁣

- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)⁣
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)⁣
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬⁣
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)⁣

If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!⁣

After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.⁣

3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝⁣

There’s one thing that you should remember when advertising on Facebook:⁣

Test, test, and test!⁣

So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.⁣

You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.⁣

Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.⁣

When testing different ads, remember to try out different marketing angles as well.⁣

I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.

#shopifydropshipping #shopifydropship #facebookadsexpert #facebookadstips #facebookadsmanager #digitalmarketingagency #digitalagency #agencywebsite #business101 #business2022 #shopifymarketing #salestips #dropshippingtips #shopifyexpert #fbadstips #fbadsmastery #fbadsexpert #fbadsmarketing
... See MoreSee Less

View on Facebook

2 days ago

Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less

View on Facebook

2 days ago

#CJWarehouses #moment
another working day ☕️☕️☕️
... See MoreSee Less

View on Facebook

6 days ago

I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less

View on Facebook