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If you’re new to e-commerce or want to refresh your online store, creating your own logo might be what you need.
A logo has a major impact on how your customers will perceive your brand. A good logo leaves a good impression, a good impression leads to better conversion, and better conversion results in? Yep, no need to say more.
However, all those major brands had their logos refined by graphic designers and marketing experts, as an online entrepreneur, your budget obviously can’t get to that level. No sweat, it doesn’t always cost a fortune to get a great logo, sometimes you can get one for free.
There are a lot of free logo creators out there online, and they all require no professional design experience.
If you’ve never tried any free logo maker before, we did prepare a list of recommendations for you. But before that, let’s see what are the things you need to do to get your logo design ideas more shaped first.
Steps to take
#1 Know your brand (define your brand identity)
#2 Check out your competitors
#3 Choose the elements
#4 Decide your design style
6 Free Logo Creators to Recommend
Canva, one of the most popular free online graphic design tools these days. It offers a whole suite of customizable graphics. You can choose from dozens of professional-looking logos with endless options to add your personal touch.
2. Hipster Logo Generator
This logo generator is all about being modern, minimalistic, and cool. It’s not as versatile as other logo generators, but if you like the same style, then this is the logo maker for you.
3. Graphic Springs
Graphic Springs keeps things simple, all you have to do is enter your business name and tagline, choose an image or shape, and then you are ready to go.
4. Zillion Designs
Zillion’s free online logo maker creates a professional logo in munites after you select your industry, add objects and text, if you are short of ideas, you can also get the paid service from professional designers.
Ucraft is competitively easier to use, you start with a blank screen and can add icons, text, and shapes to create your logo, fast and easy.
Logojoy uses AI to design your logo, all you have to do is give the AI engine some information about your business, the industry you are in, and the color you like. Then add some customization on the logo it creates you till you are satisfied.
Double-Check Your Logo
Now after you got the result from the free logo maker, don’t apply it to your business right away, take a look at the logo again first.
1. Check the box
A good logo should have these qualities:
- Unique and distinctive
- Memorable – will your customers be able to remember it?
- Works at any size – is it still good when it gets into different sizes?
- Versatile – can be applied to all your brand’s needs
2. Consider how can it be alive
Quiet and stand-still design work is not enough in the modern branding marketplace, consider how your logo design could come alive in motion for digital applications or collaborate with animation or motion graphics.
3. Get a second opinion
Never underestimate the value of the second pair of eyes. Things you might have missed in the logo may be noticed by other people. Ask your friends or family to sense-check the logo with you again, there might be some unforeseen misunderstanding hidden behind which you can’t tell by yourself.
Logo design is not an easy thing but it could also be really interesting if you like being creative, don’t take your logo lightly cause it matters if you are looking forward to running a long-term business.
Facebook Group Discussion
Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.
---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards--- ... See MoreSee Less
𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠..
1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚
When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.
In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.
So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.
Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.
2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚
Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.
Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.
To optimize the conversion of your Facebook ads, these are the most important metrics to look at:
- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)
If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!
After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.
3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝
There’s one thing that you should remember when advertising on Facebook:
Test, test, and test!
So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.
You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.
Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.
When testing different ads, remember to try out different marketing angles as well.
I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.
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Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less
another working day ☕️☕️☕️ ... See MoreSee Less
I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less