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How to Prepare for the Coming Q4 in 2021?

It’s already mid-September now, dropshipping during Q4 is the most profitable time of the year. Every dropshipper in the eCommerce industry has been preparing for this.

If you are looking forward to making good use of the last four months of the year 2021 and get your dropshipping business to the next level, this article is exactly what you need.

It’s already mid-September now, dropshipping during Q4 is the most profitable time of the year. Every dropshipper in the eCommerce industry has been preparing for this.

If you are looking forward to making good use of the last four months of the year 2021 and get your dropshipping business to the next level, this article is exactly what you need.

What is Q4?

Q4 stands for quarter four, the last season of the year, from the beginning of October to the end of December. As a dropshipper, Q4 is definitely the most potential season of making big sales throughout the whole year.

Not to mention, with more and more people purchasing from online stores instead of normal retail stores, the e-commerce sales during such a season will only be higher and higher.

Let’s see how many special events are there and what are their exact dates this year.

Events in Q4

Why do you need to prepare for Q4?

Picture the final test back in school, if you start to prepare weeks or months in advance, your chances of having a better result are much bigger, it’s the same for the sale in the holiday season. Another reason why you need to be ready before the season starts is that your customers are searching for gifts as early as mid-October.

However, except these two, the main reasons why you need to prepare beforehand are as follow:

#1 Ads fee

If this isn’t your first Q4, then there’s no need for me to tell you how crazy the ad fee during Q4 could be. No matter which ad platform you are using, they’ll all raise the fee as everybody knows how important commercial is during the sale season.

#2 Expensive Shipping

The shipping is already expensive during holidays, not to mention with the COVID situation keeps spreading globally, it’ll be even harder than usual to ensure the shipping, as the shipping line might get cut off significantly. 

#3 Fickle Inventory

Huge demand comes with big pressure for suppliers, the supply being out of stock is nothing new during Q4. Waiting for restocking is definitely going to drag down the delivery and hence damage your sales.

Online sellers aren’t alone in obsessing about delivery deadlines—holiday shoppers want reassurance that their packages will arrive exactly when you say they will.

#4 Delivery delays

As mentioned just now, the international express line is very unpredictable due to the pandemic. Plus domestic quarantines and short of labors, the delivery time become very unreliable, thus unexpected delays of delivery should be expected by all prepared dropshippers.

So, what can CJ do for you to cope with these crucial challenges? 

With the holiday season already in gear, now is the time to take action. And here you have a checklist to see what are the things that you need to do to get yourself ready!

Q4 Check List

Optimize your store NOW

If you know you need to make some changes to your website, don’t wait. You will want to make sure all updates, improvements, and fixes are tested and implemented way before the holiday rush begins, so you can avoid the risk of costly breakages and downtime.

Test your website load

During the holiday shopping season, your site may need to handle a significant traffic increase. This is why it’s a good idea to run tests ahead to make sure your site can handle a sudden uptick in visitors without crashing.

Be prepared to upsell

Upselling can be surprisingly easy during the holidays when many customers are more than happy to get as much of their shopping done in as few transactions as possible.

So make sure you add the option of related products recommendation on the product page and during the checkout process, which will boost your sale by triggering more impulse purchases in a flick.

Study the product trend

You’ll want to start studying the product trend now, as it helps you recognizing the winning product when you see them and saving time on sourcing.

CJ’s Youtube channel has tons of product recommendations, if you want to stay a step ahead of your competitors, go check it out.

Make the discount plans

Holidays are the SALE days! People are already excited because of the holiday vibe, and your special discount will only make your customer enjoy shopping even more. However, making sure you still can have reasonable profit while offering a discount, needs some cautious planning beforehand. 

Test & find your best advertisements beforehand

Don’t wait until the end of October to start advertising. Instead, start now, test your advertisements and find out which is the best one.

This will keep your ad costs low and make sure you are advertising in a cost-efficient way. We’ll also talk about advertising tips in our next video, so remember to turn on the notification bell if you don’t wanna miss out.

Make your preparation smooth

#1 Get your own private inventory for winning products

The risk of losing customers due to the crazy shipping and inventory circumstance can be avoided by pre-stocking. Have your own inventory for your product can make sure the processing time and quality.

Also, it would be even better if you can find the local fulfillment warehouses, which will only make the whole process quicker and smoother.

You can get your private inventory and stock in CJ’s warehouses with no storage fee, and with the private inventory, when there’s a new order, the item will be picked out and dispatched directly within 24 hours, which is definitely a game-changer. 

Another important reason why having a private inventory is highly recommended is that, if you choose the private inventory in our overseas warehouses, you are more likely to be trusted by your customers.

Products that are shipped from domestic warehouses will show “dispatching domestically” for tracking, which is for sure gonna ease your customers’ concern about the delivery time.

A very big reason people tend to use the local online platforms more is that they believe it’ll cut the waiting time shorter. So imagine if you have both competitive prices and fast domestic delivery, who wouldn’t choose your store?

#2 Stock your own products to the fulfillment warehouse

If you have your own fixed suppliers who provide you the product you trust but can not handle the storage and shipping, then you can choose a fulfillment center to help you out.

CJ offers this kind of solution for dropshippers, we have 8 fulfillment warehouses globally that can help you with both storage and fast shipping, AND, to get this service, you don’t necessarily need to get your product from CJ at all!

Also, the global warehouses project is still under fast development, in the near future, CJ will provide more and more choices for our clients!

Facebook Group Discussion

15 hours ago

Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.

---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards---
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16 hours ago

𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠⁣..

1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚⁣

When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.⁣

In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.⁣

So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.⁣

Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.⁣

2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚

Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.⁣

Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.⁣

To optimize the conversion of your Facebook ads, these are the most important metrics to look at:⁣

- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)⁣
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)⁣
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬⁣
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)⁣

If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!⁣

After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.⁣

3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝⁣

There’s one thing that you should remember when advertising on Facebook:⁣

Test, test, and test!⁣

So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.⁣

You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.⁣

Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.⁣

When testing different ads, remember to try out different marketing angles as well.⁣

I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.

#shopifydropshipping #shopifydropship #facebookadsexpert #facebookadstips #facebookadsmanager #digitalmarketingagency #digitalagency #agencywebsite #business101 #business2022 #shopifymarketing #salestips #dropshippingtips #shopifyexpert #fbadstips #fbadsmastery #fbadsexpert #fbadsmarketing
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2 days ago

Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less

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2 days ago

#CJWarehouses #moment
another working day ☕️☕️☕️
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6 days ago

I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less

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