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How To Reduce Your Store’s Cart Abandonment?

Cart abandonment is a term used in eCommerce to describe the situation that customers add products to their online cart or even begin the checkout process, but leave the site before finishing their purchase. Many customers who visit your dropshipping store on Shopify or WooCommerce or other eCommerce platforms abandon their carts before finishing their purchase. The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment. Cart abandonment is one of the most crucial problems for dropshipping businesses to overcome. And it is as critical as driving traffic to your store by word-of-mouth marketing, SEO, content marketing, social media marketing, or design an attractive site by choosing wonderful themes. There are a number of simple things you can do to keep your abandoned cart rates down. The article will introduce 10 ways to reduce your store’s cart abandonment.

  1. Offer Multiple Payment Options
    There is data from column five that 56% of online customers prefer to see a variety of payment options at the checkout. It is important to know about the payment gateway and your buyer persona to choose a variety of popular payment options. The basic cards include Visa, Mastercard, American Express, PayPal, etc. And mobile payment systems such as Apple Pay and Google Wallet are becoming increasingly popular, particularly among younger demographics. Try to offer payment options as many as possible for customers to choose from.
  2. Build Trust In The Buying Process
    Trust is really important when customers make a purchase on your dropshipping store. And customers hand over their personal and financial information for trust and want more reassurance that their data is secure. Many customers abandon their carts because trust logos were missing. Make sure you show the trust logos that are recognizable and commonplace such as Verisign, PayPal Verified, etc well-known security logos. In addition, don’t forget to have a valid SSL certificate. If it’s out of date or improperly installed, your customers will see a warning message in their browser that the connection may not be secure.
  3. Optimize Your Page Load Times
    There is data from Visual Website Optimizer that eCommerce shopping cart conversion rates drop 7% for every one-second delay in your page loading. Thus it is necessary to optimize your pages load times and try to make it as fast as possible. For example, your checkout pages should be as optimized as possible to avoid the situation that its slow load begs impatient customers to take their shopping elsewhere. In addition, your images should balance quality and speed. And you can also limit the use of ad network trackers, poorly implemented tags, social plugins, and another bloat to optimize your page load times.
  4. Reduce Shipping Price Shock
    Many customers abandon their shopping carts because of expensive shipping costs. Make sure your shipping costs are transparent while the customer is browsing through your products. You need to set a proper shipping rate for your dropshipping store and offer free shipping is a good idea. And free shipping is not free. Add shipping costs to the price of a product and use free shipping as one of the main selling points. Offering free shipping is one of the highest-recommended eCommerce marketing strategies. Customers may add more items to their shopping cart for free shipping and may accept a slower shipping option for it is free.
  5. Reinforce The Benefits Throughout Checkout
    You need to reinforce the benefits throughout checkout to motivate your customers’ desire to purchase. The benefits throughout checkout also optimize the customer experience. If you use “You’re purchasing this…” instead of “Order Summary” above the product image at the checkout, you’ll reinforce customers’ decision to buy and subtly impacts their perception of ownership. And you can show the free shipping message throughout checkout.
  6. Make Navigation From Shop To Cart Convenient
    Many customers abandon carts because of overly complex navigation. The easier you make navigation, the more likely customers are to stick with it and actually check out. There are a few ways that can help you make navigation easy.
    Identify the drop-offs from the customer flow report and fix them.
    Create a seamless shopping experience for your customers. Don’t make them click the back button after adding a product to the cart.
    Keep the cart visible on every page so your customers can easily return to your cart to complete the checkout at their convenience.
  7. Use Cart Abandonment Emails
    You can use cart abandonment emails when customers leave the website without finishing their purchase. And you can use a series of more than 1 email to persistently follow up customers until the cart is recovered. Many customers abandon their cart unintentionally due to external incidents such as site crashes, slow load speed, or site timeout. In these situations, cart abandonment emails are effective in the sales to funnel because they remind and lead customers back to the site to finish their purchase. In addition, you can offer a discount or free shipping code as an incentive to the customers who abandon their carts.
  8. Add Social Proof
    Social proof showcases how your products have helped others to alleviate the concern that they may regret buying the products. You can add social proof to your store in different ways.
    Follow up with customers and ask them to write a product review.
    Feature reviews on product pages and list testimonials on other landing pages of your site.
    Add applications like Notify to your store to show customers who else is purchasing your products.
  9. Use Remarketing
    Some abandonment can’t be prevented, but you can use the remarketing technique to retarget cookies visitors who previously visited your website, with ads services. Retargeting helps you increase your brand awareness and convert visitors into paying customers. And doing social retargeting on social media platforms like Facebook, Twitter, Linkedin generates better engagement and results because people can like, share, and discuss the ads post. Present dynamic ads to those customers who abandon carts based on the products they viewed to try and win them back.
  10. Identify Leaks In Your Funnel
    It is necessary to draw out an as detailed conversion funnel from traffic to successful payment as possible so that you can know the process and identify leaks. You can examine the visitor flow and conversion pathways in Google Analytics to identify leaks in your conversion funnel. This can show you bottlenecks on product pages and the points where your traffic is dropping off before making it to the cart. Then you can target those pages to see what improvements need to be made to improve the user experience.

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Dropshipping Business Earthquake, after one of the dropshipping tools Shopmaster shut down. Oberlo is shutting down too. Dropshippers have to find alternatives.

cjdropship.com/topics/oberlo-is-shutting-down-what-are-the-best-alternatives-to-oberlo/

Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
CJ Dropshipping
May 17, 2022
Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
What should dropshippers do?
What are the best Oberlo alternatives?
1. DSers
2. CJ Dropshipping
3. NicheDropshipping
4. Spocket
5. Printify
Today we got breaking news for dropshippers. Oberlo, one of the most well-known apps on Shopify will officially close its entry on June 15th, 2022.

Oberlo has been a successful dropshipping app. It provides a convenient method for store owners to fulfill orders with AliExpress.

Among all the various dropshipping apps on the market, Orberlo has got a great reputation in the community. It has helped countless people become successful entrepreneurs.

However, the sites will officially shut down on June 15th. For the people who are currently on a paid Oberlo subscription plan, they can cancel it now and get a refund.

What should dropshippers do?
There are many possibilities for Oberlo to make such a decision. And shutting down the Oberlo app doesn’t mean the Oberlo company is going to shut down.

We will talk about this topic in our latest articles and share some insights about the dropshipping industry in the short future.

For now, Oberlo will shut down soon. If you are one of the entrepreneurs who have been using Oberlo, you need to think about what to do next and find a solution for the incoming event as soon as possible.

In this article, we will present some best dropshipping sites as alternatives for Oberlo. If you wish to take this challenge as an opportunity with a new service provider, this is the chance.

If you are not using Oberlo, the event may also lead you to some deep thoughts about the industry. In case your current supplier or service provider got the same situation in the future, preparing in advance is always a good choice.

What are the best Oberlo alternatives?
1. DSers
On the official Oberlo FAQ page, Oberlo has suggested the users migrate to a trusted Shopify partner, DSers.

DSers is a dropshipping app that provides multistore management. You can use it to manage most dropshipping platforms such as Shopify, Wix, and Woocommerce.

Just like Oberlo, DSers allows you to sync orders from your store to AliExpress and then fulfill the orders in a more convenient way.

Also, you can use DSers to source the products on AliExpress. Instead of sourcing products on your own, using DSers will save you a lot of time to locate the specific product you want among the massive category.

In addition, DSers is also available for data transferring from Oberlo. If you wish to migrate your Oberlo account data to DSers, you can do it directly on the Oberlo admin home page.

What makes DSers unique?
Good Chrome extension
Multiple store order manage
Optimizing sourcing time
Allow data migration from Oberlo
Good chrome extension
Still, DSers is not the best choice if you wish to save your budget and justify the cost. This is because if you want to fully use the functions of DSers to manage more than 3 stores, you will need to subscribe to the paid plan first.

2. CJ Dropshipping
CJ Dropshipping is a one-stop dropshipping platform that provides a complete Dropshipping service.

The service of CJ dropshipping covers sourcing, shipping, order management and even filming ad videos.

CJ Dropshipping has both features of Oberlo and AliExpress, you can find products that come from various international suppliers at cheap prices on the site. By using this sourcing feature, you can easily find better suppliers different from AliExpress.

If you need some information about the recent trendy products or best-selling products, you can also explore the trendy products recommendation columns on the CJ Dropshipping site. Every season there will be brand new innovative products for you to choose from.

Besides, the overall shipping time of CJ Dropshipping is faster than AliExpress suppliers. This is because many suppliers on CJ Dropshipping got their own international warehouses.

Also, if your business volume is big, you can actually have your own private inventory in CJ warehouses. Then your orders can be shipped out within 1 to 2 days.

If you are not only looking for a store integration service provider but also suppliers with better prices, CJ Dropshipping will be a good choice for you. Unlike other paid-to-use platforms, most functions on CJ Dropshipping are completely free to use.

What makes CJ Dropshipping unique?
Free sourcing for better suppliers
Trendy products recommendation
Faster shipping time than AliExpress
International warehouses
Bulk order management
Various extended services (POD, Photography)
3. NicheDropshipping
Niche dropshipping is a site that combines sourcing agents and dropshipping suppliers. You can find various product collections on their site just like searching for products on AliExpress.

When you want to search for any products with better quality or price, you can directly consult the agents of NicheDropshipping to find the product you want.

If some products got higher prices than you expected, you can also negotiate with the agents. Agents of Niche dropship are also professional in getting the best quotation from the suppliers.

Besides, Niche Dropshipping got international warehouses in both China and the USA. So if your market is in the US and you wish to optimize the processing time of the products, you can also choose to bulk purchase the products to stock in their USA warehouse. Once products are stocked in the USA, shipping and processing time can be amazingly fast.

In addition, the photography service is available if you wish to see the actual quality of the products. You can also request photos or videos for advertisement usage. But keep in mind this service is paid, the cost will depend on your request content.

What makes NicheDropshipping unique?
Free product sourcing quote
China & USA warehouses
Automated dropshipping service
Photography service
4. Spocket
Spocket is a high-rated dropshipping platform that allows you to connect with suppliers all over the world.

Most of the suppliers on Spocket are from the USA & the EU. This special feature makes it an excellent tool to search for products within the US and the EU.

The best thing about domestic suppliers is the shipping time. If you buy products from domestic suppliers, shipping will only need takes 2-5 days to deliver. This is why international warehouses are also recommended by other dropshipping platforms

Still, the limitation of domestic suppliers is the product variety. If your wish to expand your business, you will need to explore more international supplier platforms.

If your target market is in the US or in the EU, Spocket is a great choice for you to find the supplier you prefer to work with.

What makes Spocket unique?
Available US & EU suppliers
High-quality products with samples
Winning products recommendation
Support multiple platforms (Shopify, Woocommerce, Wix)
5. Printify
POD (Print on demand) is a special major category among all different kinds of products. When we talk about POD products, Printify must be the top to mention. It is also a dropshipping site that specialized in integrating POD suppliers.

On Printify, you can source a wide range of customizable products including hoodies, accessories, T-shirts, and so on.

Wish to see the effect picture? You can simply upload the picture to the platform then the editor will automatically generate an example picture.

Still, not all the products are customizable and some products are only customizable if you have a large order quantity. Many suppliers require MOQ (minimum order quantity) to provide customization services. And of course, it’s not free.

So if you are running a general store with various product categories, Printify may not be the best option.

If you are looking for customizable products or wish to brand your products with store logos, you check out Printify to make your own products.

What makes Printify unique?
Specialized in POD products
Wide range of customizable products collection
No extra charges except product and POD fee
Simple editor for designers
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