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Lazada Expands the Logistics Marketplace! The US Clothing Market’s Peak Season! | eCommerce Weekly News

eCommerce News Weekly Update Vol 23.
This week we prepared five eCommerce news for you to catch up with.

eCommerce News Weekly Update Vol 23.

This week we prepared five eCommerce news for you to catch up with.

1. Tik Tok may become the “new frontier” for holiday spending, with clothing expected to be a hot seller

As Tik Tok’s shopping features get better and better, it has become a tool for overseas shoppers to find great deals. Nearly 70% of consumers say they look to Tik Tok for shopping inspiration, and Tik Tok recently announced its predictions for the 2021 holiday shopping season, with clothing expected to be the “top seller” during this year’s holiday sales season.

In addition to fashion, T-shirts, home wear, and other clothing categories, the epidemic has raised awareness of health management, and sportswear and other sportswear will also become a priority for consumers.

2. eBay launches new shop features to help sellers prepare for peak season

Recently, eBay made an announcement about new features for sellers, including a dedicated Seller Central shop tab and a new “About” tab. These new features will help sellers add value to their products by telling their shop and product stories, driving traffic, and showcasing their inventory, making it easier for sellers to prepare for the peak season.

3. eBay Fulfillment UK warehouse is up to speed again

At this time of year, the eBay fulfillment by Orange Connex UK warehouse service program has launched two major operational service upgrades free of charge in time to help eBay UK sellers achieve more orders that can be operated on the same day, allowing express logistics to deliver packages to consumers faster.

These two operational service upgrades will not only allow more items to be shipped out on the same day, increasing the seller’s order rate. And improving logistics efficiency and allowing buyers to receive parcels faster will also improve the satisfaction of the corresponding seller’s shop and increase the shop’s repeat rate. Both buyers and sellers can enjoy more convenient and comfortable service.

4. Lazada expands logistics marketplace for e-commerce sellers

Lazada Logistics, Lazada’s e-commerce logistics service, plans to expand its user market. At present, Lazada logistics services are only available to sellers on the Lazada platform. Lazada says that in the future the service will be available not only to Lazada sellers but also to sellers who are part of various e-commerce platforms.

5. The US clothing market’s peak season! Lightweight and comfortable is more popular with consumers

A recent study by Rakuten Intelligence predicts that apparel sales in the US market will increase by 30% year-on-year in the fourth quarter, driven by the 2021 holiday shopping season, with Americans spending more on fall and winter clothes. And the US apparel market is expected to see a spike in e-commerce sales in November.

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𝐃𝐫𝐨𝐩𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞…. 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐁𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.⁣

Most people fail with their dropshipping store because they are not unique.⁣

There are so many people starting with dropshipping right now, it’s no longer the secret way of making money online but has become very mainstream.⁣

Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online. ⁣

But do you know what the sad thing is?⁣

Most of them don’t put any effort into their dropshipping store.⁣

They open their store, import some products without changing anything, and start advertising.⁣

This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.⁣

Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions, and so on will definitely not help you!⁣

So you might be asking yourself “HOW DO I SUCCEED WITH DROPSHIPPING THEN”⁣

Here are a few tips to help you out: ⁣

𝟏 - 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞⁣

Don’t try to copy everything to save some time! I see people literally copy and paste descriptions from aliexpress suppliers, take content from other stores and copy/paste it on their store and then wonder why they are not getting sales. ⁣

It’s because you are stealing content from other unsuccessful stores, you need to be unique and different and make everything on your store specific to your brand and at the same time personalise it to your customers and buyer persona. ⁣

Some key areas to focus on and unique at with your store are: ⁣

Product Images - Product Descriptions - Site Design - Brand Persona etc⁣

𝟐 - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟⁣

Here’s a sales secret for you, people always buy what others are buying and what that shows us is people look at other customers' opinions and experience before deciding if they should buy your product or not. ⁣

In order to win here, you need to have product reviews and ratings.

A study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.⁣

Millennials, in particular, trust user-generated content 50% more than other media.⁣

This should be enough reason for you to understand how important reviews are and if you want to build a successful store, you need to have reviews. ⁣

𝟑 - 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐬𝐞 & 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭

Look at what your competition is doing, what is working for other people, what other stores lack and then improve your store based on your findings. ⁣

This is an easy way to dominate any market and in relation to a dropshipping store, here are a few examples of what I mean: ⁣

- If your competitor doesn’t offer PayPal for checking out, then offer PayPal.⁣

- If your competitor doesn’t have trust badges, then add trust badges.⁣

- If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).⁣

And there are many more examples!⁣

I hope you get my point.⁣

Those were 3 of many tips on how to succeed with dropshipping despite it becoming more and more competitive. ⁣

Hope this helps you, if you have any questions leave them in the comments below and i’d be happy to answer them. ⁣

Wish you all the best.⁣

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