CJdropshipping News Weekly Update Vol.15. Here are five pieces of dropshipping news for you to catch up with.
1. TikTok officially launched a new advertising feature Promote
Through DOU+, you can directly purchase recommendation traffic on TikTok. And Promote is also a paid gameplay for traffic monetization. According to TikTok, with the help of Promote, users can convert videos into advertisements to attract more audiences and direct traffic to their websites.
Videos with too much advertising content, content that may be offensive to audiences, low originality, low video definition, etc. are not recommended for promotion. In addition, TikTok also emphasized that videos related to music copyright cannot be used for promotion.
After the above screening, users can set up promotional activities for this video. Promote divides the promotion goals into three types: more video views, more fans, and more website visits. More website visits can be explained as more TikTok users will be directed to the seller’s website or other shopping platforms. After determining the promotion goal, users can set the budget and promotion duration, and choose the type of audience they want to reach.
2. The number of active eBay buyers drops to 159 million, the lowest in five years
According to the report, the number of active buyers on eBay in the second quarter of 2021 was the lowest in five years, reaching 159 million. The last time the number of active buyers at this level was in 2016; and at the beginning of 2020, it was 174 million. However, the online market’s revenue has experienced a nearly 19% growth in 2020, which is mainly due to the digital economy brought by the epidemic last year. In fact, this is also the first growth of the online platform since 2017.
3. FedEx launches FedEx International Connect Plus to increase cross-border transportation potential
According to the reports, FedEx has launched FedEx International Connect Plus, an international day-limited e-commerce transportation service that will increase the cross-border transportation potential in the Asia-Pacific, Middle East, and Africa. This new service has reliable FedEx international day-limited delivery service and professional customs clearance knowledge. It will further support features including tracking, sending notifications to recipients, and flexible changes to delivery options, which give retailers’ customers more visibility, control, and convenience to their online orders.
4. Shopee may launch a Polish site this autumn
According to MoviesOnline, Sea’s e-commerce platform Shopee plans to launch a Polish site this fall, officially entering the European market. At present, Shopee has purchased the domain name, Shopee.pl. And sellers are expected to register before the end of September. Shopee is also recruiting after-sales service personnel for Polish-speaking users.
It is reported that Shopee will waive sellers’ commission fees for the first 6 months, and allow sellers to have all the access to its sales management and analysis tools. Shopee will also provide buyers with free shipping in the first 6 months after the launch of the Polish site. Shopee said that regardless of the size of the buyer’s order, the choice of parcel lockers, or door-to-door delivery, sellers and customers do not need to pay for the delivery of the goods.
5. DHL increases capacity in the Asia-Pacific region by 30% to cope with peak cross-border shopping
DHL Express recently stated that to meet the substantial increase in orders and sales caused by the upcoming cross-border shopping season, the company has increased its air freight capacity in Asia by 30% through the newly modified B737-800 freighter. It is reported that this new aircraft is operated by DHL’s partner K-Mile Asia, with a total weekly load of nearly 140 tons, flying from Hanoi to Hong Kong and Bangkok every week, and then returning to Hanoi. This is a 30% increase over the previous capacity carried by the Boeing B737-400SF freighter. As the capacity expands, the frequency of flights will also increase from 5 to 6 per week.
Facebook Group Discussion
Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.
---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards--- ... See MoreSee Less
𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠..
1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚
When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.
In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.
So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.
Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.
2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚
Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.
Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.
To optimize the conversion of your Facebook ads, these are the most important metrics to look at:
- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)
If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!
After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.
3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝
There’s one thing that you should remember when advertising on Facebook:
Test, test, and test!
So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.
You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.
Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.
When testing different ads, remember to try out different marketing angles as well.
I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.
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Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less
another working day ☕️☕️☕️ ... See MoreSee Less
I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less