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Shopify SEO: How To Boost Your Store’s Search Engine Rank?

It’s important to choose the eCommerce platform that works for you. And Shopify is one of the world’s most popular e-commerce platform, with 600,000+ businesses using it to open their online store. When you start a dropshipping business and open a Shopify store, you need to think about how do you get customers to find your store. You can use SEO to improve the search engine ranking for your store. The higher you rank in search engine results, the more traffic your store will have. This naturally leads to increased sales. The article will introduce 8 different ways to boost your Shopify store’s search engine rank. And for stores on other ecommerce platforms, the general ways are the same.

1. Choose Keywords And Put Them In Right Places

Keywords are the heart of SEO. Choose keywords so search engine like Google can find your products and also choose keywords that actually sales. You need to know what your target customers would search to find your products. Try the keywords between broad keywords and niche key phrases. And because you want searchers that will actually buy something, try modifying your keywords to include active words such as “buy”, “best”, ”cheap”.

It is a good idea to use Google Keyword Planner to see what people are searching for and mine Amazon, Google, and Wikipedia for keyword inspiration. And don’t forget to search the keyword in Google to check out the competition.

Then where to put your keywords? There are five important places.

①Page Title

The page title is the title that will appear on the search engine’s results page. The enticing keywords on page title will attract your target customers to click.

②Meta Description

The meta description is the short piece of words that shows up underneath the title. Put the keywords here and make it descriptive and intriguing which will convince your target customers to click.

③Image Description

You can change the name of the image file with the keywords that describe the image for the search engine may not identify the image. And you can set image alt text.

④Headers and Titles

Your headers are one of the first places search engine looks to see what your store’s about. It is important that your product pages all have descriptive headers with your keywords.

⑤Product Descriptions

Write unique and exciting product descriptions with keywords so that the search engine can find your page.

2. Optimize Your Site Structure

Your site structure determines the way your content is organized, which is crucial to SEO success. Try to make your site structure simplify and this will make it easier for search engines to crawl your site and rank your products. You can refer to the following structure which is SEO-friendly and simple.

There are only a few clicks from your home page to your products, which makes it easy and fast for your customers to find what they’re looking for and make it easy for search engines to crawl the site as well. And don’t forget about page and contact page to let customers and search engines know that the site is credible and trustworthy. In addition, your page should also cover a search box to help customers find what they’re looking for.

3. Increasing The Number OLinks TYour Store

External links are the backbone of good SEO. It is a good way to increase the number of links to your store for the reason that links to your store from other websites help search engines know that your site is popular and trustworthy. Though there are paid links, they don’t have a good result and might result in lower search rank.

There are some tips for you to increase the number of links to your store:

  • Look for opportunities to list your online store on other websites.
  • Maintain updated and interesting content to create a website that naturally gets linked to.
  • Build relationships with other websites and blogs so that you can ask for a link back. For example, ask the supplier for links.
  • Reach out to industry leaders and influencers for interviews to generate both links and content.

4. Submit Your Sitemap To Google Search Console

The sitemap is located at the root directory of your Shopify store’s primary domain name. It contains links to all your products, product images, pages, collections, and blog posts. In short, it is a comprehensive list of all of the pages on your site. And it is used by search engines to index your site so that your store’s pages appear in search results. Submitting your sitemap to Google Search Console helps Google knows about every page on your site and crawl and index valuable pages on your site. Furthermore, it gives Google a place to check for updates more quickly than a manual crawl.

5. Upgrade To SSL

SSL is important for security. By switching to total site SSL, you can get a small ranking boost because Google is pushing for better security all across the web. You can activate these by going to your Shopify dashboard =>Sales Channels => Online Store => Domains. Making an existing Shopify site secure is straightforward. And when migrating to SSL from a non-secure site on different platforms, you may need to undertake some additional technical work to make sure that you don’t damage your position in search results. So look at Google’s guidelines on making the switch to SSL or communicate with Shopify’s support team.

6. Improve the Customers Experience

The longer you keep customers around on your site, the better search ranking and conversions you’ll have since Google looks at time-on-page as a marker of a site’s value. Make sure customers always have a place to go from page to page quickly. If site speed is fast, customers may spend more time on your site. To make your Shopify store faster, you can use a fast, mobile-friendly theme, use smaller, optimized images, remove any apps you’re not using, and avoid using sliders. It is also a good idea to use a responsive design which can greatly improve user experience and keep visitors on your site longer. Make sure your store looks great on any device, including desktop, tablets, and smartphones.

7. Take Advantage Of Content Marketing

Content marketing is one of the easiest ways to rank for more keywords and build backlinks. And it is helpful for both customers’ experience and SEO. Your content is a chance to make customers and potential customers get to know your brand. Every ecommerce stores need a content marketing strategy that reaches out to their target audience on their website, Instagram, YouTube, Facebook, or whichever social media channels are your preferred options. And the content can be how-to videos, FAQs, stunning photography, and informative articles.

8. Use The Best Shopify SEO Apps And Tools

There are some best Shopify apps and tools that you can use to boost your store’s search engine rank. You can use SEO apps to identify where there may be Shopify SEO problems with your site including your images, such as SEO Image Optimizer and Plug in SEO. What’s more, you can use SEO tools that make life easier when building your site to be as search-friendly as possible. From tools that help you identify keywords which can also an alternative to Google Keyword Planner to those that help you optimize video and images, these useful tools, such as Keywordtool.io, Ahrefs, can cut down the time it takes for you to get your store in shape.

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Dropshipping Business Earthquake, after one of the dropshipping tools Shopmaster shut down. Oberlo is shutting down too. Dropshippers have to find alternatives.

cjdropship.com/topics/oberlo-is-shutting-down-what-are-the-best-alternatives-to-oberlo/

Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
CJ Dropshipping
May 17, 2022
Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
What should dropshippers do?
What are the best Oberlo alternatives?
1. DSers
2. CJ Dropshipping
3. NicheDropshipping
4. Spocket
5. Printify
Today we got breaking news for dropshippers. Oberlo, one of the most well-known apps on Shopify will officially close its entry on June 15th, 2022.

Oberlo has been a successful dropshipping app. It provides a convenient method for store owners to fulfill orders with AliExpress.

Among all the various dropshipping apps on the market, Orberlo has got a great reputation in the community. It has helped countless people become successful entrepreneurs.

However, the sites will officially shut down on June 15th. For the people who are currently on a paid Oberlo subscription plan, they can cancel it now and get a refund.

What should dropshippers do?
There are many possibilities for Oberlo to make such a decision. And shutting down the Oberlo app doesn’t mean the Oberlo company is going to shut down.

We will talk about this topic in our latest articles and share some insights about the dropshipping industry in the short future.

For now, Oberlo will shut down soon. If you are one of the entrepreneurs who have been using Oberlo, you need to think about what to do next and find a solution for the incoming event as soon as possible.

In this article, we will present some best dropshipping sites as alternatives for Oberlo. If you wish to take this challenge as an opportunity with a new service provider, this is the chance.

If you are not using Oberlo, the event may also lead you to some deep thoughts about the industry. In case your current supplier or service provider got the same situation in the future, preparing in advance is always a good choice.

What are the best Oberlo alternatives?
1. DSers
On the official Oberlo FAQ page, Oberlo has suggested the users migrate to a trusted Shopify partner, DSers.

DSers is a dropshipping app that provides multistore management. You can use it to manage most dropshipping platforms such as Shopify, Wix, and Woocommerce.

Just like Oberlo, DSers allows you to sync orders from your store to AliExpress and then fulfill the orders in a more convenient way.

Also, you can use DSers to source the products on AliExpress. Instead of sourcing products on your own, using DSers will save you a lot of time to locate the specific product you want among the massive category.

In addition, DSers is also available for data transferring from Oberlo. If you wish to migrate your Oberlo account data to DSers, you can do it directly on the Oberlo admin home page.

What makes DSers unique?
Good Chrome extension
Multiple store order manage
Optimizing sourcing time
Allow data migration from Oberlo
Good chrome extension
Still, DSers is not the best choice if you wish to save your budget and justify the cost. This is because if you want to fully use the functions of DSers to manage more than 3 stores, you will need to subscribe to the paid plan first.

2. CJ Dropshipping
CJ Dropshipping is a one-stop dropshipping platform that provides a complete Dropshipping service.

The service of CJ dropshipping covers sourcing, shipping, order management and even filming ad videos.

CJ Dropshipping has both features of Oberlo and AliExpress, you can find products that come from various international suppliers at cheap prices on the site. By using this sourcing feature, you can easily find better suppliers different from AliExpress.

If you need some information about the recent trendy products or best-selling products, you can also explore the trendy products recommendation columns on the CJ Dropshipping site. Every season there will be brand new innovative products for you to choose from.

Besides, the overall shipping time of CJ Dropshipping is faster than AliExpress suppliers. This is because many suppliers on CJ Dropshipping got their own international warehouses.

Also, if your business volume is big, you can actually have your own private inventory in CJ warehouses. Then your orders can be shipped out within 1 to 2 days.

If you are not only looking for a store integration service provider but also suppliers with better prices, CJ Dropshipping will be a good choice for you. Unlike other paid-to-use platforms, most functions on CJ Dropshipping are completely free to use.

What makes CJ Dropshipping unique?
Free sourcing for better suppliers
Trendy products recommendation
Faster shipping time than AliExpress
International warehouses
Bulk order management
Various extended services (POD, Photography)
3. NicheDropshipping
Niche dropshipping is a site that combines sourcing agents and dropshipping suppliers. You can find various product collections on their site just like searching for products on AliExpress.

When you want to search for any products with better quality or price, you can directly consult the agents of NicheDropshipping to find the product you want.

If some products got higher prices than you expected, you can also negotiate with the agents. Agents of Niche dropship are also professional in getting the best quotation from the suppliers.

Besides, Niche Dropshipping got international warehouses in both China and the USA. So if your market is in the US and you wish to optimize the processing time of the products, you can also choose to bulk purchase the products to stock in their USA warehouse. Once products are stocked in the USA, shipping and processing time can be amazingly fast.

In addition, the photography service is available if you wish to see the actual quality of the products. You can also request photos or videos for advertisement usage. But keep in mind this service is paid, the cost will depend on your request content.

What makes NicheDropshipping unique?
Free product sourcing quote
China & USA warehouses
Automated dropshipping service
Photography service
4. Spocket
Spocket is a high-rated dropshipping platform that allows you to connect with suppliers all over the world.

Most of the suppliers on Spocket are from the USA & the EU. This special feature makes it an excellent tool to search for products within the US and the EU.

The best thing about domestic suppliers is the shipping time. If you buy products from domestic suppliers, shipping will only need takes 2-5 days to deliver. This is why international warehouses are also recommended by other dropshipping platforms

Still, the limitation of domestic suppliers is the product variety. If your wish to expand your business, you will need to explore more international supplier platforms.

If your target market is in the US or in the EU, Spocket is a great choice for you to find the supplier you prefer to work with.

What makes Spocket unique?
Available US & EU suppliers
High-quality products with samples
Winning products recommendation
Support multiple platforms (Shopify, Woocommerce, Wix)
5. Printify
POD (Print on demand) is a special major category among all different kinds of products. When we talk about POD products, Printify must be the top to mention. It is also a dropshipping site that specialized in integrating POD suppliers.

On Printify, you can source a wide range of customizable products including hoodies, accessories, T-shirts, and so on.

Wish to see the effect picture? You can simply upload the picture to the platform then the editor will automatically generate an example picture.

Still, not all the products are customizable and some products are only customizable if you have a large order quantity. Many suppliers require MOQ (minimum order quantity) to provide customization services. And of course, it’s not free.

So if you are running a general store with various product categories, Printify may not be the best option.

If you are looking for customizable products or wish to brand your products with store logos, you check out Printify to make your own products.

What makes Printify unique?
Specialized in POD products
Wide range of customizable products collection
No extra charges except product and POD fee
Simple editor for designers
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