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TikTok and Shopify Partnership | How to Find Winning Products on TikTok

On 27th October, TikTok established a new global partnership with Shopify and further investing in social commerce. The purpose of this transaction is to make it easier for Shopify’s more than 1 million merchants to reach TikTok’s young audience and boost sales by features such as in-app shopping. TikTok has more than 100 million audiences in the US market. 



Detailed Cooperative Contents Between TikTok and Shopify

According to the cooperation agreement, Shopify users can install TikTok through the Shopify app store and directly create an account, run and optimize their TikTok marketing activities in the Shopify backend. After the installation, Shopify users will be able to use all TikTok For Business Ads Manager features.

TikTok’s advertising tool allows Shopify users to create local shared content and convert products into In-Feed video ads to resonate in the TikTok community. Businesses will be able to target audiences of different genders, ages, user behaviors and video categories and track the performance of advertising campaigns over a period of time. The cost of advertising activities will vary according to their own business goals and budget, much like Google ads or Facebook ads.

In addition, Shopify users can also install or connect their “TikTok Pixel.” This tool can help them more easily track conversion rates promoted by TikTok advertising campaigns. Currently, TikTok Pixel can track users’ behaviours, such as users browsing their pages, registering on the website, adding items to the shopping cart, placing orders, and completing payments.  



How to Find Trending Products on TikTok

There is no doubt that TikTok is a vast new cake for dropshippers. Then it comes to the next question- how to find trending products in TikTok. Before finding products on TikTok, you will have to know TikTok is a short video-sharing social network app, and every video has time restrictions under 60 seconds and relatively novel. Which means your products will need to be eye-catching and can be present their characteristic under 60 seconds.

Currently Hot Selling Products

TikTok has launched in the US market for a few years. There already are TikTok influencers marketing products that become a hit. In the meantime, there are more products that just suddenly become a hit. If you search “product” in the search bar, check the most viewed videos. You may find the same product have shown in several videos, which indicated the product you found is the trending product. TikTok also has a hashtag feature, Like Instagram, Snapchat. If you visit TikTok a lot, you will notice there even have a hashtag called #TikTokmademebuy. The videos’ main content under this hashtag is the products people impulsively buy on TikTok and how TikTok video made them have this impulsively purchasing power. Products often mentioned are the trending products.

Founding trending products under popular hashtag is an easy way to find trending products, but how to determine which hashtag is trending? You will find out the answer in the discover section. In this section, you will find the most viewed hashtag and its heat. For example, this one #SFXmakeup, this hashtag has been used 4.9 billion times. By using this trick, you can easily find currently trending products under hashtags.



Potential Hot Selling Products

The above mentioned is how to find the current hot products. However, a good product is often not hot selling yet but has the potential. But how can we determine the product have the potential? The answer is selling products already are trending on other platforms. For example, a dog harness is already a trending product on amazon, but no one is marketing it on TikTok. In this case, the dog harness will be a great choice to sell it for pet lovers. Or you could be based on the currently hot selling products to determine the characteristics of the consumers like the customers’ gender, age range, purchasing preferences, lifestyle, etc. Based on all this information, you can narrow down the niches for this group of people and find the potential trending products for them. 

Here is a case. In TikTok, you can find the moisturizing eye patches are quite a hit, almost in every makeup blogger’s video. This is mainly targeting young to middle-aged women for anti-ageing and anti-wrinkle function purposes and the product will need to be easy to use. If we search eye patch on amazon, we will find a lot of eye patch products that have “24k, collagen” these keywords matching for anti-ageing and anti-wrinkle functions. Because Amazon is mainly for the search end, eye patches as a functional product must have a large sales volume. Now we move to Aliexpress. When searching for these keywords, “24k, collagen, eye patches,” we find two interesting products with high sales. Pairs of 24K Gold Crystal Collagen Eye Mask, unlike the current hot-selling style on TikTok are placed in a jar, inconvenient to use and easily contaminated. A pair of eye mask as one set is easy to carry and make sure single-use is bacteria-free. Another interesting product is the crystal collagen lip patch, which has moisturizing, wrinkle reduces functions. Also is a single pair as a set, easy to carry on. These two products don’t have it on TikTok and correspondent to the young lady for ageing and wrinkle function needs and portable. These might be the next hot selling products. By using this method, you will easily target your unique potential trending products in TikTok.




Final words

The cooperation between TikTok and Shopify will definitely bring a new wave to the dropshipping business. The E-commerce industry has gained massive success on the Chinese TikTok platform. Will the US version’s TikTok bring the same surprise to us? Don’t hesitate. Grab this opportunity right now and start choosing products on TikTok.  

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