Are you ready for 2022 selling? This article brings 5 potential catalogs to sell for Etsy sellers or those who want to step into Etsy marketplace 2022.
Etsy is a unique and vertical marketplace focused on handmade, vintage, or crafted items. It has been seen a dramatic increase in customer number since 2005, and their annual revenue kept on increasing constantly, finally, reached 1,725.63 million in 2020.
And that’s why people believe that this platform can go even further in the future.
Source from: Statista
There are three keywords that need to be noticed about what people are trying to pursue more:
1. Expression to loved ones;
2. Mental health;
3. Timely & upcycled
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𝐃𝐫𝐨𝐩𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞…. 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐁𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.
Most people fail with their dropshipping store because they are not unique.
There are so many people starting with dropshipping right now, it’s no longer the secret way of making money online but has become very mainstream.
Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online.
But do you know what the sad thing is?
Most of them don’t put any effort into their dropshipping store.
They open their store, import some products without changing anything, and start advertising.
This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.
Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions, and so on will definitely not help you!
So you might be asking yourself “HOW DO I SUCCEED WITH DROPSHIPPING THEN”
Here are a few tips to help you out:
𝟏 - 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞
Don’t try to copy everything to save some time! I see people literally copy and paste descriptions from aliexpress suppliers, take content from other stores and copy/paste it on their store and then wonder why they are not getting sales.
It’s because you are stealing content from other unsuccessful stores, you need to be unique and different and make everything on your store specific to your brand and at the same time personalise it to your customers and buyer persona.
Some key areas to focus on and unique at with your store are:
Product Images - Product Descriptions - Site Design - Brand Persona etc
𝟐 - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟
Here’s a sales secret for you, people always buy what others are buying and what that shows us is people look at other customers' opinions and experience before deciding if they should buy your product or not.
In order to win here, you need to have product reviews and ratings.
A study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.
Millennials, in particular, trust user-generated content 50% more than other media.
This should be enough reason for you to understand how important reviews are and if you want to build a successful store, you need to have reviews.
𝟑 - 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐬𝐞 & 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭
Look at what your competition is doing, what is working for other people, what other stores lack and then improve your store based on your findings.
This is an easy way to dominate any market and in relation to a dropshipping store, here are a few examples of what I mean:
- If your competitor doesn’t offer PayPal for checking out, then offer PayPal.
- If your competitor doesn’t have trust badges, then add trust badges.
- If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).
And there are many more examples!
I hope you get my point.
Those were 3 of many tips on how to succeed with dropshipping despite it becoming more and more competitive.
Hope this helps you, if you have any questions leave them in the comments below and i’d be happy to answer them.
Wish you all the best.
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Five product catalogs for Etsy 2022
Ⅰ. Digital products
The first place on today’s list must give to digital products that attracted much attention from people once they got popular. Simply speaking, they are pre-designed digital files in different forms for people to use on Internet, or download and print.
People can pick or design unique patterns to express themselves by their preference. Especially for young customers. It also gives people a sense of “involvement” when they download and print their “artwork” out.
The reason why sellers love digital products is that, basically, sales can be done in real-time, they do not need to worry about the shipping cost, inventory, or how delays will cause a custom service crisis.
Specific examples are like encouraging quote posters, gift card mockups, coloring pages, editable templates for social media, etc.
Among them, one of the bestsellers is the printable planner. So, actually, planners are sort of seasonal products, and now here we are, moving to the last month of this year, so it’s time to write down new goals for 2022.
This year is special, the pandemic hasn’t finished yet, people’s intention to feel okay is becoming even stronger, like to pay for something that keeps them organized and saves them time.
With that being said, however, digital items actually got their cons too, product development might cost your time, harder to demonstrate value. But everything got pros and cons at the same time. With certain unique designs coming along with trendy elements, it is still worth a try.
Ⅱ. Personalized and handmade Jewelry
I know, speaking about Etsy, the first thing that may come into your mind might be jewelry, so it could not be sounded that interesting. But, it is still evergreen and one of the most popular niches on Etsy.
Thousands of people are looking for one-of-a-kind accessories like earrings, necklaces, every day on Etsy, so chances are sellers can always find their own path in the Jewelry niche.
People nowadays cherish their lives more as well as people and pets around them. We are more likely to express our love, feelings to loving ones.
Personalized jewelry is a perfect medium symbolizing love, memories, and bringing people comfort and encouragement. And for sellers, jewelry is also one of the ideal products with potential margin and less shipping cost since it is small and lightweight.
Just like this Heart-shaped openable pendant on CJ, people can put photos or other little things in it. The cost for sellers is relatively lower, the total dropshipping price could only be at $2.76.
CJ also offers product customization services, which means sellers can tell us how you would like to customize one product, then CJ will help to make it come true.
Or this urn necklace, people can put the ashes or hair of their pets to get closer to their hearts, even the pets have gone away. Actually, we have introduced the supplier who produces this kind of necklace before, and you can check it here.
Ⅲ. Mental care products
The next catalog is for products that help people with mental health and self-care. Mental care is another massive factor for people to put more and more attention on it. How we can go through the dark nights? The winter is setting in, as well as another possible lockdown due to mutated virus.
So products related to metal care have a great potential in the next year. The range of items could be broad, but you can narrow it down from some specific perspectives.
Such as encouraging words, something like the printable quotes mentioned above; Or like this Wireless Bluetooth sleeping eye mask. For people who are suffering overwhelming anxiety, this kind of eye mask can help to relax and improve sleeping quality, while listening to some meditating music.
What’s more, the color. With increasing searches on related decor up 60%, Etsy has just revealed its color of 2022- emerald green. It’s a harmonious and elegant color to bring a sense of healing and to remind us to find balance in this year.
So if you are doing product research recently, do not forget to give additional attention to the color.
Ⅳ. Home Decor: lighting
Etsy has been seen a 344% increase in searches for 70s lighting, a 27% increase in searches for decorative lighting, a 25% increase in searches for vintage lighting*, and a 22% increase in searches for colorful lighting. So the home decors, especially the lighting, got the massive potential to become one of the trending catalogs for 2022.
People want to decorate their home more than any other time before since now almost everyone spends more time at home. Lighting can easily create a better atmosphere and spotlight people’s sweet homes, so no wonder that statement lightings are becoming trendy.
For more examples, let’s take a look at this DIY Floor Lamp, people can assemble the light filters randomly, so the final look and the color of light can be quite different. This light can turn a dark bedroom into a dreamy island just in one second.
If you also start to look for products to sell on Valentine’s day, a red-heart lamp can be one of the perfect gift ideas. It can create a romantic atmosphere while casting a unique red heart shadow on the wall.
Ⅴ. Sustainable products
As a result of rising social conscience and responsibility, about 75% of customers say that they would pay more for eco-friendly products in 2021, and we believe such sustainable products will be even popular in the following years.
People have realized that how important the environment is for human beings to live on. As responses, more and more kinds of upcycled products have been made to support a more sustainable life.
Such products have already been proved on Etsy, like zero-waste toothpaste, upcycled glass jars, vessels, shampoos, and soaps made with 100% food-grade natural ingredients.
And with the sharing above, actually, the demand from customers always reflects massive chances waiting to be revealed. Left along Etsy is a platform that needs sellers to put more attention to how we empathy, creativity, or nostalgia.
As long as you continue to notice, think it over, to explore, you will definitely find the items that will help you to increase sales as well as win your buyers’ hearts.