Categories
About Dropshipping Academy How

What You Will Face in Q4 2021 & Best Solutions

There are so many big events in the Q4, such as Halloween, Thanksgiving, Black Friday, Cyber Monday, and Christmas, which means great opportunities for promotion campaigns, especially in this year 2021, more and more people are going to place orders for items online compared with shopping on the street.

With the coming of September, It is the time for dropshippers to begin to prepare themselves for Q4,2021, which is the peak time of eCommerce sales in a  year and it is also good timing for you if you are preparing to run your own online store.

There are so many big events in the Q4, such as Halloween, Thanksgiving, Black Friday, Cyber Monday, and Christmas, which means great opportunities for promotion campaigns, especially in this year 2021, more and more people are going to place orders for items online compared with shopping on the street.

Source: Statista

  • Why do you need to plan for your store in advance?

To get your dropshipping business well prepared for Q4, 2021  in advance, you need to know which aspects might be affected the most during the Q4 sales season.

According to the research, there are five main concerns: rising ad spend, customer service, inventory, shipping and fulfillment, returns.

Source: gorgias

-Rising ad spend

For the rising ad spend during Q4, which is the most concerned topic, dropshippers can choose to solve this by adjusting their marketing strategy such as marketing on cheaper channels or focusing on the average order value.

-Shipping

Shipping is a more objective element that is hard to control. Not only because that the shipping capacity is facing great challenges in the peak season with the increasing of dropshipping orders amount, but also many flights are canceled during the quarantine.

In such conditions, troubles like higher shipping costs, longer shipping times tend to be more likely to happen.

– Inventory

Situations like out of stock for products, waiting for restocking will also drag down the delivery. Customers’ experience will be easily affected because of these unexpected troubles. Moreover, it may also impact the confidence of the customers to place order in your store again.

Vice versa, if the inventory can be well-managed, other concerns including returns, fulfillment, and customer services will all be improved, because the processing time is shortened.

  • How to prepare for inventory in advance?

1. Purchase private inventory for winning products.

The risk could be reduced by pre-stocking your own inventory for your products to make sure the processing time will not be impacted. It will be better if there are local fulfillment warehouses to stock and ship the parcels to your customers.

2. Stock your own products to the fulfillment warehouse.

If you have fixed suppliers for your products but they can not provide storage and shipping, you can choose one fulfillment center with both storage and fast shipping services available.

  • Solutions for private inventory and storage

– 7 mature fulfillment warehouses from CJ.

Until now, CJ has been working on expanding the warehouses both in China and overseas to help dropshippers stock and fulfill the orders. Including three domestic warehouses, two US warehouses, one Indonesia warehouse, and one Germany warehouse.

Thanks to these warehouses, CJ can provide private inventory services as well as storage and fulfillment services for dropshippers.

Dropshippers can also purchase their private inventory and stock in CJ’s warehouses with no storage fee. When there’s a new order, the item will be picked up from their inventory and dispatched directly within 24 hours, which greatly shortens the turnover time.

– CJ’s new warehouse and more overseas warehouses are on the way!

To improve the capacity of fulfillment and the processing time, one more domestic warehouse has been completed and come into service.

This new warehouse located in Yiwu, China, occupied over 6000 square meters of space. With the new Yiwu warehouse, more products can be stocked, the processing time will be improved.

*Inside of new Yiwu warehouse.

CJ will go on expanding more new warehouses both in China and overseas in 2021, dropshippers will be able to pre-stock their private inventory both in the overseas warehouses and China warehouses to process their orders within 24 hours with even lower shipping fees but much faster shipping time.

Hopefully, preparing for Q4 will be more and more convenient and efficient for all the dropshippers in the future.

Facebook Group Discussion

15 hours ago

Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.

---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards---
... See MoreSee Less

View on Facebook

16 hours ago

𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠⁣..

1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚⁣

When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.⁣

In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.⁣

So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.⁣

Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.⁣

2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚

Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.⁣

Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.⁣

To optimize the conversion of your Facebook ads, these are the most important metrics to look at:⁣

- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)⁣
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)⁣
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬⁣
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)⁣

If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!⁣

After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.⁣

3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝⁣

There’s one thing that you should remember when advertising on Facebook:⁣

Test, test, and test!⁣

So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.⁣

You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.⁣

Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.⁣

When testing different ads, remember to try out different marketing angles as well.⁣

I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.

#shopifydropshipping #shopifydropship #facebookadsexpert #facebookadstips #facebookadsmanager #digitalmarketingagency #digitalagency #agencywebsite #business101 #business2022 #shopifymarketing #salestips #dropshippingtips #shopifyexpert #fbadstips #fbadsmastery #fbadsexpert #fbadsmarketing
... See MoreSee Less

View on Facebook

2 days ago

Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less

View on Facebook

2 days ago

#CJWarehouses #moment
another working day ☕️☕️☕️
... See MoreSee Less

View on Facebook

6 days ago

I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less

View on Facebook