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What’s Trending in 2022? TikTok Drives change in US Beauty Market with Strong Growth in Blush | eCommerce Weekly news

On the fashion front, pearl jewelry is catching the attention of consumers. On Pinterest, searches for pearl necklaces increased by 700%; pearl dresses increased by 300%.

eCommerce News Weekly Update Vol 28.

This week we prepared six eCommerce news for you to catch up with.

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I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less

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𝐃𝐫𝐨𝐩𝐬𝐡𝐢𝐩𝐩𝐢𝐧𝐠 𝐈𝐬 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞…. 𝐃𝐨 𝐓𝐡𝐢𝐬 𝐓𝐨 𝐁𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥.⁣

Most people fail with their dropshipping store because they are not unique.⁣

There are so many people starting with dropshipping right now, it’s no longer the secret way of making money online but has become very mainstream.⁣

Everyone wants a piece of it because so many of these “gurus” advertised it as an easy way to earn money online. ⁣

But do you know what the sad thing is?⁣

Most of them don’t put any effort into their dropshipping store.⁣

They open their store, import some products without changing anything, and start advertising.⁣

This means that a lot of people that are dropshipping are selling the same products with the same information they got from maybe even the same dropshipping suppliers.⁣

Of course, having the same product is not a bad thing yet, but to also have the same images, descriptions, and so on will definitely not help you!⁣

So you might be asking yourself “HOW DO I SUCCEED WITH DROPSHIPPING THEN”⁣

Here are a few tips to help you out: ⁣

𝟏 - 𝐁𝐞 𝐔𝐧𝐢𝐪𝐮𝐞⁣

Don’t try to copy everything to save some time! I see people literally copy and paste descriptions from aliexpress suppliers, take content from other stores and copy/paste it on their store and then wonder why they are not getting sales. ⁣

It’s because you are stealing content from other unsuccessful stores, you need to be unique and different and make everything on your store specific to your brand and at the same time personalise it to your customers and buyer persona. ⁣

Some key areas to focus on and unique at with your store are: ⁣

Product Images - Product Descriptions - Site Design - Brand Persona etc⁣

𝟐 - 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟⁣

Here’s a sales secret for you, people always buy what others are buying and what that shows us is people look at other customers' opinions and experience before deciding if they should buy your product or not. ⁣

In order to win here, you need to have product reviews and ratings.

A study found that 88% of consumers trust online reviews as much as personal recommendations, and 72% of consumers say positive reviews make them trust businesses more.⁣

Millennials, in particular, trust user-generated content 50% more than other media.⁣

This should be enough reason for you to understand how important reviews are and if you want to build a successful store, you need to have reviews. ⁣

𝟑 - 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐬𝐞 & 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭

Look at what your competition is doing, what is working for other people, what other stores lack and then improve your store based on your findings. ⁣

This is an easy way to dominate any market and in relation to a dropshipping store, here are a few examples of what I mean: ⁣

- If your competitor doesn’t offer PayPal for checking out, then offer PayPal.⁣

- If your competitor doesn’t have trust badges, then add trust badges.⁣

- If your competitor doesn’t have the basic pages like a refund policy, then add those pages (note: you should always have these pages).⁣

And there are many more examples!⁣

I hope you get my point.⁣

Those were 3 of many tips on how to succeed with dropshipping despite it becoming more and more competitive. ⁣

Hope this helps you, if you have any questions leave them in the comments below and i’d be happy to answer them. ⁣

Wish you all the best.⁣

#shopifydropshipping #shopifytips #dropshippingtips #dropshippingexpert #shopifyexpert #shopifydeveloper #shopifymarketing #dropshippingbusiness #facebookadsexpert
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What’s Trending in 2022? Pinterest announces popular search categories

Pinterest, which has 400 million users worldwide, recently released a Global Fashion Trends Report 2022. The report notes that Generation Z is driving a new trend in accessories. These accessories go far beyond basic earrings, necklaces, etc. The platform found that searches for ear adornments (such as studs) increased by 300% in the selected time period.

On the fashion front, pearl jewelry is catching the attention of consumers. On Pinterest, searches for pearl necklaces increased by 700%; pearl dresses increased by 300%.

In addition, consumers are increasingly interested in brightly colored clothing. 1600% increase in searches for gorgeous clothing by Pinterest users, followed by fuchsia dresses (400%), rainbow dresses (200%)

Epidemic prompts sales explosion of small appliances, cleaning, and care products

It is understood that since the emergence of the epidemic, people are more concerned about cleaning and care, this year’s “Black Friday” period, sales of cleaning products, bedding, laundry products, toiletries continue to grow.

The sales of vacuum cleaners, air purifiers, hanging irons, deep carpet cleaners, and other home appliances for cleaning are also on the rise. Sales of massagers and electric toothbrushes are also rising.

An online study by the NPD Group shows that Americans plan to spend $785 on gifts this holiday shopping season, with 31 percent of respondents saying they will buy household items as holiday gifts this year.

eBay page publicly displays sales data, sellers feel privacy violated

Recently, the online shopping platform eBay began to publicly display the sales of sellers on their pages, and now everyone on the eBay site when browsing the goods can see the sales and views of the product, which has triggered thinking about the privacy of sellers.

It is reported that this change in the eBay platform did not inform sellers in advance. One seller commented, “I had no idea when eBay started publishing my sales data.” This week, many sellers expressed great dissatisfaction with this behavior of eBay, they think that the disclosure of such data violates their privacy rights.

US apparel online prices jump 17.3%! Comfortable styles are popular

According to research agencies, U.S. consumers will spend 25% of their total spending online during the holiday shopping season. At the same time, prices of products in several categories online have risen.

Reports found that nearly one-third of U.S. apparel sales in the fourth quarter are expected to come from comfort categories such as sweatshirts, sweatpants, pajamas, and socks. In the women’s denim and sweatpants categories, sales of loose-fitting styles are increasing and the share of tight-fitting styles has declined.

TikTok drives change in US beauty market with strong growth in blush

Beauty products are poised for a holiday sales boom, according to estimates from the NPD Group. The market research firm recently conducted a survey of more than 3,600 consumers. The results show that more than a quarter of U.S. consumers plan to buy beauty products.

In addition, blush is also popular among consumers, and a new makeup technique is becoming popular on TikTok: “underpainting,” a method of applying blush, touch-ups, and highlights before applying foundation makeup to make makeup look more natural, and the number of views on the topic on TikTok has exceeded 13 million. The latest data from NPD shows that the U.S. blush market has seen a double-digit increase in sales compared to last year.