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Academy Branding Plan

Why Most of the Big Shopify Sellers Are Building A Brand?

What is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. 

Why do the top Shopify sellers always implement Branding techniques? Listed below are five key advantages when following this route.

Advantage 1: Improve Awareness

In most cases, the harder a company works on its branding then the more awareness it creates. For example, Coca-Cola is known worldwide for its product. You can go to any foreign country and immediately recognize the drink by its label, though it might be in a different language. The red and white color pallet paired with the shape of the bottle is the signature aspect of the Coca-Cola Brand. This is branding and identity at its best.

Advantage 2: Perception of Value

When a customer makes a decision to buy one product over another, the logo of that product sometimes plays a significant role. Brands that are well-established, typically have a good reputation and are immediately perceived to have higher quality products. For example, if you are in the market for a new TV and have the choice between a Samsung and a Shaasuivg which one would you buy? Probably a Samsung because it’s immediately more recognizable.  People often trust what they know, and are skeptical of the unknown. Therefore building your company’s recognition and credibility should be a priority.

Advantage 3: Help Build Customer Loyalty

Well-executed branding helps cement customer loyalty by reinforcing shopping behavior and habitual buying of merchandise in the consumer’s mind. While a powerful brand will help to bring new customers, it will also help to keep existing customers loyal.

Satisfied customers are less likely to similar products from your competitors. By the same token, if you provide high-quality products your customer will remain loyal even if you raise your prices. Over time, this can bring increased profits and an enhanced market share and prestige for the brand.

Advantage 4: Launch New Products

The risk of developing a new product or product line can stay relatively low if you have a strong sense of brand credibility. For example, if customers purchase your products and are satisfied with it’s overall quality, then they will be more likely to try a new line of related products that you can provide further down the line. If you advertise frequently and build your recognition, you are still more likely to make a sale even if you are trying to tap into new markets with a competing product.

Advantage 5: Create Emotional Connections

The goal of any branding strategy should be to create brand equity. Or how the product makes the customer feel rather than the features it actually contains. Usually, this value takes the form of a brand personality and image to which consumers feel an emotional connection. For example, the Disney brand imbues all of its products with a wholesome, child-oriented personality that sets them apart from other entertainment alternatives. Similarly, Hallmark sells more than online greeting cards, its brand image conveys family love and togetherness.

And in detail, there is Top 10 Most Successful Shopify Stores list that you can refer to.

Top 1 The Verge Store
Store URL: https://store.theverge.com/
Category: Clothes
Country: US
Established: 2016
As of now, the Verge Store has added a lot of new things, including mugs, mousepads, tank tops, and shirts based on inside jokes that continue to be surprisingly relevant. And in 2019, they add more designs based on the great illustrations that appear on their site from their fantastic art team. This all starts with five new shirts from illustrator Alex Castro and design director William Joel.

Top 2 ColourPop
Store URL: https://colourpop.com/
Category: Makeup
Country: US
Established: 2014
ColourPop makes an effort to provide quality formula makeup at drugstore prices, vegan, cruelty-free, and ships direct to customers. It’s their mission to redefine luxury beauty by creating amazing products at prices that don’t break the bank. Dedicated to newness at lightning speed, they imagine, develop, test, and manufacture all under one roof.

Top 3 Cointelegraph
Store URL: https://store.cointelegraph.com/
Category: Clothes
Country: US
Established: 2013
Cointelegraph is an Online Store that sells Bitcoin T-shirts and Crypto Apparel and provides free shipping worldwide. Their mission is to create a number one cryptocurrency apparel online store where the latest blockchain trends are expressed through the prints on top quality wear and accessories. They produce limited collections for cryptocurrency enthusiasts who imbue their outfits and everything around with meaning.

Top 4 Liberation
Store URL: https://boutique.liberation.fr/
Category: Magazine
Country: FR
Established: 2017
The Liberation is a magazine that offers its collection of off-series and it’s the backlog of issues over the last two years. They also provide free delivery for newspapers in France and offers a 10% – 15% discount when you buy 4+ copies. Furthermore, it offers a money-back guarantee for 30 days.

Top 5 Fashion Nova
Store URL: https://www.fashionnova.com/
Category: Clothes
Country: US
Established: 2006
Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. They were the first most-searched fashion brand on Google in 2018. And they are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world. They will dress you from head-to-toe, as you take the lead in your own fun life.

Top 6 HBO
Store URL: https://shop.hbo.com/
Category: Synthesize
Country: US
Established: 1972
The HBO Shop is a consumer retail space like no other in New York. It is the store where to find goodies from your favorite series. Featuring a multimedia showcase of HBO’s award-winning programming, the store offers visitors the opportunity to purchase an array of quality branded merchandise. Products include popular items such as SEX AND THE CITY quote t-shirts and totes, ENTOURAGE limited-edition watches, GAME OF THRONES T-shirts and accessories, and THE SOPRANOS edition poker sets.

Top 7 National Review
Store URL: https://store.nationalreview.com/
Category: Magazine
Country: US
Established: 2014
You can buy the leading conservative magazine covering news, politics, current events, and culture with detailed analysis and commentary from it. There are also some featured products related to National Review, such as cups or collections.

Top 8 Trakt
Store URL: https://shop.trakt.tv/
Category: Peripherals
Country: US
Established: 2010
Trakt offers unique TV and Movie related merchandise in various shapes, styles and sizes. All of their members can express themselves both on and offline. They believe that whether you’re hitting the bars or a movie premiere, nothing calls out your affection for the silver screen like what you see here.

Top 9 Jeffree Star Cosmetics
Store URL: https://jeffreestarcosmetics.com/
Category: Makeup
Country: US
Established: 2016
As fearlessly glamorous as their creator, Jeffree Star Cosmetics is designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. The shop has all the latest Velour Liquid Lipsticks, Lip Ammunitions, Velour Lip Scrubs, Eyeshadow Palettes & Skin Frost Highlighters. And free US shipping on all orders that are over $100.

Top 10 Fox Shop
Store URL: https://shop.fox.com/
Category: Peripherals
Country: US
Fox Shop is the official store of Fox television. It has a lot of featured collections based on different fox television themes. And it has some best sellers which are really popular among people. It continues to grow at a phenomenal rate primarily due to its focus on quality and after service.

        For more top successful Shopify Stores, you can review the URL:
        https://www.shopistores.com/top-500-most-successful-shopify-storesWhat is a brand? When a company wants to establish itself in the marketplace, it often turns to a brand for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. What is a brand? When a company wants to establish itself in the marketplace, it often turns to a brand for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Why do the top Shopify sellers always implement Branding techniques? Listed below are five key advantages when following this route. Advantage 1: Improve Awareness

    In most cases, the harder a company works on its branding then the more awareness it creates. For example, Coca-Cola is known worldwide for its product. You can go to any foreign country and immediately recognize the drink by its label, though it might be in a different language. The red and white color pallet paired with the shape of the bottle is the signature aspect of the Coca-Cola Brand. This is branding and identity at their best.

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