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Academy Branding Plan

Why Most of the Big Shopify Sellers Are Building A Brand?

What is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. 

Why do the top Shopify sellers always implement Branding techniques? Listed below are five key advantages when following this route.

Advantage 1: Improve Awareness

In most cases, the harder a company works on its branding then the more awareness it creates. For example, Coca-Cola is known worldwide for its product. You can go to any foreign country and immediately recognize the drink by its label, though it might be in a different language. The red and white color pallet paired with the shape of the bottle is the signature aspect of the Coca-Cola Brand. This is branding and identity at its best.

Advantage 2: Perception of Value

When a customer makes a decision to buy one product over another, the logo of that product sometimes plays a significant role. Brands that are well-established, typically have a good reputation and are immediately perceived to have higher quality products. For example, if you are in the market for a new TV and have the choice between a Samsung and a Shaasuivg which one would you buy? Probably a Samsung because it’s immediately more recognizable.  People often trust what they know, and are skeptical of the unknown. Therefore building your company’s recognition and credibility should be a priority.

Advantage 3: Help Build Customer Loyalty

Well-executed branding helps cement customer loyalty by reinforcing shopping behavior and habitual buying of merchandise in the consumer’s mind. While a powerful brand will help to bring new customers, it will also help to keep existing customers loyal.

Satisfied customers are less likely to similar products from your competitors. By the same token, if you provide high-quality products your customer will remain loyal even if you raise your prices. Over time, this can bring increased profits and an enhanced market share and prestige for the brand.

Advantage 4: Launch New Products

The risk of developing a new product or product line can stay relatively low if you have a strong sense of brand credibility. For example, if customers purchase your products and are satisfied with it’s overall quality, then they will be more likely to try a new line of related products that you can provide further down the line. If you advertise frequently and build your recognition, you are still more likely to make a sale even if you are trying to tap into new markets with a competing product.

Advantage 5: Create Emotional Connections

The goal of any branding strategy should be to create brand equity. Or how the product makes the customer feel rather than the features it actually contains. Usually, this value takes the form of a brand personality and image to which consumers feel an emotional connection. For example, the Disney brand imbues all of its products with a wholesome, child-oriented personality that sets them apart from other entertainment alternatives. Similarly, Hallmark sells more than online greeting cards, its brand image conveys family love and togetherness.

And in detail, there is Top 10 Most Successful Shopify Stores list that you can refer to.

Top 1 The Verge Store
Store URL: https://store.theverge.com/
Category: Clothes
Country: US
Established: 2016
As of now, the Verge Store has added a lot of new things, including mugs, mousepads, tank tops, and shirts based on inside jokes that continue to be surprisingly relevant. And in 2019, they add more designs based on the great illustrations that appear on their site from their fantastic art team. This all starts with five new shirts from illustrator Alex Castro and design director William Joel.

Top 2 ColourPop
Store URL: https://colourpop.com/
Category: Makeup
Country: US
Established: 2014
ColourPop makes an effort to provide quality formula makeup at drugstore prices, vegan, cruelty-free, and ships direct to customers. It’s their mission to redefine luxury beauty by creating amazing products at prices that don’t break the bank. Dedicated to newness at lightning speed, they imagine, develop, test, and manufacture all under one roof.

Top 3 Cointelegraph
Store URL: https://store.cointelegraph.com/
Category: Clothes
Country: US
Established: 2013
Cointelegraph is an Online Store that sells Bitcoin T-shirts and Crypto Apparel and provides free shipping worldwide. Their mission is to create a number one cryptocurrency apparel online store where the latest blockchain trends are expressed through the prints on top quality wear and accessories. They produce limited collections for cryptocurrency enthusiasts who imbue their outfits and everything around with meaning.

Top 4 Liberation
Store URL: https://boutique.liberation.fr/
Category: Magazine
Country: FR
Established: 2017
The Liberation is a magazine that offers its collection of off-series and it’s the backlog of issues over the last two years. They also provide free delivery for newspapers in France and offers a 10% – 15% discount when you buy 4+ copies. Furthermore, it offers a money-back guarantee for 30 days.

Top 5 Fashion Nova
Store URL: https://www.fashionnova.com/
Category: Clothes
Country: US
Established: 2006
Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. They were the first most-searched fashion brand on Google in 2018. And they are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world. They will dress you from head-to-toe, as you take the lead in your own fun life.

Top 6 HBO
Store URL: https://shop.hbo.com/
Category: Synthesize
Country: US
Established: 1972
The HBO Shop is a consumer retail space like no other in New York. It is the store where to find goodies from your favorite series. Featuring a multimedia showcase of HBO’s award-winning programming, the store offers visitors the opportunity to purchase an array of quality branded merchandise. Products include popular items such as SEX AND THE CITY quote t-shirts and totes, ENTOURAGE limited-edition watches, GAME OF THRONES T-shirts and accessories, and THE SOPRANOS edition poker sets.

Top 7 National Review
Store URL: https://store.nationalreview.com/
Category: Magazine
Country: US
Established: 2014
You can buy the leading conservative magazine covering news, politics, current events, and culture with detailed analysis and commentary from it. There are also some featured products related to National Review, such as cups or collections.

Top 8 Trakt
Store URL: https://shop.trakt.tv/
Category: Peripherals
Country: US
Established: 2010
Trakt offers unique TV and Movie related merchandise in various shapes, styles and sizes. All of their members can express themselves both on and offline. They believe that whether you’re hitting the bars or a movie premiere, nothing calls out your affection for the silver screen like what you see here.

Top 9 Jeffree Star Cosmetics
Store URL: https://jeffreestarcosmetics.com/
Category: Makeup
Country: US
Established: 2016
As fearlessly glamorous as their creator, Jeffree Star Cosmetics is designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. The shop has all the latest Velour Liquid Lipsticks, Lip Ammunitions, Velour Lip Scrubs, Eyeshadow Palettes & Skin Frost Highlighters. And free US shipping on all orders that are over $100.

Top 10 Fox Shop
Store URL: https://shop.fox.com/
Category: Peripherals
Country: US
Fox Shop is the official store of Fox television. It has a lot of featured collections based on different fox television themes. And it has some best sellers which are really popular among people. It continues to grow at a phenomenal rate primarily due to its focus on quality and after service.

        For more top successful Shopify Stores, you can review the URL:
        https://www.shopistores.com/top-500-most-successful-shopify-storesWhat is a brand? When a company wants to establish itself in the marketplace, it often turns to a brand for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. What is a brand? When a company wants to establish itself in the marketplace, it often turns to a brand for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind. Why do the top Shopify sellers always implement Branding techniques? Listed below are five key advantages when following this route. Advantage 1: Improve Awareness

    In most cases, the harder a company works on its branding then the more awareness it creates. For example, Coca-Cola is known worldwide for its product. You can go to any foreign country and immediately recognize the drink by its label, though it might be in a different language. The red and white color pallet paired with the shape of the bottle is the signature aspect of the Coca-Cola Brand. This is branding and identity at their best.

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Dropshipping Business Earthquake, after one of the dropshipping tools Shopmaster shut down. Oberlo is shutting down too. Dropshippers have to find alternatives.

cjdropship.com/topics/oberlo-is-shutting-down-what-are-the-best-alternatives-to-oberlo/

Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
CJ Dropshipping
May 17, 2022
Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
What should dropshippers do?
What are the best Oberlo alternatives?
1. DSers
2. CJ Dropshipping
3. NicheDropshipping
4. Spocket
5. Printify
Today we got breaking news for dropshippers. Oberlo, one of the most well-known apps on Shopify will officially close its entry on June 15th, 2022.

Oberlo has been a successful dropshipping app. It provides a convenient method for store owners to fulfill orders with AliExpress.

Among all the various dropshipping apps on the market, Orberlo has got a great reputation in the community. It has helped countless people become successful entrepreneurs.

However, the sites will officially shut down on June 15th. For the people who are currently on a paid Oberlo subscription plan, they can cancel it now and get a refund.

What should dropshippers do?
There are many possibilities for Oberlo to make such a decision. And shutting down the Oberlo app doesn’t mean the Oberlo company is going to shut down.

We will talk about this topic in our latest articles and share some insights about the dropshipping industry in the short future.

For now, Oberlo will shut down soon. If you are one of the entrepreneurs who have been using Oberlo, you need to think about what to do next and find a solution for the incoming event as soon as possible.

In this article, we will present some best dropshipping sites as alternatives for Oberlo. If you wish to take this challenge as an opportunity with a new service provider, this is the chance.

If you are not using Oberlo, the event may also lead you to some deep thoughts about the industry. In case your current supplier or service provider got the same situation in the future, preparing in advance is always a good choice.

What are the best Oberlo alternatives?
1. DSers
On the official Oberlo FAQ page, Oberlo has suggested the users migrate to a trusted Shopify partner, DSers.

DSers is a dropshipping app that provides multistore management. You can use it to manage most dropshipping platforms such as Shopify, Wix, and Woocommerce.

Just like Oberlo, DSers allows you to sync orders from your store to AliExpress and then fulfill the orders in a more convenient way.

Also, you can use DSers to source the products on AliExpress. Instead of sourcing products on your own, using DSers will save you a lot of time to locate the specific product you want among the massive category.

In addition, DSers is also available for data transferring from Oberlo. If you wish to migrate your Oberlo account data to DSers, you can do it directly on the Oberlo admin home page.

What makes DSers unique?
Good Chrome extension
Multiple store order manage
Optimizing sourcing time
Allow data migration from Oberlo
Good chrome extension
Still, DSers is not the best choice if you wish to save your budget and justify the cost. This is because if you want to fully use the functions of DSers to manage more than 3 stores, you will need to subscribe to the paid plan first.

2. CJ Dropshipping
CJ Dropshipping is a one-stop dropshipping platform that provides a complete Dropshipping service.

The service of CJ dropshipping covers sourcing, shipping, order management and even filming ad videos.

CJ Dropshipping has both features of Oberlo and AliExpress, you can find products that come from various international suppliers at cheap prices on the site. By using this sourcing feature, you can easily find better suppliers different from AliExpress.

If you need some information about the recent trendy products or best-selling products, you can also explore the trendy products recommendation columns on the CJ Dropshipping site. Every season there will be brand new innovative products for you to choose from.

Besides, the overall shipping time of CJ Dropshipping is faster than AliExpress suppliers. This is because many suppliers on CJ Dropshipping got their own international warehouses.

Also, if your business volume is big, you can actually have your own private inventory in CJ warehouses. Then your orders can be shipped out within 1 to 2 days.

If you are not only looking for a store integration service provider but also suppliers with better prices, CJ Dropshipping will be a good choice for you. Unlike other paid-to-use platforms, most functions on CJ Dropshipping are completely free to use.

What makes CJ Dropshipping unique?
Free sourcing for better suppliers
Trendy products recommendation
Faster shipping time than AliExpress
International warehouses
Bulk order management
Various extended services (POD, Photography)
3. NicheDropshipping
Niche dropshipping is a site that combines sourcing agents and dropshipping suppliers. You can find various product collections on their site just like searching for products on AliExpress.

When you want to search for any products with better quality or price, you can directly consult the agents of NicheDropshipping to find the product you want.

If some products got higher prices than you expected, you can also negotiate with the agents. Agents of Niche dropship are also professional in getting the best quotation from the suppliers.

Besides, Niche Dropshipping got international warehouses in both China and the USA. So if your market is in the US and you wish to optimize the processing time of the products, you can also choose to bulk purchase the products to stock in their USA warehouse. Once products are stocked in the USA, shipping and processing time can be amazingly fast.

In addition, the photography service is available if you wish to see the actual quality of the products. You can also request photos or videos for advertisement usage. But keep in mind this service is paid, the cost will depend on your request content.

What makes NicheDropshipping unique?
Free product sourcing quote
China & USA warehouses
Automated dropshipping service
Photography service
4. Spocket
Spocket is a high-rated dropshipping platform that allows you to connect with suppliers all over the world.

Most of the suppliers on Spocket are from the USA & the EU. This special feature makes it an excellent tool to search for products within the US and the EU.

The best thing about domestic suppliers is the shipping time. If you buy products from domestic suppliers, shipping will only need takes 2-5 days to deliver. This is why international warehouses are also recommended by other dropshipping platforms

Still, the limitation of domestic suppliers is the product variety. If your wish to expand your business, you will need to explore more international supplier platforms.

If your target market is in the US or in the EU, Spocket is a great choice for you to find the supplier you prefer to work with.

What makes Spocket unique?
Available US & EU suppliers
High-quality products with samples
Winning products recommendation
Support multiple platforms (Shopify, Woocommerce, Wix)
5. Printify
POD (Print on demand) is a special major category among all different kinds of products. When we talk about POD products, Printify must be the top to mention. It is also a dropshipping site that specialized in integrating POD suppliers.

On Printify, you can source a wide range of customizable products including hoodies, accessories, T-shirts, and so on.

Wish to see the effect picture? You can simply upload the picture to the platform then the editor will automatically generate an example picture.

Still, not all the products are customizable and some products are only customizable if you have a large order quantity. Many suppliers require MOQ (minimum order quantity) to provide customization services. And of course, it’s not free.

So if you are running a general store with various product categories, Printify may not be the best option.

If you are looking for customizable products or wish to brand your products with store logos, you check out Printify to make your own products.

What makes Printify unique?
Specialized in POD products
Wide range of customizable products collection
No extra charges except product and POD fee
Simple editor for designers
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