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Academy Marketing Strategies

Word-of-Mouth Marketing Strategies to Grow Your Business

Word-of-mouth marketing, also called WOM, WOMM, is still the most powerful marketing tool for most businesses.

According to a recent “Global Trust in Advertising” study by Nielsen, 92% of consumers believe suggestions from friends and family more than advertising. Beyond friends and family, 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. And 74% of consumers identify word of mouth as a key influencer in their purchasing decisions.

Researchers also found a 10% increase in word-of-mouth (off and online) translated into a sales lifts between 0.2-1.5%. And it also help to grow brand at a faster rate for its viral marketing element.

However, only 33% of businesses are actively seeking out and collecting reviews and few companies have strategies to get the most value from word-of-mouth marketing. Here are some word-of-mouth marketing strategies that you can refer to grow your business.

1.Encourage User-generated Content

UGC is content created and shared by consumers about brands or products. It’s honest, builds trust, and gives marketers extra collateral to work with. Content generated by your users, customers and followers can be much more powerful, engaging and shareable than run of the mill company updates and photos. So encourage your customers to engage more with your brand and service on social media and build an engaged social community .

You can create share-friendly content like contests, polls, and fun quizzes. Then, get customers to share your contest or quiz, and have them tag it with a shareable hashtag. You can also encourage word of mouth by getting customers to create content and showcase your user-generated content prominently on your website or main profile. For example, post customer photos on your social media or on your product pages and credit them in the post . You should offer incentives, such as a free gift, discount, or feature, for customers creating and sharing pics, videos, and GIFs on social media.

Furthermore, create contests and giveaways in your store is also a good idea to encourage user-generated content. You can give away a free product on your store and have entries that require customers to share the giveaway on social media for a chance to win the prize. It helps you reach a newer audience organically.

2.Ask For Testimonials And Reviews

Testimonials and reviews work as effective word of mouth strategies. They help customers reassure the performance, quality, and value of your claims and make consumers feel more comfortable doing business with you. Get in the habit of asking for them and post testimonials or reviews which can be a great way of pulling word-of-mouth recommendations onto your site or social feed.

You can post them on dedicated site page, homepage & landing pages, relevant product/service pages, lead generation content, etc, wherever they will be visible to the public and seed a positive image of your business. About reviews, you can use Shopify apps like Product Reviews Addon to automate the collection of product reviews on your store.

3.Set Up Word of Mouth Triggers

A word of mouth trigger is the thing that makes your business stand out from any other in your industry or space.

You can set up a trigger by giving your customers something memorable. An unique, share-worthy experience, thought or feeling they can’t get anywhere else. It is the easiest way to generate word-of-mouth marketing in this digital age. If you give your consumers something memorable they cannot get anywhere else, they’ll want to share it with their friends and loved ones whether or not you ask them to. There are some brand that do it well and you can refer to, such as ClassPass, LuLuLemon, Dollar Shave Club.

You can also set up a trigger by creating something totally different and out of the box. It could be that you market your business in a way that’s totally different to anyone else in your space. Or that you take an old product and sell it in a completely new way. Dollar Shave Club is a fantastic example of both of these ideas.

In addition, you can set up a trigger by tapping into people’s emotions. It can be very powerful for generating shares and getting people to talk about your business and can be done by taking something you believe in and tying your company brand closely to it on your social commerce networks, your website and anywhere you can.

4.Create a Referral Program

Create a referral program can help you increase the success of your word of mouth marketing campaigns. Texas Tech research has indicated that 83% of satisfied customers are willing to refer a product or service but only 29% actually do.

A good referral program makes spreading the word easy and quick and measures the results of your campaigns. And offer systematic referral rewards is a great way to nudge happy customers into actually taking that step and introducing others to your business. Rewards could be anything, including discount off next/first order, $X gift card for referring a certain number of people, straight up paying people for referrals, bonus gifts with next order for referring people, etc. You can use Shopify apps like Smile.io and Referral Candy to easily build a referral program on your online store.

5.Connect With Influencer

Influencers are individuals with a strong following and power to influence the beliefs and behavior of those in it. It could be anyone from bloggers and social media stars to industry leads and existing customers. It’s better to pick influencers who are relevant, popular, engaged, and authentic for good word-of-mouth marketing strategies. Because of their already established reputation, word-of-mouth marketing from an influencer is undoubtedly the most valuable. 49% of people say they rely on recommendations from influencers when making purchase decisions.

You can pay an influencer to feature your products on their social media. Since you’re paying them, you can have some control over what they post, when they post and how they post it. You can also take some measures to appeal to influencers. For example, quote them in your content, feature them or their products or services prominently, let them try your product/services for free, etc.

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Dropshipping Business Earthquake, after one of the dropshipping tools Shopmaster shut down. Oberlo is shutting down too. Dropshippers have to find alternatives.

cjdropship.com/topics/oberlo-is-shutting-down-what-are-the-best-alternatives-to-oberlo/

Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
CJ Dropshipping
May 17, 2022
Oberlo Is Shutting Down – What Are the Best Alternatives to Oberlo?
What should dropshippers do?
What are the best Oberlo alternatives?
1. DSers
2. CJ Dropshipping
3. NicheDropshipping
4. Spocket
5. Printify
Today we got breaking news for dropshippers. Oberlo, one of the most well-known apps on Shopify will officially close its entry on June 15th, 2022.

Oberlo has been a successful dropshipping app. It provides a convenient method for store owners to fulfill orders with AliExpress.

Among all the various dropshipping apps on the market, Orberlo has got a great reputation in the community. It has helped countless people become successful entrepreneurs.

However, the sites will officially shut down on June 15th. For the people who are currently on a paid Oberlo subscription plan, they can cancel it now and get a refund.

What should dropshippers do?
There are many possibilities for Oberlo to make such a decision. And shutting down the Oberlo app doesn’t mean the Oberlo company is going to shut down.

We will talk about this topic in our latest articles and share some insights about the dropshipping industry in the short future.

For now, Oberlo will shut down soon. If you are one of the entrepreneurs who have been using Oberlo, you need to think about what to do next and find a solution for the incoming event as soon as possible.

In this article, we will present some best dropshipping sites as alternatives for Oberlo. If you wish to take this challenge as an opportunity with a new service provider, this is the chance.

If you are not using Oberlo, the event may also lead you to some deep thoughts about the industry. In case your current supplier or service provider got the same situation in the future, preparing in advance is always a good choice.

What are the best Oberlo alternatives?
1. DSers
On the official Oberlo FAQ page, Oberlo has suggested the users migrate to a trusted Shopify partner, DSers.

DSers is a dropshipping app that provides multistore management. You can use it to manage most dropshipping platforms such as Shopify, Wix, and Woocommerce.

Just like Oberlo, DSers allows you to sync orders from your store to AliExpress and then fulfill the orders in a more convenient way.

Also, you can use DSers to source the products on AliExpress. Instead of sourcing products on your own, using DSers will save you a lot of time to locate the specific product you want among the massive category.

In addition, DSers is also available for data transferring from Oberlo. If you wish to migrate your Oberlo account data to DSers, you can do it directly on the Oberlo admin home page.

What makes DSers unique?
Good Chrome extension
Multiple store order manage
Optimizing sourcing time
Allow data migration from Oberlo
Good chrome extension
Still, DSers is not the best choice if you wish to save your budget and justify the cost. This is because if you want to fully use the functions of DSers to manage more than 3 stores, you will need to subscribe to the paid plan first.

2. CJ Dropshipping
CJ Dropshipping is a one-stop dropshipping platform that provides a complete Dropshipping service.

The service of CJ dropshipping covers sourcing, shipping, order management and even filming ad videos.

CJ Dropshipping has both features of Oberlo and AliExpress, you can find products that come from various international suppliers at cheap prices on the site. By using this sourcing feature, you can easily find better suppliers different from AliExpress.

If you need some information about the recent trendy products or best-selling products, you can also explore the trendy products recommendation columns on the CJ Dropshipping site. Every season there will be brand new innovative products for you to choose from.

Besides, the overall shipping time of CJ Dropshipping is faster than AliExpress suppliers. This is because many suppliers on CJ Dropshipping got their own international warehouses.

Also, if your business volume is big, you can actually have your own private inventory in CJ warehouses. Then your orders can be shipped out within 1 to 2 days.

If you are not only looking for a store integration service provider but also suppliers with better prices, CJ Dropshipping will be a good choice for you. Unlike other paid-to-use platforms, most functions on CJ Dropshipping are completely free to use.

What makes CJ Dropshipping unique?
Free sourcing for better suppliers
Trendy products recommendation
Faster shipping time than AliExpress
International warehouses
Bulk order management
Various extended services (POD, Photography)
3. NicheDropshipping
Niche dropshipping is a site that combines sourcing agents and dropshipping suppliers. You can find various product collections on their site just like searching for products on AliExpress.

When you want to search for any products with better quality or price, you can directly consult the agents of NicheDropshipping to find the product you want.

If some products got higher prices than you expected, you can also negotiate with the agents. Agents of Niche dropship are also professional in getting the best quotation from the suppliers.

Besides, Niche Dropshipping got international warehouses in both China and the USA. So if your market is in the US and you wish to optimize the processing time of the products, you can also choose to bulk purchase the products to stock in their USA warehouse. Once products are stocked in the USA, shipping and processing time can be amazingly fast.

In addition, the photography service is available if you wish to see the actual quality of the products. You can also request photos or videos for advertisement usage. But keep in mind this service is paid, the cost will depend on your request content.

What makes NicheDropshipping unique?
Free product sourcing quote
China & USA warehouses
Automated dropshipping service
Photography service
4. Spocket
Spocket is a high-rated dropshipping platform that allows you to connect with suppliers all over the world.

Most of the suppliers on Spocket are from the USA & the EU. This special feature makes it an excellent tool to search for products within the US and the EU.

The best thing about domestic suppliers is the shipping time. If you buy products from domestic suppliers, shipping will only need takes 2-5 days to deliver. This is why international warehouses are also recommended by other dropshipping platforms

Still, the limitation of domestic suppliers is the product variety. If your wish to expand your business, you will need to explore more international supplier platforms.

If your target market is in the US or in the EU, Spocket is a great choice for you to find the supplier you prefer to work with.

What makes Spocket unique?
Available US & EU suppliers
High-quality products with samples
Winning products recommendation
Support multiple platforms (Shopify, Woocommerce, Wix)
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POD (Print on demand) is a special major category among all different kinds of products. When we talk about POD products, Printify must be the top to mention. It is also a dropshipping site that specialized in integrating POD suppliers.

On Printify, you can source a wide range of customizable products including hoodies, accessories, T-shirts, and so on.

Wish to see the effect picture? You can simply upload the picture to the platform then the editor will automatically generate an example picture.

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So if you are running a general store with various product categories, Printify may not be the best option.

If you are looking for customizable products or wish to brand your products with store logos, you check out Printify to make your own products.

What makes Printify unique?
Specialized in POD products
Wide range of customizable products collection
No extra charges except product and POD fee
Simple editor for designers
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