Welcome to our new column: Dropshipping News Weekly Update Vol.09
This week we prepared five dropshipping news for you to catch up with.
Shopee will open Vietnam, Brazil, and other sites to Japanese sellers in the future
A few days ago, the news said that Shopee would open sites such as Vietnam to Japanese sellers in the future. At present, Shopee allows Japanese sellers to enter Thailand, Taiwan, Singapore, Malaysia, and other sites. Consumers in these markets can purchase Japanese products on the Shopee platform. Shopee plans to open sites in Vietnam, the Philippines, and Brazil to Japanese sellers in the future.
eMarketer: Esty and Wal-Mart will become the fastest-growing e-commerce platform in the United States
According to a recent report released by eMarketer, the top 15 retailers in sales will account for 72.3% of total U.S. e-commerce sales this year. Among the top 15 platforms, the top two are Etsy and Walmart. The sales of these two companies are expected to increase by 26.9% and 26.4%, respectively. And the sales growth rate of 8 of these 15 e-commerce companies will exceed the overall sales growth rate of U.S. e-commerce by 17.9% in 2021.
eBay UK announced the launch of off-site advertising
Recently, eBay UK announced it would launch an off-site advertising function, through which sellers’ products can appear in external advertisements on search engine platforms or partner websites. It is reported that the off-site advertising function will not incur additional costs for sellers, and the advertising rates are the same both inside and outside the eBay site. In addition, sellers who use the promotion list will automatically be eligible to appear on the external promotion list without taking any additional measures. Participation is not mandatory, sellers who choose not to participate are also eligible to appear in eBay’s external advertisements.
eBay will launch a new operational assessment and certification system
Recently, eBay announced that to help new sellers get familiar with listing so to sell products faster, eBay will launch a new eBay operation evaluation and certification system. The announcement states that eBay is committed to providing training services to sellers, which allows both new and old sellers to sort out the skill that they need to master systematically by the self-inspection, so they can check for missing business-related knowledge and content and improve the capabilities of operating eBay platform in a timely fashion.
Amazon denies it will accept Bitcoin as payment
July 27th, Amazon denied that the company expects to accept bitcoin payments by the end of the year and the plan of issuing cryptocurrencies in 2022. We would continue to explore cryptocurrencies, an Amazon spokesperson said, although we are interested in this area, the reports on our future plans about cryptocurrency are incorrect.
Facebook Group Discussion
Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.
---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards--- ... See MoreSee Less
𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠..
1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚
When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.
In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.
So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.
Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.
2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚
Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.
Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.
To optimize the conversion of your Facebook ads, these are the most important metrics to look at:
- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)
If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!
After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.
3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝
There’s one thing that you should remember when advertising on Facebook:
Test, test, and test!
So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.
You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.
Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.
When testing different ads, remember to try out different marketing angles as well.
I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.
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Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less
another working day ☕️☕️☕️ ... See MoreSee Less
I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less