ECommerce is growing fast in recent years, and many people have tasted the sweetness eCommerce brings to them. But the fact is that not everyone can succeed in the field. So how to master the business becomes the biggest problem. In other words, what can you do in order to differentiate from your competitors and catch more customers’ attention and loyalty in the industry?
Firstly, pick a niche that you are interested in. A niche would impact the effort you will have to put into customer support, sales figures, and whether you will have repeat customers. Moreover, a focused niche is better for beginners in terms of product marketing and management.
The suppliers you choose could influence the result to a great extent as well. Low price ensures a high margin and good quality means high customer loyalty. This article Find Winning Products from Facebook Ads & Typical Examples Study can help you with finding hot-selling products.
These examples above are some important aspects to keep your business competitive. But unfortunately, you are still potentially losing customers and sales due to other reasons. For instance, buyers might close the payment page if it loads for a long time and does not show up properly. You could miss orders simply because your stores are not accepting certain currencies or payment methods.
Thus, using some helpful tools may effectively increase the process in your store and save more time for your business.
The Game-Changing Checkout Funnel App–Intercart
Intercart is a useful and efficient Shopify app for dropshipping businesses. Its goal is to increase your conversion rate and average order value by upselling, split testing your funnels, and so on. The following paragraphs will briefly introduce how Intercart can be implemented in your Shopify stores.
Logo and basic settings
The first thing you need to do is add Intercart to your Shopify in the Apps section. After that, you will see steps to complete the setup process. And the first step is to upload your shop logo and check the settings. Most general settings will be synchronized with your Shopify store settings automatically, all you have to do is add the logo you want to set the store logo.
The next thing you need to do is add payment methods to your store. At the top of the page, you can add PayPal and PayPal express checkout. Another beauty of Intercart is that you do not need to apply for PayPal reference transactions. Many people are declined in the process because a lot of documentation is needed and you have to be in the business for a while in order to pass. Moreover, Intercart supports over 100 different payment methods, with multi-currency supported as well.
Shopify Abandoned checkouts/FB Pixel/Google Analytics Integration
Following the steps, you can now integrate Shopify abandoned checkouts, Facebook Pixel and Google Analytics. By doing this, Intercart will remind the customers after one hour/ one day of leaving their cart behind. After receiving the reminder, some of the customers might come back to continue proceeding with the orders. As a result, the conversion rate will improve.
Now you need to view and update checkout zones. This function provides you with the choice of creating different groups of customers coming from different geographical zones and assigning each group with different payment funnels accordingly.
People from different places have different payment habits, some might prefer the classic Shopify checkout page while some favor an easier 1-Page checkout. You could also split test which funnels work best for a specific zone by adding multiple funnels to the group.
Another advantage of split testing is that it can split the traffic as well. By adding different funnels to the same group, the designated customers in this group will be led to different funnels to pay. As a result, the loading time on the checkout page will reduce significantly.
Once you are done with setting up checkout zones, you will need to edit the funnels. You may wonder what exactly is a funnel?
A funnel contains a series of checkout steps and is assigned to the zones you have already updated above. You could assign the funnels to different groups of customers and test them out to see which funnel works the best in order to increase productivity and optimize sales.
More importantly, you can add upsells in each funnel except the classic Shopify checkout. Using upsell properly can improve your sales remarkably; you are creating the needs of customers.
Setting a unique discount that will only apply in the upsells is another good idea to motivate customers’ incentives because a limited offer is always tempting. Intercart offers three different ways for upsells, upsell cart items, selected products, and products to products. You could try out each method and set a different discount rate to test which is the way to go.
Intercart provides three subscription plans designed for different business owners from starters to people who are doing at least 500k per month.
- Supports multi-language and multi-currency
- Supports over 100 payment methods
- Step-by-step video guidance
- Fast loading speed
- Split test funnels to optimize sales
- High subscription fees
- New stores are not accepted during updating
- Not really helpful in terms of driving traffic
When it comes to optimizing sales and improving conversion rate, Intercart is the App you should go for. In addition, Intercart is not only suitable for dropshipping.
The effective split testing process can save you a lot of energy and time on adjusting the store through trials. However, running a business is never easy, you still need to put a lot of effort into it. Intercart is like a great assistant who can help you overcome many challenges throughout your career.