Dropshipping News Weekly Update Vol.16. Here are five pieces of dropshipping news for you to catch up with.
1. The first Sino-British all-cargo charter flight, JD’s international logistics layout is further upgraded
On September 8, JD officially opened the Hefei-London route, which marked the official launch of JD International Logistics’ first scheduled charter flight between China and the European continent. Before this, JD International Logistics successively opened Shenzhen-Bangkok, Nanjing-Los Angeles, and Shanghai-New York routes, deployed its first all-cargo charter flight in the Asia-Pacific region, and deployed two cargo charter flights between China and the Americas. The launch of the first scheduled charter flight route between China and Europe this time further upgrades its global charter flight route network.
2. Shopee will push the short video application to benchmark TikTok
On September 11, it was reported that Shopee, an e-commerce company under SeaLimited, would launch a short video application in the Southeast Asian market, directly targeting ByteDance’s TikTok. It is understood that this project has a high priority and ample budget, and its new team includes many former ByteDance international members.
SeaLimited is a leading Internet company in Southeast Asia, known in the industry as the “Small Tencent in Southeast Asia”. The company’s core businesses include game business Garena, e-commerce business Shopee, and electronic payment business AirPay.
3. eBay updated the SpeedPak logistics management policy, efficient customs clearance, and shortened delivery time
The eBay platform announced that eBay will update the SpeedPAK logistics management policy based on the original logistics requirements. For direct mail products sold by sellers to Germany, Italy, and Spain with a unit price of more than 150 Euros (excluding freight), the policy will require sellers to provide 100% of the SpeedPAK EU DDU logistics option or express logistics option, and the actual use the SpeedPAK standard service that matching logistics options or express logistics service that meets policy requirements. The policy assessment will officially take effect on September 12, 2021 (trading day).
4. CMA CGM announced that it has decided to stop all spot freight rate increases
CMA CGM announced that it would stop all spot freight rate increases. This policy has taken effect from September 9, 2021, until February 1, 2022. Since the beginning of 2021, due to the congestion of ports, the effective capacity of sea container transportation has been unable to meet the demand and the spot freight rate of container shipping has continued to rise. Facing the unprecedented severe situation in the shipping industry, CMA CGM Group gave priority to the long-term relationship with customers and launched this move. Although the market-driven increase in freight rates will continue in the coming months, the group has decided to suspend the further increase in spot freight rates for all its services.
5. DHL announced that it would levy a US peak season surcharge from October 3
DHL eCommerce announced that it would impose a peak season surcharge for package shipments in the United States. Depending on package size, transportation distance, and delivery time, it will charge each package from 20 cents to 5 dollars. The surcharge will be collected from October 3 to the end of Christmas. At that time, a surcharge of 20 cents per piece will be charged for all shipments in 48 states that weigh less than 1 pound. For goods to and from non-contiguous areas of the United States (such as Alaska and Hawaii), the surcharge will be 30 cents.
In addition, DHL eCommerce will impose a 29-cent surcharge on all packages weighing between 1 and 25 pounds in the contiguous United States, and the delivery time is 2-3 days or 2-5 days. For services in non-contiguous areas, the surcharge will be from 75 cents to 5 dollars per piece depending on the specific weight.
Facebook Group Discussion
Every time if they fail to deliver the product in time, they reply to the ticket with this message. So unreal. This looks like a message template for excuses.
---The product had arrived in our warehouse on 21, but it failed to pass the quality inspection. Therefore, we have asked for a new one in transit to our warehouse, which will take3 days. We will dispatch your products as soon as they are all stocked. Thanks for your understanding. Have a nice day! Best Regards--- ... See MoreSee Less
𝟑 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠..
1 - 𝙉𝙤𝙩 𝙜𝙞𝙫𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝 𝙩𝙞𝙢𝙚
When setting up a Facebook Ads campaign, you should know that your ads often need at least 3 days of running time to progress from the learning phase.
In the learning phase, your ads will often perform poorly. That’s because Facebook’s algorithm is still “testing out the waters” and trying to target different smaller audience groups within your target audience to find out which responds the best to your ad.
So, before thinking that your Facebook ads aren’t converting, leave them running for at least two or three days, and you will likely see an improvement in your campaign’s performance.
Don’t forget that it works the other way around as well. If you leave your ads running for a long time (especially for smaller audiences), ad fatigue will occur, and your Facebook ads will stop converting.
2 - 𝙁𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙖𝙣𝙖𝙡𝙮𝙯𝙚
Most businesses want to increase their Facebook Ads conversion rate, but with so many variables to consider, I understand that it may be challenging to do so.
Luckily, you can analyze your Facebook ad campaigns to get a clearer picture of what can be improved. The more data that you have, the better your chances of optimizing your ads.
To optimize the conversion of your Facebook ads, these are the most important metrics to look at:
- 𝘾𝙋𝘾 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙡𝙞𝙘𝙠)
- 𝘾𝙏𝙍 (𝘾𝙡𝙞𝙘𝙠-𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙍𝙖𝙩𝙚)
- 𝘾𝙋𝙈 (𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 1,000 𝙄𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨)
- 𝘾𝙤𝙨𝙩 𝙥𝙚𝙧 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙑𝙞𝙚𝙬
- 𝙑𝙞𝙙𝙚𝙤 𝘼𝙫𝙚𝙧𝙖𝙜𝙚 𝙋𝙡𝙖𝙮 𝙏𝙞𝙢𝙚 (𝙞𝙛 𝙖𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚)
If you get to know which of these metrics underperform for your campaign, then it will be much easier to fix the problem that your Facebook ads are not converting!
After advertising on Facebook for some time, you will get a feeling for when a particular metric is under or overperforming.
3 - 𝙉𝙤𝙩 𝙩𝙚𝙨𝙩𝙞𝙣𝙜 𝙚𝙣𝙤𝙪𝙜𝙝
There’s one thing that you should remember when advertising on Facebook:
Test, test, and test!
So, if your Facebook ads are not converting, test out some different images (or videos), ad copy, and headlines.
You will never be able to predict which combination of these factors will convert the best, so the only option left is to test them all out.
Don’t be afraid to test the ad more than once. The more you test, the more you’ll be able to understand what works and what doesn’t.
When testing different ads, remember to try out different marketing angles as well.
I hope this helps you out, if you have any questions leave them in the comment section below and I’d be more than happy to answer in as much detail as possible.
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Hi,I ordered one item from China warehouse to United Kindom.I ordered a week ago but it still processing.I didn't understand.Why you say processing time is 3 days.I don't believe in I can receive it. ... See MoreSee Less
another working day ☕️☕️☕️ ... See MoreSee Less
I am having issues with my CJ agent. She doesn't inform me on important changes on products that I have placed orders, eg out of stock etc. I have to find out by myself when its too late. I am seriously thinking of finding another supplier. Can anyone help? Thanks ... See MoreSee Less